Stories on 30th Apr '14

Abki baar, loads of election-themed advertising
Brand campaigns with the general elections as the theme appear to be a rage amongst marketers
 http://www.mxmindia.com/2014/04/abki-baar-loads-of-election-themed-advertising/

Surajendu Sinha joins SMG Convonix as VP & Biz Head
Sinha will be responsible for overseeing all key client relationships
 http://www.mxmindia.com/2014/04/surajendu-sinha-joins-smg-convonix-as-vp-biz-head/

Delna Sethna Patel joins L&K Saatchi & Saatchi as CCO
Ms Sethna Patel will focus on the P&G business, specifically: Head & Shoulders, Ariel, Olay and Pampers
 http://www.mxmindia.com/2014/04/delna-sethna-patel-joins-lk-saatchi-saatchi-as-cco/

Mahindra unveils sequel to original Centuro film
It is an engaging sequel to the Centuro launch film that was released last year
 http://www.mxmindia.com/2014/04/mahindra-unveils-sequel-to-original-centuro-film/

Anushka to enhance Nivea's deo range further
The new offering from Nivea is the first sensitive deodorant in the category
 http://www.mxmindia.com/2014/04/anushka-to-enhance-niveas-deo-range-further/

Stories on 29th Apr '14

How effective are Focus Groups?
Are focus groups less about uncovering insights and more about playing safe, saying a course of action was ratified by research?
http://www.mxmindia.com/2014/04/how-effective-are-focus-groups/

Ranjona Banerji: No discretions please, it's poll time for politicians
Results will be announced on May 16 so this farcical circus has over two weeks to make matters worse, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-no-discretions-please-its-poll-time-for-politicians/

Rage partners Metal to revamp AMFI's web presence
The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies
http://www.mxmindia.com/2014/04/rage-partners-metal-to-revamp-amfis-web-presence/

Winners of Second Annual Shriram Sanlam Awards announced
The second annual Shriram Sanlam Awards for Excellence in Financial Journalism in association with The Institute for Financial Management and Research (IFMR) - Chennai, were presented to the winners
http://www.mxmindia.com/2014/04/winners-of-second-annual-shriram-sanlam-awards-announced/

SpiceJet hands over creative reigns to Dentsu
SpiceJet aims to re-define and refresh the flying experience in India
http://www.mxmindia.com/2014/04/spicejet-hands-over-creative-reigns-to-dentsu/

Neil Dawson joins the Kyoorius Advertising Awards jury
Neil joins some of the world's top creatives at the awards show including past D&AD President and jury foreman - Rosie Arnold
http://www.mxmindia.com/2014/04/neil-dawson-joins-the-kyoorius-advertising-awards-jury/

Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 25th Apr '14

Oh, yes, but kabhi?
Is a cautious PepsiCo going slow on India and CSK skipper MS Dhoni in IPL ads?
http://www.mxmindia.com/2014/04/oh-yes-but-kabhi/

Shailesh Kapoor: Modi Ads: How much is too much?
Narendra Modi is omnipresent on television these days, barring the kids genre. If media planners had any theories on how many exposures you need to build reach or effectiveness, you can throw those theories out of the window, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-modi-ads-how-much-is-too-much/

Ranjona Banerji: Rumours UnLtd on news channel top jobs
Changes at the top are forecast at CNN-IBN, Times Now, NDTV, Indian Express, India Today after the elections, learns Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rumours-unltd-on-news-channel-top-jobs/

Jhunjhunwala appointed COO at BBC Global News
Naveen Jhunjhunwala replaces Preet Dhupar to the top role
http://www.mxmindia.com/2014/04/jhunjhunwala-appointed-coo-at-bbc-global-news/

Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014
Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run
http://www.mxmindia.com/2014/04/carl-lewis-appointed-ambassador-for-tcs-world-10k-bangalore-2014/

Razorfish hires Vik Kathuria as Global Chief Media Officer
Kathuria will report to Pete Stein, Razorfish's Global CEO
http://www.mxmindia.com/2014/04/razorfish-hires-vik-kathuria-as-global-chief-media-officer/

