Key Trends in Mobile Advertising
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/
Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/
Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/
L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/
Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/
Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/
Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/
DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/
Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/
Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/
L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/
Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/
Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/
Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/
DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office
