Stories on 26th Jun

Will switching to youth entertainment work for Channel V?
While there is optimism, the industry and planners are keenly awaiting how the Star India music channel's switch to youth entertainment works in ratings and revenues
http://www.mxmindia.com/2012/06/will-the-switch-to-youth-entertainment-work-for-v/

Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study
MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment
http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/

Starbucks set for festive season flag-off in Mumbai
Starbucks Coffee Co and its Indian joint venture partner Tata Group have plans to open around 40 stores by December
http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/

Local retailers partner global brands to launch own labels
Such alliances can provide the domestic partners with a slew of insights across the entire retailing process
http://www.mxmindia.com/2012/06/local-retailers-partner-global-brands-to-launch-own-labels/

SMG India offers Web+TV optimizer
This optimizer will sit within the TARDIIS suite - SMG's proprietary optimizer which is in use since 2006
http://www.mxmindia.com/2012/06/starcom-mediavest-offers-webtv-optimizer-in-india/

Havas arm launches mobile msgng platform
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns
http://www.mxmindia.com/2012/06/havas-arm-launches-mobile-msgng-platform/

Scarecrow bags corporate mandate for Religare
Scarecrow Communications bags creative mandate for the corporate brand of Religare Enterprises
http://www.mxmindia.com/2012/06/scarecrow-bags-corporate-mandate-for-religare/

Bang in the Middle is Veen's communication partner
Bang in the Middle will henceforth be responsible for managing the brand's health globally
http://www.mxmindia.com/2012/06/bang-in-the-middle-is-veens-communication-partner/

Dinesh Singh Rathore is COO, Madison Media Omega
Mr Rathore has over 17 years of experience in media, working with media agencies like Starcom MediaVest Group and Mudra
http://www.mxmindia.com/2012/06/dinesh-singh-rathore-is-coo-madison-media-omega/

A Jagannath joins LinkedIn to head trade marketing
Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios
http://www.mxmindia.com/2012/06/a-jagannath-joins-linkedin-to-head-trade-marketing/

Bharti Airtel gears up to present Super Singer 7
The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards
http://www.mxmindia.com/2012/06/bharti-airtel-gears-up-to-present-super-singer-7/

RK Swamy Media wins Khazana Jewellery account
The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

The Anchor: Mitrajit Bhattacharya on 5 areas where print (& mags in particular) need to upgrade their knowledge
Mitrajit Bhattacharya talks of ways of measuring a magazine's performance
http://www.mxmindia.com/2012/06/the-anchor-mitrajit-bhattacharya-on-5-areas-of-knowledge-building-for-print-magazines-in-particular/

Debrief: Britannia Bourbon Cappuccino: Power of insight
The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff
http://www.mxmindia.com/2012/06/debrief-britannia-bourbon-cappuccino-power-of-insight/

Ranjona Banerji: TV does right by Baby Mahi!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-tv-does-right-by-baby-mahi/

Stories on 25th Jun

Glory eludes India @Cannes Lions 2012
With just 14 metals, it was a forgettable year for the Indian contingent at the premier fest celebrating creativity in ad & marketing
http://www.mxmindia.com/2012/06/glory-eludes-india-cannes-lions-2012-2/

Never make a film to win at Cannes, because then you'll never do: Abhinay Deo
Taproot’s campaign for Mumbai Mirror went on to bag India's first ever Gold in the Film Craft category and Abhinay Deo talks about the film and more
http://www.mxmindia.com/2012/06/never-make-a-film-to-win-at-cannes-because-then-youll-never-do-abhinay-deo/

Cannes Lions Grand Prix JurySpeak
Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories
http://www.mxmindia.com/2012/06/cannes-lions-grand-prix-juryspeak/

India@Cannes: The Winning Works
A look at the India works that won a metal at Cannes Lions 2012
http://www.mxmindia.com/2012/06/indiacannes-the-winning-works/

Anil Thakraney: Yes, We Cannes!
While India may still not be setting Cannes on fire, our creative directors do return with a decent number of trophies, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-yes-we-cannes/

Mindshare & Google launch 'Mobile Garage'
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage
http://www.mxmindia.com/2012/06/mindshare-google-launch-mobile-garage/

Channel [V] says goodbye to Bollywood music
With this transition, the channel is set to consolidate its position in the youth entertainment genre
http://www.mxmindia.com/2012/06/channel-v-says-goodbye-to-bollywood-music/

Zee to go paranormal with 'Fear Files'
The show will focus on events that are experienced by those who have lived to tell their story
http://www.mxmindia.com/2012/06/zee-to-go-paranormal-with-fear-files/

