Stories on 31st Aug

Bengal (paper) tigers set to roar
As the TOI challenges ABP on home turf, readers in West Bengal are sure to end up with the most mishti
http://www.mxmindia.com/?p=29597

Colors, Sahara brave MNS diktat, to simulcast Sur-Kshetra with GEO
Despite threats from the MNS, Colors, Sahara and GEO set to simulcast Sur-Kshetra musical reality show from Sept 8
http://www.mxmindia.com/?p=29967

Viacom18 to build new 'Rishtey' in UK
Viacom18 launches new FTA Hindi GEC 'Rishtey' in the UK
http://www.mxmindia.com/?p=29917

KBC to strengthen weekend reality programming for Sony
After saying adios to Indian Idol, Sony is set to battle it out with competing GECs with its master show. Kaun Banega Crorepati will begin on September 7, and will air Friday to Sunday at 8.30 pm
http://www.mxmindia.com/?p=29878

Satvikshop for natural living @ doorsteps
Satvikshop.com offers consumers a large collection of organic and ayurvedic solutions and products from reputed brands
http://www.mxmindia.com/?p=29882

MxM Buzzer # 7 | Quiz on Taproot - Dentsu
Presenting the seventh edition of MxM Buzzer where the focus is on Taproot - Dentsu
http://www.mxmindia.com/?p=29847

New Column | Speaking of Which by Vidya Heble
Write better, communicate better - whether an email or a project report
http://www.mxmindia.com/?p=29879

An overdose of Kareena Kapoor?
The question is, whether there is an overkill of Kareena Kapoor for brand endorsements and should the lady now go slow
http://www.mxmindia.com/?p=28562

I-Cube Report: Mobile crucial for rural India to access Net
As vast and varied as rural India is, the IAMAI-IMRB I-Cube report puts a handle on the numbers of rural internet users, which tell a startling story
http://www.mxmindia.com/?p=29877

FoxyMoron retains French Connection
Digital solutions agency FoxyMoron has retained the French Connection account after a multi-agency pitch
http://www.mxmindia.com/?p=29876

Punjabi music channel 9X Tashan turns 1
9X Tashan, the leading Punjabi music channel from the 9X Media Group, celebrates its first anniversary today. The channel has created a series of special programming on the occasion
http://www.mxmindia.com/?p=29881

The Anchor: 5 musts that will give government-led channels an edge over commercial counterparts
What public sector broadcasters can do to stay ahead, and surge forward
http://www.mxmindia.com/?p=29874

Debrief: Cadbury Shots: Good shot!
The idea is rooted in Indian culture; many desi youngsters would kill for a break in them movies, and this makes the communication rock
http://www.mxmindia.com/?p=29875

Why focus on Asaram Bapu's copter crash?
In Freaking News, Ranjona Banerji tracks the news (and non-news) on TV, in the papers and cyberspace
http://www.mxmindia.com/?p=29930

Stories on 30th Aug

IRS will see a technology leap: Prashant Singh, MD-Media, Nielsen India
Happy to have bagged the contract, Nielsen India is getting set to work on the readership study
http://www.mxmindia.com/?p=29740

We will not mess with what's working wonderfully: Rohit Ohri
Hours after the news of the 51 per cent stake acquisition, Dentsu India executive chairman spoke to MxMIndia on what the deal means for Dentsu, and how the agency is galloping ahead in the country
http://www.mxmindia.com/?p=29769

Rahul Kansal: No shortcuts and stereotypes with TAPROOT!
BCCL Executive President Rahul Kansal on what makes the team of Agnello Dias and Santosh Padhi outstanding and why the Dentsu association will be a win-win for both
http://www.mxmindia.com/?p=29817

Pops on the Rise & Rise of Aggie & Paddy
Adland veteran KV 'Pops' Sridhar looks back at the career path of Agnello Dias and Santosh Padhi, the stars who are blazing even brighter in the limelight
http://www.mxmindia.com/?p=29738

Anil Thakraney:Talent & values rewarded
It's a win-win marriage. Dentsu, which is not a name one usually associates with sparkling creative work, has bought itself a nice creative powerhouse. Taproot gets the scale, the logistics and the bucks they need
http://www.mxmindia.com/?p=29734

What would make an entrepreneur sell?
With Taproot selling 51 percent stake to a transnational advertising agency less than four years after it was set up, we spoke to a cross-section of people in the know, on when is the time right for an entrepreneur to sell out
http://www.mxmindia.com/?p=29739

The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP
From yesterday: All the answers to why did Agnello Dias and Santosh Padhi choose Dentsu over WPP? How much money did they make? And what will the equations be with Rohit Ohri?
http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/

The Anchor: 10 TAPROOT! TVCs that you want to watch over and over again
It’s not just TVCs that the Boys are known for, but this list by A N Chorrea looks at the work that got them to be the most courted creative hotshop in the country.
http://www.mxmindia.com/?p=29733

WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP has moved the Supreme Court of the State of New York for dismissal of a complaint filed by NDTV. The motion will be taken up for hearing on September 13
http://www.mxmindia.com/?p=29737

Carat retains BMW India media AOR
Carat retains BMW India account which also saw ZO, Maxus and BPN in the pitch process
http://www.mxmindia.com/?p=29764

