Wednesday, 23 July 2014

Stories on 23rd Jul 14

Germany on the field, Twitter off it!
While many brands cashed in on the #WorldCup2014 wave, Twitter was the biggest gainer
http://www.mxmindia.com/2014/07/germany-on-the-field-twitter-off-it/

Now, more focus on Reader's in Digest
The Reader's Digest magazine has refreshed its masthead with greater emphasis on 'Reader's'
http://www.mxmindia.com/2014/07/now-more-focus-on-readers-in-digest/

TAM to provide measurement updates through new mobile app
The objective behind this launch is to provide quick and easy access of weekly top line TAM data to its subscribers
http://www.mxmindia.com/2014/07/tam-to-provide-measurement-updates-through-new-mobile-app/

Anthony BM conferred the Order of the British Empire (OBE) honour
Veteran PR legend received his honour from His Royal Highness Prince Charlesfor furthering business interest of UK to India
http://www.mxmindia.com/2014/07/anthony-bm-conferred-the-order-of-the-british-empire-obe-honour/

Veteran musicologist and critic Mohan Nadkarni passes away
Mr Nadkarni, one of India’s most well known Hindustani musicologists and perhaps the most published author on the subject, was the music critic of The Times of India for over 50 years, having reviewed thousands of concerts between 1948 and 2000
http://www.mxmindia.com/2014/07/veteran-musicologist-and-critic-mohan-nadkarni-passes-away/

Times Group extends support to youth for Spikes Asia
Times Group will sponsor the winning teams with an all expense paid trip to Singapore
http://www.mxmindia.com/2014/07/times-group-extends-support-to-youth-for-spikes-asia/

'Feels that good', asserts Polo in new TVC
The idea for the new TVC was born out of drawing parallels to the few moments in life that feel good. Thus was born the campaign thought of "Feels that good"