Stories on 30th Apr'13

Decoding Digital with Rajan Anandan
Excerpts from the inaugural IAA 'World Goes Digital' webinar held last week with the Google India CEO
http://www.mxmindia.com/2013/04/decoding-digital-with-rajan-anandan/

Rediff.com goes in for new, mobile-friendly look
The website, with its new interface, plans to capitalize on the growing usage of mobile
http://www.mxmindia.com/2013/04/rediff-com-goes-in-for-new-mobile-friendly-look/

Big FM announces leadership changes
Reliance Broadcast Network Ltd. (RBNL) has announced the consolidation and strengthening of functions within its radio business, 92.7 Big FM, through strategic elevations across key positions
http://www.mxmindia.com/2013/04/big-fm-announces-leadership-changes/

Radio Mirchi too announces new appointments
Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)
http://www.mxmindia.com/2013/04/radio-mirchi-too-announces-new-appointments/

Lifestyle content in Braille via 'White Print'
White Print, English lifestyle magazine in Braille, aims to be the monthly dose of leisure reading for the visually impaired community of the county
http://www.mxmindia.com/2013/04/lifestyle-content-in-braille-via-white-print/

Ranjona Banerji: When journalists get taken for a ride
As a fraternity, we have been unable to protect ourselves from the shenanigans of our employers, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-when-journalists-get-taken-for-a-ride/

Debrief: Tata Sky: The 'Epic' ad
There's nothing not to like about this one. It's a surprising solution, the treatment is high-action and the promise is single minded
http://www.mxmindia.com/2013/04/debrief-tata-sky-the-epic-ad/

Moneycontrol.com holds Master Your Money, an online investor event
The day-long event on April 30 will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2013/04/moneycontrol-com-holds-master-your-money-an-online-investor-event/

Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organized by the Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media-2/

Fino PayTech takes animation route for its maiden brand campaign
The audio visual commercial, titled 'Fino ki Kahani Kanhaiya ki Zubaani', has been created by Climb Media
http://www.mxmindia.com/2013/04/fino-paytech-takes-animation-route-for-its-maiden-brand-campaign/

Ten Sports extends 'Tour De France' for another 4 years
Sports content provider Ten Sports has announced that it has acquired broadcast rights for Tour De France till 2016 for the Indian subcontinent
http://www.mxmindia.com/2013/04/ten-sports-extends-tour-de-france-for-another-4-years/

'Men are back' at Maruti Suzuki
The campaign developed by Lowe Lintas is based on the proposition that the SX4 Super Turbo Diesel is the car for men who are passionate about driving
http://www.mxmindia.com/2013/04/men-are-back-at-maruti-suzuki/

ANCHOR : One Big Idea by Ananya Saha: The Right Mentors
http://www.mxmindia.com/2013/04/one-big-idea-by-ananya-saha-the-right-mentors/

Stories on 29th Apr'13

MxM Monday: Paid news - yes or no?
So prevalent is paid news and content, that it is almost taken for granted. But does that mean it is good, or ethical? MxMIndia asks industrywallahs what they think
http://www.mxmindia.com/2013/04/mxm-monday-paid-news-yes-or-no/

Mediaah! Are disclaimers enough to pass off paid content?
Readers expect the content in the newspaper to be published based on the decision of the editor, and not an advertiser paying for it, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/04/mediaah-are-disclaimers-enough-to-pass-off-paid-content/


Ravi Deshpande bids adieu to Contract India
After two stints with Contract, Mr Deshpande will be leaving to pursue his personal passions. He will be with the agency till the end of June 2013
http://www.mxmindia.com/2013/04/ravi-deshpande-bids-adieu-to-contract-india/


Kids, youth want 'quick & fast' entertainment: Jiggy George
As Dream Theatre pushes its FIFA merchandise ahead of 2014's World Cup, CEO Jiggy George expounds on the group's ultimate TG - young adults and children
http://www.mxmindia.com/2013/04/kids-youth-want-quick-and-fast-entertainment-jiggy-george/


Magnon\TBWA announces post-acquisition senior hirings
Magnon\TBWA has announced significant strengthening of its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions
http://www.mxmindia.com/2013/04/magnontbwa-announces-post-acquisition-senior-hirings/


K2 Communications launches Purple Hues
Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues
http://www.mxmindia.com/2013/04/k2-communications-launches-purple-hues/


AdStrat: Hitachi: Cooling off, uninterrupted
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-hitachi-cooling-off-uninterrupted/


Reviewing the Reviews: Aashiqui 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-aashiqui-2/


Battle of the Story: Casting critical eye on Media
At the recent conference, Battle of the Story, organised by Indian Chamber of Commerce, media veterans talked about freedom vs responsibility of media, new technology and the way forward
http://www.mxmindia.com/2013/04/battle-of-the-story-casting-critical-eye-on-media/


Anil Thakraney: Opportunity for Jet to raise the bar
Jet must regain the full service segment, invest in food and service, and with no competition on the horizon, they will own it for a long time to come
http://www.mxmindia.com/2013/04/anil-thakraney-opportunity-for-jet-to-raise-the-bar/


Ketchum Sampark strengthens corporate practice & social media arm
Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media
http://www.mxmindia.com/2013/04/ketchum-sampark-strengthens-corporate-practice-social-media-arm/


Delhi Duty Free assigns digital mandate to Ignitee Digital
Delhi Duty Free has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication
http://www.mxmindia.com/2013/04/delhi-duty-free-assigns-digital-mandate-to-ignitee-digital/