Paritosh Joshi | Digitization's best kept secret
Remember the days when Doordarshan would provide signals without an intermediary? As many 30 million homes still watch TV that way, note Paritosh Joshi
http://www.mxmindia.com/?p=29735

Shailesh Kapoor | The all-important C-Word
In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the 'TV Trail'
http://www.mxmindia.com/?p=29736

Ranjona Banerji: Was TV news reckless in covering 26/11?
Ranjona Banerji on the Supreme Court indictment of the coverage by news channels
http://www.mxmindia.com/?p=29801

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/

Stories on 27th Aug

MxM Mondays | Is there a crisis of ideas in Hindi GECs?
Are endless soaps, reality shows and mythologicals all that there is to general entertainment?
http://www.mxmindia.com/2012/08/mxm-mondays-is-there-a-crisis-of-ideas-in-hindi-gec/

Jishnu Sen remembers Vinod Prabhakar
Grey Group CFO Vinod Prabhakar passed away on Sunday. He was 45
http://www.mxmindia.com/2012/08/jishnu-sen-remembers-vinod-prabhakar/

MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table
With the war of words between NDTV and WPP never-ending, industry leaders must intervene... else the government will
http://www.mxmindia.com/2012/08/mxm-comment-enough-of-trading-charges-industry-needs-to-bring-warring-partners-to-the-table/

Tribute: Remembering K Kurian
On the fourth death anniversary of K Kurian (1928-2008), founder and chairman of Radeus Advertising, Jameel Gulrays pays tribute
http://www.mxmindia.com/2012/08/tribute-remembering-k-kurian/

NDTV v/s WPP: War of words over the Weekend
WPP and NDTV bring the battle over TAM ratings from the courtrooms to feeding the media with statements countering the other
http://www.mxmindia.com/2012/08/ndtv-vs-wpp-war-of-words-over-the-weekend/

Keith Alphonso quits UTV, joins OML as Revenue Head
After one and a half years, Keith Alphonso has quit Disney/UTV. He was business head of Bindass, the youth channel from the UTV stable
http://www.mxmindia.com/2012/08/keith-alphonso-quits-utv-joins-oml-as-revenue-head/

Dhingana launches ad platform, Gokul Rajaram is advisor
Dhingana has launched an advertising platform to reach its 11 million worldwide users, with Gokul Rajaram, creator of AdSense and current Facebook product director for advertising, on the advisory board
http://www.mxmindia.com/2012/08/dhingana-launches-ad-platform-gokul-rajaram-is-advisor/

Web firms fully cooperating with govt: IAMAI
"All our members have been cooperating in the best possible manner to stave off the current situation since last week and we will continue to do so," stated Dr Subho Ray, President of IAMAI
http://www.mxmindia.com/2012/08/web-firms-fully-cooperating-with-govt-iamai/

Big FM Launches Big Green Ganesha 2012
This year's campaign is being launched with the slogan 'Ganpati Bappa Morya, Dharti Mata Morya' in a crusade that protects planet earth while seeking the blessings of Lord Ganesha
http://www.mxmindia.com/2012/08/big-fm-launches-big-green-ganesha-2012/

AdStrat: Man from Motilal Oswal
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-man-from-motilal-oswal/

Sanjay Mehta lists 8 ways how brands can handle real and false negativity on social media
Rather than worry about its viral impact, social media can be effectively employed to handle crises, writes Sanjay Mehta. Not just by brand heads, but governments too!
http://www.mxmindia.com/2012/08/sanjay-mehta-lists-8-ways-how-brands-can-handle-real-and-false-negativity-on-social-media/

Anil Thakraney: IndiGo: because on-time is everything
A recent report announced that IndiGo has replaced the Jet Group as the nation's No 1 airline. This is no small achievement for IndiGo
http://www.mxmindia.com/2012/08/anil-thakraney-indigo-because-on-time-is-everything/

Ranjona Banerji: When governance and opposition happen out of TV studios
Governance and Opposition now happen from TV studios. The roundish building housing Parliament seems to have outlived its usefulness, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-governance-and-opposition-happen-out-of-tv-studios/

Stories on 24th Aug

Boom in Bhojpuri broadcast
Two new Bhojpuri channels launch wanting a slice of around a Rs 100 crore (and growing) adspends market
http://www.mxmindia.com/2012/08/boom-in-bhojpuri-broadcast/

Battle of courts spills to media statements, as NDTV rubbishes WPP claims
PR is clearly the main aim, as the WPP statement contains a number of legal flaws, NDTV notes, asking WPP to correct its "badly damaged and dishonest ratings system in India"
http://www.mxmindia.com/2012/08/battle-of-courts-spills-to-media-statements-as-ndtv-rubbishes-wpp-claims/

NBA urges Soni to suspend TAM data reporting until system probed, made robust
The News Broadcasters Association has asked to I&B Minister Ambika Soni NBA to order an independent third party time-bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public
http://www.mxmindia.com/2012/08/nba-urges-soni-to-suspend-tam-data-reporting-until-system-probed-made-robust/

