Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479

Stories on 27th Feb '13

Technology, wearable and how!
Google glasses, iWatch... what's the shape and form of technology of the future? Gowthaman 'G'man' Raothaman gives us a sneak peek
http://www.mxmindia.com/2013/02/technology-wearable-and-how/

Franklin Templeton features on Facebook Studio
Franklin Templeton becomes India's first mutual fund brand to be featured on Facebook Studio
http://www.mxmindia.com/2013/02/franklin-templeton-features-on-facebook-studio/

TRAI directive: MSOs, LCOs to implement Subscriber Management Systems
TRAI has directed all the registered MSOs and their linked LCOs to ensure, in accordance with their mutually agreed roles, that the Subscriber Management System is made fully operational
http://www.mxmindia.com/2013/02/trai-directive-msos-lcos-to-implement-subscriber-management-systems/

Business with a mission for Unilever's Keith Weed
Sustainability and environment are high on the priority list for Unilever CEO Keith Weed
http://www.mxmindia.com/2013/02/business-with-a-mission-for-unilevers-keith-weed/

Anil Thakraney: Oscar Disaster
I have been faithfully watching the Oscars for donkey's years, and I have to say this: This year's event was most definitely the worst show put up by the Academy Awards organizers
http://www.mxmindia.com/2013/02/anil-thakraney-oscar-disaster/

No stay, only tweak in Dettol Healthy Kitchen TVC
Reckitt Benckiser can continue to compare Dettol Healthy Kitchen with Vim Liquid and assert that the germ kill capability of Dettol Healthy Kitchen is 100 times more than Vim Liquid
http://www.mxmindia.com/2013/02/no-stay-only-tweak-in-dettol-healthy-kitchen-tvc/

Red FM & DDB MudraMax brings 'Bauaa Hawa Mein' on ground
The objective was to popularize Red FM Delhi's evening show host RJ Raunac's character Bauaa through an OOH medium
http://www.mxmindia.com/2013/02/red-fm-ddb-mudramax-brings-bauaa-hawa-mein-on-ground/

NDTV Good Times Lifestyle Awards announced
The inaugural edition of the awards is scheduled to be held on Saturday, March 2, in Noida
http://www.mxmindia.com/2013/02/ndtv-good-times-lifestyle-awards-announced/

ANCHOR | ONE BIG IDEA: One Big Idea by Nitin Mantri: Reinvention will be the name of the game
http://www.mxmindia.com/2013/02/one-big-idea-by-vijay-subramaniam-betting-on-children-led-family-entertainment/

ANCHOR | ONE BIG IDEA: One Big Idea by Vijay Subramaniam: Betting on children-led family entertainment
http://www.mxmindia.com/2013/02/one-big-idea-by-nitin-mantri-reinvention-will-be-the-name-of-the-game/

Stories on 26th Feb '13

Marketing in the Rural
Exclusive excerpts from 'Marketing Sarpanch', a book on the exciting world of marketing to rural India by keading experiential marketing firm RC&M
http://www.mxmindia.com/2013/02/marketing-in-the-rural/

Bang, Bang! FMCG majors slug it out via ads
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement war
http://www.mxmindia.com/2013/02/bang-bang-fmcg-majors-slug-it-out-via-ads/

Kohli ousts Sehwag in Top 3 sports endorsers in 2012
Cricket accounts for 45% of the entire sports endorsement market followed by football at 17%, according to a study by sports training and consulting firm, Tenvic
http://www.mxmindia.com/2013/02/kohli-ousts-sehwag-in-top-3-sports-endorsers-in-2012/

Kartikeya Sharma acquires majority in Barun Das' Cent Percent
Kartikeya Sharma, MD of ITV network, recently inked a deal with Cent Percent to buy a majority stake in the company set up by former Zee News honchos Barun Das and Amit Tripathi
http://www.mxmindia.com/2013/02/kartikeya-sharma-acquires-majority-in-barun-das-cent-percent/

Madison Media wins Magicbricks account
Madison Media will handle the media planning and buying for MagicBricks.com from their Delhi offices
http://www.mxmindia.com/2013/02/madison-media-wins-magicbricks-account/

Draftfcb Ulka creates new temptation for Jabong
With the new campaign "Fashion Nikla Mann Fisla", Jabong.com hopes to capture the attention of the fashion-conscious shopper
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-temptation-for-jabong/

Ranjona Banerji: Rowdy in the headline and 'fearer' underarms
Having done a wonderful job after the Delhi gangrape, the media might consider reporting on other women who are brutalised everyday, writes Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-rowdy-in-the-headline-and-fearer-underarms/

Debrief: Greenply: The magic is back!
This ad will appeal to a wide spectrum of audiences, from a memsaab looking to renovate her fancy house to a village carpenter. Indeed, that seems to be objective... they want to make Greenply a mass brand
http://www.mxmindia.com/2013/02/debrief-greenply-the-magic-is-back/

Grasshoppers tees off with Supertech project
Delhi-based Grasshoppers India has been appointed as the creative agency for Supertech's Golf Country Project
http://www.mxmindia.com/2013/02/grasshoppers-tees-off-with-supertechs-golf-country-project/