Ranveer to preach #DoTheRex theme for Durex
Durex's new campaign reinforces the brand's belief that 'great sex moves you'
http://www.mxmindia.com/2014/04/ranveer-to-preach-dotherex-theme-for-durex/

Reebok unveils inspirational #LiveWithFire ad campaign
The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar
http://www.mxmindia.com/2014/04/reebok-unveils-inspirational-livewithfire-ad-campaign/

Galaxy S5 campaign takes a holistic approach to empower people
The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them
http://www.mxmindia.com/2014/04/galaxy-s5-campaign-takes-a-holistic-approach-to-empower-people/

DDB MudraMax installs hoardings with pledge-meters for RED FM
RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

http://www.mxmindia.com/2014/04/ddb-mudramax-installs-hoardings-with-pledge-meters-for-red-fm/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/

Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/

Stories on 16th Apr '14

The Wally We Knew
Branding guru, India-lover Wally Olins passed away yesterday. Rajesh Kejriwal of Kyoorius and Avik Chattopadhyay pay tribute
http://www.mxmindia.com/2014/04/the-wally-we-knew/

Avik Chattopadhyay on Wally: Brutally frank, eternally optimistic
Avik Chattopadhyay, Marketing Head, Volkswagen India, was CEO - Indian Operations at Saffron Brand Consultants in 2010-11 and interacted with Wally as a client, employee and a friend
 http://www.mxmindia.com/2014/04/the-wally-we-knew/

Wally Olins: The joys of eating with your fingers
Food is so much tastier and so much more fun when you eat with your fingers, wrote Wally Olins in this article that appeared in Kyoorius magazine
 http://www.mxmindia.com/2014/04/wally-olins-the-joys-of-eating-with-your-fingers/

IPL 7: Living on a prayer, and a little luck
While the compulsion to move part of annual cricketing spectacle out of India may have taken off some of the excitement, sponsors have made a comeback. Now for the viewers...
 http://www.mxmindia.com/2014/04/ipl-7-living-on-a-prayer-and-a-little-luck/

Tata Motors joins Colors and celebs for 'Mission Sapne'
Salman Khan has turned a barber, Harbhajan Singh became a namkeen seller, Mika Singh a chaiwala, Ranbir Kapoor as a vada pav seller, Karan Johar as a photographer... all the celebs in Season One of 'Mission Sapne' will perfom pro bono in the Colors and Tata Motors initiative for underprivileged children
 http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

GroupM elevates Sidharth Parashar & Jai Lala
GroupM has elevated two senior leaders in the Central Trading Group team in India
http://www.mxmindia.com/2014/04/tata-motors-joins-colors-and-celebs-for-mission-sapne/

ZenithOptimedia launches Performics Mobile
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary 'Performics Mobile'
http://www.mxmindia.com/2014/04/zenithoptimedia-launches-performics-mobile/

Stories on 15th Apr '14

It's here. The MxMIndia Annual 2014
It's taken some time to get to the world, but it's here. With loads of insights - 121 of them making it an unputdownable volume
http://www.mxmindia.com/2014/04/its-here-the-mxmindia-annual-2014/

DDB MudraMax Media bags Tata Goldplus Jewellery
TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India
 http://www.mxmindia.com/2014/04/ddb-mudramax-media-bags-tata-goldplus-jewellery/

India TV confirms QW Naqvi's exit
Reasons being attributed to in social media are baseless, says Ritu Dhawan India TV MD & CEO
 http://www.mxmindia.com/2014/04/india-tv-confirms-qw-naqvis-exit/

Ranjona Banerji: Media booms with Baru book
The more the Congress screams 'Et tu Brute' given Sanjaya Baru's book 'The Accidental Prime Minister', the more the media and the Opposition will make merry, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-media-booms-with-baru-book/

Spice aims at turning dreams into reality
The campaign shows Spice connecting a small school girl of Lucknow with The London Ballet School
 http://www.mxmindia.com/2014/04/spice-aims-at-turning-dreams-into-reality/