ESPN Star derisks on cricket viewership by signing long-term ad deals
Fearing a possible drop in viewership, ESPN Star inks long-term deals for advertising for long cricket season
http://www.mxmindia.com/2012/08/espn-star-derisks-on-cricket-viewership-by-signing-long-term-ad-deals/

MxM Buzzer # 6 | Quiz on Doordarshan
Presenting the sixth edition of MxM Buzzer where the focus is on Doordarshan... compiled by Sorbojeet Chatterjee
http://www.mxmindia.com/2012/08/mxm-buzzer-6-quiz-on-doordarshan/

Backgrounder | Hemant Jain: What makes online travel so sought after?
In a new fortnightly series on industry backgrounders, Hemant Jain takes us through the journey of the current boom in the travel media sector
http://www.mxmindia.com/2012/08/backgrounder-hemant-jain-what-makes-online-travel-so-sought-after/

L'Oreal appoints FoxyMoron for Digital duties
Digital solutions agency FoxyMoron has bagged the duties to handle the Digital portfolio of L'Oreal Paris in India, replacing Jack In The Box
http://www.mxmindia.com/2012/08/loreal-appoints-foxymoron-for-digital-duties/

Vijay TV's Mano thrills fans in South Africa
Celebrated South Indian playback singer Mano, popularized with the hit television music series Super Singers on Vijay TV, performed to packed audiences in Johannesburg and Durban
http://www.mxmindia.com/2012/08/vijay-tvs-mano-thrills-fans-in-south-africa/

Mediascope Publicitas OOH creates India's largest billboard in Bengaluru
The billboard is two-sided and front lit, with adverts on both sides, hence visible while approaching and while exiting the airport area
http://www.mxmindia.com/2012/08/mediascope-publicitas-ooh-creates-indias-largest-billboard-in-bengaluru/

Katrina is brand ambassador for Relaxo's brand Flite
Footwear manufacturer Relaxo has signed Katrina Kaif as the brand ambassador for its casual fashion brand Flite
http://www.mxmindia.com/2012/08/katrina-is-brand-ambassador-for-relaxos-brand-flite/

25% Indian travellers change plans post booking confirmation: Goibibo.com
Travel website Goibibo.com tracked the trend of travellers on their frequency of change in their plans, based on insight from its buyers' data
http://www.mxmindia.com/2012/08/25-indian-travellers-change-plans-post-booking-confirmation-goibibo-com/

The Anchor: 5 ways to build trust among e-consumers
From the look of the website, to your knowledge of the market - it has to be up to scratch, writes Prasad Shejale
http://www.mxmindia.com/2012/08/the-anchor-5-ways-to-build-trust-among-e-consumers/

Anil Thakraney: Blocking websites is stupid
What the government needs to do, is to come up with two solutions, one technical and the other political
http://www.mxmindia.com/2012/08/anil-thakraney-blocking-websites-is-stupid/

Ranjona Banerji: Watch out wrong-doers! Times Now is watching
The CBI ought to have known that Times Now (and Arnab Goswami) before leaving Suresh Kalmadi’s name out, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-watch-out-wrong-doers-times-now-is-watching/

Stories on 23rd Aug

@dvantage Digital
 As marketers take the digital route, it's appears to be the best of times for digital agencies
 http://www.mxmindia.com/?p=29072

WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it
Statement says WPP or its operating companies haven't been served any law suit as of yesterday
http://www.mxmindia.com/?p=29130

CNEB turns into Hummra M Bhojpuri music channel
Complete News and Entertainment Broadcast Pvt Ltd (CNEB) and Launch Pad have joined hands to create Bhojpuri International Music TV Channel - Hummra M
http://www.mxmindia.com/?p=29069

DID creator Ashish Golwalkar to leave Zee
August 24 will be the last day at the channel for the head of non-fiction at Zee TV, who put in his papers recently
 http://www.mxmindia.com/?p=29067

Round 2 judging of Emvies 2012 starts today
The Emviees, the premier media awards instituted by The Advertising Club Bombay in 2001 - are completing 12 years
http://www.mxmindia.com/?p=29066

Paritosh Joshi: Say Hello to Hulu
Paritosh Joshi waxes eloquent about the joys of Hulu.com, and why India needs one. Soon
http://www.mxmindia.com/?p=29068

Shailesh Kapoor: Myth-or-logical?!
If the market is getting younger, why are marketers succeeding with 'older' shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/?p=29070

Dennis Koshy is VP, Draftfcb Ulka Bangalore
Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations
http://www.mxmindia.com/?p=29071

Aidem expands regional footprint, bags Get Punjabi
Media consulting and sales firm Aidem Ventures has been appointed as the media representative for Punjabi GEC GET Punjabi
http://www.mxmindia.com/?p=29128

TLC to launch 'What Not to Wear' India edition
The 13-part series, 'What Not to Wear - India' is scheduled to air every night at 10pm beginning September 2, 2012 on TLC
http://www.mxmindia.com/?p=29119

Viacom 18's IndiaCast takes MTV India to Mid East, N Africa
IndiaCast, TV18 and Viacom18's venture, announced the launch of the international version of MTV India in the Middle East and North Africa (MENA) region
http://www.mxmindia.com/?p=29118