Radio One operating profit grows exponentially
Radio One Ltd has declared its audited financial results for the year ended March 31
http://www.mxmindia.com/2013/04/radio-one-operating-profit-grows-exponentially/


Louis Philippe launches e-mag, The Label
Men's fashion brand Louis Philippe has announced the launch of its first fashion e-magazine called The Label
http://www.mxmindia.com/2013/04/louis-philippe-launches-e-mag-the-label/


ANCHOR | One Big Idea by Rafiq Barak: Good to see design drive content
http://www.mxmindia.com/2013/04/one-big-idea-by-rafiq-barak-interesting-to-see-design-drive-content/


ANCHOR | One Big Idea by Kishor Kate: It's okay to do away with gifts
http://www.mxmindia.com/2013/04/one-big-idea-by-kishor-kate-its-okay-to-do-away-with-gifts/

Stories on 26th Apr'13

Is the S4 an iPhone5 killer?
It's got some really cool features and is a much improved version of the S3, but can the Samsung Galaxy S4 make the iPhone seem ancient?
http://www.mxmindia.com/2013/04/is-the-s4-an-iphone5-killer/

Monica Tata back to Time Warner fold as MD, HBO India
Prior to this role, she was the GM, Entertainment Networks, South Asia for Turner International India where she was responsible for steering and overseeing all network initiatives across Turner's entertainment brand portfolio in South Asia
http://www.mxmindia.com/2013/04/monica-tata-back-to-time-warner-fold-as-md-hbo-india/

Anil Thakraney: Kya Super Cool Jury hain hum!
What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. The bigger message, of course, is this: Keep the photocopy machine buzzing
http://www.mxmindia.com/2013/04/anil-thakraney-kya-super-cool-jury-hain-hum/

Shailesh Kapoor: Where Are The 'Niche Channels'?
In the absence of "true ratings", the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-where-are-the-niche-channels/

Mindshare expands presence, opens Kochi office
Mindshare, the flagship media agency of GroupM, further spread its wings in India with the opening of its branch office in Kochi, Kerala, headed by KT Haridas
http://www.mxmindia.com/2013/04/mindshare-expands-presence-opens-kochi-office/

Speaking of Which | Are You A Mrs Malaprop?
If it sounds like a word you think you read somewhere which sounds like what you want to say... it just may be a Malapropism!
http://www.mxmindia.com/2013/04/speaking-of-which-are-you-a-mrs-malaprop/

DDB Mudra Group bags India Innovation Award for Enterprise Social Networking initiative
DDB Mudra Group has been awarded the first India Innovation Award 2013 under the Enterprise Mobility category
http://www.mxmindia.com/2013/04/ddb-mudra-bags-india-innovation-award-for-enterprise-social-networking/

Aaj Tak upbeat on social media
Hindi news Channel Aaj Tak recently crossed the one-million-mark on Facebook
http://www.mxmindia.com/2013/04/aaj-tak-upbeat-on-social-media/

Dell's Inspiron 'can do Kuchh Bhi'
The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively
http://www.mxmindia.com/2013/04/dells-inspiron-can-do-kuchh-bhi/


ANCHOR : One Big Idea by Johnson Napier: Have an idea, seal it!
http://www.mxmindia.com/2013/04/one-big-idea-by-johnson-napier-have-an-idea-seal-it/

ANCHOR : One Big Idea by Shruti Pushkarna: Video needs a perception change

http://www.mxmindia.com/2013/04/one-big-idea-by-shruti-pushkarna-video-needs-a-perception-change/

Stories on 25th Apr'13

The stars are shining for GaneshaSpeaks
500 staffers incl 400 astrologers and 5mn consultations/month help Hemang Arunbhai Pandit make his astro forecast firm India's #1 & the world's #3
http://www.mxmindia.com/?p=46617

Draftfcb study confirms mobile's rise as a potent medium
Most shoppers can't live without their mobile device, show interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including India
http://www.mxmindia.com/?p=46615


Did Star lose the plot by getting into sports? Text of COO Sanjay Gupta's keynote at APOS, Bali
Text of the keynote address delivered by Sanjay Gupta, COO, Star India on the dynamics of sports broadcast in the country at the Asia Pacific Pay-TV Operators Summit in Bali, Indonesia
http://www.mxmindia.com/?p=46638


Economic Times stands up against 'Half Knowledge'
The Economic Times launched its 'Against Half Knowledge' campaign, conceived by Lowe Lintas + Partners, recently
http://www.mxmindia.com/?p=46491


Ashish Bhasin on Festival of Media Global Jury 2013
Mr Bhasin is also a speaker at Agency Jeopardy at Montreux, Switzerland
http://www.mxmindia.com/?p=46614


Guest Column by NN Sachitanand: Rape, Punishment and the Media
Our media, thanks to the unbridled freedom given it, does a good job of reporting crime and making a hue and cry about it. But it has singularly failed in highlighting convictions, says guest columnist NN Sachitanand
http://www.mxmindia.com/?p=46613


Debrief: Honda Amaze: Takes a detour
What strikes me as different is that Honda has decided to break the rules of typical sedan advertising. Refreshing to see a sedan ad minus all the usual lifestyle advertising shoo-sha. And it makes strategic sense
http://www.mxmindia.com/?p=46612


Madison PR expands India presence
Having won 20 new brands across diverse sectors, the Madison World unit has also begun operations in Hyderabad
http://www.mxmindia.com/?p=46616


ANCHOR | One Big Idea by Alok Kapuria
Consume only what offers maximum bang for the buck
http://www.mxmindia.com/?p=46610