Gaana.com launches music streaming app on Win 8 tab
The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs
http://www.mxmindia.com/2012/06/gaana-com-launches-music-streaming-app-on-win-8-tab/

AdStrat: Honda - Rush Hour
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that goes into creating an ad
http://www.mxmindia.com/2012/06/ad-strat-honda-rush-hour/

The Anchor: Lloyd Mathias on the 6 things every marketer learns on the job
The primary role of marketing is to drive sales and bring in revenues, writes Lloyd Mathias, as he lists the six vital lessons marketers learn on the job
http://www.mxmindia.com/2012/06/the-anchor-lloyd-mathias-on-the-6-things-every-marketer-learns-on-the-job/

Ranjona Banerji: Crazy, like a fool; what about Daddy Cool?
What a fine example of India's famous familial feeling we have here - and dare we say it, India's long traditions of patriarchy
http://www.mxmindia.com/2012/06/ranjona-banerji-crazy-like-a-fool-what-about-daddy-cool/

Mostly 3.5 *s for Anurag Kashyap's Gangs of Wasseypur
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-gangs-of-wasseypur/

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/

Stories on 20th Jun

India@Cannes: Day 3: 1 Gold, 2 Silvers, 1 Bronze
McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze
http://www.mxmindia.com/2012/06/indiacannes-day-3-1-gold-2-silvers-1-bronze/


Balki & Shekhar Kapur talk of how to do business in India
The Lowe+Partners session titled Global India with R Balki and Shekhar Kapur saw the two film-makers share their mantras on how marketers can succeed in India
http://www.mxmindia.com/2012/06/indiacannes-balki-shekhar-kapur-talk-of-how-to-do-business-in-india/


Radio bags just two shortlists
India had sent 55 entries this year compared to 78 entries last year. Last year India had won just 1 metal in this category
http://www.mxmindia.com/2012/06/indiacannes-radio-bags-just-two-shortlists/


DDB Mudra steals limelight with 6 Design shortlists
Last year India had won a total of 5 awards in this category, its best showing so far
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-steals-limelight-with-6-design-shortlists/


It's zilch again for Cyber
With zero shortlists, it will be the fourth straight year that India will go without any metals in this category
http://www.mxmindia.com/2012/06/indiacannes-its-zilch-again-for-cyber/


The Anchor: 7 reasons why Cannes Lions is a must-attend!
Yes, for media and marketing professionals of all hues, the Cannes Lions is a must-attend. Start saving up for next year, writes A N Chorrea
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-cannes-lions-is-a-must-attend/


Stagnancy stages a comeback yet again
The IRS 2012 Q1 readership results released by MRUC and Hansa has nothing new to tell but the obvious tale of the apparent rise in numbers of a few publications and the decline in readership of a majority of players
http://www.mxmindia.com/2012/06/irs-2012q1-stagnancy-stages-a-comeback-yet-again/


Mindshare launches CORE
It is a user-centric and open source data driven marketing intelligence platform that revolutionises marketing decision making
http://www.mxmindia.com/2012/06/mindshare-launches-core/


Advertisers crib as TRPs fall for Satyamev Jayate
They say that ratings should decide the ad rates of reality shows instead of the channels charging advertisers fixed rates even before the show goes live
http://www.mxmindia.com/2012/06/advertisers-crib-as-trps-fall-for-satyamev-jayate/


MSLGroup India releases e-com report
The report details how the industry's growth on the back of a fast-multiplying internet population is changing the way many Indians are shopping and impacting how businesses function
http://www.mxmindia.com/2012/06/mslgroup-india-releases-e-com-report/


Singles spend more time on matrimonial than social networking sites: Shaadi.com survey
The survey was conducted to gauge the growing popularity of the social networking sites and its impact on the matrimonial sector
http://www.mxmindia.com/2012/06/singles-spend-more-time-on-matrimonial-than-social-networking-sites-shaadi-com-survey/


Penn Schoen Berland & Via Media Health form strategic alliance
This alliance will bring together the research based strategy, planning and campaign management expertise of PSB and the knowledge of healthcare sector and a national footprint of implementation of VIA Media Health
http://www.mxmindia.com/2012/06/penn-schoen-berland-via-media-health-form-strategic-alliance/


Milestone Brandcom executes campaign for Jhalak Dikhhla Jaa
Milestone Brandcom brings the glitz and glamour from Jhalak Dikhhla Jaa out on the streets
http://www.mxmindia.com/2012/06/milestone-brandcom-executes-campaign-for-jhalak-dikhhla-jaa/


Anil Thakraney: The ten commandments of social behaviour
Some have paid a huge price for being Twitter-happy. Relationships have broken down. Posts have been used as evidence in courts. People have lost their jobs
http://www.mxmindia.com/2012/06/anil-thakraney-the-ten-commandments-of-social-behaviour/