Travel, good for people and business
As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too
http://www.mxmindia.com/2013/02/travel-good-for-people-and-business/

Kansai Nerolac extends its 'Paint the Change' initiative to Delhi University
After receiving an overwhelming response, it has collected 870 litres of paint for this activity
http://www.mxmindia.com/2013/02/kansai-nerolac-extends-its-paint-the-change-initiative-to-delhi-university/

ANCHOR | ONE BIG IDEA: One Big Idea by Atul Phadnis: TV search poised to be the big game changer!
http://www.mxmindia.com/2013/02/one-big-idea-by-atul-phadnis-tv-search-poised-to-be-the-big-game-changer/

ANCHOR | ONE BIG IDEA: One Big Idea by Mandeep Malhotra: Digitization and technology will help innovate
http://www.mxmindia.com/2013/02/one-big-idea-by-mandeep-malhotra-digitization-and-technology-will-help-innovate/

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/

Stories on 22nd Feb '13

Creating stories digitally for marketing success
The story from Day 1 @ ad:tech: Digital is becoming a platform for storytelling and brand conversations
http://www.mxmindia.com/?p=42130


Marketing budgets, staffing see positive leap: Warc data
The outlook for global marketers continues to improve, according to the latest data from Warc's Global Marketing Index
http://www.mxmindia.com/?p=42121


Shailesh Kapoor | Inventory Not Found: TRAI Again!
A limited-inventory environment is an industry-friendly move but the TRAI’s approach to the entire issue is highly misplaced, writes Shailesh Kapoor
http://www.mxmindia.com/?p=42131


Meridian is now Soho Square
Meridian Communication has been merged with Soho Square, a growing international network present in Asia Pacific, Europe, Latin America and North America. The network will deliver cross-disciplinary work spanning a full spectrum of marketing communications
http://www.mxmindia.com/?p=42125


Praxis 2013 announced,to be held in Lavasa fm Sept 27-29
Second edition of Praxis summit for PR and corporate communications professionals to be held at Lavasa near Pune from September 27to 29
http://www.mxmindia.com/?p=42103


Anil Thakraney: AirAsia: Will shake up Indian skies
Tony Fernandes of AirAsia inherited a bleeding airline in 2001, and turned it around within a year. This isn't a liquor baron who's decided to suddenly fly, Fernandes is a hardcore airline man
http://www.mxmindia.com/?p=42117


Ranjona Banerji: Ad gains over news at TOI
Ranjona Banerji writes on the coverage of the Hyderabad blasts on TV and in the papers
http://www.mxmindia.com/?p=42205


Speaking of Which | Wats In A Date
Spelling and grammar is more important than looks, at least for nearly half of the single people in a recent survey. Vidya Heble wonders why
http://www.mxmindia.com/?p=42119


Sony ropes in Katrina to join smartphone war
Sony has roped in Katrina Kaif to join mobile ad battle
http://www.mxmindia.com/?p=42152


Lowe bags creative mandate for Max Bupa Health Insurance
Max Bupa Health Insurance, one of India's leading Health Insurance companies has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch
http://www.mxmindia.com/?p=42123
 

Dentsu Creative Impact bags Max Healthcare's creative duties
Dentsu Creative Impact has won the creative mandate of Max Healthcare, a leading provider of healthcare services
http://www.mxmindia.com/?p=42129


High expectations from Bhansali's Saraswatichandra on Star Plus
As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations
http://www.mxmindia.com/?p=42126

E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers
WATConsult has released a report on the social health of e-commerce brands in India
http://www.mxmindia.com/?p=42124


Metigon ropes in 3 senior Professionals
Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director
http://www.mxmindia.com/?p=42128


Brand 'Being Human' has high awareness: Ormax study
In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan's initiative Being Human scored high on awareness amongst consumers in Mumbai
http://www.mxmindia.com/?p=42122


ANCHOR | One Big Idea by Monica Tata
Robust monitoring - the broadcasting industry's gamechanger
http://www.mxmindia.com/?p=42118


ANCHOR | One Big Idea by N Ramamoorthi
PR = PUBLIC Relations

http://www.mxmindia.com/?p=42116

Stories on 21st Feb '13

Ogilvy's Sabnavis: 'The basics don't change'
It's a familiar litany - talent is still the biggest challenge. But much else is different for Ogilvy and Madhukar Sabnavis, as MxMIndia finds out
http://www.mxmindia.com/?p=42023

Pepsi plans Rs 150-cr IPL splash to take on Coca-Cola
It's a revival of cola wars as PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
http://www.mxmindia.com/?p=42050

Paritosh Joshi: When is a TV no longer a TV?
With his 'Smart TV' turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television
http://www.mxmindia.com/?p=42034

Media biggies in Odisha tomorrow for M&E conclave
The one-day conference, to be attended by the stalwarts of media industry, will be organised by Odiya daily Sambad
http://www.mxmindia.com/?p=42021