Digital Literacy conclave by HT and Intel
With one of the key issues for India being how to integrate its citizens into an increasingly digital economy, Hindustan Times brought together a panel of experts to discuss the topic
http://www.mxmindia.com/?p=29121

Resultrix appoints Tanmay Mohanty as COO – India
Resultrix - A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.
http://www.mxmindia.com/?p=29117

Centuryply expands its presence with Nesta
Centuryply has entered the readymade furniture retail business by launching Nesta Furniture, a chain of complete home lifestyle solutions
http://www.mxmindia.com/?p=29120

The Anchor: Madan Sanglikar on 4 big changes needed in Indian digital advertising
For big creative shops to get serious about digital, they need to modify their outlook and treatment of the medium
http://www.mxmindia.com/?p=29064

Debrief: Philips: Not very bright
Philips' new commercial for their bulbs is a good example of how to mess up communication by trying to achieve a dhobi list of things
http://www.mxmindia.com/?p=29065

Ranjona Banerji: Verbs are out. Noun at all times!
Grammar Nazis, beware! Traditional verbs are passe
http://www.mxmindia.com/?p=29170

Stories on 22nd Aug

Is the government right in blocking the digital media?
Not everyone is against the restriction, but is it an effective solution to check anti-national and anti-social content?
http://www.mxmindia.com/?p=28969

Zee TV turns numero uno again
Zee turns No 1 Hindi GEC thanks to DID Season 2 finale's 8 TVR plus Ramayan and the Gold Awards
http://www.mxmindia.com/?p=29032

India TV wins case against Yash Raj Films for 'fair use' of "Kajra Re' etc on news shows
Delhi HC says India TV did not infringe Yash Raj Films’ copyright in India Beats programme
http://www.mxmindia.com/?p=28963

MTV goes multi-dimensional, wearing multiple hats
The music channel's business head Aditya Swamy says evolving to keep pace with the changing demands of its TA - the youth market - is the secret to staying ahead
http://www.mxmindia.com/?p=28962

BIG CBS brings X Factor in concurrent telecast with US
The show will be simulcast across BIG CBS's three channels - Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India
http://www.mxmindia.com/?p=28965

Vserv.mobi client portfolio grows 3X
Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey
http://www.mxmindia.com/?p=28967

New name, look for HT's Brunch Quarterly
Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme
http://www.mxmindia.com/?p=28966

NBA 3X bounces ahead in September
NBA India's Akash Jain says this is the largest fan programme they have hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences
http://www.mxmindia.com/?p=28964

The Anchor: Yutaka Kamoshita's 5 must-have digital strategies to improve brand ROI
Digital is not a magic wand. Users don't close their browsers and run to the nearest store just because they saw a brand's digital marketing campaign.
http://www.mxmindia.com/?p=28960

Anil Thakraney: Time for some media censorship?
And if the censorship is not going to happen through self, then it must, sadly, come in from the outside, writes Anil Thakraney
http://www.mxmindia.com/?p=28961

Ranjona Banerji: Enough of serial debaters & screamers on news channels
The longer you watch TV news in India on a regular basis, the greater the likelihood of Alcoholics Anonymous becoming a distinct possibility, notes Ranjona Banerji, while making a confession that she’s missing Manu Singhvi very much :-)
http://www.mxmindia.com/?p=29028

Stories on 21st Aug

Community Radio: On air, with a heart
... and here to stay as operators are optimistic about government policies (though they would like a reduction in the spectrum fee)
http://www.mxmindia.com/?p=28833

A year of glittery success for UTV Stars
UTV Stars emphasizes on original content to resonate with the audience, says the channel's business head Nikhil Gandhi
http://www.mxmindia.com/?p=28832

1 in 4 online mins spent on social networking in June
Google sites, Facebook and Yahoo! Sites Lead as Top Destinations in India, reports comScore Media Metrix
http://www.mxmindia.com/?p=28877

Mediaah! | Ratings controversy: Too little too late
The crisis thanks to NDTV taking TAM and its principals to court is the biggest that Indian commercial television has faced thus far. The six action points are too little, too late, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=28862

Reviewing the Reviews: Ek Tha Tiger
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=28829

AdStrat: 6 Days Mahabachat
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=28828

Sunil Punjabi is India Business Head for SPT Networks
Overseeing the day-to-day management of the channels, Mr Punjabi will develop business opportunities and channel equity
http://www.mxmindia.com/?p=28830

The Anchor: Dr Subho Ray on why the clampdown on SMSes is not the best way to maintain law & order
It's revenue loss for advertisers, information loss for subscribers, and is just throwing the baby out with the bath water
http://www.mxmindia.com/?p=28825

Anil Thakraney: The credibility letdown
Fareed Zakaria's credibility has taken a body blow following this incident. Why would I trust his writing ever again? How can I be sure he hasn't played another mischief? What good is a journo minus credibility?
http://www.mxmindia.com/?p=28827

Ranjona Banerji: Shooting the messenger
Yes, panic can spread through a mass communication system but stopping the system will not stop the panic. Humans have been victims of mass panic as long as they've been human and will use whatever means possible
http://www.mxmindia.com/?p=28831

Debrief: Lazy creative work, BlackBerry
When the slogan is weak, it's all left to the interpretation, which has to dazzle, else the ad is sunk
http://www.mxmindia.com/?p=28826