Sony's Bulaava Express takes off on a nationwide tour
The open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities
 http://www.mxmindia.com/2014/04/sonys-bulaava-express-takes-off-on-a-nationwide-tour/

Cheil delivers a unique positioning for Samsung Joy Plus TV
The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category
http://www.mxmindia.com/2014/04/cheil-delivers-a-unique-positioning-for-samsung-joy-plus-tv/

Gocricket to capitalize on IPL frenzy with website launch
Cricket fans will be able to watch Pepsi IPL 2014 anytime, anywhere on gocricket's multiple digital platforms
http://www.mxmindia.com/2014/04/gocricket-to-capitalize-on-ipl-frenzy-with-website-launch/

It's IPL time and the Zoozoos are back!
The love affair of Vodafone with IPL continues with the first two ads being released tomorrow
http://www.mxmindia.com/2014/04/its-ipl-time-and-the-zoozoos-are-back/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 11th Apr '14

Top 5 Voices Of Sanity in Political Debates
Even as the quality of discourse has dropped dramatically, Shailesh Kapoor finds five who make sense
http://www.mxmindia.com/2014/04/top-5-voices-of-sanity-in-political-debates/

Jaldi 5 with Ravish Kumar, ETV Kannada: Movies are like steroids, they do great things for the channel but one should never get used to them
A quick chat with Ravish Kumar, EVP Viacom18 and Business Head, ETV Kannada who is riding high on the success of ETV Kannada.From a #5 two years back, the channel has emerged as a strong #2 in the Kannada GEC space.
http://www.mxmindia.com/2014/04/jaldi-5-with-ravish-kumar-etv-kannada-movies-are-like-steroids-they-do-great-things-for-the-channel-but-one-should-never-get-used-to-them/

Colvyn Harris, Aditya Swamy & Radhika Shapoorjee in final Cannes jury list
The final categories announced include that of Branded Content and Entertainment, Creative Effectiveness, Innovation, Mobile & PR
http://www.mxmindia.com/2014/04/colvyn-harris-aditya-swamy-radhika-shapoorjee-in-final-cannes-jury-list/

IndiaCast expands News18 footprint in Asia
IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East
http://www.mxmindia.com/2014/04/indiacast-expands-news18-footprint-in-asia/

Nortwestern Univ inks jv with HT's Bridge School
Northwestern University School of Continuing Studies, Chicago, USA enters into a joint venture with the Bridge School of Management
http://www.mxmindia.com/2014/04/nortwestern-univ-inks-jv-with-hts-bridge-school/

Ranjona Banerji: Curses UnLtd on Social Media
The social media has become a hilarious space for journalists to throw accusations others, writes Ranjona Banerji

http://www.mxmindia.com/2014/04/ranjona-banerji-curses-unltd-on-social-media/

Stories on 10th Apr '14

A request from MxMIndia: Please Vote!
If you live in an area that going to polls today and if you haven't voted already, please do so now. Puhleez!
http://www.mxmindia.com/2014/04/a-request-from-mxmindia-please-vote/

After endorsing Tabs, Ranbir extends Lenovo association to smartphones
Ranbir will endorse Lenovo's range of smartphones and will feature in various television and online commercials for the brand in India
http://www.mxmindia.com/2014/04/after-endorsing-tabs-ranbir-extends-lenovo-association-to-smartphones/

Entry dates for Goafest Abbys extended
The Awards Governing Council of Goafest 2014 has extended the dates for its entries for Goafest Abbys 2014
http://www.mxmindia.com/2014/04/entry-dates-for-goafest-abbys-extended/

Vserv.mobi unveils data augmented mobile platform, RTB
The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience
http://www.mxmindia.com/2014/04/vserv-mobi-unveils-data-augmented-mobile-platform-rtb/

Rathi Gangappa joins MediaCom as Head West
Rathi will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses
http://www.mxmindia.com/2014/04/rathi-gangappa-joins-mediacom-as-head-west/