IRS 2012Q1: Downward is the way for Language publications
Maybe it's the shortage of ideas or lack of opportunities but language readership is certainly not seeing the best of times in India
http://www.mxmindia.com/2012/06/irs-2012q1-downward-is-the-way-for-language-publications/

IRS 2012Q1: Hindi readership sways its way towards +ve growth
As a large population of this country continue to swear by the usage of the national language - Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-hindi-readership-sways-its-way-towards-ve-growth/

IRS 2012Q1: English readership throws up usual pattern
A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-english-readership-throws-up-usual-pattern/

Stories on 19th Jun

Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index
The agency tops one of various the rankings in the Effectiveness Index of agencies, clients & brands
http://www.mxmindia.com/2012/06/wow-ogilvy-mumbai-is-most-effective-agency-office-globally/


Vodafone 'Saving Paper' wins Direct Bronze for Ogilvy
While Indian entries drew a blank in PR & Promo & Activation, the iFold ad won a Bronze in Direct
2 in Radio, 8 in Design & 0 in Cyber

India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber
Of the various shortlists announced today, the tally was 2 in Radio, 8 in Design and 0 in Cyber
http://www.mxmindia.com/2012/06/indiacannes-shortlists-announced-today-2-in-radio-8-in-design-0-in-cyber/


DDB Mudra with 10 & Leo Burnett with 8 shortlists raise India's hopes for Press Lions
Over the years, India's winning tally from 2007-2011 in Press Lions read thus: 4, 7, 2, 6, and 4
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-with-10-leo-burnett-with-8-shortlists-raise-indias-hopes-for-press-lions/


Creativeland looks to repeat 2011 story in effectiveness
The awards will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and so on
http://www.mxmindia.com/2012/06/indiacannes-creativeland-looks-to-repeat-2011-story-in-effectiveness/


Leo Burnett, Cheil lead race for Media Lions
India managed to line up an unprecedented 130 entries in Media Lions 2012 compared to 103 entries that it had sent last year
http://www.mxmindia.com/2012/06/indiacannes-leo-burnett-cheil-lead-race-for-media-lions/


Shortlist tally in Outdoor at its lowest
It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year
http://www.mxmindia.com/2012/06/indiacannes-shortlist-tally-in-outdoor-at-its-lowest/


Zero shortlists in Mobile Lions
India hasn't received a single shortlist nomination having submitted only 5 entries in the category
http://www.mxmindia.com/2012/06/indiacannes-zero-shortlists-in-mobile-lions/


Sudha Natrajan & Raghav Subramanian to launch 'The Media Cafe'
Lintas Initiative Media CEO Sudha Natrajan and COO Raghav Subramanian join hands to launch TMC
http://www.mxmindia.com/2012/06/sudha-natrajan-raghav-subramanian-to-launch-the-media-cafe/


Manas Mishra joins Lintas Initiative as President
Manas Mishra will be President of Initiative as CEO Sudha Natarajan moves on
http://www.mxmindia.com/2012/06/manas-mishra-joins-as-initiative-as-prez-sudha-natarajan-quits/


Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on
Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company
http://www.mxmindia.com/2012/06/satyan-gajwani-is-times-internet-ceo-as-rishi-khiani-moves-on/


Renaissance Hotels launches first global advertising campaign
Marriott International's signature lifestyle brand inspires guests to "live life to discover"
http://www.mxmindia.com/2012/06/renaissance-hotels-launches-first-global-advertising-campaign/


Dainik Bhaskar group ties up with Time & HBR
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers
http://www.mxmindia.com/2012/06/dainik-bhaskar-group-ties-up-with-time-hbr/


Sanika Jahagirdar is Wedding Photog of the Year
She is the first female to win the Title in wedding photography
http://www.mxmindia.com/2012/06/sanika-jahagirdar-is-wedding-photog-of-the-year/


Complete Wellbeing bags Medscape award
Award constituted by MedscapeIndia, India's largest community of doctors and healthcare professionals
http://www.mxmindia.com/2012/06/complete-wellbeing-bags-medscape-award/


The Anchor: Indranil Das Blah on 5 essentials in talent mgmt
To gain the maximum out of the pointers, a proper road map needs to be charted out that will help build the talent's brand persona, says Indranil Das Blah
http://www.mxmindia.com/2012/06/the-anchor-indranil-das-blah-on-5-essentials-in-talent-mgmt/


Debrief: Cadbury Gems: Not really a gem
There's a basic problem with this creative treatment: It's kiddish. Cadbury has failed to replicate the magic they create with their chocolates
http://www.mxmindia.com/2012/06/debrief-cadbury-gems-not-really-a-gem/


