Stories on 21st Sep '15

Channel, Context, Content & Connect
Highlights of the The Four Cs of Mobile Advertising study published by Omnicom Media Group in and Epinion
http://www.mxmindia.com/2015/09/channel-context-content-connect/

Raj Nayak, mancom take charge at Ad Club
The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation
http://www.mxmindia.com/2015/09/raj-nayak-mancom-take-charge-at-ad-club/

BARC Data for Week 36 (Sept 5-11, 2015)
Here's BARC data for Week 36 (Sept 5-11, 2015)... for the GECs and more!
http://www.mxmindia.com/2015/09/barc-data-for-week-36-sept-5-11-2015%e2%80%8b/

RAM Ratings for Week 36 Aug 30-Sept 5, 2015
Presenting RAM Ratings for Week 36 of 2015... that's August 30 to September 5, 2015
http://www.mxmindia.com/2015/09/ram-ratings-for-week-36-aug-30-sept-5-2015/

Amith Prabhu: What the new PRCAI President ought to do?
An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing
http://www.mxmindia.com/2015/09/amith-prabhu-what-the-new-prcai-president-ought-to-do/

Miami Ad School Mumbai bags Clio Silver
McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015
http://www.mxmindia.com/2015/09/miami-ad-school-mumbai-bags-clio-silver/

Dell unveils #ShareTheJoy campaign for the festive season
This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer
http://www.mxmindia.com/2015/09/dell-unveils-sharethejoy-campaign-for-the-festive-season/

Jack in the Box Worldwide bags digital account of TUI India
JITB's mandate includes buying digital media space for the experiential travel company

http://www.mxmindia.com/2015/09/jack-in-the-box-worldwide-bags-digital-account-of-tui-india/

Stories on 18th Sep '15

Madhukar Kamath to report directly to DDB global CEO
DDB Worldwide announces new management structure in Asia Pacific
http://www.mxmindia.com/2015/09/madhukar-kamath-to-report-directly-to-ddb-global-ceo/

Mindshare, Pepsico win big at Smarties India 2015
Mindshare leads the award tally bagging four golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the Smarties
http://www.mxmindia.com/2015/09/mindshare-pepsico-win-big-at-smarties-india-2015/

BTL Baatein: Vidur Patney, Maxus... Powered by VISCOMM
Some brands do launch with BTL as their marketing backbone, but that’s not a one-size-fits-all model. A combination of ATL, BTL and Digital is in my mind critical and the most effective, says Vidur Patney, National Director, Maxus Experiential Marketing
http://www.mxmindia.com/2015/09/btl-baatein-vidur-patney-maxus-powered-by-viscomm/

Raj Nayak is new Ad Club President
Colors CEO Raj Nayak is the new President of the Advertising Club
http://www.mxmindia.com/2015/09/raj-nayak-is-new-ad-club-president/

Shailesh Kapoor: Should 30% Success Rate Still Be Acceptable?
In the entertainment business, if you get even 30% of what you launch right, you are a champion, whereas in any self-respecting FMCG company, that could mean you have to look for another job very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-should-30-success-rate-still-be-acceptable/

Ranjona Banerji: Time to stand together against despicable targeting of women journos
This is a classic male, patriarchal response to successful women or women who appear to be successful. And NDTV is the particular target of a certain mindset. Although there are female editors, anchors and reporters in every television newsroom across all languages in India, NDTV bears the brunt of social media anger, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-it%e2%80%99s-time-to-stand-together-against-the-despicable-targeting-of-women-journalists-in-social-media-like-the-disgusting-whatsapp-forward-about-women-in-ndtv/

Carat launches CCS 2015
CCS has a global sample size of over 400,000, making it the world’s largest research of this nature
http://www.mxmindia.com/2015/09/carat-launches-ccs-2015/

Sony BBC Earth set for India launch
Multi Screen Summary: BBC Earth is home to the BBC's award-winning factual programmes and the work of some of the world’s foremost factual film makers
http://www.mxmindia.com/2015/09/sony-bbc-earth-set-for-india-launch/

Nominations for IndIAA Awards announced
IndIAA Awards Night to be held on 13th October 2015 at the Palladium Hotel, Mumbai
http://www.mxmindia.com/2015/09/nominations-for-indiaa-awards-announced/