Stories on 14th Aug

Are we really 'free' at work in the Indian media?
As we celebrate our 66th Independence Day, we ask a cross-section of mediapersons on whether they enjoy freedom at the workplace
http://www.mxmindia.com/2012/08/are-we-really-free-at-work-in-the-indian-media/

Nitin Pradhan to join JWT Delhi as ECD
He will be handling the Airtel account nationally as the ECD and also partner Bobby Pawar on Special Projects
http://www.mxmindia.com/2012/08/nitin-pradhan-to-join-jwt-delhi-as-ecd/

Saatchi & Saatchi adds creative muscle with new hires
Elevates Mithun Mirji to Singapore for a newly created role
http://www.mxmindia.com/2012/08/saatchi-saatchi-adds-creative-muscle-with-new-hires/

Reliance M'Works to shift part of its ops, top execs to US
The move, aimed at enabling RMW to get business from Hollywood in Los Angeles as well as broadcast companies in New York, comes in the backdrop of fresh funding by RMW
http://www.mxmindia.com/2012/08/reliance-mediaworks-to-shift-part-of-its-ops-top-execs-to-us/

Hungama to manage digital mandate for Timex & Helix
The agency will manage social media for both the brands, media buying as well applications
http://www.mxmindia.com/2012/08/hungama-to-manage-digital-mandate-for-timex-helix/

Neo Prime bags Nehru Cup Football
11 prime time matches from Aug 22-Sep 2; Defending Champions India aim for hat-trick
http://www.mxmindia.com/2012/08/neo-prime-bags-nehru-cup-football/

Mid-Day launches Fully Filmi
The portal aims to address the need gap that the Bollywood-news websites have yet not been able to cater
http://www.mxmindia.com/2012/08/mid-day-launches-fully-filmi/

Want to recreate Ramayan's magic, but difficult to fit into grandfather's shoes: Amrit Sagar
MxMIndia spoke to Amrit Sagar, who along with Moti Sagar and Meenakshi Sagar, is set to recreate the classic...
http://www.mxmindia.com/2012/08/want-to-recreate-ramayans-magic-but-difficult-to-fit-into-grandfathers-shoes-amrit-sagar/

Happy Independence Day. No edition of MxMIndia tomorrow
MxMIndia's editorial and business offices will be closed tomorrow (August 15) on account of India's 66th Independence Day
http://www.mxmindia.com/2012/08/happy-independence-day-no-edition-of-mxmindia-tomorrow/

The Anchor: 6 reasons why comics are useful, essential and appeal to various age groups
Comics are an essential part of growing up and for millions they continue to be an essential part of their lives, says Jatin Varma
http://www.mxmindia.com/2012/08/the-anchor-6-reasons-why-comics-are-useful-essential-and-appeal-to-various-age-groups/

Debrief: Birla Sun Life: What's different??
The correct thing would be to construct fairy tales around specific features of Birla Sun Life's plan
http://www.mxmindia.com/2012/08/debrief-birla-sun-life-whats-different/

Ranjona Banerji: The news that did not happen on TV
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-news-that-did-not-happen-on-tv/

Stories on 13th Aug

MxM Mondays: Why do marketers not spend enough on digital media?
While spends may be shifting to digital globally, in India, television and print still rule. Sigh
http://www.mxmindia.com/2012/08/mxm-mondays-why-do-marketers-not-spend-enough-on-digital-media/

It's Bloomberg TV India from today
The business news channel has dropped the 'U' from its name with effect from today...
http://www.mxmindia.com/2012/08/its-bloomberg-tv-india-from-today/

Ranjona Banerji: Plagiarism... a common affliction with senior journalists
Get someone junior to do the leg work because you're so busy being a celebrity, obviously you don't have the time to do it yourself
http://www.mxmindia.com/2012/08/plagiarism-a-common-affliction-with-senior-journalists/

Mediaah! History will also record Zakaria as a plagiarist
Fareed Zakaria's act of plagiarising from a New Yorker article is unfortunate, though not the first by a high profile editor
http://www.mxmindia.com/2012/08/mediaah-history-books-will-also-record-zakaria-as-a-plagiarist/

Karbonn Mobiles mandates Taproot for its creatives
Taproot to devise a unique communication strategy to strengthen the brand imagery of Karbonn Mobiles in the domestic and global telecom market
http://www.mxmindia.com/2012/08/karbonn-mobiles-mandates-taproot-for-its-creatives/

L&K strengthens top deck with Rana Barua as COO
Other than Mr Barua, Samir Datar and Amardeep Singh have joined as Senior VP Strategic Planning and Chief Creative Officer (North & East) respectively
http://www.mxmindia.com/2012/08/law-kenneth-strengthens-top-deck-with-rana-barua-as-coo/

Dheeraj Sinha to head planning @ Grey
He will head planning for South and South East Asia
http://www.mxmindia.com/2012/08/dheeraj-sinha-to-head-planning-grey/

LifeCell appoints Edelman for PR
Mandate aimed at increasing concept awareness and market penetration
http://www.mxmindia.com/2012/08/lifecell-appoints-edelman-for-pr/