Ranjona Banerji: Media double faults in Paes-Bhupathi match
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-media-double-faults-in-paes-bhupathi-match/

Stories on 18th Jun

New appointments at Cheil SW Asia
The agency has brought in Ravi Narain as Executive Creative Director, Sanjeev Hajela as Sr Vice President, BTL -South West Asian Markets, Vikram Bhardwaj as DGM-Interactive and Saswati Sinha as Head-Human Resources
http://www.mxmindia.com/2012/06/games-on-but-gecs-not-worried/


Times Internet acquires stake in logistics co
Gautam Sinha Director- Technology & e-Commerce, Times Internet Ltd talks to MxMIndia about TIL's investment in a logistics company and more
http://www.mxmindia.com/2012/06/times-internet-acquires-stake-in-logistics-co/


I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders (filed late evening on Friday)
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Star Jalsha unveils new identity
The new identity will be backed with programming that reflects and reinforces the brand philosophy to further deepen its bond with the viewers
http://www.mxmindia.com/2012/06/star-jalsha-unveils-new-identity/


Dr Kalam is the guest ed @ Prabhat Khabar
He discussed various aspects of news and gave his valuable guidance to the resident editors across the editions. He showed keen interest in the various aspects of the news papers and gave his suggestions
http://www.mxmindia.com/2012/06/dr-kalam-is-the-guest-ed-prabhat-khabar/


# Cannes Lions: Lucky 13 for India on Day 1
On Day 1 of the Cannes Lions 2012, 13 Indian entries won a shortlist in thee of the categories: eight shortlists in Direct Lions, four in Promo and Activation Lions and one in the PR Lions
http://www.mxmindia.com/2012/06/cannes-lions-lucky-13-for-india-on-day-1/


Microsoft moves digital biz to Reprisemedia
This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft's Search business
http://www.mxmindia.com/2012/06/microsoft-moves-digital-biz-to-reprisemedia/




AdStrat: Zarvan Patel, ideas@work, Jumjoji -The Parsi Diner
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-zarvan-patel-ideaswork-jumjoji-the-parsi-diner/


Reviewing the Reviews: Ferrari Ki Sawaari
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-ferrari-ki-sawaari/


The Anchor: 5 ways to keep audiences coming back to your channel
In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad
http://www.mxmindia.com/2012/06/the-anchor-5-ways-to-keep-audiences-coming-back-to-your-channel/


Anil Thakraney: Wake up, Dilliwallahs!
Dear Dilli news channelwallahs, please get this: You are not running a local city station. You are supposed to be running an Indian news channel
http://www.mxmindia.com/2012/06/anil-thakraney-wake-up-dilliwallahs/


Ranjona Banerji: Will Pranab Mukherjee be our next President?
Noosemaker: The Union finance minister, perhaps inspired by incumbent Pratibha Patil’s wonderful lifestyle, wants a similar retirement plan for himself
http://www.mxmindia.com/2012/06/ranjona-banerji-will-pranab-mukherjee-be-our-next-president/

Stories on 15th Jun

Cannes 2012 SPECIAL: Heading high towards Cannes 2012
It's time for the 59th Cannes Lions, the true festival of creativity. Presenting a curtain-raiser and a kickstart of MxMIndia's coverage
http://www.mxmindia.com/2012/06/heading-high-towards-cannes-2012/


Cannes 2012 SPECIAL: Being on Cannes jury is no mean task
Industry veterans share their experiences - the good, the bad and the interesting - of being a part of the jury at Cannes
http://www.mxmindia.com/2012/06/being-on-cannes-jury-is-no-mean-task/


Cannes 2012 SPECIAL: How India fared @ Cannes in 2009-2011
There are 34,301 entries from 87 countries for Cannes Lions, of which 1,182 pieces have been entered from India, slightly more than the last year's figure of 1,177
http://www.mxmindia.com/2012/06/how-india-fared-cannes-in-2009-2011/


Cannes 2012 SPECIAL: By Invitation | Rahul Kishore: In Cannes you can!
There's loads to do at Cannes, if you want to look beyond the festival, writes Rahul Kishore
http://www.mxmindia.com/2012/06/by-invitation-rahul-kishore-in-cannes-you-can/


Cannes 2012 SPECIAL: The Anchor: Sneha Iype Varma on 5 things to do when at Cannes
Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma
http://www.mxmindia.com/2012/06/the-anchor-sneha-iype-varma-on-5-things-to-do-when-at-cannes/