Leo Burnett creates TVC for Samsung Galaxy Grand
The TVC will be aired across Hindi and English entertainment and movie channels
http://www.mxmindia.com/?p=42018

DeBrief: Quikr.com: Madness pays
Much-needed outrageous advertising will quickly get Quikr.com into the consumer mindspace, writes Anil Thakraney
http://www.mxmindia.com/?p=42033

Elephant refreshes Lacto Calamine
Elephant Strategy + Design refreshed Piramal Healthcare’s Lacto Calamine which has a 25-year history and equity as a trusted skincare solution
http://www.mxmindia.com/?p=42079

Vh1 India and Hungama launch app for Facebook
Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable fans to listen to Vh1's picks of international music
http://www.mxmindia.com/?p=42022

One97 expands board; appoints CFO
Raj Ahuja from Star India joins as the CFO, and Vivek Gour, CEO Air Works, joins the board
http://www.mxmindia.com/?p=42020

ANCHOR | One Big Idea by Agnello Dias
Uniform fee structure is the need of the hour
http://www.mxmindia.com/?p=42019

ANCHOR | One Big Idea by Zafar Rais
Choosing the right platform  for optimum outreach
http://www.mxmindia.com/?p=42017

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921


ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality

http://www.mxmindia.com/?p=41923

Stories on 19th Feb '13

Is Digital eroding relevance of TV and Print?
The IAA's debate series began with the question of traditional media versus the new wave of digital
http://www.mxmindia.com/?p=41853

Madhukar Sabnavis on O&M's worldwide board
Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather
http://www.mxmindia.com/?p=41839

Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization
Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference
http://www.mxmindia.com/?p=41838

Tribal DDB India beefs up its creative team
Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate
http://www.mxmindia.com/?p=41854

IAA brings content creators, advocacy groups together on gender issue
International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities
http://www.mxmindia.com/?p=41840

Ranjona Banerji: Katju, Chaudhuri and the freedom of speech
... and, save the Mumbai Mirror, no play to the drought scene in Maharashtra
http://www.mxmindia.com/?p=41910

Debrief: Idea: Rides on insight
Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani
http://www.mxmindia.com/?p=41836

Tryst with destiny @ FICCI Frames in March
The theme of this year's FICCI Frames, announced on Monday, is appropriate considering that the Indian media & entertainment industry is set to to engage a billion consumers as a catalyst of economic and social change in India
http://www.mxmindia.com/?p=41874

Radio City 91.1 wins the 'most popular youth brand' award
The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth
http://www.mxmindia.com/?p=41864


ANCHOR | One Big Idea by Jasmin Sohrabji
Shift focus back to editorial
http://www.mxmindia.com/?p=41835


ANCHOR | One Big Idea by Prabhakar Mundkur
The future of gadgets - a world without cords

http://www.mxmindia.com/?p=41837

Stories on 18th Feb '13

TV volumes up 10% in 2012, print up 9%
Yes, advertising volumes on television and print were up as per AdEx figures for 2012 from TAM Media Research’s AdEx India division
 http://www.mxmindia.com/?p=41761

Reckitt Benckiser's Dettol Kitchen ad takes on HUL's Vim
It's ad war time a Dettol's campaign on kitchen cleaning product shows rival HUL's Vim dishwash liquid
 http://www.mxmindia.com/?p=41757

IMC 2013: Editorial vs business: the debate rages on...
Notable panellists from the fourth estate gathered at the Indian Magazine Conress to put forth their views on the topic 'Church vs State: Has the wall between editorial and business breached?
 http://www.mxmindia.com/?p=41702

IMC 2013: Mags must cash in on change: panel on RoI
Though the digital explosion is a real challenge for magazines, the latter have some clear advantages they must monetize, concluded the panel discussion on ROI from magazines, on the second day of the IMC
 http://www.mxmindia.com/?p=41703

IMC 2013: Being creative and loving it
Panellists took turns presenting their viewpoints on how print could still remain a preferred medium for brands, going forward
 http://www.mxmindia.com/?p=41695

Anil Thakraney: Need more Choppergate stories
There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India
 http://www.mxmindia.com/?p=41698

AdStrat: Trusting Max
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
 http://www.mxmindia.com/?p=41699

Rahul Johri named 'CEO of the Year' at Broadcasting Industry Awards
The Broadcasting Industry Awards are organised by the World Brand Congress
 http://www.mxmindia.com/?p=41700

IAA debate on relevance of tradition media given digital
The IAA gets the industry to debate interesting marketing and media issues
 http://www.mxmindia.com/?p=41721

AIMA World Marketing Congress pinpoints marketing myopia in digital age
The World Marketing Congress attracted more than 350 participants, and afforded delegates an opportunity to learn from the experts and share branding experience and insights with their peers
http://www.mxmindia.com/?p=41701

First India TV Yuva Awards to be held today
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital today
 http://www.mxmindia.com/?p=41722

Pulp Strategy named 'Youth Marketing Agency of the Year'
The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia
 http://www.mxmindia.com/?p=41730