ANCHOR | One Big Idea by Tuhina Anand
Find and nurture the right talent
http://www.mxmindia.com/?p=46611

Stories on 24th Apr'13

My favourite Sachin moment
As the master turns 40, a cross-section of cricket writers reminsce their most memorable moments with No 10
http://www.mxmindia.com/?p=46544

Utterly Butterly Tondulkarlicious - 2 : 40 Amul ads charting the Sachin story
To celebrate the master blaster's 40 years, we bring you 40 Amul ads that tell us the Tendulkar story
http://www.mxmindia.com/?p=46511

Creative Abby superjury junks plagiarism complaints
The Goafest 2013 Awards Governing Council has issued a communiqué saying on the basis of the superjury’s recommendations, all awards given will stand
http://www.mxmindia.com/?p=46510

VivaKi bags media mandate for Lovely Prof Univ
The mandate will include print in the first go, followed by digital media and television
http://www.mxmindia.com/?p=46494

Pepsi, sponsors set to score with IPL 6: Ormax Trac20
The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament
http://www.mxmindia.com/?p=46493

Vishal Gondal, founder of Indiagames, moves on
Sameer Ganapathy who was earlier handling the distribution for the media networks business of Disney UTV will now take on the business function for the digital arm of Disney UTV
http://www.mxmindia.com/?p=46492


CVS 'Venke' Sharma joins Star to oversee digital marketing
He will oversee all digital marketing initiatives of the Star TV network properties in India
http://www.mxmindia.com/?p=46509


Navneet Anhal promoted as CEO of Zee Learn
He joined Zee Learn in 2008 and has worked across various functions in the organisation
http://www.mxmindia.com/?p=46486


Reliance Communications partners with Twitter in India
Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program
http://www.mxmindia.com/?p=46490


Cheil bags Walt Disney Co, L'Oreal's Casting Creme Gloss
Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'
http://www.mxmindia.com/?p=46488


Anil Thakraney: Ambani needs solid PR
Does the government value the life of a businessman more than that of the aam aurat? Had Ambani been given protection before December 16, 2012, there may have been less outrage
http://www.mxmindia.com/?p=46487


 Kidzania associates with Birla Sun Life Insurance
Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai
http://www.mxmindia.com/?p=46489


ANCHOR | One Big Idea by Ritu Midha
Being contextual matters
http://www.mxmindia.com/?p=46485


ANCHOR | One Big Idea by Vidya Heble
Getting it right, making it clear
http://www.mxmindia.com/?p=46484

Stories on 23rd Apr'13

Times aren't good, but print media should not give up: Paresh Nath, Delhi Press

Paresh Nath, Editor-in-Chief and Publisher of Delhi Press, believes with increasing literacy levels, magazines will grow

http://www.mxmindia.com/?p=46384

 

Creative Abby 'superjury' to meet today

The Creative Abby superjury is scheduled to meet today (Apr 23) at 3pm to decide on the creatives charged for plagiarism

http://www.mxmindia.com/?p=46452

 

TOI celebrates 'dodransbicentennial'; to launch TV channels & radio stations

The Times of India intends to celebrate its 175 years with a year-long programme of activities (and launches)

http://www.mxmindia.com/?p=46383

 

Ranjona Banerji: Medianet mars an otherwise trendsetting paper

It is also true that within the media, The Times of India has become a trendsetter. Good or bad, if the group does it, the rest of the media houses follow suit, writes Ranjona Banerji

http://www.mxmindia.com/?p=46412

 

News broadcasters condole Justice Verma's demise

Chairperson News Broadcasting Standards Authority and former Chief Justice of India & Former Chairperson of the National Human Rights Commission passed away late yesterday after a brief illness

http://www.mxmindia.com/?p=46399

 

BAG Network launches 'E-Newspaper of India'

Aimed at the e-consumer, E-Newspaper will be brought out multiple times in the day - at 1pm, 7.30pm and 12.30am

http://www.mxmindia.com/?p=46387

 

'Green' Star Jalsha's bags Olive Crown, Bloomberg awards

Jalsha's 'Chalo Paltai' initiative has won the Olive Crown and Bloomberg Brand Leadership awards for efforts to reduce toxic waste

http://www.mxmindia.com/?p=46396

 

Made By You issue makes Femina a crowdsourced hit

DDB Mudra used crowdsourcing via social media to get readers to develop and execute the editorial and design content for the entire issue

http://www.mxmindia.com/?p=46382

 

Debrief: Godrej: Good TV soap

Aamir in drag will get the junta interested. I also like the characterisation; the couple used is an up-market one (the kind you'll meet at Cuffe Parade), and this gives the brand a premium image, even when they discuss mundane stuff

http://www.mxmindia.com/?p=46386

 

Disney UTV Digital launches freemium apps for feature phones

Disney UTV Digital has launched a bouquet of four freemium apps for Indian mobile subscribers - UTV, Disney, Comedy and Devotional

http://www.mxmindia.com/?p=46385

 

MSLGroup Asia finance summit chalks out new initiatives for Asia market

The summit gathers more than 30 financial communications consultants from MSLGroup network, in Asia, Europe and the US

http://www.mxmindia.com/?p=46398

 

Sandesh to augment editorial content powered by TELiBrahma

The partnership will enable Sandesh to bring interactive print content 'Live' on readers' mobile

http://www.mxmindia.com/?p=46397

 

ANCHOR | One Big Idea by Anil Thakraney
Outsource creative work

http://www.mxmindia.com/?p=46381

Stories on 22nd Apr'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/2013/04/is-it-right-to-damn-the-copycats/

Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/2013/04/shabby-anil-thakraney-why-plagiarism-is-unstoppable/

Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/2013/04/shabby-guest-column-by-vinod-natesan-moving-on-from-f-words/

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/2013/04/130mn-digital-pay-tv-homes-by-2020-to-contribute-17-bn-in-revenues/

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/2013/04/highlights-for-children-and-delhi-press-unveil-new-kids-mags/

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/2013/04/ajay-chandwani-on-montreux-fest-jury/

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/2013/04/razorfish-acquires-neev-aims-to-be-no-1-in-18-months/

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad


Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-ek-thi-daayan/

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/2013/04/aasheesh-mediratta-is-the-new-ceo-at-fashionandyou/

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/2013/04/yahoo-weather-yahoo-mail-on-mobile/

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/2013/04/rajan-anandan-takes-over-as-iamai-chairman/

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/2013/04/think-aloud-for-a-broadcast-regulator-manish-tewari/

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/2013/04/arun-prakash-appointed-evp-of-vuclip/

ANCHOR | One Big Idea by Ranjona Banerji: Time to reclaim lost territory
http://www.mxmindia.com/2013/04/one-big-idea-by-ranjona-banerji-time-to-reclaim-lost-territory/

1 Minute View: Many expectations from new IAMAI chief Rajan Anandan
The new chairman needs to grow IAMAI out of its current mode and assume the role of a more aggressive industry body
http://www.mxmindia.com/2013/04/1-minute-view-many-expectations-from-new-iamai-chief-rajan-anandan/

Shailesh Kapoor: The Dichotomy Of Socially Networked Television
Twitter and Facebook are part of the marketing strategy of mass TV channels, notes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-the-dichotomy-of-socially-networked-television/

Anil Thakraney | Superjury: Keep the CDs out!
It's incorrect to ask creative folk to constitute the Creative Abby 'Superjury' to decide on plagiarism complaints, writes Anil Thakraney
http://www.mxmindia.com/2013/04/anil-thakraney-superjury-keep-the-cds-out/

Ranjona Banerji: Move over FBI, NIA: Indian TV news can solve both Boston and Bengaluru bombings!
Our news TV channels knew who and how the Boston and Bengaluru bombings happened, writes Ranjona Banerji
http://www.mxmindia.com/2013/04/ranjona-banerji-move-over-fbi-nia-indian-tv-news-can-solve-both-boston-and-bengaluru-bombings/

Stories on 19th Apr'13

Into the all-new world of Facebook Home
With Facebook Home, Mark Zuckerberg may have taken a shortcut in an attempt to rule the mobile web. An analysis by Ciaran Norris in Mindshare's 'Original Thinker Series'
http://www.mxmindia.com/?p=46178


Announcing the MxM Viewsletter
MxMIndia.com is now increasing its 'views' element and will bring you 'The MxM Viewsletter' every afternoon
 http://www.mxmindia.com/?p=46150

Global marketing outlook continues to improve in April: Warc
Global marketers continue to have a positive outlook according to the latest data from Warc's Global
http://www.mxmindia.com/?p=46151

Marketing Index TRAI seeks views on TV ratings, accreditation
The information ministry has sought recommendations from the TRAI for laying down comprehensive guidelines and accreditation mechanisms for TRP (Television Rating Points) rating agencies in India, to ensure transparency and accountability in the rating system
 http://www.mxmindia.com/?p=46143

TV Street Maps increases reach by over 300%
The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection
http://www.mxmindia.com/?p=46145

DY Works gets new COO
Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer
http://www.mxmindia.com/?p=46146


MSL announces six new wins
MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs
http://www.mxmindia.com/?p=46148


Debrief: Fastrack: Irreverence works
Anil Thakraney presents his views on the latest ads
http://www.mxmindia.com/?p=46142


Indiagames & Parle launch IPL Cricket Fever game
Disney UTV's Indiagames has launched the official IPL season 6 mobile game, 'IPL Cricket Fever 2013'. It has associated with the Parle brand, 20-20, within the game
http://www.mxmindia.com/?p=46149


Nickelodeon & Sonic partner Ubqool for contest
The winners of 'Ubqool.com Cricket Mania' on Nickelodeon and Sonic channels will get to meet cricketers from the Kolkata Knight Riders Team
http://www.mxmindia.com/?p=46147


ANCHOR | One Big Idea by Shailesh Kapoor
Consumer-inclusive content generation is the future
http://www.mxmindia.com/?p=46141

Stories on 17th Apr'13

Time to toughen stand, urges Abby superjury
In a connected world, plagiarism cases can be easily caught. MxMIndia speaks to some of the Creative Abby 'superjury' members who will look into the many complaints lodged
http://www.mxmindia.com/2013/04/time-to-toughen-stand-urge-superjury-members/

Focus advt sets up Worldoo, an online ecosystem for kids
Targeted at 6-12-year-olds and set up from scratch with a development spend of Rs 3 crore, Worldoo promises entertainment and education through an interactive experience
http://www.mxmindia.com/2013/04/focus-advt-sets-up-worldoo-an-online-ecosystem-for-kids/

IAA launches webinar series, Google's Rajan Anandan to address inaugural session on April 25
The account will be handled by the agency's Mumbai office
http://www.mxmindia.com/2013/04/iaa-launches-webinar-series-rajan-anandan-to-address-inaugural-session-on-april-25/

