Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 29th Mar '17

Readers pay with their time...
Or so believes Paul Rossi, President, The Economist Group in a freewheeling interview when he was in India last month
http://www.mxmindia.com/?p=101310

Sanjeev Kotnala: Smiley Bricks, anyone?
The real success will come when house builders and owners start insisting on SMILEY BRICKS... and finally when Brick Kilns are completely child labour free
http://www.mxmindia.com/?p=101300

BARC India sets up independent disciplinary council under Justice Mukul Mudgal
6-member BARC India Disciplinary Council (BDC) to be headed by Justice MukulMudgal, Former Chief Justice, Punjab & Haryana High Court
http://www.mxmindia.com/?p=101299

Jagran's RK Agarwal wins big at the FE CFO of the Year Awards 2017
The award was presented at a power-packed event held in Mumbai
http://www.mxmindia.com/?p=101297

Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs
The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general
http://www.mxmindia.com/?p=101294

My FM begins operations in Bikaner and Akola
Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated
http://www.mxmindia.com/?p=101296

Panasonic Batteries signs up PV Sindhu as brand ambassador
The sportstaras been signed on for Panasonic's battery division for the next three years
http://www.mxmindia.com/?p=101293

Ranjona Banerji: Coverage that makes you laugh, and cry
The BJP is not happy with anyone who does not love it. But it has Gaurav Sawant and a whole host of other journalists to push its agenda, writes Ranjona Banerji
http://www.mxmindia.com/?p=101286

Stories on 27th Mar '17

Maxus wins ITC from Madison
The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win
http://www.mxmindia.com/?p=101250

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade
it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen
http://www.mxmindia.com/?p=101205

McCann wins big at Adfest, bags sole Grande for Nescafe
McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category
http://www.mxmindia.com/?p=101264

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas
Taproot also wins two bronzes for both their Adidas films
http://www.mxmindia.com/?p=101223

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest
They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7
http://www.mxmindia.com/?p=101269

YouTube 'watchtime' leapfrogs, fourth edition of Brandcast held
Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile
http://www.mxmindia.com/?p=101212

Vodafone elaborates on benefits of SuperNet 4G in latest campaign
Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments
http://www.mxmindia.com/?p=101220

Infectious executes for Tasty Treat with Tigmanshu Dhulia
The film has been directed by famous Bollywood director, Tigmanshu Dhulia
http://www.mxmindia.com/?p=101221

UPL announces Lokmat Maharashtrian of the Year awards
The award will recognise talent across 14 categories with 72 nominations
http://www.mxmindia.com/?p=101217

Health Ministry seeks to eradicate TB through #IndiavsTB
The campaign theme #IndiavsTBsymbolises India's fight against TB and "TB Harega, DeshJeetega" is the tagline of the campaign
http://www.mxmindia.com/?p=101219

WNS launches business intelligence analytics platform Brandttitude
BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics
http://www.mxmindia.com/?p=101216

Dentsu Webchutney discovers novel way to discover resumes
Digital agency decides to #PauseTheResume
http://www.mxmindia.com/?p=101218

Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763

Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Stories on 8th Mar '17

It's here. It's by Pops. And it's HyperCollective
As many as 21 independent communication-led agencies are part of Hyper Collective.
http://www.mxmindia.com/?p=100502

Godrej's new 'Soch' gives India its latest green inverter AC
Unveils brand philosophy "Sochkebanayahai' that fuels the brand's new communication strategy
http://www.mxmindia.com/?p=100497

Sakshi Malik speaks for every woman in new campaign by Ogilvy Mumbai
So in it's true spirit, this campaign is not just for Women's Day, it's for every day...every woman's day
http://www.mxmindia.com/?p=100500

Datsun salutes women through #DrivenByHer campaign
Rolls out special offer on International Women's Day
http://www.mxmindia.com/?p=100498

Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5
#GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India
http://www.mxmindia.com/?p=100499

Panasonic unveils #TheFutureisUp for its Sky AC series
Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty
http://www.mxmindia.com/?p=100496