ANCHOR | One Big Idea by Ameer Ismail
Need to harness the power of communication
http://www.mxmindia.com/?p=41697

ANCHOR | One Big Idea by Ankur Warikoo
Local e-commerce is the way ahead for small businesses

http://www.mxmindia.com/?p=41696

Stories on 15th Feb '13

IMC 2013: Need to keep pace with digital: Nitin Paranjpe
Assimilating changes was the theme running through Day 1 of the 7th Indian Magazine Congress
http://www.mxmindia.com/?p=41621

It's an era of brand experience,  not of product branding: D Shivakumar
At AIMA's 3rd World Marketing Congress, Apollo Tyres bags AIMA's R K Swamy High Performance Brand of the year Award
http://www.mxmindia.com/?p=41619

IMC 2013 Day 01: Print is in a vortex: Peter Kreisky
The Kreisky Media Consultancy chief highlighted some hard facts surrounding the magazine industry
http://www.mxmindia.com/?p=41620

Shailesh Kapoor: TV Wala Romance... Err... Love!
Entertainment television seem to have given a pass to Valentine's Day this year, notes Shailesh Kapoor
http://www.mxmindia.com/?p=41622

First India TV Yuva Awards on Feb 18
The first edition of the Yuva awards, that aim to find Yuva Icons of India, will be held in the capital on Feb 18
http://www.mxmindia.com/?p=41617

Anil Thakraney: Marketers must conjure up more V Days
The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt
http://www.mxmindia.com/?p=41616

Ranjona Banerji: So who really broke the Agusta Westland story?
Ranjona Banerji has a feeling that disclosure of this latest scam needs to be credited to The Indian Express
http://www.mxmindia.com/?p=41653

Gaana.com ties up with Simca, acquires music from 79 more regional labels
Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam
http://www.mxmindia.com/?p=41618

Times Internet launches Speaking Tree app for iPad
The application will enable easy access to spiritual conversations and articles from the website The Speaking Tree
http://www.mxmindia.com/?p=41562

ANCHOR | One Big Idea by Vishal Gondal
Free is the new Premium
http://www.mxmindia.com/?p=41615

ANCHOR | One Big Idea by Anita Nayyar
Ecosystem needs multiple and complementary elements
http://www.mxmindia.com/?p=41614

Stories on 14th Feb '13

Growth mantras beckon delegates at IMC 2013
The Indian Magazine Congress, set to begin in Mumbai from today, has great speaker line-up and is a not-to-be-missed event
http://www.mxmindia.com/?p=41567


Hero exits cricket, game poorer by approx 1.2k cr a year
Hero MotoCorp goes off cricket pitch, leaves game poorer by around Rs 1,200 crore per year
http://www.mxmindia.com/?p=41522


Discovery partners India Today to launch channel mag
Discovery Networks Asia-Pacific & the India Today Group have partnered to launch Discovery Channel Magazine in India in mid-2013
http://www.mxmindia.com/?p=41528


CIRA Media to launch 4 Eng music channels, appoints Aidem for sales
A part of Ankh Media, Cira Media will launch four English music TV channels with Aidem as its exclusive partner for media sales
http://www.mxmindia.com/?p=41531


Lowe Lintas Chennai bags Apollo Hospitals
Lowe Lintas Chennai has started 2013 by winning the national mandate for Apollo Hospitals, covering all of Apollo's health-care verticals (barring insurance)
http://www.mxmindia.com/?p=41560


Sachin Das Burma joins Draftfcb Ulka in Delhi
Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director
http://www.mxmindia.com/?p=41532


Debrief: McDonald's: Jaasti spice mangta!
It's a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald's had chosen not to show the burger, the communication still works
http://www.mxmindia.com/?p=41527


Media & Entertainment adspend to pick up in 2H13: India Ratings
After a sluggish spell, ad spends in the M&E sector are likely to pick up, says India Ratings' report on the 2013 outlook
http://www.mxmindia.com/?p=41559


Krayon executes Horlicks Mission Exams 2013
EduMedia's vertical Krayon conducted 'Horlicks Mission Exams 2013' in Mumbai recently, a campaign aimed at combating exam stress
http://www.mxmindia.com/?p=41529


Tinkle Special Digest for Hindi hinterland
The 80-page Tinkle Special Digest in Hindi will debut in March
http://www.mxmindia.com/?p=41530


Comics are serious business at 2nd Comic Con India awards
The second Comic Con India Awards honoured and felicitated the best Indian comics and comics creators of 2012 on February 7 in New Delhi. Comic Con India Awards is an initiative of Comic Con India, which was established in 2011
http://www.mxmindia.com/?p=41558


IBN Network presents 5th edition of Citizen Journalist Awards
The awards, to be given on March 2, honour individuals who are determined to uncover the truth, expose injustice, change the system, and help create a better India
http://www.mxmindia.com/?p=41523


ANCHOR | One Big Idea by Ashish Jalan
To excel, we need to attract professional strategic thinkers
http://www.mxmindia.com/?p=41521


ANCHOR | One Big Idea by Harshad Jain
The industry is moving towards music plus
http://www.mxmindia.com/?p=41520