Web18 elevates Joyson Thomas, Rajan Srinivasan
Web 18 has strengthens its leadership team, appointing CEOs for Moneycontrol.com and Ibnlive.com
http://www.mxmindia.com/2013/04/web18-elevates-joyson-thomas-rajan-srinivasan/

Ormax launches forecast model for Hindi GEC launch viewership
Media insights firm Ormax Media announced the launch of OWA, India's first scientific launch viewership forecasting model for Hindi GECs. OWA stands for Opening Week Average
http://www.mxmindia.com/2013/04/ormax-launches-owa-forecast-model-for-hindi-gec-launch-viewership/

Nutrela Soya Food launches new campaign
The TVC has been conceptualized by Soho Square Mumbai and produced by Apocalypso. Madison Media is the media agency
http://www.mxmindia.com/2013/04/nutrela-soya-food-launches-new-campaign/

Anil Thakraney: CCTV footage should be used to kill apathy
What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy
http://www.mxmindia.com/2013/04/anil-thakraney-cctv-footage-should-be-used-to-kill-apathy/

Big CBS expands reach in 1mn+ HSMs
Along with 8 metros, the channel will now be available across 30 million households in Gujarat, Punjab, Maharashtra, Madhya Pradesh, Uttar Pradesh and Rajasthan
http://www.mxmindia.com/2013/04/big-cbs-expands-reach-in-1mn-hsms/

ANCHOR | One Big Idea by Deepa Gahlot: Creating Connoisseurs
http://www.mxmindia.com/2013/04/one-big-idea-by-deepa-gahlot-creating-connoisseurs/

Stories on 16th Apr'13

Is there room for DNA in Delhi and Mail Today in Mumbai?
That's the question many are asking as the capital gets set for DNA's in May and Mumbai for Mail Today soon
 http://www.mxmindia.com/?p=45981

These 11 members of the Creative Abby 'superjury' could decide the future of Indian advertising!
The Goafest 2013 Awards Governing Council decides to set up a 'superjury' comprising the chairpersons of the 11 Creative Abby categories
http://www.mxmindia.com/?p=46031

Mahindra makes people 'ask'
As part of Mahindra Reva's Ask campaign, Strawberry Frog conceptualised an innovative marketing strategy clubbing the digital platform and OOH media
 http://www.mxmindia.com/?p=45980

Data reporting is complex as of now: Neeraj Vyas
Despite the underreported numbers, IPL is a brilliant mix of cricket and entertainment and has seen an excellent start, says Neeraj Vyas of SET Max
 http://www.mxmindia.com/?p=45977

Shaadi.com strikes a match with Havas for media
The account will be handled by the agency's Mumbai office
 http://www.mxmindia.com/?p=46002

Nickelodeon targets Rs 250cr from merchandising this year
To mark the new episodes of Teenage Mutant Ninja Turtles, Nickelodeon has partnered with Toy Triangle to bring in an exclusive toy range targeted towards boys
 http://www.mxmindia.com/?p=45979

Meenu Handa joins Amazon, logs out from Microsoft
Ms Handa quit Microsoft after a 7.5+-year stint as Director-Corporate Communications at Microsoft India
 http://www.mxmindia.com/?p=45998

IPAN H+K elevates Radhika Shapoorjee as Prez-S Asia, brings Sara Gourlay as COO-India
IPAN Hill+Knowlton Strategies has promoted Radhika Shapoorjee to President - South Asia, and Sara Gourlay is appointed Chief Operating officer - India
 http://www.mxmindia.com/?p=46000

Ranjona Banerji: Disturbing account, but a pleasure to watch
Headlines Today's investigative report into the Gujarat riots of 2002 based on police wireless reports, impresses Ranjona Banerji
 http://www.mxmindia.com/?p=46003

Debrief: Vodafone: Zoozoos don't make you LOL
The zoozoos are still cute, but the situations can do with more laughs. The new crop of TVCs bring a little smile to your face, but they aren't hilarious
 http://www.mxmindia.com/?p=45976

NDTV honours Indians of the Year
As NDTV celebrates its Silver Jubilee, it announced the winners of 'Indian of the Year'
 http://www.mxmindia.com/?p=45978


ANCHOR | One Big Idea by Peter Mukerjea
3 ways to make money from a TV channel
http://www.mxmindia.com/?p=45975

Stories on 15th Apr'13

Scam and scandal in the family
Has the advertising industry become so blase that scams no longer have the power to shock? MxMIndia cuts to the chase
http://www.mxmindia.com/2013/04/scam-and-scandal-in-the-family/

Viacom18 brings Ajit Andhare to head its motion pictures biz
Mr Andhare replaces Vikram Malhotra, who put in his papers, some time back, to pursue his entrepreneurial interests
http://www.mxmindia.com/2013/04/viacom18-brings-ajit-andhare-to-head-its-motion-pictures-biz/

Digitization Phase 2: TRAI releases draft tariff orders
The Telecom Regulatory Authority of India has released draft tariff orders prescribing a standard tariff package for Set Top Boxes, seeking comments of the stakeholders
http://www.mxmindia.com/2013/04/digitization-phase-2-trai-releases-draft-tariff-orders/


Grey India bags creative duties for multiple brands of RBNL
While the agency's Delhi office will handle the account of 92.7 BIG FM, BIG Magic (UP, MP, Bihar and Jharkhand) and Spark Punjabi, Grey Mumbai will look after Big CBS Prime, Big CBS Love and Big RTL Thrill
http://www.mxmindia.com/2013/04/grey-india-bags-creative-duties-for-multiple-brands-of-rbnl/