Sony's stake hike allows MSM flexibility: Man Jit Singh. Regional/niche channels on anvil
With Sony Pictures Television announcing its decision to buy 32 per cent stake from minority shareholders in a phased manner, its equity in Multi Screen Media (or MSM which runs the channels Sony, Sab, Max etc) will go up to 94 percent. This, says CEO Man Jit Singh, reflects Sony commitment in MSM and will allow the Indian enterprise to grow faster
http://www.mxmindia.com/2012/06/sonys-stake-hike-allows-msm-flexibility-man-jit-singh/


Mindshare expands global social media footprint with senior hires
Amsterdam-based SocialMedia8's founder Igor Beuker will be Mindshare's first Global Chief Social Officer, whilst M80’s managing director, Mark Evans will be Mindshare North America’s new social lead
http://www.mxmindia.com/2012/06/mindshare-expands-global-social-media-footprint-with-senior-hires/


Gangs of Wasseypur to raise the thriller quotient of Channel V's Gumrah
Anurag Kashyap, along with Manoj Bajpai and Richa Chadda, to enact pivotal roles in the special episode of the teenage crime series
http://www.mxmindia.com/2012/06/gangs-of-wasseypur-to-raise-the-thriller-quotient-of-channel-vs-gumrah/


Bang in the Middle to handle Knoxx Global's communications
Bang in the Middle will manage the entire spectrum of its impending launches of security and management devices for Knoxx Global
http://www.mxmindia.com/2012/06/bang-in-the-middle-to-handle-knoxx-globals-communications/

I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders.
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Anil Thakraney: Need more Amul girls
Yes, it's costly to build a brand mnemonic and it takes many years to make it a powerful brand associator. But the long term benefits justify all that expense
http://www.mxmindia.com/2012/06/anil-thakraney-need-more-amul-girls/


Ranjona Banerji: Is the media fickle, or just having fun
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-is-the-media-fickle-or-just-having-fun/

Stories on 14th Jun

Can JWT create digital Hungama with stake buy?
What peers and commentators think about JWT's 51% stake in Hungama Digital Services + a report
http://www.mxmindia.com/2012/06/can-jwt-create-digital-hungama-with-stake-buy/

Nanhi Kali: Story of the triumph of communication
The collaboration between Project Nanhi Kali & StrawberryFrog has witnessed the design and launch of some unique and successful digital campaigns like the ‘A Girl Story', 'Girl Store' and the more recent 'Girl Epidemic'
http://www.mxmindia.com/2012/06/nanhi-kali-the-story-of-the-triumph-of-communication/

Paritosh Joshi: Ratings & readerships must come with a Statutory Warning
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/06/paritosh-joshi-ratings-readerships-must-come-with-a-statutory-warning/

Samir Mehta and Pradeep Ramakrishnan to head TracyLocke India
With their appointments, TracyLocke India now has the momentum to aggressively push their agenda, and build a great shopper marketing and retail capability for their clients
http://www.mxmindia.com/2012/06/samir-mehta-and-pradeep-ramakrishnan-to-head-tracylocke-india/

Vizeum bags media duties of Veev
The company has plans to ramp up its retail presence in the country substantially and the appointment of Vizeum is in line with this strategy
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-veev/

Debrief: Airtel Digital TV: Big promise, poor delivery
Another maha boring before/after ad. The creative lacks spark, the script is contrived and the youngsters featured in the ad are very irritating
http://www.mxmindia.com/2012/06/debrief-airtel-digital-tv-big-promise-poor-delivery/

The Anchor: Mahrukh Inayet on 5 reasons why anchoring is more about substance than style
News anchoring is all about credibility. The more you establish your substance, the more the viewer will notice your style, says Mahrukh Inayet
http://www.mxmindia.com/2012/06/the-anchor-mahrukh-inayet-on-5-reasons-why-anchoring-is-more-about-substance-than-style/

Stories on 13th Jun

End of Digital Beginning for M&E: PwC
The challenge for media is to now implement its digital strategies, notes the Pricewaterhouse Coopers Outlook for media and entertainment 2012-16
http://www.mxmindia.com/2012/06/end-of-digital-beginning-for-me-pwc/

Here for the long haul: Anthony Good
Anthony Good and Deepak Khanulkar delve deep into the need for CSR service in India, analyse how the CSR marketplace is currently placed in India and predict what’s in store for the agency in time to come
http://www.mxmindia.com/2012/06/here-for-the-long-haul-anthony-good/

Facebook tests tech to link pages of under-13s with parents' accounts
These mechanisms wouldn't be introducing young children to Facebook for the first time, but rather would give them a way to be there officially
http://www.mxmindia.com/2012/06/facebook-tests-tech-to-link-pages-of-under-13s-with-parents-accounts/

