Of Haldi, Chandan & all that makes Santoor
Success in consistently communicating the ageless skin story over 25 years has ensured Santoor is India's third largest soap brand
http://www.mxmindia.com/2012/05/haldi-chandan-and-santoor/
MxM Exclusive: Satyamev Jayate impacts govt. Women & Child Dev Minister Krishna Tirath promises action, commends Aamir
A mother of three daughters, Women & Child Dev Minister Krishna Tirath commends Aamir Khan's Satyamev Jayate and promises action
http://www.mxmindia.com/2012/05/mxm-exclusive-satyamev-jayate-impacts-govt-women-child-dev-minister-krishna-tirath-promises-action-commends-aamir/
HUL to launch Mission Bushfire in 8 cities
Mission Bush Fire' is an employee-led market execution and customer interaction exercise to get the home & personal care giant to connect with the market place
http://www.mxmindia.com/2012/05/hul-to-launch-mission-bushfire-2012-across-8-cities/
Taproot delivers a fragrant tale for 'Z talc'
The talc is from the stable of Argus Cosmetics, the manufacturers of a range of personal care products
http://www.mxmindia.com/2012/05/taproot-delivers-a-fragrant-tale-for-z-talc/
Halfway through, IPL 5 ratings stabilize
At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008
http://www.mxmindia.com/2012/05/halfway-through-ipl-5-ratings-heading-towards-stabilization/
Content not big celebs get in numbers
The second season of DID L'il Masters premiered on April 28 with an opening of 5.8 TVR, as per the TAM figures
http://www.mxmindia.com/2012/05/content-not-big-celebs-get-in-numbers/
Cable cos expect major hike in subscriber revs
Large cable distributors have said that one factor alone - a huge six-eight times hike in subscription revenues alone- would buttress their already profitable balance sheets
http://www.mxmindia.com/2012/05/cable-cos-expect-major-hike-in-subscriber-revs/
Media Matrix by Paritosh Joshi: Valuing audiences
Media Matrix is a weekly column by Paritosh Joshi, that started last Thursday. Given his varied experience in the media and industry bodies, Mr Joshi, until recently CEO, Star CJ, will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-by-paritosh-joshi-valuing-audiences/
Hungama earns Facebook's 'Most Preferred Marketing Developer' badge
PMD badge in recognition to Hungama's commitment in the digital marketing space
http://www.mxmindia.com/2012/05/hungama-earns-facebooks-most-preferred-marketing-developer-badge/
The Anchor: Mansi Sapre on 5 reasons why dubbed Hollywood movies work in India
Hollywoodmovies, when dubbed in Hindi or other Indian languages, reach higher number of audiences than in their original version, making them more mass, writes Mansi Sapre
http://www.mxmindia.com/2012/05/the-anchor-mansi-sapre-on-5-reasons-why-dubbed-hollywood-movies-work-in-india/
Debrief: TOI Kerala: Much too cliche ridden
To start with, the ad is way too noisy. This is God's own country we are talking about, so perhaps there's a mystical, tranquil, classy way to handle things, notes Anil Thakraney
http://www.mxmindia.com/2012/05/debrief-toi-kerala-much-too-cliche-ridden/
[MJR] The missing 'outrage' gene
Every Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-the-missing-outrage-gene/