The Anchor: 5 things to change in social media advertising
Brands on social media are akin to your friends. There is a reason you follow brands and hence, they hence should engage with you as your friends would, says Krishna Kumar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-change-in-social-media-advertising/

Anil Thakraney | 18 Again: A question of ethics
The main issue however is this: Should mass media be used to promote such a deeply personal product?
http://www.mxmindia.com/2012/08/anil-thakraney-18-again-a-question-of-ethics/

AdStrat: Chill Out Surprise
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/ad-strat-chill-out-surprise/

Gangs of Wasseypur 2: Too long, too violent!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/08/gangs-of-wasseypur-2-too-long-too-violent/

Stories on 10th Aug

Another win-win digital equation
Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space
http://www.mxmindia.com/2012/08/another-win-win-digital-equation/

Protect identity of children, MIB tells broadcasters
National Commission for Protection of Child Rights (NCPCR) was set up in March, 2007 under the Commission for Protection of Child Rights Act, 2005
http://www.mxmindia.com/2012/08/protect-identity-of-children-mib-tells-broadcasters/

Audiences have given MTunes the best birthday present: Sunil Sahjwani
MTunes, the 24/7 music channel, celebrated its first anniversary yesterday (Augt 9) and boasts of a 200+ GRP
http://www.mxmindia.com/2012/08/audiences-have-given-mtunes-the-best-birthday-present-sunil-sahjwani/

Initiative announces two senior appointments
Initiative India has announced the appointments of 'R Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company
http://www.mxmindia.com/2012/08/initiative-announces-two-senior-appointments/

ESS, ESPN Intnl sign cricket distribution pact for Latin Am
This will be the first time that these events will be presented in the region
http://www.mxmindia.com/2012/08/ess-espn-intnl-sign-cricket-distribution-pact-for-latin-am/

BMB wins 2 Hamilton brands - Treo And Milton
BMB India is the advertising unit of Madison World, a diversified communication group
http://www.mxmindia.com/2012/08/bmb-wins-2-hamilton-brands-treo-and-milton/

Buzzer # 4 | Quiz on News Channels
Presenting the fourth edition of MxM Buzzer where the focus is on news channels
http://www.mxmindia.com/2012/08/buzzer-4-quiz-on-news-channels/

Now, a YouTube 'Content Creators Network' for India
The Nirvana Digital YouTube Content Creators Network eyes a market share of the 800 million unique user visits to YouTube each month
http://www.mxmindia.com/2012/08/now-a-youtube-content-creators-network-for-india/

Bindass to unveil Season 9 of Beg Borrow Steal
bindass®, India's leading youth brand, is all set to introduce the 9th season of Beg Borrow Steal
http://www.mxmindia.com/2012/08/bindass-to-unveil-season-9-of-beg-borrow-steal/

NDTV Profit to spotlight social & environmental issues
Docs+ is a new weekly series on the channel which will showcase powerful documentaries on global issues
http://www.mxmindia.com/2012/08/ndtv-profit-to-spotlight-social-environmental-issues/

Tamil GEC Vijay TV inks carriage deal in France
The launch will make the channel's first IPTV carriage deal inFranceand also strengthens Free's current offering of Indian content
http://www.mxmindia.com/2012/08/tamil-gec-vijay-tv-inks-carriage-deal-in-france/

The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising
Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida
http://www.mxmindia.com/2012/08/the-anchor-albert-almeida-on-5-things-he-would-like-to-see-happen-in-mobile-advertising/

Anil Thakraney: Indian media wins Gold @ Olympics 2012
And the best news is that star athletes like Mary, Saina, Vijay and others will inspire a whole lot of young Indians to take up athletics very seriously
http://www.mxmindia.com/2012/08/anil-thakraney-indian-media-wins-gold-olympics-2012/

Ranjona Banerji: The shame of the PR influence on the media
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-shame-of-the-pr-influence-on-the-media/

Stories on 8th Aug

Complexity presents opportunity @INMA 2012
Day 1 discusses key issues of the business of newspapers including getting upclose with how the post-90s generation views the morningers
http://www.mxmindia.com/?p=27859

INMA 2012: 'News is not static but dynamic'
The panel discussed how the technological innovations and the resultant empowerment of individuals have significantly changed the way people consume news today
http://www.mxmindia.com/?p=27860

INMA 2012: 'Print must engage audiences effectively'
A power-packed discussion with two top marketers and a media agency CEO discussing advertising in newspapers
http://www.mxmindia.com/?p=27861

AAAI, ISA to meet TAM on Aug 16 as MIB, Prasar Bharti mull probe
Prasar Bharati, which believes that the TAM data under-represents terrestrial and rural reach of Doordarshan, is holding consultation with the ministry and contemplating appropriate action against TAM
http://www.mxmindia.com/?p=27887

Resultrix is now a Publicis Groupe company
This acquisition strengthens the Publicis Groupe's presence in India as well as its digital dominance
http://www.mxmindia.com/?p=27856

Digitas India appoints Nirmal Dayani as its COO
Mr Dayani will be directly reporting to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/?p=27849

Study reveals only 21% MBAs employable!
The students representing over 100 B-Schools beyond the Top25, were tested by MeritTrac on standardised tests in verbal ability, quantitative ability and reasoning on behalf of recruiting companies
http://www.mxmindia.com/?p=27852

