Stories on 27th May '15

'Kuchh Pal' with the McDonald's India CMO
Kedar Teny, Director- Marketing & Digital, McDonald's India (West& South), on how McDonald's will always be a great value brand
http://www.mxmindia.com/2015/05/kuchh-pal-with-the-mcdonalds-india-cmo/

Maxus appoints Anil Sathiraju as General Manager
Maxus South has been growing rapidly and handles some of the most prestigious clients of the region
http://www.mxmindia.com/2015/05/maxus-appoints-anil-sathiraju-as-general-manager/

Sanjeev Kotnala: Comparing apples with oranges. Why you must compare Goafest & Kyoorius
Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice one of them? If yes, then who will lose? Sanjeev Kotnala analyses
http://www.mxmindia.com/2015/05/sanjeev-kotnala-comparing-apples-with-oranges-why-you-must-compare-goafest-kyoorius/

Your phone is a surveillance device, your ISP a surveillance provider...: Pranesh Prakash
Prakash conducted a workshop titled 'Digital Security for Journalists' organised by the Mumbai Press Club and the Centre for Internet and Society
http://www.mxmindia.com/2015/05/your-phone-is-a-surveillance-device-your-isp-a-surveillance-provider-and-facebook-and-google-are-spyware-pranesh-prakash/

Posterscope creates OOH campaign for Goodricke's Roasted
The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen
http://www.mxmindia.com/2015/05/posterscope-creates-ooh-campaign-for-goodrickes-roasted/

dna Auto Show gets encouraging response
The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

http://www.mxmindia.com/2015/05/dna-auto-show-gets-encouraging-response/

Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

http://www.mxmindia.com/2015/05/shop-a-new-trend-says-shop-cj-in-new-campaign/

Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 19th May '15

Don't compare Goafest & Melt..
... and get worked up, says CVL Srinivas, CEO,GroupM South Asia, who has been actively with both events
http://www.mxmindia.com/2015/05/dont-compare-goafest-melt/

Assoc of Indian Magazines win 2015 FIPP Insight Award for Engagement Index
Global media owners including Conde Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India's AIM and Belgian media agency, Space
http://www.mxmindia.com/2015/05/assoc-of-indian-magazines-win-2015-fipp-insight-award-for-engagement-index/

Indians cut spending on discretionary goods. Consumption at 10-yr low. Sale of consumer goods down to 7.5% in FY15
Most company bosses expect things to get better soon, but a bad monsoon looms as a threat over rural consumption
http://www.mxmindia.com/2015/05/indians-cut-spending-on-discretionary-goods-consumption-at-10-yr-low-sale-of-consumer-goods-down-to-7-5-in-fy15/

Kyoorius announces partner events at Melt 2015
GroupM is a knowledge partner at Zee Melt 2015
http://www.mxmindia.com/2015/05/kyoorius-announces-partner-events-at-melt-2015/

Vishakha Singh's window-whopping platform Red Polka launched, gets first round of funding
Portal curates designs basis interest graphs of audience
http://www.mxmindia.com/2015/05/window-shopping-platform-red-polka-launched/

Big Bazaar celebrates 'Crazy Weekends' with new campaign by DDB Mudra West
Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer
http://www.mxmindia.com/2015/05/big-bazaar-celebrates-crazy-weekends-with-new-campaign-by-ddb-mudra-west/

Sony Six acquires telecast rights of Copa America
This year's event will be the tourney's 44th year in competition and will feature twelve teams

http://www.mxmindia.com/2015/05/sony-six-acquires-telecast-rights-of-copa-america/

Stories on 14th May '15

Why Sun shines more in Bengaluru
How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data
http://www.mxmindia.com/2015/05/why-sun-shines-more-in-bengaluru/

Nepal Earthquake and Salman Khan Case - Tremors in Television Viewership as per BARC data
BARC India has shared some interesting data and analyses on the viewership numbers and trends of Hindi and English news channels given the news of the Nepal earthquake and the Salman Khan legal tangle
http://www.mxmindia.com/2015/05/nepal-earthquake-and-salman-khan-case-tremors-in-television-viewership-as-per-barc-data/

RBNL consolidates digital biz with ZO's Performics
ZenithOptimedia India's Performics has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Havas Media wins integrated media mandate of myITreturn.com
The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Now Pakistanis too would turn Bigg Boss voyeurs
Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar
http://www.mxmindia.com/2015/05/now-pakistanis-too-would-turn-bigg-boss-voyeurs/

Tanishq celebrates mother-daughter relationship in latest ad film
Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share
http://www.mxmindia.com/2015/05/tanishq-celebrates-mother-daughter-relationship-in-latest-ad-film/

DDB Mudra West appoints Manoj Bhagat as GCD
Manoj joins the agency's Mumbai office from Greenapple Design

http://www.mxmindia.com/2015/05/ddb-mudra-west-appoints-manoj-bhagat-as-gcd/

Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 8th May '15

Ruling it with the Game of Thrones
Monica Tata, MD, HBO South Asia on the simulcast of the mega-show and how its ad-free simulcast is helping pull people out of the pirated stuff
http://www.mxmindia.com/2015/05/ruling-it-with-the-game-of-thrones/

Shailesh Kapoor: Salman Verdict: If GECs won't entertain you, News Channels will
There is no such entity as "the Indian media". It is a mere collection of individual businesses, engaged in cut-throat competition, often taking jibes at each other, through promos and readership claims and counter-claim ads, writes Shailesh Kapoor
http://www.mxmindia.com/2015/05/shailesh-kapoor-salman-verdict-if-gecs-wont-entertain-you-news-channels-will/