Dear MxM by Jaisurya Das: I am stagnating in Delhi. Will it help working in a smaller town?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-i-am-stagnating-in-delhi-will-it-help-working-in-a-smaller-town/

Times Network creates opportunity for SMEs
The second leg of the workshops will happen in Bangalore on 18th of September and Delhi in the beginning of the next week
http://www.mxmindia.com/2015/09/times-network-creates-unique-advertising-opportunity-for-smes/

Jaldi 5 with Rajesh Kejriwal: We started work on Designyatra 2016 in June itself
The biggest takeaway for delegates would be that if you do what pumps your heart and do it with all the passion, money will follow sooner or later, says Rajesh Kejriwal, Founder CEO, Kyoorius on the takeaways from KDY 2015
http://www.mxmindia.com/2015/09/jaldi-5-with-rajesh-kejriwal-we-started-work-on-designyatra-2016-in-june-itself/

BoroPlus ropes in Amitabh Bachchan & Kangana Ranaut in new TVC
Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year

http://www.mxmindia.com/2015/09/boroplus-ropes-in-amitabh-bachchan-kangana-ranaut-in-new-tvc/

Stories on 16th Sep '15

AGGGR-odrej!
After decades of being a conservative player, Godrej has become more aggressive
http://www.mxmindia.com/2015/09/agggr-odrej/

Akshay Mathur appointed Senior VP of Komli Media
He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month
http://www.mxmindia.com/2015/09/akshay-mathur-appointed-senior-vp-of-komli-media/

Sanjeev Kotnala: CSR: the marketing tool to leverage internal force with a brand synergistic act
CSR idea should be one of the core elements of the organisation, that no incoming CMO can change it easily like they do with the brand, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-csr-the-marketing-tool-to-leverage-internal-force-with-a-brand-synergistic-act/

Razorfish India appoints Dinesh Swamy as Senior CD
A digital player, over the last 15 years, Swamy has embraced the organic nature of interactive creativity
http://www.mxmindia.com/2015/09/razorfish-india-appoints-dinesh-swamy-as-senior-cd/

Polycab sticks to 'Connection Zindagi Ka' proposition in new campaign
The campaign establishes connect with the consumers and presents a modern brand image for Polycab which helps to build a cohesive brand recall amongst the masses
http://www.mxmindia.com/2015/09/polycab-sticks-to-connection-zindagi-ka-proposition-in-new-campaign/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 11th Sep '15

How Emvies Case Studies Rule for Young Pros
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/

BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/

BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/

Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/

Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/

Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/

Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/

Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/

Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/

Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/

Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/

Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters

http://www.mxmindia.com/2015/09/himanshu-dhoreliya-appointed-content-head-at-videocon-d2h/

Stories on 10th Sep '15

Kyoorius with Kejriwal
Founder CEO Rajesh Kejriwal talks on the 10th edition of Designyatra which kicks off in Goa today with the IAA Digiyatra
http://www.mxmindia.com/2015/09/kyoorius-with-kejriwal/

HDFC, other finance brands dominate WPP's BrandZ
Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year
http://www.mxmindia.com/2015/09/hdfc-other-finance-brands-dominate-wpps-brandz/

Comedy Central goes for a new, happy look
The channel incorporates a new look-and-feel with the positioning of 'Your Happy Place'
http://www.mxmindia.com/2015/09/comedy-central-goes-for-a-new-happy-look/

Outlook announces launch of Social Media Awards
The OSM awards, in partnership with Creatigies Communciations, will be formally launched in New Delhi
http://www.mxmindia.com/2015/09/outlook-announces-launch-of-social-media-awards/

Dear MxM by Jaisurya Das: My boss says I am no good because I am unable to undertake 'settings' for adsales
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-my-boss-says-i-am-no-good-because-i-am-unable-to-undertake-settings-for-adsales/

Siddhartha Mukherjee: Define the 'P' of PR
Life becomes smoother...Expectations are managed better...when one equates Public = "Target Audience"
http://www.mxmindia.com/2015/09/siddhartha-mukherjee-define-the-p-of-pr/