Dish TV launches India's first SD Recorder with unlimited capacity
Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer
http://www.mxmindia.com/?p=27850

Everest wins Borosil's creative mandate
Hot on the heels of bagging the Aditya Birla Retail "More." business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch
http://www.mxmindia.com/?p=27851

Orchard Advertising gets Kishore Karumbaiah as Creative Director
Mr Karumbaiah will partner Sagar Prajapati in steering the creative ship for the agency in Bangalore
http://www.mxmindia.com/?p=27854

Zee Cinema partners with Ethnic Channels Group in Canada
The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms
http://www.mxmindia.com/?p=27854

Moe's Art adds 3 more clients to its roster
Moe's Art has bagged Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood flick Expendables 2 in Q1 2012-13
http://www.mxmindia.com/?p=27853

Times Internet to conduct e-auction for spectrum
This will be for the e-auction of spectrum in 1800 MHz and 800 MHz bands
http://www.mxmindia.com/?p=27857

Red FM partners with Chevrolet GiMA Awards 2012
The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent
http://www.mxmindia.com/?p=27855

The Anchor: Sumanto Chattopadhyay on 5 ways how creativity can change the image of a brand
A brand is a sum total of the creative elements that go into designing the product, its packaging and its communication, says Sumanto Chattopadhyay
http://www.mxmindia.com/?p=27847

Anil Thakraney: Ad agencies can help with hate crime control
I think ad agencies should devise a powerful communication package, to be run across the media, with the objective of imparting Americans with basic knowledge on various religions and cultures, writes Anil Thakraney
http://www.mxmindia.com/?p=27848

Stories on 7th Aug

If we are divided as an industry, we will sink: Prasoon Joshi
The multi-faceted ad and film whiz gets candid with Anil Thakraney in a must-read interview
http://www.mxmindia.com/2012/08/if-we-are-divided-as-an-industry-we-will-sink-prasoon-joshi/

Exclusive: Satyamev Jayate isn't over yet, special show planned for Independence Day
Star Plus is reportedly planning a round-up show to be aired on August 15
http://www.mxmindia.com/2012/08/satyamev-jayate-isnt-over-yet-special-show-planned-for-i-day/

Luxury brands, including Louis Vuitton, Armani and Burberry eye 'conservative' markets like Surat, Chennai
Now these cities are among the emerging hot destinations for luxury as premium global brands seek to reach out to pockets of affluence beyond the big metros
http://www.mxmindia.com/2012/08/luxury-brands-including-louis-vuitton-armani-and-burberry-eye-conservative-markets-like-surat-chennai/

The Crucial Social Media Question: Have fans? Now what?
Marketers talk about the large number of fans they have acquired on FB, so what do these number of fans mean to them and how are the marketers leveraging these fans?
http://www.mxmindia.com/2012/08/have-fans-now-what/

Harshad Hardikar returns to OgilvyOne
Harshad returns to Ogilvy one as Senior Vice President, Ecommerce & CRM Practice, Ogilvy One India
http://www.mxmindia.com/2012/08/harshad-hardikar-returns-to-ogilvyone/

Dainik Bhaskar Haryana gives 'Pehle Se Bhi Zada'
Dainik Bhaskar Haryana celebrated its 12th Anniversary by making the news more reader-centric - reflecting the preferences of the new age readers
http://www.mxmindia.com/2012/08/dainik-bhaskar-haryana-gives-pehle-se-bhi-zada/

I Venkat on 10 things to look forward to at the INMA conference
The two-day INMA South Asia Conference for newspaper marketers starts in the Capital today
http://www.mxmindia.com/2012/08/i-venkat-on-10-things-to-look-forward-to-at-the-inma-conference/

Debrief: Airtel Internet: Lacks the magic of 'Har Ek Friend'
In principle, this is a good concept. However, the execution fails to replicate the magic of ‘Har Ek Friend’
http://www.mxmindia.com/2012/08/debrief-airtel-internet-lacks-the-magic-of-har-ek-friend/

Ranjona Banerji: Outrage Unlimited on news telly
Indian news channels forever want to whip up public sentiment and push up rating points with some badly directed drama, rues Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-outrage-unlimited-on-news-telly/

Stories on 6th Aug

MxM Mondays 2 | What ails media education?
Much needs to be done to improve the quality of media education in India, a cross-section of the fraternity tells MxMIndia
http://www.mxmindia.com/2012/08/mxm-mondays-2-what-ails-media-education/

INMA to address 'Complexity Advantage' at Sixth Annual Conference
This year’s theme - Complexity Advantage - would discuss driving readership and circulation
http://www.mxmindia.com/2012/08/inma-to-address-complexity-advantage-at-sixth-annual-conference/

Triton understands the soul of India: Renton D'Sousa
In a candid chat, Renton D'Sousa, National Director - Creative & Strategy, Triton discusses his future goals and additional responsibilities
http://www.mxmindia.com/2012/08/triton-understands-the-soul-of-india-renton-dsousa/

Mumbai completes 50% digitization target
Mumbai has an estimated requirement of 34.85 lakh STBs, and so far 17.07 lakh STBs have been installed
http://www.mxmindia.com/2012/08/mumbai-completes-50-digitization-target/