Rooted in the region worked for Big Magic: Sunil Kumaran
Sunil Kumaran, Business Head, Regional Channels at RBNL on the story so far for Big Magic, as it celebrates its second anniversary
http://www.mxmindia.com/2013/04/rooted-in-the-region-worked-for-big-magic-sunil-kumaran/

Mitrajit Bhattacharya's priceless tales of crazy things
The Chitralekha Publisher and President writes a book on his varied experiences from his travels in 'Life Money Can't Buy'
http://www.mxmindia.com/2013/04/mitrajit-bhattacharyas-priceless-tales-of-crazy-things/

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television?
Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-weekend-for-everyone-weak-end-for-television/

AdStrat: Titan: Keeping tags on time
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-titan-keeping-tags-on-time/

Anil Thakraney: The Feku/Pappu tamasha
The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what
http://www.mxmindia.com/2013/04/anil-thakraney-the-fekupappu-tamasha/

Heineken leverages UEFA Champions League to build connect with consumers
The brand has introduced 'Road to the Final' Ad and Promotion, inviting football fans to win themselves a seat at the UEFA Champions League Final
http://www.mxmindia.com/2013/04/heineken-leverages-uefa-champions-league-to-build-connect-with-consumers/

ANCHOR | One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril
http://www.mxmindia.com/2013/04/one-big-idea-by-paritosh-joshi-we-ignore-the-leveson-inquiry-at-our-own-peril/

ANCHOR | One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring

http://www.mxmindia.com/2013/04/one-big-idea-by-jaisurya-das-genuine-need-for-quality-counselling-and-mentoring/

Stories on 12th Apr'13

Social Access: Towards an equitable society
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45766


DNA to launch Delhi edition on May 13
The Zee-owned Daily News & Analysis (DNA) is set to launch an edition in Delhi on Monday, May 13
http://www.mxmindia.com/?p=45770


Bas Karo! No more complaints for plagiarism etc after today for Abby-winning ads
The AGC will not take any more complaints for the Creative Abbys after today (Friday, April 12) evening
http://www.mxmindia.com/?p=45807


Newspaper degrowth: Reason to worry?
According to recent IRS figures, many newspapers - regional and national - have shown degrowth. Is it time to start worrying?
http://www.mxmindia.com/?p=45769


Creativeland Asia goes Delhi-wards
Creativeland Asia has taken its first step towards setting up base in New Delhi, bagging creative duties for HomeShop18
http://www.mxmindia.com/?p=45767


Social Media users may influence Parliamentary Constituencies: Report
There are 160 High Impact Constituencies out of the total of 543 constituencies, which will likely be influenced by social media during the next general elections
http://www.mxmindia.com/?p=45801


Anil Thakraney: Full On Modi Mania!
Once Modi positions himself as the Next Big Thing (which he’s very busy doing), it will be impossible for the BJP to nominate someone else
http://www.mxmindia.com/?p=45765


Ranjona Banerji: Debates on primetime news have failed
The debate format has failed and Indian news channels must now reinvent the evening format. It’s not even that amusing any more, rues Ranjona Banerji
http://www.mxmindia.com/?p=45817



Speaking of Which | Respectfully Yours
Use language with respect, and you will eventually treat the subject with respect, too
http://www.mxmindia.com/?p=45779


Running away is not the answer: Anand Mahindra
Mr Mahindra received the NDTV Business Leader of the Year award at the 7th Edition of the NDTV Profit Business Leadership Awards, which brought together the best business minds and top bureaucrats of the country
http://www.mxmindia.com/?p=45778


Rediff.com announces enhancements to News App Service
Users can access Rediff News App using almost any phone
http://www.mxmindia.com/?p=45804


ANCHOR | One Big Idea by Sujit Kote
Waking up to Social Media
http://www.mxmindia.com/?p=45761

Stories on 11th Apr'13

Little viewers, big battle
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45697


Global adspend to rise 3% in 2013 & 5.4% in 2014: Warc
The predicted slowdown for 2013 is due to the absence of last year's adspend boost from the Olympics and the US presidential election, alongside on-going concerns about the health of the global economy, particularly in relation to the eurozone debt crisis
http://www.mxmindia.com/?p=45695

R Sridhar to launch iPhone/iPad app to help get ideas
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times
http://www.mxmindia.com/?p=45723

CVS 'Venke' Sharma quits Leo Burnett
After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination
http://www.mxmindia.com/?p=45699

Pranvir Mann joins Concept as NCD
Pranvir Mann has joined Concept Communications as National Creative Director, with a mandate to focus on the group's businesses in the northern region
http://www.mxmindia.com/?p=45696

Debrief: Goibibo: Good use of metaphor
Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise
http://www.mxmindia.com/?p=45694

Adidas signs Mahela Jayawardene as brand athelete
Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas' latest digital and retail campaign for the IPL, 'Lose the heat, keep the fire'
http://www.mxmindia.com/?p=45698

Anchor | One Big Idea
One Big Idea by Anwesh Bose: Technology, the fittest survivor?
http://www.mxmindia.com/?p=45693

Stories on 10th Apr '13

Mosaic II: Reliving the best of print
30-seconder or no 30-seconder, the medium of print is the one which endures. MxMIndia takes a look at the second edition of Mosaic, the best of print advertising​, published by the Dainik Bhaskar group​
 http://www.mxmindia.com/?p=45582


Tata Sky's KV Anand joins Hathway as Prez, Digital Platforms
Hathway Cable & Datacom Limited has announced the appointment of K V Anand as President ‐ Digital Platforms. He was previously at Tata Sky
http://www.mxmindia.com/?p=45599


