Friday 7 October 2016

Stories on 7th Oct '16

Time for telly to look at customisation to up revenues
Are our TV channels doing enough to monetise the huge opportunity around this festive season, asks Shailesh Kapoor. Read more
Ranjona Banerji: Will Times Now learn something from its owners?
"Vineet Jain's tweet is wise and wide-seeing. It looks at the importance of soft power and its undeniable influence on choices. It is a long-term view on how to "infiltrate" Pakistan with culture and thought. Forcing Pakistanis in Bollywood or random film people in India to denounce Pakistan is just smoke and mirrors. An attempt by Times Now to create drama and more noise than the next news channel one touch on the remote away," writes Ranjona Banerji. Read more
Dentsu Impact adds digital and CRM capability
Kartikeya Srivastava to lead new divisions. Read more
Deltin Group of Hotels associates itself with FC Goa for ISL
The team is owned by Goan Football Club Pvt. Ltd. which consists of Jaydev Mody, Venugopal Dhoot and Virat Kohli. Read more
Fiama celebrates positivity with its "Dil ko de Lift" campaign
Fiama brings to life the importance of looking at the bright side. Read more
Langoor expands leadership team
Saurabh Das, the new Senior Vice President comes with an experience of 18 years in the field of Marketing Communications. Read more
ICLP survey reveals main loyalty drivers in retail amongst affluent consumers
The study, commissioned by ICLP's parent company Collinson Group, examined affluent consumers' attitudes towards brand loyalty. Read more
Gionee paints Kolkata orange this Durga Puja
This brand campaign covers 40 Durga Puja pandals in North and South Kolkata. Read more
Jennifer Aniston makes a memorable return in latest ad for Emirates
She returns for another adventure in her latest Emirates product campaign. Read more
Ben10 back in a new avatar on Cartoon Network
With celebrations planned all month long, the 10-year-old hero is back on Cartoon Network in an all new avataar. Read more
Tanishq's latest film reignites the love for festive traditions
The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.Read more
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Thursday 6 October 2016

Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way
A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more
Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more
Apple, Google hold top spots in 'Best Global Brands Report'
Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more
Jivi Mobiles hands over creative mandate to IBD
Actor Irrfan Khan roped in as brand ambassador. Read more
Dhara celebrates India with latest campaign by DDB Mudra
India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more
NatureFresh Acti-Lite partners MSD for  new brand ethos
The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more
TVS Victor spreads smiles in McCann campaign
In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more
Sathiyam TV assigns adsales duties to Fourth Dimension
The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more
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Wednesday 5 October 2016

Stories on 5th Oct '16

Delighted to be stepping into large shoes...
... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more
Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?
Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more
L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division
Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more
DDB MudraMax bags media duties of Bausch and Lomb India
DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more
Shortlists announced for APAC edition of MMA Smarties Awards
Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more
Kantar Public announces leadership of its Development Practice
The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more
Holiday Inn Express reaches out to smart travellers in latest campaign
The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more
Rage Communications to handle digital mandate for Brand Vitbits
Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more
Liqvd Asia bags digital duties of Stylam Industries
This was won after a multi-agency pitch. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
Laqshya executes outdoor promotion for IT dept
The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more
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Tuesday 4 October 2016

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016
Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more
Ranjona Banerji: The Invented Absurd of News Television
It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more
Reuters and BTVi ink exclusive partnership for global financial & biz news in India
The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more
Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair
Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more
The Ad Club's Media Review back on Oct 13
Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more
Jaideep Shergill: Big Fish!
We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more
Vidyadhar Wabgaonkar appointed President of FCB Cogito
Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more
Mindshare adds three more titles in recent days
Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more
DYWorks opens first office in Shanghai
It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more
MSLGroup named APAC Consultancy of the Year by Holmes Report
Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more
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Monday 3 October 2016

Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016
Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more
Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards
Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more
JWT wins mandate for Gowardhan Ghee & Go Cheese
JWT won this account on the back of high quality strategic and creative presentation. Read more
Times Network awarded Porter Prize for outstanding contribution to business
The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more
It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO
Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more
Flipkart announces its biggest integrated brand communication campaign
As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more
IBD unveils brand campaign for Morisons Baby Dreams
Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more
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