Vizeum bags media duties of Bloomberg UTV
As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the Media AoR and will play a vital role in the channel's future growth plans
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-bloomberg-utv/

Eros International launches online music channel
The content on 'youtube.com/erosnowmusic' will include music videos and behind-the-scenes footage
http://www.mxmindia.com/2012/06/eros-international-launches-online-music-channel/

Online ad platform Komli Media raises $39 million
Komli's CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million
http://www.mxmindia.com/2012/06/online-ad-platform-komli-media-raises-39-million/

Havas picks majority stake in Mediaxis MPG
The move follows a relationship fostered by the group's MPG brand over the past nine years
http://www.mxmindia.com/2012/06/havas-picks-majority-stake-in-mediaxis-mpg/

Spark Punjabi launches new shows
Unveils a new line up of shows in the humour genre, strengthening its leadership with exciting new offerings
http://www.mxmindia.com/2012/06/spark-punjabi-launches-new-shows/

Modi Omega Pharma awards PR mandate to GreenThumb
As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy
http://www.mxmindia.com/2012/06/modi-omega-pharma-awards-pr-mandate-to-greenthumb/

Bheem, Katrina Kaif and Sachin Tendulkar are kids' favorites, says Ormax Media
The study was conducted among 6-14 year old kids, SEC ABC, in eight cities - Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai
http://www.mxmindia.com/2012/06/bheem-katrina-kaif-and-sachin-tendulkar-are-kids-favorites-says-ormax-media/

The Anchor: Anil Garg on 10 reasons why specialty channels are the need of the hour
Emerging technologies are playing a big role in bringing about this shift from traditional TV (latent viewing) to active TV (active viewing), says Anil Garg
http://www.mxmindia.com/2012/06/the-anchor-anil-garg-on-10-reasons-why-specialty-channels-are-the-need-of-the-hour/

Anil Thakraney: Film critics cannot be trusted
And that new flick called 'Shanghai' is the last time I shall go by the critics' verdict. Frankly, I couldn't sit through the film. It was boring, wannabe, pretentious and very laboured
http://www.mxmindia.com/2012/06/anil-thakraney-film-critics-cannot-be-trusted/

Ranjona Banerji: Getting a bum deal from Yahoo India
Every mid-week Ranjona Banerji writes about a grouse... either spewing venom or tongue-in-cheek. Or both
http://www.mxmindia.com/2012/06/ranjona-banerji-getting-a-bum-deal-from-yahoo-india/

Stories on 12th Jun

Making brand the hero with BPN
An exclusive interview with Suresh Balakrishna, CEO of Brand Programming Network, IPG Mediabrands' all-new agency under the LMG umbrella
http://www.mxmindia.com/2012/06/making-brand-the-hero-with-bpn/

TDSAT reprieve for broadcasters, stays TRAI's ad duration rule
TDSAT stays TRAI directives on ad duration, next hearing on July 17
http://www.mxmindia.com/2012/06/tdsat-reprieve-for-broadcasters-stays-trais-ad-duration-rule/

Beware! Walmart will not do business with corrupt businesses!!!
The world's largest retailer has recently hired consultancy firm KPMG to conduct due diligence on hundreds of existing vendors as well as potential future suppliers to ensure that they are not involved in any unethical or illegal activity
http://www.mxmindia.com/2012/06/beware-walmart-will-not-do-business-with-corrupt-businesses/

Where the economics stand for 4 key stakeholders post IPL's fifth season
The economics for a franchise are simple. Every franchise incurs two kinds of costs, and both are essentially of a fixed nature: the licence fee and player costs
http://www.mxmindia.com/2012/06/where-the-economics-stand-for-4-key-stakeholders-post-ipls-fifth-season/

Happy launches Design Cell
Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design
http://www.mxmindia.com/2012/06/happy-launches-design-cell/

Growth in mind, Webchutney rejigs leadership
Leading independent digital marketing agency Webchutney announces key movements within the organization to consolidate diverse client portfolio and propel growth
http://www.mxmindia.com/2012/06/webchutney-consolidates-leadership-eyeing-strategic-growth/

Zoot review for Junior Horlicks
GSK continue to use rational advertising route to drive sales of its brand Junior Horlicks using Zoot Review format of Buchanan Group
http://www.mxmindia.com/2012/06/zoot-review-for-junior-horlicks/

UTV Stars enters UK as UMP Stars
Premiering as a free-to-air channel on Sky, UMP Stars is a specialty entertainment channel dedicated exclusively to Bollywood
http://www.mxmindia.com/2012/06/utv-stars-enters-uk-as-ump-stars/

Digitas India appoints Tim Guillois Sr VP, social media
Mr Guillois will report to Kanika Mathur, President, Digitas India
http://www.mxmindia.com/2012/06/digitas-india-appoints-tim-guillois-sr-vp-social-media/