Stories on 13th Feb '13

Love makes for good business
Come Feb, matters of the heart assume much importance for jewellers, restaurants, chocolatiers and even media companies
http://www.mxmindia.com/?p=41476


Eureka Forbes partners Digitas for digital
The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level
http://www.mxmindia.com/?p=41475


DDB MudraMax appoints Deepak Trikha as VP, Experiential
Mr Trikha was earlier AGM, Marketing Communication at Sistema Shyam Teleservices (MTS)
http://www.mxmindia.com/?p=41474


Anil Thakraney: BAFTA Awards: The perfect show
I was not just impressed with the BAFTA awards presentation, I think the way they conducted the show should be the benchmark for all movie award shows, both, abroad and in India. Here's a checklist of all the things they did right
http://www.mxmindia.com/?p=41473


ANCHOR | One Big Idea by Anurag Bhatnagar
Need for brands to optimize digital touch points
http://www.mxmindia.com/?p=41472


ANCHOR | One Big Idea by Dhunji S Wadia
The idea generator: We can't build a fire in the rain
http://www.mxmindia.com/?p=41471

Stories on 12th Feb '13

Into the printed world of luxury
A study by Cogito Consulting turns the pages on the glossy world of luxury print advertising
 http://www.mxmindia.com/?p=41437

We are very optimistic about India: Tripti Lochan
Tripti Lochan, CEO, VML Qais stresses on the need for real-time creation of branded content by brands and how regional clients are increasingly demanding India-specific strategies as part of value-added services
http://www.mxmindia.com/?p=41405

Responsible internet use programme for kids launched
Focus Kids has launched 'Internet for Kids', an initiative aimed at championing the cause of 'Responsible Usage of Internet for Kids'
 http://www.mxmindia.com/?p=41410

Debrief: Gillette: The Protector
The Gillette folks have now decided to inject social service into their communication, and are asking us men to stand up for women, to respect them. I think this is smart thinking
 http://www.mxmindia.com/?p=41408

Ranjona Banerji: Yes, Karan Thapar, TV debates can sink further - and they have!
Ranjona Banerji finds once more that TV news has taken the art of debating to an all-new low
 http://www.mxmindia.com/?p=41435

Click for a Linc
Linc pens launches online selling platform
 http://www.mxmindia.com/?p=41411


ANCHOR | One Big Idea by Sriram Kilambi
Keeping track of Indian consumers' changing needs
http://www.mxmindia.com/?p=41406

ANCHOR | One Big Idea by Upen Rai
The mother of all utility devices - the mobile
http://www.mxmindia.com/?p=41407

Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 8th Feb '13

Getting set for the Big Leap: John Goodman
As the Ogilvy Action team releases its report on shopper marketing, APAC Prez John Goodman talk on retail, rural marketing and much else
http://www.mxmindia.com/2013/02/getting-set-for-the-big-leap-john-goodman/

MSM partners Affle's Ripple for advertising on Sony LIV
MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)
http://www.mxmindia.com/2013/02/msm-partners-with-affles-ripple-for-advertising-on-sony-liv/

HUL sells Lifebuoy by stamping rotis at Kumbh Mela
"Lifebuoy se haath dhoye kya?" is being stamped on rotis to promote Hindustan Unilever’s soap brand at the Kumbh Mela
http://www.mxmindia.com/2013/02/hul-sells-lifebuoy-by-stamping-rotis-at-kumbh-mela/

MIB launches 'MyIndia Initiative', digital volunteer programme
The programme aims at real-time engagement with citizens through social media
http://www.mxmindia.com/2013/02/mib-launches-myindia-initiative-digital-volunteer-programme/

Jaldi 5 with Darshana Bhalla: Talent management needs recognition
In the dizzying world of celebrity management, Mates CEO Darshana Bhalla laments the lack of data and research
http://www.mxmindia.com/2013/02/jaldi-5-with-darshana-bhalla-talent-mgmnt-needs-recognition/

Anil Thakraney: CEO Modi
Now only if Narendra Modi adds one more to S (for Sorry) to his 3S mantra, he will definitely be PM in 2014, writes Anil Thakraney
http://www.mxmindia.com/2013/02/anil-thakraney-ceo-modi/

The Caravan completes three years
The magazine, which was earlier in publication from 1940-88, was re-launched in 2010 as a long form narrative journalism magazine dedicated to politics, culture, art and literature
http://www.mxmindia.com/2013/02/the-caravan-completes-three-years/

Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide
Publicitas Digital in India has signed an exclusive sales partnership with leading global online travel company Orbitz Worldwide, wherein they will provide Orbitz digital expertise and access to their sales network
http://www.mxmindia.com/2013/02/publicitas-digital-signs-exclusive-sales-partnership-with-orbitz-worldwide/

TELiBrahma launches Brandclub
Brandclub will enhance media efficiencies by targeting consumers who are within the vicinity of the retail outlets
http://www.mxmindia.com/2013/02/telibrahma-launches-brandclub/