FB races to the 100mn user mark
Facebook has crossed 100 million users in India with more than 84 million of the users being connected through mobile
http://www.mxmindia.com/2014/04/fb-races-to-the-100mn-user-mark/

YC Agarwal joins Dainik Bhaskar as Managing Editor
Agarwal has joined the Group as Managing Editor of Bihar and Jharkhand
http://www.mxmindia.com/2014/04/yc-agarwal-joins-dainik-bhaskar-as-managing-editor/

Cadbury emphasizes on 'eat state' with new 5Star variant
Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

http://www.mxmindia.com/2014/04/cadbury-emphasizes-on-eat-state-with-new-5star-variant/

Stories on 9th Apr '14

Five ways to make Digital work harder
Words of wisdom from Bonin Bough, vp - global media & consumer engagement at Mondelez International (like why creative agencies may not be the best partners for digital)
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Tata Docomo awards creative biz to Contract, media AOR to Mediacom
Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Contract also wins creative mandate for Paytm
Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch
http://www.mxmindia.com/2014/04/contract-also-wins-creative-mandate-for-paytm/

Ambuja Cement takes the social awareness route
The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete
http://www.mxmindia.com/2014/04/ambuja-cement-takes-the-social-awareness-route/

Fabindia awards creative mandate to Publicis
Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office
http://www.mxmindia.com/2014/04/fabindia-awards-creative-mandate-to-publicis/

'IAA Conversations' to discuss role of opinion polls and media reports in influencing voters
Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen)  along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai
http://www.mxmindia.com/2014/04/iaa-conversations-to-discuss-role-of-opinion-polls-and-media-reports-in-influencing-voters/

ASCI awarded Gold award by EASA
The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints
http://www.mxmindia.com/2014/04/asci-awarded-gold-award-by-easa/

Kyoorius Awards turns 100% Carbon Neutral
Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions
http://www.mxmindia.com/2014/04/kyoorius-awards-turns-100-carbon-neutral/

Second edition of IPL's Fantasy League announced
The FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013

http://www.mxmindia.com/2014/04/second-edition-of-ipls-fantasy-league-announced/

Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 4th Apr '14

What Carter Mr Murray has in store for FCB?
Just seven months into the job, the 38-year-old CEO is trying to rid the international giant of negative karma
http://www.mxmindia.com/2014/04/what-carter-mr-murray-has-in-store-for-fcb/

Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year
Indian entries bagged six awards where a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes were presented
http://www.mxmindia.com/2014/04/lowe-lintas-shines-at-apac-effie-2014-second-runner-up-in-agency-of-the-year/

AAAI announces the winners of Young Lions Competitions
AAAI has announced the winners of its Young Lions Competitions in Creative (Print), Media and Marketers categories
http://www.mxmindia.com/2014/04/aaai-announces-the-winners-of-young-lions-competitions/

Shailesh Kapoor: Adventure? You're in the wrong country!
One would hope that shows like Khatron Ke Khiladi do their bit in making a small difference in creating more exposure for a largely inward-looking populace, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-adventure-youre-in-the-wrong-country/

Ranjona Banerji: Is it right to watch the Tejpal tapes?
Does a journalist who comes by such red-hot material abide by the law and refuse to view it or write about, asks Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-is-it-right-to-watch-the-tejpal-tapes/

Mobile phones a clear favourite for video consumption, notes Vuclip study
Vuclip has announced the results of a study of Vuclip's user base conducted by leading global marketing and research firm
http://www.mxmindia.com/2014/04/mobile-phones-a-clear-favourite-for-video-consumption-notes-vuclip-study/

Zippo unveils global integrated campaign to reach out to its TG
Zippo has rolled out a global integrated campaign designed to reach its target audience in a unique and compelling way
http://www.mxmindia.com/2014/04/zippo-unveils-global-integrated-campaign-to-reach-out-to-its-tg/