MEC India appoints Ritesh Singh as head of Digital
MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader
http://www.mxmindia.com/2012/06/mec-india-appoints-ritesh-singh-as-head-of-digital/

Anushka Sharma to endorse TVS Scooty
Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand
http://www.mxmindia.com/2012/06/anushka-sharma-to-endorse-tvs-scooty/

Conde Nast Traveller India announces Readers' Travel Awards 2012
Invites readers to vote for their favourite travel experiences and win luxury holiday stays
http://www.mxmindia.com/2012/06/conde-nast-traveller-india-announces-readers-travel-awards-2012/

94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head
In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia
http://www.mxmindia.com/2012/06/94-3-my-fm-elevates-rahul-namjoshi-as-national-corporate-sales-head/

The Anchor: Jagdeep Kapoor on 5 things brands often forget & fail to create an impact
Service, Relationships, Brand Experience, Distribution and Visibility that marketers need to focus on, says Jagdeep Kapoor
http://www.mxmindia.com/2012/06/the-anchor-jagdeep-kapoor-on-5-things-brands-often-forget-fail-to-create-an-impact/

Debrief: Skoda Laura RS: Totally off the mark
Would the sight of a woman fooling around with the car appeal to them? I doubt it. In fact, I was left with the impression this is a woman’s-only car, ergo, not for me
http://www.mxmindia.com/2012/06/debrief-skoda-laura-rs-totally-off-the-mark/

Troll travails thanks to Twitter
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/troll-travails-thanks-to-twitter/

Stories on 11th Jun

India's Most Influential
By Invitation: Mahesh Murthy on the Pinstom list of the most influential Indian individuals and brands in the social media
http://www.mxmindia.com/2012/06/indias-new-most-influential/

Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains
In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network
http://www.mxmindia.com/2012/06/kishore-biyani-not-to-sell-stake-in-big-bazaar-food-bazaar-chains/

Decision on digitization deferred to June 15
From Friday: I & B Minister lends a patient ear to industry stakeholders’ issues with meeting the digitization sunset date of June 30 for Phase I; timelines to be discussed at the June 15 taskforce meet
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

BBC Knowledge launches brand campaign that speaks directly to parents
This is the first BBC Knowledge campaign targeted at parents; the campaign will run across mainstream dailies, magazines, outdoors and digital
http://www.mxmindia.com/2012/06/bbc-knowledge-launches-brand-campaign-that-speaks-directly-to-parents/

FMCGs saved on advertising cost in the March quarter
For 24 FMCG companies, the selling expenses as a proportion of net sales stood at 12.1 per cent - the lowest in at least the last ten quarters
http://www.mxmindia.com/2012/06/fmcgs-saved-on-advertising-cost-in-the-march-quarter/

Creativeland Asia to revamp Cinthol
Creativeland Asia has been mandated to revamp the advertising of Cinthol
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

Brandlogist wins two new mandates
Wins the digital mandate for RC Cola & social media mandate for Zee TV's 'Phir Subah Hogi'
http://www.mxmindia.com/2012/06/brandlogist-wins-two-new-mandates/

Reviewing the Reviews: Shanghai
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-shanghai/

Innovation is the key to enhance online travel & tourism industry
With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online
http://www.mxmindia.com/2012/06/innovation-is-the-key-to-enhance-online-travel-tourism-industry/

92.7 BIG FM announces BIG Tamil Melody Awards 2012
An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers
http://www.mxmindia.com/2012/06/92-7-big-fm-announces-big-tamil-melody-awards-2012/

Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012
With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012
http://www.mxmindia.com/2012/06/airtel-bags-exclusive-video-rights-on-mobile-platform-for-uefa-euro-2012/

AdStrat: Fox Movies subtitle campaign
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-fox-movies-subtitle-campaign/

The Anchor: Ruby Bana on 6 reasons FMCGs need to look beyond TV
The older and better established a FMCG brand becomes, the lesser and lesser must it rely on TV, says Ruby Bana
http://www.mxmindia.com/2012/06/the-anchor-ruba-bana-on-6-reasons-fmcgs-need-to-look-beyond-tv/

Anil Thakraney: You can't curb the Net, Mr Minister!
The sooner the fossil ministers of India accept that technology has outsmarted them, the better, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-you-cant-curb-the-net-mr-minister/

Ranjona Banerji: Cartoons as weapons of mass destruction!
Cartoons have caused incalculable damage in the recent past, writes Ranjona Banerji in 'Noosemaker'
http://www.mxmindia.com/2012/06/ranjona-banerji-cartoons-as-weapons-of-mass-destruction/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/

Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 6th Jun

We want to in the forefront when new media will merge with traditional: Anuj Gandhi
With the growing scope of monetizing multimedia content, IndiaCast, the all-new TV18 and Viacom18 jv, is poised for interesting times
http://www.mxmindia.com/2012/06/we-want-to-in-the-forefront-when-new-media-will-merge-with-traditional-anuj-gandhi-group-ceo-indiacast/

Mindshare elevates Ashutosh Srivastava, G'Man and Greet, unveils new 'global to local' structure
Mindshare has announced three key promotions: Ashutosh Srivastava is  Chairman and CEO for global emerging markets, and also the agency’s new global leader for products/services and talent development, R Gowthaman will take on the role of CEO for South and South East Asia and James Greet, currently CEO, Australia, will add Japan, Korea and New Zealand to his responsibilities, and also be APAC regional leader for talent.
http://www.mxmindia.com/2012/06/mindshare-elevates-ashutosh-srivastava-gman-and-greet-unveils-new-global-to-local-structure/

Five years of Creativeland Asia
Having survived and survived with flourish in the last five years has been no mean feat for Creativeland Asia. Team CLA and their clients talk to MxMIndia on what makes the agency such a hit.
http://www.mxmindia.com/2012/06/five-years-of-creativeland-asia/

Hungama Digital to manage Microsoft India’s social media
Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office
http://www.mxmindia.com/2012/06/hungama-digital-to-manage-microsoft-india%e2%80%99s-social-media/

Abhishek Rege & Doris Dey join Endemol India
Abhishek Rege appointed - Chief Operating Officer - Television; Doris Dey joins as Fiction Head
http://www.mxmindia.com/2012/06/endemol-india-announces-a-new-structure-aligned-to-its-growth-strategy/

Internet influences over 50% car buyers: Google
The offline study conducted by Nielsen on behalf of Google India at car showrooms in eight metros revealed that one in two car buyers conducted research online
http://www.mxmindia.com/2012/06/internet-influences-over-50-car-buyers-google/

Charlotte Chunawala named CEO of Cohn & Wolfe India
Two new offices open in India following recent Cohn & Wolfe expansion across China, Singapore, Malaysia and Indonesia
http://www.mxmindia.com/2012/06/charlotte-chunawala-named-ceo-of-cohn-wolfe-india/

Ram Kapoor continues to be favourite Hindi GEC character : Ormax Media
From CIL 9 onwards, Ram Kapoor continues to hold the first position. He is more popular than Priya who is at rank No. 4
http://www.mxmindia.com/2012/06/ram-kapoor-continues-to-be-the-favorite-character-of-hindi-gec-viewers-ormax-media/

Neo Prime signs Frank Leboeuf for special programming on UEFA EURO 2012
Besides, on-air programming on Neo Prime, the former Chelsea defender will also be involved with several on-ground initiatives
http://www.mxmindia.com/2012/06/neo-prime-signs-frank-leboeuf-for-special-programming-on-uefa-euro-2012/

Make way for the men. Basics Life goes National
After their e-commerce store, www.basicslife.com opened, Hanif and Suhail Sattar feel the time is right to push for a national presence
http://www.mxmindia.com/2012/06/make-way-for-the-men-basics-life-goes-national/

DDB Mudra wins The Economist's Battle of Wits quiz
17 teams from various clients and media organizations participated in the quiz
http://www.mxmindia.com/2012/06/ddb-mudra-wins-the-economists-battle-of-wits-quiz/

Luxor signs Deepika Padukone as brand ambassador for Pilot
She will be seen in an aggressive multi-media campaign which will be created by Lowe Lintas
http://www.mxmindia.com/2012/06/luxor-signs-deepika-padukone-as-brand-ambassador-for-pilot/

Vivek Oberoi to flag off BIG FM's 'Cigarette Bhujao Life Banao' campaign
This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'
http://www.mxmindia.com/2012/06/vivek-oberoi-to-flag-off-big-fms-cigarette-bhujao-life-banao-campaign/

The Anchor: Sandeep Bomble on four ways agencies can attract top talent
Talented people are self-assured and positive that visibility through good work only, can win them fame and money and perks are the next obvious that will follow, says Sandeep Bomble
http://www.mxmindia.com/2012/06/the-anchor-sandeep-bomble-on-four-ways-agencies-can-attract-top-talent/

Anil Thakraney: Nano: Manufacturing success, marketing failure
The moment they positioned it as the 'poor man's' car, they took the sex out of the equation. No one wants to be perceived as a loser when it comes to his car
http://www.mxmindia.com/2012/06/anil-thakraney-nano-manufacturing-success-marketing-failure/