Thursday 24 May 2012

Stories on 24th May


No (or low) ads on HD. Anybody complaining?
How do near-ad-free HD channels impact marketers, media planners and creative professionals? An MxMIndia report
http://www.mxmindia.com/2012/05/no-or-low-ads-on-hd-anybody-complaining/

ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings
Airtel joins ICICI in Millward Brown's BrandZ Top 100 Most Valuable Global Brands study Brown
http://www.mxmindia.com/2012/05/icici-bank-ahead-of-pepsi-airtel-beats-siemens-sony-in-top-100-global-brands-rankings/

Radio broadcasters thumbs up to Copyright Bill
This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL
http://www.mxmindia.com/2012/05/radio-broadcasters-thumbs-up-to-copyright-bill/

Balki & Shekhar Kapur to present 'Global India' at Cannes Lions 2012
This year, Lowe Lintas, will take to the stage to present 'Global India' - the first time the Cannes Lions Festival has featured a seminar dedicated to Indian creativity and its influence globally
http://www.mxmindia.com/2012/05/balki-shekhar-kapur-to-present-global-india-at-cannes/

Need to monetize radio-social media connect (+Video)
Monetization is the key for survival of any business and radio stations must find ways to do that for their social media activations, say media captains
http://www.mxmindia.com/2012/05/radio-social-media-connect/

Paritosh Joshi: Wither Digitization?
Media Matrix by Paritosh Joshi, until recently CEO, Star CJ, analyses issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-wither-digitization/

Takeaways from IRF 2012 (+Video)
The seventh edition of Indian Radio Forum (IRF) discussed quite a lot of issues on the strength and opportunities of radio, the road ahead for the medium, especially with FM Phase III expansion
http://www.mxmindia.com/2012/05/takeaways-from-irf-2012-video/

Live from the Console goes national with 9XO
Launched in July 2011 at Mehboob Studio, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music
http://www.mxmindia.com/2012/05/live-from-the-console-goes-national-with-9xo/

63% Indian pros maintain a to-do list: LinkedIn
Findings also show professionals in the legal industry are the least likely to have checked everything off their to-do list by the end of a workday
http://www.mxmindia.com/2012/05/63-indian-pros-maintain-a-to-do-list-linkedin/

The Anchor: 5 trends to watch out for in e-com in India
With the increasing options available online and the easy way to find them, the internet makes customer fickle. This results in websites offering increasing levels of customer service to ensure that their customer is happy, says Suvir Kulhar
http://www.mxmindia.com/2012/05/the-anchor-5-trends-to-watch-out-for-in-e-com-in-india/

Debrief: Maruti Ertiga: Not LUVing it!
Bottom-line: Wrong positioning, wrong idea, wrong situation and a very stupid pun to top it all
http://www.mxmindia.com/2012/05/debrief-maruti-ertiga-not-luving-it/

[MJR] Wanted: sponsors to cover the Olympics!
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-wanted-sponsors-to-cover-olympics/