HomeShop18 celebrates 5th anniversary
A month-long promotional offer with five cars, gold coins, cellphones etc are on offer
http://www.mxmindia.com/?p=45638


CareerBuilder awards Digital AOR to Havas
Havas Media was awarded the duties a multi-agency pitch that reportedly lasted over two months
http://www.mxmindia.com/?p=45633


Venugopal Bhamidipati joins Ormax as Insights Head
Media insights firm Ormax Media has augmented its research team with the appointment of Venugopal Bhamidipati as Insights Head - Print, Radio & Branded Entertainment
http://www.mxmindia.com/?p=45597


Scamadgate-2 | Anil Thakraney: Penalize the scamsters
Time for debates and angry tweets/FB updates is over. It's time for hard action. The Goafest organizers should announce that scam ads entered slyly as official work will invite a hefty fine for the ad agency
http://www.mxmindia.com/?p=45598


 MyUniverse, moneycontrol.com offer personal finance management platform
Aditya Birla Money MyUniverse has entered into an exclusive partnership with moneycontrol.com, and will offer a state-of-the-art personal finance management platform to its 1.9 million portfolio users
http://www.mxmindia.com/?p=45600



ANCHOR | One Big Idea by Sanjay Hemady
Let's play the game now
http://www.mxmindia.com/?p=45641

Stories on 9th Apr'13

Scamadgate-2: Mediaah!: 6 answers the industry wants to get
Mediaah! does an Arnab Goswami and asks 6 questions, the answers to which the global A&M industry wants to have
http://www.mxmindia.com/?p=45511


Leo Burnett withdraws awardwinning Tata Salt Lite radio spots [from Monday]
McCann likely to be on top as Leo Burnett withdraws gold and silver Creative Abby-winning Tata Salt Lite Radio spots
http://www.mxmindia.com/?p=45479

By Invitation: Anant Rangaswami on Scamadgate-2
MxMIndia invited Anant Rangaswami, editor, Storyboard and senior editor, Firstpost to analyse the Leo Burnett-Tata Salt Lite radio spots controversy
http://www.mxmindia.com/?p=45526

McCann is the new #1 at Creative Abby 2013
With the withdrawal of two radio spots, Leo Burnett will lose 4 metals (2 golds and 2 silver) making McCann Worldgroup the clear numero uno
http://www.mxmindia.com/?p=45553

FE Managing Editor MK Venu to join Hindu
Mr Venu will join The Hindu as Executive Editor, Delhi from May -end
http://www.mxmindia.com/?p=45508


Godrej aims for digital connect with consumers
The key challenge for any digital campaign is to identify the right target audience and to creatively engage with them, says Sunil Kataria, Executive VP, Marketing and Sales, Godrej Consumer Products
http://www.mxmindia.com/?p=45509


Indo-Aus Test series garners highest TV ratings for ESPN-Star
More than 9.28 crore fans watched the four test matches, which together clocked up an average of 2.05 TVR, with the Hindi presentation contributing 40% to the overall ratings
http://www.mxmindia.com/?p=45510


Debrief: Blue Star: Cool approach
A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed
http://www.mxmindia.com/?p=45506


Ranjona Banerji: Modi and the battle of hashtags
For perhaps the first time - though one is loath to make pat statements like that - the anti-Modi brigade managed to pull one over his supporters, notes Ranjona Banerji
http://www.mxmindia.com/?p=45551


Ketchum cements PR relationship with Ambuja
Ketchum Sampark will be responsible for implementing Ambuja Cement's integrated public relations campaign which includes brand communication, sustainability communication and corporate social image build-up
http://www.mxmindia.com/?p=45507

Stories on 8th Apr'13

Metals proved that young team needs to be empowered: K V 'Pops' Shridhar
The Leo Burnett CCO on his agency's big wins this year
http://www.mxmindia.com/?p=45428


5 things we'll want to forget about Goafest
Every Creative Abby at Goafest has its share of controversies, and this year's was no better. Or worser. Mediaah! takes a look
http://www.mxmindia.com/?p=45418


JWT appoints Mohit Hira as Head of Digital
He replaces Max Hegerman who is moving on to pursue other opportunities
http://www.mxmindia.com/?p=45393


Mint goes to Singapore lah
HT Media has launched its weekly business publication 'MintAsia' in Singapore
http://www.mxmindia.com/?p=45392


HT Media's Bridge School to be operational in a year
India Education Services Pvt Ltd is a JV between HT Media Ltd and Apollo Global, Inc. (USA). To address the skills gaps in India, IESPL is planning to enter Higher Education with the Bridge School of Management, currently at a concept stage
http://www.mxmindia.com/?p=45391


AdStrat: Nihar Shanti
Our weekly look at the strategy behind some of the top advertising campaigns
http://www.mxmindia.com/?p=45388


Reviewing the Reviews: Chashme Baddoor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=45390


Anil Thakraney: Indians are poor home workers
It's going to be 'hello, water cooler' once again as the Yahoo! CEO doesn't like employees working out of homes, writes Anil Thakraney and asks: Is it a big high winning a cricket World Cup when Australia and England don't take part
http://www.mxmindia.com/?p=45389



ANCHOR | One Big Idea by Alpana Parida
Building brands without advertising
http://www.mxmindia.com/?p=45387


ANCHOR | One Big Idea by Harshad Jain
The industry is moving towards music plus
http://www.mxmindia.com/2013/02/one-big-idea-by-harshad-jain-the-industry-is-moving-towards-music-plus/