Hakuhodo Percept executes latest campaign for Maruti Suzuki's Baleno RS
Made of Speed expresses straight up what the Baleno RS has to offer
http://www.mxmindia.com/?p=100501

Stories on 6th Mar '17

Indian Magazine Industry needs to look beyond Print
It's high time that magazinesexplore opportunities beyond print for their survival, writes Indrani Sen
http://www.mxmindia.com/?p=100399

Jaisurya Das: Careers at stake as startup financials fail
Most startup promoters are armed with fancy cars, internationally designed workspaces and an amazing work culture, but do they possess the craft and grit to sustain, asks Jaisurya Das
http://www.mxmindia.com/?p=100372

Bang in the Middle enters Mumbai
Govind Agarwal will be branch head for Mumbai
http://www.mxmindia.com/?p=100400

Premium Hindi movie channel Star Gold Select HD to also launch today
This is Star India's fourth Hindi movie channel
http://www.mxmindia.com/?p=100379

Dentsu One wins creative mandate for JK Tyres
As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations
http://www.mxmindia.com/?p=100368

Jaideep Shergill: Will 'acquihire' work for A&M
One of the "stepchildren" of the acquisition process tends to be the acquihireapproach, notes Jaideep Shergill
http://www.mxmindia.com/?p=100394

India Today Conclave moves to Mumbai
The annual global ideas platform will be held on March 17 and 18 2017 in Mumbai featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=100369

Marathi edition of Subhash Chandra's 'The Z Factor' launched
Dr Subhash Chandra, MP, Rajya Sabha and Chairman - Essel Group launched the Marathi Edition of his best-selling autobiography 'The Z Factor - My Journey as the Wrong Man at the Right Time'
http://www.mxmindia.com/?p=100370

MRSS India executes FICCI mandate on UP Tourism
The sample constituted domestic and foreign tourists in equal proportion of 400 each and were tapped at major tourists’ destinations across the state
http://www.mxmindia.com/?p=100371

Stories on 3rd Mar '17

#TVRising: Reviewing the Big BARC Update
The most heartening feature of the update is that it shows BARC India's pro-activeness, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100316

Ranjona Banerji: Did HT play down story on RSS leader's 'fatwa'?
It was quite a sight to watch Times Now's Navika Kumar shout down retired army chief Gen Shankar Roychowdhury about how soldiers must conduct themselves, writes RanjonaBanerji
http://www.mxmindia.com/?p=100317

Nikhil Gandhi joins Times Network as President - Revenue as Ashit Kukian exit
Nikhil comes with over 17 years of experience in Media with Revenue & Business Specialization and he last held the position of Vice President and Head of Revenue Media Networks, Disney India
http://www.mxmindia.com/?p=100327

Sony BBC Earth to launch on March 6
The channel will go live at 8pm on Monday and will be available in English, Hindi, Tamil and Telugu and in SD and HD
http://www.mxmindia.com/?p=100336

Ipsos strengthens India presence with the launch of Public Affairs
Policy and implementations are more successful when founded on public opinion, including perception
http://www.mxmindia.com/?p=100326

Leo Burnett Orchard reveals new identity and logo
The new identity is reflective of the agency's vision and ambitions for itself
http://www.mxmindia.com/?p=100325

L'Oreal appoints Twinkle Khanna as brand ambassador for India
Twinkle Khanna was revealed as the new brand ambassador at the L'Oreal Professionnel Indian Hairdressing Awards held in Goa on 1st March
http://www.mxmindia.com/?p=100324

Dentsu One executes new campaign for Honda City 2017
The new 2017 Honda City has redefined not just the segment but the category with its class leading exterior and interior features
http://www.mxmindia.com/?p=100323

Stories on 2nd Mar '17

Internet users to cross 450mn by mid-2017: IAMAI-IMRB
There is 60% internet penetration in Urban India while the number for Rural India is only 17% penetration, notes the report
http://www.mxmindia.com/?p=100291