Final Shiva Trilogy book to be launched with music album, video
The Oath of the Vayuputras, the last book in the Shiva trilogy by Amish Tripathi, will involve an innovative marketing campaign by Think WhyNot
http://www.mxmindia.com/2013/02/final-shiva-trilogy-book-to-be-launched-with-music-album-video/

One Big Idea by Abhishek Karnani: Changing roles of Big and Small
http://www.mxmindia.com/2013/02/one-big-idea-by-abhishek-karnani-changing-roles-of-big-and-small/

One Big Idea by Prasad Shejale: Big Data will improve customer insights and preferences

http://www.mxmindia.com/2013/02/one-big-idea-by-prasad-shejale-big-data-will-improve-customer-insights-and-preferences/

Stories on 7th Feb '13

Of the Paper Tigress & Soap Queen
A new book profiles 9 business leaders including Shobhana Bhartia and Ekta Kapoor. Exclusive extracts + interview with author Alam Srinivas
http://www.mxmindia.com/2013/02/of-the-paper-tigress-soap-queen/

H&M, Topshop get set for India
Retail giant Hennes & Mauritz from Sweden and the British Topshop are putting finishing touches to their India arrival
http://www.mxmindia.com/2013/02/hm-topshop-get-set-for-india/

Star Plus reign continues as LC1 data makes debut
Star Plus is #1 among Hindi GECs followed by Zee and Colors in Week 5 of 2013
http://www.mxmindia.com/2013/02/star-plus-reign-continues-as-lc1-data-makes-debut/

BBC Global News appoints Preet Dhupar as COO, India
The BBC has announced the appointment of Preet Dhupar as Chief Operating Officer for the Indian operations of BBC Global News Ltd
http://www.mxmindia.com/2013/02/bbc-global-news-ltd-appoints-preet-dhupar-as-coo-for-india/

Gopi Kukde feted by Maharashtra govt
Advertising industry veteran Gopi Kukde has been felicitated by the Maharashtra government for his outstanding contribution in the field of advertising
http://www.mxmindia.com/2013/02/adworld-veteran-gopi-kukde-feted-by-maharashtra-govt/

Shailesh Kapoor: Sleepless in the land of 5am TV ratings!
Would our lives really change if the ratings "data" arrives at at a healthier 9.30am, asks Shailesh Kapoor
http://www.mxmindia.com/2013/02/shailesh-kapoor-sleepless-in-the-land-of-early-morning-tv-ratings/

Jhalak Dikhhla Jaa goes regional on ETV Bangla
The dance show has roped in choreographer Remo D'Souza and actress Koel Mullick as judges
http://www.mxmindia.com/2013/02/jhalak-dikhhla-jaa-goes-regional-on-etv-bangla/

Meet the IAA Awardwinners-5: Chandramouli Venkatesan
Chandramouli Venkatesan, Executive director Chocolates & Biscuits, Cadbury India. Marketer of the year: FMCG - Food & Beverages
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-5-chandramouli-venkatesan/

Meet the IAA Awardwinners-6: Arun Srinivas
Arun Srinivas, vice president, skincare and make-up, HUL, won Marketer of the year: Personal Care
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-6-arun-srinivas/

Debrief: Kit Kat: Bachchas rock it
You cannot not like this commercial. However, there's a technical problem: The effects are a bit tacky, the babies' actions don't look real
http://www.mxmindia.com/2013/02/debrief-kit-kat-bachchas-rock-it/

Ranjona Banerji: Modi mania on news telly
The obsession of TV channels with Narendra Modi and newspaper-owners finding a friend in Markandey Katju don't amuse Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-modi-mania-on-news-telly/

Draftfcb Ulka creates new campaign for Tata's Vista D90
Draftfcb Ulka has created a new campaign for Tata Motors which has unveiled the Vista D90, positioned as a hatchback that is designed to thrill
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-campaign-for-tatas-vista-d90/

Dish TV is best managed co in Asia: Euromoney survey
International financial magazine Euromoney has ranked Dish TV as the best managed company in Asia in the media sector, in Euromoney's 'Best Managed and Governed Companies - Asia poll 2013'
http://www.mxmindia.com/2013/02/dish-tv-is-best-managed-company-in-asia-euromoney-survey/

One Big Idea by Vandana Das:Getting into the consumer's skin via social networks
http://www.mxmindia.com/2013/02/one-big-idea-by-vandana-dasgetting-into-the-consumers-skin-via-social-networks/

One Big Idea by Khalid Jamal: PR: The 'real-time' idea in motion

http://www.mxmindia.com/2013/02/one-big-idea-by-khalid-jamal-pr-the-real-time-idea-in-motion/

Stories on 6th Feb '13

Talking Business | It's gonna be Xmas for Englist entertainment channels: Rasika Tyagi
Buoyed by the boost from digitization, the Sr VP & Content Head @ Star India is getting set for Phase 2 of DAS
http://www.mxmindia.com/2013/02/its-gonna-be-xmas-for-eng-ent-channels-rasika-tyagi/