Stories on 5th Apr'13

It's time to listen: speakers @ Goafest conclave
Advertising cannot afford to be complacent, with consumers being increasingly informed, aware and empowered by social media, said the galaxy of speakers at the Goafest 2013 Conclave - Nitin Paranjpe, RS Sodhi, Arundhati Bhattacharya, Suresh Bandi, Arunabh Das Sharma, Harit Nagpal and Sunil Alagh. + Slideshow of pictures from Industry Conclave
http://www.mxmindia.com/?p=45169


Young also want some gyaan @ Goafest: Ambi Parmeswaran
Goafest knowledge seminar convenor Dr M G 'Ambi' Parmeswaran on the thought process behind the curating of the 'gyaan' at the two-day ad festival
http://www.mxmindia.com/?p=45170


Paradox of choice is the issue: Nitin Paranjpe
Consumers have more choices but less to choose from, said the HUL chief in his keynote address at the Goafest 2013 Conclave, giving the ad industry a wakeup call to win back the trust of the people
http://www.mxmindia.com/?p=45168



Shailesh Kapoor: The Many Roles Of IPL
In its sixth year now, the IPL has managed to court success, controversy and cynicism in equal measure, writes Shailesh Kapoor
http://www.mxmindia.com/?p=45222


McCann launches Coca-Cola's campaign with SOTY stars
Coca-Cola has roped in popular youth icons from 'Student of  The Year' Alia Bhatt, Varun Dhawan and Siddharth Malhotra for its latest summer campaign
http://www.mxmindia.com/?p=45163


Ogilvy campaign to help create awareness about Smile!\
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India
http://www.mxmindia.com/?p=45166\


Times Internet to launch Business Insider India
TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally
http://www.mxmindia.com/?p=45165


Anil Thakraney | IPL Opener: Dekhne ka nahin tha!
The IPL opening ceremony turned out to be a damp squib, For some strange reason, the long, boring opening sequence resembled a Russian circus, notes Anil Thakraney
http://www.mxmindia.com/?p=45162


Ranjona Banerji: And this is how journalism works, thanks to The Indian Express!
This is how journalism works, thanks to The Indian Express!
http://www.mxmindia.com/?p=45211


BIG FM takes 'Panja League' pan-Punjab for Ambuja
BIG FM has teamed up with Ambuja Cements to extend the successful arm-wrestling championship to the entire Punjab region
http://www.mxmindia.com/?p=45228


Bigg Boss scores high on ETV Kannada
The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV
http://www.mxmindia.com/?p=45212


Discovery Kids announces Transformers Prime series from May 6
Discovery Kids has announced the launch of animated series Transformers Prime, to be shown from May 6 every day at 3pm and 6pm
http://www.mxmindia.com/?p=45164


Corporate czars to be honoured at NDTV Profit awards on April 8
Planning Commission Deputy Chairman Montek Singh Ahluwalia will be the chief guest at the 7th edition of the NDTV Profit Business Leadership Awards to be held in New Delhi on April 8
http://www.mxmindia.com/?p=45188


DDB Mudra Mumbai & Adventure 18 urge Corporate India to step Outdoors
The challenge was to get corporate India away from their desks. For DDB Mudra the solution was window washers, a campaign they executed for Adventure 18
http://www.mxmindia.com/?p=45189


ANCHOR | One Big Idea by Vivek Lakhwara
Ascertaining visibility and reach to OOH is critical
http://www.mxmindia.com/?p=45161

Stories on 4th Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/?p=44952

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/?p=44966

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/?p=44964

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/?p=44948

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/?p=44947

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/?p=44998

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/?p=45001

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/?p=44950

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/?p=44949

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/?p=44951

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/?p=44946\

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/?p=44945

ANCHOR | One Big Idea by Suranjana Ghosh
Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/?p=44944

Stories on 3rd Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/2013/04/ipl-6-in-the-mood-for-extraaa/

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/2013/04/mindshare-gets-7-shortlists-at-festival-of-media-global/

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/2013/04/pradeep-iyengar-joins-indraksh-emm-india-as-president-indian-ops/

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/2013/04/asci-introduces-suspension-pending-investigation/

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/2013/04/anil-thakraney-i-concede-defeat-to-ipl/

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/2013/04/amway-india-awards-media-duties-to-havas-media/

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/2013/04/adfactors-pr-closes-fy-2013-with-a-string-of-strategic-wins/

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/2013/04/jewellery-e-tailing-registers-117-y-o-y-growth/

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/2013/04/jagdish-mulchandani-appointed-cfo-times-tv/

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/2013/04/max-bupa-wins-aima-global-innovation-award-2013/

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/2013/04/animated-krrish-on-cartoon-network-soon/

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/2013/04/r-k-swamy-bbdo-named-agency-of-the-year-at-ad-club-madras-maddys/

ANCHOR | One Big Idea by Suranjana Ghosh: Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/2013/04/one-big-idea-by-suranjana-ghosh-digitization-opens-doors-to-a-whole-new-world-of-tv/

Stories on 2nd Apr'13

Mazel tov, Sam and Madison: Sir Martin Sorrell
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
 http://www.mxmindia.com/?p=44851

DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
 http://www.mxmindia.com/?p=44903

Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877

RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
 http://www.mxmindia.com/?p=44850

HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
 http://www.mxmindia.com/?p=44415

Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845

Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
 http://www.mxmindia.com/?p=44849

Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
 http://www.mxmindia.com/?p=44844

Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
 http://www.mxmindia.com/?p=44843

Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846

SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848

ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842

Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/