Family and well-wishers bid farewell to V Ramani
Family and friends held a prayer meeting to pay their final tribute to the man who championed the cause of digital media
http://www.mxmindia.com/2012/08/family-and-wellwishers-bid-farewell-to-v-ramani/

Reviewing the Reviews: Critics snigger at Jism 2
Deepa Gahlot found most reviews decrying the lack of sufficiently high heat quotient in Jism 2
http://www.mxmindia.com/2012/08/reviewing-the-reviews-critics-snigger-at-jism-2/

AdStrat: Recurring Savings Plan by Birla Sun Life Asset Management Co Ltd
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/08/adstrat-recurring-savings-plan-by-birla-sun-life-asset-management-co-ltd/

Pulp Strategy launches Augmented Reality app
The application is currently available for Android and Iphone users and is an excellent way to add digital content to printed media
http://www.mxmindia.com/2012/08/pulp-strategy-launches-augmented-reality-app/

Star channels launch on IPTV Swiss Operator - Sunrise
The Indian entertainment pack includes the premium flagship channels from the Star Network - Star Plus, Star Gold and Vijay TV
http://www.mxmindia.com/2012/08/star-channels-launch-on-iptv-swiss-operator-sunrise/

The Anchor: 5 ways mobile videos can become an ideal tool for marketers
Salman Hussain on how marketers can make great use of mobile videos as an effective tool to reach out
http://www.mxmindia.com/2012/08/the-anchor-5-ways-mobile-videos-can-become-an-ideal-tool-for-marketers/

Anil Thakraney: Goofy newspaper desk
There's no point looking for logical explanations to justify what is carelessness, writes Anil Thakraney on grammar goof-ups in newspapers
http://www.mxmindia.com/2012/08/anil-thakraney-goofy-newspaper-desk/

Ranjona Banerji: When Boria Majumdar went ballistic on Vikas Krishan
... and India demanded answers on Times Now. But other channels and sportspersons were not as outraged, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-when-boria-majumdar-went-ballistic-on-vikas-krishan/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 2nd Aug

Broadcasters set to mix ideas & business @ITF
The two-day Indian Television Fest on Nov 2 & 3 in Goa aims at getting the fraternity together to network and exchange ideas
http://www.mxmindia.com/2012/08/broadcasters-set-to-mix-ideas-with-business-itf/

BARC next announcement in 2-3 weeks: Punit Goenka
BARC chairman Punit Goenka indicates that the committee of eminent experts is being constituted and an announcement will be made in two or three weeks
http://www.mxmindia.com/2012/08/barc-next-announcement-in-2-3-weeks-punit-goenka/

Government mulls probe against TAM after complaints
Several broadcasting firms and advertising agencies say this has only established what has been an "open secret" in the industry, but this could be an opportunity to set things right
http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/

Bata calls for a creative partner
Bata India has invited agencies to handle its creative mandates. The account size is estimated to be Rs8-10 crores
http://www.mxmindia.com/2012/08/bata-calls-for-a-creative-partner/

Industry remembers V Ramani's path-breaking work
Peers and friends remember V Ramani as a true champion of the digital media, long before most others in the industry
http://www.mxmindia.com/2012/08/obituary-industry-remembers-v-ramani-for-his-path-breaking-work/

Gagan Narang's Bronze may well win him endorsements
With this win, Narang joins the growing list of noncricket sports personalities whose value of endorsements have got a boost each time they clinch an Olympics medal
http://www.mxmindia.com/2012/08/bulls-eye-gagan-narangs-bronze-may-well-win-him-endorsements/

Paritosh Joshi: Not another piece about the Ratings Battle
So what is it? Click on to read Paritosh Joshi's weekly column on the business of media, measurement and research
http://www.mxmindia.com/2012/08/paritosh-joshi-not-another-piece-about-the-ratings-battle/

The Anchor: Viren Popli on 5 things mobile advertising in India should adopt
No matter how interesting the idea... If the technology doesn't deliver, neither will the message, says Viren Popli
http://www.mxmindia.com/2012/08/the-anchor-viren-popli-on-5-things-mobile-advertising-in-india-should-adopt/

New series/Relative Values | We are professionals first: Divya and Yogesh Radhakrishnan
We start the series featuring sister Divya and brother Yogesh Radhakrishan who believe that it's possibly to work without relationships getting in the way... by being mature professionals
http://www.mxmindia.com/2012/08/new-seriesrelative-values-we-are-professionals-first-divya-and-yogesh-radhakrishnan/

Ranjona Banerji: Any more skilling and I'm killing myself!
Right now though, I'm worried about the management jargon that enters the mainstream by the "backside"
http://www.mxmindia.com/2012/08/ranjona-banerji-any-more-skilling-and-im-killing-myself/

Debrief: Reliance Comm: Girlfriend from hell
Reliance needs to ask Anushka Sharma to tone things down. Sooner the better. Let her be spunky, not offensive
http://www.mxmindia.com/2012/08/debrief-reliance-comm-girlfriend-from-hell/

Stories on 1st Aug

Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/

By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/

Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/

Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/

Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/

GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/

Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/

InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/

After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/

The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/

Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/