Lynn de Souza & Meenakshi Menon launch Social Access
Adworld veterans Lynn de Souza and Meenakshi Menon have come together to launch a new company called Social Access
http://www.mxmindia.com/2013/02/lynn-de-souza-and-meenakshi-menon-launch-social-access/

DDB MudraMax Media wins Jyothy Laboratories
DDB MudraMax has been appointed as the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). The consolidation will be effective from March 2013
http://www.mxmindia.com/2013/02/ddb-mudramax-media-wins-jyothy-laboratories/

Times TV moves distribution to One Alliance
Times Now, ET Now, Movies NOW, and Zoom will now be exclusively distributed in India for collection of subscription revenue over the Cable (Analogue and Digital), DTH, IPTV and HITS platforms as a part of TheOneAlliance bouquet
http://www.mxmindia.com/2013/02/times-tv-moves-distribution-to-one-alliance/

Much to look forward @ Indian Mag Congress '13
The line-up at the forthcoming Indian Magazine Congress is nothing short of a consortium of great minds and discussions
http://www.mxmindia.com/2013/02/much-to-look-forward-indian-mag-congress-13/

Meet the IAA Awardwinners-4 | Anuradha Agarwal
Quick chat with Anuradha Agarwal, Senior VP, Brand Communications, Insights & Online at Vodafone India
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-4-anuradha-agarwal/

Laadli awards for gender sensitivity presented
The  fourth edition of “The Laadli National Media Awards for Gender Sensitivity 2011-12” for honouring Media and Advertising professionals was organized by the NGO Population First on Tuesday, February 5 at the NCPA, Mumbai
http://www.mxmindia.com/2013/02/laadli-awards-for-gender-sensitivity-presented/

Anil Thakraney: Someone please adopt the Kashmiri band!
Before these unfortunate young ladies abort their promising gig, an MTV or a Radio One should show some enterprise. Go ahead and adopt the band, people. If for nothing else, do it for the love of music, and for the love of Young India
http://www.mxmindia.com/2013/02/anil-thakraney-someone-please-adopt-the-kashmiri-band/

ESPN Star Sports secures worldwide broadcast partners for Hero Hockey India League
ESPN Star Sports, the official broadcaster of Hero Hockey India League, announced on Feb 5 a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide
http://www.mxmindia.com/2013/02/espn-star-sports-secures-worldwide-broadcast-partners-for-hero-hockey-india-league/

TLC partners with Taste of Mumbai
Lifestyle channel TLC has partnered with outdoor food festival Taste of Mumbai, and has launched a contest on world cuisine for viewers
http://www.mxmindia.com/2013/02/tlc-partners-with-taste-of-mumbai/

PrecisionMatch expands presence in India
PrecisionMatch, provider of high quality audience data for display advertising, has announced partnership to expand its presence in Indian digital media space. Within three months of operation, PrecisionMatch has struck a new partnership with Velocity
http://www.mxmindia.com/2013/02/precisionmatch-expands-presence-in-india/

One Big Idea by Ajit Varghese
Riding high on the back of content differentiation
http://www.mxmindia.com/2013/02/one-big-idea-by-ajit-varghese-riding-high-on-the-back-of-content-differentiation/

One Big Idea by Avinash Kaul
Young consumers - making television social
http://www.mxmindia.com/2013/02/one-big-idea-by-avinash-kaul-young-consumers-making-television-social/

Stories on 5th Feb '13

It's the time to go digital!
With digitization the mantra of the times, digital archiving of media libraries is now in focus
http://www.mxmindia.com/?p=40894


BusinessWorld turns fortnightly
The magazine, which had turned weekly in 1999, will also see a change in its physical dimensions and design
http://www.mxmindia.com/?p=40890


Aidem to invest in tech forays post eBus jv cashout
Media logistics company IMD, headquartered in London, has acquired the eBUS- Aidem Media Network, creating a substantial global footprint, with a combined local presence across major countries in Europe and Asia-Pacific
http://www.mxmindia.com/?p=40893



Ignitee bags digital duties of American Swan
Ignitee Digital Services has been signed on as the digital marketing partner by American Swan, the global online and lifestyle brand owned by The American Swan Lifestyle Company
http://www.mxmindia.com/?p=40892


Meet the IAA Awardwinners-2 | Every year is action-packed: Anil Dua
Anil Dua, Senior Vice President - Marketing and Sales, Winner - marketer of the year - 2-wheeler
http://www.mxmindia.com/?p=40887



Meet the IAA Awardwinners-3 | Differentiation is not enough: Gayatri Yadav
That Star India had a brilliant run in 2012 was proved once again when the broadcast major was declared winner in Marketer of the Year: Media & Entertainment category at the inaugural IAA Leadership Awards held recently in Mumbai
http://www.mxmindia.com/?p=40889


Debrief: Britannia NutriChoice: Welcome to medieval times!
No issues on the communication. My problem is with the treatment. I think feminists should take offence at this one, it takes us back to the dark ages, when man was believed to be superior to woman
http://www.mxmindia.com/?p=40885