3rd edition of Save Our Tigers to highlight key issues
NDTV and Aircel announced the third season of Aircel NDTV 'Save Our Tigers' - the largest and the most comprehensive media campaign

http://www.mxmindia.com/2014/04/3rd-edition-of-save-our-tigers-to-highlight-key-issues/

Stories on 3rd Apr '14

What makes the Pencil so Pure?
With global judging standards set to be replicated at the Kyoorius Awards, a look at what it took to decide on this year's most coveted awards
http://www.mxmindia.com/2014/04/what-makes-the-pencil-so-pure/

BCCL wins INMA Global Innovation Awards
Bennett, Coleman and Co Ltd was among the four regional winners in the International News Media Association (INMA) Global Innovation Awards for 2014
http://www.mxmindia.com/2014/04/bccl-wins-inma-global-innovation-awards/

Goafest unveils first list of speakers
The Goafest Organizing Committee has released the first list of speakers for Goafest 2014 Knowledge Seminar
http://www.mxmindia.com/2014/04/goafest-unveils-first-list-of-speakers/

MSL Group enhances Events & Experiential service offerings
The refreshed service would enable MSLGROUP to offer seamlessly integrated campaigns across multiple channels for marketing and communications programmes
http://www.mxmindia.com/2014/04/msl-group-enhances-events-experiential-service-offerings/

Publicis bags Ambuja Cement creative mandate
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
http://www.mxmindia.com/2014/04/publicis-bags-ambuja-cement-creative-mandate/

Flying Machine gets Arjun Kapoor to endorse brand
A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection
http://www.mxmindia.com/2014/04/flying-machine-gets-arjun-kapoor-to-endorse-brand/

NewsX gets Vir Sanghvi to host 'Mandate with Destiny'
NewsX has announced another addition to the content line-up with 'Mandate with Destiny'
http://www.mxmindia.com/2014/04/newsx-gets-vir-sanghvi-to-host-mandate-with-destiny/

SITI eclipses 4 million subscriber mark
SITI Cable Network Ltd has achieved the landmark of 4 million digital customers as on 31stMarch 2014

http://www.mxmindia.com/2014/04/siti-eclipses-4-million-subscriber-mark/

Stories on 2nd Apr '14

Last Year, This Year
The financial year 2013-14 ended with hope for the economy, but how was it for media industry stakeholders. We spoke to some and asked them to look ahead
 http://www.mxmindia.com/2014/04/last-year-this-year/

IRS 2013 in indefinite abeyance. Comment: Win-win for no one. Print will lose big sans measurement
The decision to hold off the IRS 2013 results until the audit and revalidation process is done in four to six weeks doesn't speak too well about the future of the print sector in India
 http://www.mxmindia.com/2014/04/irs-2013-in-indefinite-abeyance-comment-win-win-for-no-one-print-will-lose-big-sans-measurement/

Viacom18 ties up with Colosceum to float 'Spotlight'
The initiative will seek to create an instant connect for brands, celebrities and audiences
 http://www.mxmindia.com/2014/04/viacom18-ties-up-with-colosceum-to-float-spotlight/

Eco Times unveils 'ET Panache'
Business daily Economic Times has announced the launch of ET Panache, a three-times-a-week lifestyle and leisure accompaniment to the main newspaper
 http://www.mxmindia.com/2014/04/eco-times-unveils-et-panache/

Aidem makes regional media portfolio more 'buland' with Best News Co channels
With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland
 http://www.mxmindia.com/2014/04/aidem-makes-regional-media-portfolio-more-buland-with-best-news-co-channels/

Big Magic Bihar & Jharkhand inks DTH deal with Dish
Reliance Broadcast Network stable regional channel has inked a distribution deal with Dish TV, adding an 8 million subscriber base to its reach
 http://www.mxmindia.com/2014/04/big-magic-bihar-jharkhand-inks-dth-deal-with-dish/

Live Web TV News Conversation channel launched
IndiaPost Live, a live Web TV News Conversation channel, has been launched recently with interactive video journalism on a variety of topics
http://www.mxmindia.com/2014/04/live-web-tv-news-conversation-channel-launched/

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/