Tata Salt 'Desh Ka Salaam, Sarhad Ke Naam' campaign bags multiple accolades
Achieves Limca Book of Records for first crowd sourced National Anthem for the Indian Armed forces
http://www.mxmindia.com/2015/09/tata-salt-desh-ka-salaam-sarhad-ke-naam-campaign-bags-multiple-accolades/

Big FM Chennai repositions to play contemporary Kalakkal hits
The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience
http://www.mxmindia.com/2015/09/big-fm-chennai-repositions-to-play-contemporary-kalakkal-hits/

Hungama partners with Kyoorius Designyatra 2015 for charitable cause
Hungama's musical CSR activity aims to hit the right notes
http://www.mxmindia.com/2015/09/hungama-partners-with-kyoorius-designyatra-2015-for-charitable-cause/

'Watch for Nepal' shortlisted at Clio Awards 2015
McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015
http://www.mxmindia.com/2015/09/watch-for-nepal-shortlisted-at-clio-awards-2015/

Bates CHI&Partners to introduce Volcanic Water to India
Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners

http://www.mxmindia.com/2015/09/bates-chipartners-to-introduce-volcanic-water-to-india/

Stories on 4th Sep '15

IAA India Silver Jubilee kicks off in Kochi
The spice town is playing host to a galaxy of ad & media biggies
http://www.mxmindia.com/2015/09/iaa-india-silver-jubilee-kicks-off-in-kochi/

Colors topples Star Plus in Week 34 of BARC data
Presenting Week 34 of BARC toplines - that's for August 22 to 28, 2015
http://www.mxmindia.com/2015/09/colors-topples-star-plus-in-week-34-of-barc-data/

Living Foodz set for Sept 11 launch
Living Entertainment brings to you an international food experience from 11th September 2015
http://www.mxmindia.com/2015/09/living-foodz-set-for-sept-11-launch/

Ranjona Banerji: What's left to discuss on primetime news TV on the Sheena Bora murder case except psychobabble?
The Sheena Bora murder case has exposed in no uncertain terms television's obsession with primetime discussions, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-what%e2%80%99s-left-to-discuss-on-primetime-news-tv-on-the-sheena-bora-murder-case-except-psychobabble/

Shailesh Kapoor: Split Personalities: TVFPitchers& Rural Ratings
TVF Pitchers manages to bring an authenticity of portrayal, in turn getting the appreciation of a fairly large corporate population of India, across industries, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-split-personalities-tvfpitchers-rural-ratings/

K Ramkrishnan appointed GM at IMRB Kantar World Panel
He joins IMRB from Future Lifestyle Fashions Limited where he was President - Marketing
http://www.mxmindia.com/2015/09/k-ramkrishnan-appointed-gm-at-imrb-kantar-world-panel/

Ishrath Nawaz appointed CD at Soho Square
Ishrath has spent about 14 years in advertising, having worked across Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka
http://www.mxmindia.com/2015/09/ishrath-nawaz-appointed-cd-at-soho-square/

Space makes all the diff for K Raheja Corp's brand campaign
Multimedia campaign across print, radio and online media
http://www.mxmindia.com/2015/09/space-makes-all-the-diff-for-k-raheja-corps-brand-campaign/

With Grofers win, Lowe Lintas Mumbai unveils refreshing brand campaign
Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms
http://www.mxmindia.com/2015/09/with-grofers-win-lowe-lintas-mumbai-unveils-refreshing-brand-campaign/

Waggener Edstrom's report throws up interesting insights on content relevance
It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content
http://www.mxmindia.com/2015/09/waggener-edstroms-report-throws-up-interesting-insights-on-content-relevance/

MSM appoints Humsa Dhir as SVP & Head, PR & Corporate Communications
Humsa will report into NP Singh, CEO, MSM Network
http://www.mxmindia.com/2015/09/msm-appoints-humsa-dhir-as-svp-head-pr-corporate-communications/

ASCIonline App gets a thumbs-up from consumers
Consumer reach facilitated further in the virtual world with the launch of ASCIonline mobile app
http://www.mxmindia.com/2015/09/ascionline-app-gets-a-thumbs-up-from-consumers/

Twitter launches Self-Service Ads Platform for SMBs in India
Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide

http://www.mxmindia.com/2015/09/twitter-launches-self-service-ads-platform-for-smbs-in-india/

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/