Reliance Broadcast Network integrates leadership team across Radio & TV. Lavneesh Gupta quits
Reliance Broadcast Network Limited has announced an integration of its senior management tea to work across its radio and television divisions
http://www.mxmindia.com/2015/05/reliance-broadcast-network-integrates-leadership-team-as-lavneesh-gupta-quits/

Rajasthan Patrika to launch Catch News with Shoma Chaudhury at helm
Catch will be based out of New Delhi and will be run by former Tehelka grande dame Shoma Chaudhury. Catch's team of astute, experienced journalists and hardcore digital natives are a perfect reflection of its intriguing duality, the announcement says
http://www.mxmindia.com/2015/05/rajasthan-patrika-to-launch-catch-news-with-shoma-chaudhury-at-helm/

Hindi GEC pecking order same as last week as TAM releases Week 18 individual & household data
TAM has released data for Week 18 (April 26 to May 2) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 18 and Week 17
http://www.mxmindia.com/2015/05/hindi-gec-pecking-order-same-as-last-week-as-tam-releases-week-18-individual-household-data/

Culture Machine unveils tech solutions for data analysis
A new technology solution that combines Big Data and Content, across platforms, to glean incredible new insights into audiences, content and brands
http://www.mxmindia.com/2015/05/culture-machine-unveils-tech-solutions-for-data-analysis/

Boutique agency Naidu & Punjabi launched in Mumbai
Keshav was voted by Clio as one of the Top 12 Global Creative Directors under 30 and Kahini is a second generation art director
http://www.mxmindia.com/2015/05/boutique-agency-naidu-punjabi-launched-in-mumbai/

LinkedIn crosses 30-million member mark in India
Members from diverse backgrounds are building their professional brand on LinkedIn
http://www.mxmindia.com/2015/05/linkedin-crosses-30-million-member-mark-in-india/

B Natural highlights 'taste' factor in new TVC
The new B Natural commercial conceptualized by GREY group India 2015 is being aired across all popular south and selective northern channels and has a strong regional presence

http://www.mxmindia.com/2015/05/b-natural-highlights-taste-factor-in-new-tvc/

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

http://www.mxmindia.com/2015/05/amit-akali-launches-full-service-digital-agency-so-whats-your-problem/

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

http://www.mxmindia.com/2015/05/tie-ups-with-movie-producers-and-ad-agencies-can-promote-indie-talent-farout-media/

Stories on 5th May '15

GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO
Tushar Vyas is Chief Strategy Officer and Lakshmi Narasimhan is back in the fold as Chief Growth Officer
http://www.mxmindia.com/2015/05/groupm-restructures-top-deck-cfo-sridhar-ramasubramanian-is-coo/

Aircel picks DDB Mudra Group as its creative agency
Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million
http://www.mxmindia.com/2015/05/aircel-picks-ddb-mudra-group-as-its-creative-agency/

Rahul Jauhari appointed CCO at Rediffusion Y&R
Meanwhile Komal Bedi Sohal, will relocate to Y&R Singapore as Chief Creative Officer
http://www.mxmindia.com/2015/05/rahul-jauhari-appointed-cco-at-rediffusion-yr/

Ranjona Banerji: Insensitive and ultra-nationalistic sections taint Indian media
The insensitivity of some Indian reporters and their ultra-nationalist tone was seen as objectionable and Twitter was used as a form of revenge with #GoHomeIndianMedia, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-insensitive-and-ultra-nationalistic-sections-taint-indian-media/

Gionee unveils new campaign ELIFE S7
The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing
http://www.mxmindia.com/2015/05/gionee-unveils-new-campaign-elife-s7/

L & K Saatchi & Saatchi bags mandate of Siemens home appliances
The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company
http://www.mxmindia.com/2015/05/l-k-saatchi-saatchi-bags-mandate-of-siemens-home-appliances/

Vedanta unveils new logo
The logo refresh comes after 'Sesa Sterlite Limited' was renamed to 'Vedanta Limited'
http://www.mxmindia.com/2015/05/vedanta-unveils-new-logo/

Suparna Mucadum to head Kolkata ops for Rediffusion Y&R
She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R
http://www.mxmindia.com/2015/05/suparna-mucadum-to-head-kolkata-ops-for-rediffusion-yr/

Torque makes a winning start in Q2 '15
Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

http://www.mxmindia.com/2015/05/torque-makes-a-winning-start-in-q2-15/

Stories on 4th May '15

What international creative gurus think of Indian advertising
We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards
http://www.mxmindia.com/2015/05/what-international-creative-gurus-think-of-indian-advertising/

Press Club Mumbai awards Red Ink Award to Prannoy Roy, others
Railway Minister Suresh Prabhu was the Chief Guest at the Red Ink Awards of the Mumbai Press Club
http://www.mxmindia.com/2015/05/press-club-mumbai-awards-red-ink-award-to-prannoy-roy-others/

Coffee & Conversations with Rahul Kishore: Week #6: Ashish Bagga
In this edition of Coffee & Conversations, Rahul Kishore meets up with Ashish Bagga, Chief Executive Officer, India Today group
http://www.mxmindia.com/2015/05/coffee-conversations-with-rahul-kishore-week-6-ashish-bagga/

Hindi movie genre dips a wee bit in Week 17: TAM
In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-genre-dips-a-wee-bit-in-week-17-tam/

No more pimples, propagates Himalaya Herbals in new TVC
Built on the insight that pimple is the biggest problem among teenagers
http://www.mxmindia.com/2015/05/no-more-pimples-propagates-himalaya-herbals-in-new-tvc/

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms
Independence is really a state of mind, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-independent-pr-firms-are-no-different-from-holding-company-owned-firms/