Ranjona Banerji: Everyone on Times Now wants to be an Arnab Goswami
Ranjona Banerji on how editorialising on a TV channel can be dangerous + the effect of newsrooms not hiring anyone over the age of 45
http://www.mxmindia.com/?p=40895


AdStrat: Tactical ad from 99acres
Every Monday, AdStrat looks at the strategy that went into the making and exectution of a creative work
http://www.mxmindia.com/?p=40772


Dentsu Digital launches mobile marketing platform iButterfly
The iButterfly application, which has won many industry awards, creates a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming simple content into colourful virtual butterflies
http://www.mxmindia.com/?p=40891


Anchor | One Big Idea by Kanika Mathur
Coming soon - the reign of the consumer
http://www.mxmindia.com/?p=40883


Anchor | One Big Idea by Sanjay Shah
OOH needs to demonstrate accountability, measurability, and ROI
http://www.mxmindia.com/?p=40884

Stories on 4th Feb '13

Media & marketing captains shine at IAA Leadership Awards
Pradeep Guha, YC Deveshwar, Sam Balsara & Piyush Pandey amongst winners at glittering Saturday eve + Pradeep Guha on the need for professional responsibility
 http://www.mxmindia.com/?p=40788

Meet the IAA Awardwinners-1 | Leadership can only be earned: Sam Balsara
In the first of the interviews with IAA Leadership Award winners, Media Agency Head of the Year award Sam Balsara on what lies at the core of Madison’s success
 http://www.mxmindia.com/?p=40823


Rana Barua quits Law & Kenneth to join Contract as COO
Rana Barua joins Contract as COO succeeding Umesh Shrikhande who left recently
 http://www.mxmindia.com/?p=40814

Fourth Dimension turns two
CEO Shankar B is ecstatic that a strong portfolio makes his Chennai-headquartered outsourcing firm a trusted ally of top media brands
 http://www.mxmindia.com/?p=40775

Reviewing the Reviews: 2-2.5 stars for David
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
 http://www.mxmindia.com/?p=40771

Anil Thakraney: Do Inkaar to Inkaar
With Inkaar, director Sudhir Mishra has made all the mistakes that go into the making of a poor ad commercial, writes Anil Thakraney
 http://www.mxmindia.com/?p=40770


ANCHOR | One Big Idea by Ashish Bhasin
There is no such thing as a niche channel
http://www.mxmindia.com/?p=40769

ANCHOR | One Big Idea by Siddhartha Mukherjee
Be One, think Big, get Idea!
http://www.mxmindia.com/?p=40768

Stories on 1st Feb '13

IAA Leadership Awards: Stage set for big night for Indian media & marketing
The inaugural awards for media, ad and marketing professionals tomorrow is to be followed by a star-studded Colors party
http://www.mxmindia.com/?p=40711


More on The MxMIndia Emerging Leaders Series
More information on the MxMIndia Emerging Leaders Series
http://www.mxmindia.com/?p=40704

It's wait-and-watch for Wal-Mart, Tesco, Carrefour...
Global retailers like Wal-Mart, Tesco, Carrefour and others not buying India's FDI in retail story
http://www.mxmindia.com/?p=40668

Paritosh Joshi: Heads, you win. Tails, I lose
For the IRS, it's a case of damned if you do and damned if you don't
http://www.mxmindia.com/?p=40647

Archiving in the time of digital
Managing a media archive is no mean task, though the digital era has infused it with new life and efficiency. The Association of Media Libraries and Archives' two-day conference on Feb 4 and 5 will discuss the challenges and opportunities of digital archiving
http://www.mxmindia.com/?p=40650


Anil Thakraney | Needed: Creative people's vote bank
Using the social media, is it possible to create huge groups of supporters of arts and free speech in different cities and towns of India?
http://www.mxmindia.com/?p=40649

Ranjona Banerji: Dissecting the discussions on telly...
Ranjona Banerji reviews the fare on nightly news and on the internet
http://www.mxmindia.com/?p=40702

RBNL launches Big Thrill, Magic on Ditto TV
Reliance Broadcast Network has launched Big RTL Thrill And Big Magic on Ditto TV, India's first 'Over-The-Top' TV distribution platform
http://www.mxmindia.com/?p=40654

Zoom TV launches responsive website Zoomtv.in
A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids
http://www.mxmindia.com/?p=40653

IPL 2013 player auction live on Six
On February 3, Sony Six will telecast live the Pepsi IPL 2013 player auction as the bidding process rolls out for the sixth edition of the tournament and nine team owners battle it out to build their dream team
http://www.mxmindia.com/?p=40669

Genesis Burson-Marsteller reveals the TR:OUTH
Communications firm Genesis Burson-Marsteller has identified the top 13 trends that could define Indian youth in 2013
http://www.mxmindia.com/?p=40651

ANCHOR | One Big Idea by Bobby Pawar
Advertising has to adapt to changing consumer culture and technology
http://www.mxmindia.com/?p=40645

ANCHOR | One Big Idea by Sanjay Tripathy
M-commerce is an enabler for information transaction and sharing

http://www.mxmindia.com/?p=40644