Jaisurya Das: If I can't wear shorts to office, how different are we from BHU?
Media veteran and MxMIndia Contributing Editor Jaisurya Das responds to career-related (and sometimes personal) questions from readers
http://www.mxmindia.com/?p=100254

Total viewership jumps 18% as BARC updates TV universe
Joint industry body BARC India has released its weekly viewership data basis a revised Universe Estimate (UE)
http://www.mxmindia.com/?p=100311

Medulla hires from mainline agencies to "push boundaries" in healthcare
Joining Medulla are three key people from mainline advertising agencies to "push the creative boundaries in healthcare"
http://www.mxmindia.com/?p=100260

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100253

Maruti's new engine roars in new ad
The new BoosterJet Engine delivers exceptional power and torque with lower emissions
http://www.mxmindia.com/?p=100261

Salt Brand Solutions hosts Facebook Live Pitch
The reason Salt chose to do so was because it believes the current processes are rational and flawed
http://www.mxmindia.com/?p=100258

Lokmat Sur Jyotsna Award is a platform for aspiring singers in India
Awards to recognise exceptionally talented singers and musicians
http://www.mxmindia.com/?p=100257

My FM celebrates a decade in Chandigarh
Hosted a big music and entertainment festival in the tricity
http://www.mxmindia.com/?p=100259

Willow TV strengthens portfolio with IPL 2017
Willow previously broadcast the IPL in 2014, at the time setting cricket viewership records in the United States
http://www.mxmindia.com/?p=100199

Red Label Tea out with another thought-provoking campaign
Tea can't cure Alzheimer's but it can cure loneliness
http://www.mxmindia.com/?p=100137

Kabir Bedi named brand ambassador for Sightsavers
Since 1966, Sightsavers has worked in their three core areas - Social Inclusion, Inclusive Education and Eye Health
http://www.mxmindia.com/?p=100136

Ranveer Singh to showcase attributes of Carrera as brand ambassador
Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique
http://www.mxmindia.com/?p=100129

Stories on 1st Mar '17

Digital ad industry to grow 37% by 2020: DAN
Spends on Digital Media to reach 24% of adspend pie in three years, notes Dentsu Aegis Network Digital Report
http://www.mxmindia.com/?p=100243

Sanjeev Kotnala: Is Scarecrow consciously trying to be different?
It seems Scarecrow hates being in the safe territory and it’s heartening to note that its clients show confidence in their work, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100197

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100242

JWT wins creative mandate of Cello Pens
The first TVC created is for Cello Exam Expert Range that features three pens - Maxriter, Pin Point, and Techno Tip
http://www.mxmindia.com/?p=100202

Sony completes 1st of 2-phase acquisition of Ten Sports
Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months
http://www.mxmindia.com/?p=100198

Sanjay Menon appointed Managing Director of Sapient India
Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow
http://www.mxmindia.com/?p=100200

Culture Machine expands technology business into ASEAN
Siddharth Narula promoted to Chief Revenue Officer, Aditya Aima joins as Business Head - ASEAN and Minal Sharma joins as National Sales Head
http://www.mxmindia.com/?p=100203

Kangana Ranaut new face of Nakshatra Diamonds
Unveiling of Nakshatra diamond jewellery's growth strategy featuring a omnichannel retail store network in Tier I and II cities along with robust online presence
http://www.mxmindia.com/?p=100201

DY Works hosts session for CEIBS MBA students
As part of the study, the members spent time at general trade and modern trade outlets, across South, Central and Suburban Mumbai
http://www.mxmindia.com/?p=100131

Den Networks launches Den TV+, OTT services for its subscribers
Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms
http://www.mxmindia.com/?p=100130

Mattel appoints Weber Shandwick India as its PR agency
The scope of the business covers all brands such as Fisher Price, Barbie, Hot Wheels along with Toy box range and spreads across creative, digital, social and traditional forms of communication
http://www.mxmindia.com/?p=100065

HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign
HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance
http://www.mxmindia.com/?p=100063