Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 27th Mar'14

7 trends about the 'Ambitious, Balanced, Confident' Woman
Presenting highlights from Elephant Design's Trendswatch on the new Indian woman
http://www.mxmindia.com/2014/03/7-trends-about-the-ambitious-balanced-confident-woman/

HT, Hindu & ABP groups get together to offer single-platform reach to advertisers
OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television
http://www.mxmindia.com/2014/03/ht-hindu-abp-groups-get-together-to-offer-single-platform-reach-to-advertisers/

IPAN H+K Strategies announces new leadership
Hill+Knowlton Strategies has announced changes to the leadership in two of its offices in India
http://www.mxmindia.com/2014/03/ipan-hk-strategies-announces-new-leadership/

21st Century Fox announces Board & Executive leadership changes
The Board has appointed Lachlan Murdoch Non-Executive Co-Chairman and James Murdoch has been elevated to the position of Co-Chief Operating Officer
http://www.mxmindia.com/2014/03/21st-century-fox-announces-board-executive-leadership-changes/

OLX says SELLphone, as it launches mobile app
The TVC shows an empowered, smart, and vivacious woman protagonist, and reinforces the ease and simplicity of the OLX Mobile App

http://www.mxmindia.com/2014/03/olx-says-sellphone-as-it-launches-mobile-app/

Stories on 26th Mar'14

IPG's big bet on India
Michael Roth, Chairman and CEO, IPG got his Board of Directors to the country despite a slowdown indicating the importance of market
http://www.mxmindia.com/2014/03/ipgs-big-bet-on-india/

Renton D'Sousa bids adieu to Triton
The man who created properties as 'Paani Ka Doctor' and many more has decided to call it a day
http://www.mxmindia.com/2014/03/renton-dsousa-bids-adieu-to-triton/

PRCAI partners AMEC for Measurement Week
The series will seek to fill the gap between understanding the value of PR measurement and doing something about it
http://www.mxmindia.com/2014/03/prcai-partners-amec-for-measurement-week/

Daddy Cool does it for Blue Star
The ad highlights the sheer delight of experiencing the Blue Star inverter AC
http://www.mxmindia.com/2014/03/daddy-cool-does-it-for-blue-star/

Volini's digital campaign draws good response
Volini launched the pat on the back campaign wherein people applauded the special women in their life
http://www.mxmindia.com/2014/03/volinis-digital-campaign-draws-good-response/

Durex opts to 'reconnect' during Earth Hour
As a call to action, Durex is releasing a short film which follows the stories of several couples who have become distracted by the lure of a screen

http://www.mxmindia.com/2014/03/durex-opts-to-reconnect-during-earth-hour/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Stories on 24th Mar'14

Sunny days welcome this Leone in brandland
Her ex-porn star status opens up edgy endorsement chances for the Indo-Canadian actress
http://www.mxmindia.com/2014/03/sunny-days-welcome-this-leone-in-brandland/

Jaldi 5 with Anupriya Acharya: Need for more enthusiasm around awards
The performance of Indian entries at the Festival of Media Asia Pacific could be described as dismal. Anupriya Acharya, CEO, ZenithOptimedia Group India who was on the jury of the FOMA APAC on what went wrong
http://www.mxmindia.com/2014/03/jaldi-5-with-anupriya-acharya-need-for-more-enthusiasm-around-awards/

FMCG product launches dry up in a tough market
Consumer product companies have confirmed the slowdown in product launches and said they will bring out new variants and products once overall market improves
http://www.mxmindia.com/2014/03/fmcg-product-launches-dry-up-in-a-tough-market/

Shailesh Kapoor: Adult Television: A Matter of Time?
Even as the censor board gets liberal with cinema, allowing fairly explicit content, albeit with an A-certificate, our television struggles. And the chances that such a channel will happen soon appear bleak, writes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-adult-television-a-matter-of-time/

ASCI betters processing time; wins accolades
ASCI will now deliver its Consumer Complaints Council’s (CCC) decision on a complaint against an objectionable advertisement within a span of an average just 12 days
http://www.mxmindia.com/2014/03/asci-betters-processing-time-wins-accolades/

Mary Kom endorses campaign for Tata Salt
The campaign carries the brand philosophy of 'Desh ka Namak' forward
 http://www.mxmindia.com/2014/03/mary-kom-endorses-campaign-for-tata-salt/

Amith Prabhu: Much action for Indian PR frat this year
The second half of 2014 seems like an action packed time for the PR fraternity in India with a variety of events happening one after another, writes Amith Prabhu
 http://www.mxmindia.com/2014/03/amith-prabhu-much-action-for-indian-pr-frat-this-year/

Facilitating changemakers the bindass way
The initiative reiterates bindass' brand philosophy of being an 'Enabler of Purposive Action'
 http://www.mxmindia.com/2014/03/facilitating-changemakers-the-bindass-way/

Industry rallies behind jailed Al Jazeera staff
The hashtag #FreeAJStaff has now had over 786 million impressions since it was launched during a day of action in Nairobi on 4th February
 http://www.mxmindia.com/2014/03/industry-rallies-behind-jailed-al-jazeera-staff/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie
http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Stories on 21st Mar'14

What young journos can learn from Khushwant Singh
The late journalist will be remembered for his irreverence and a refusal to take himself too seriously, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/what-young-journos-can-learn-from-khushwant-singh/

Tributes & Toons from the papers, Web
Presenting a selection of interesting links to stories, tributes, toons and another collection of links on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-toons-from-the-papers-web/

The Khushwant Singh pre-obituary by Dhiren Bhagat
Well-known journalist Dhiren Bhagat who died in a car accident in November 1998 wrote a pre-obituary on Khushwant Singh in the now-defunct The Sunday Observer in February 1983
http://www.mxmindia.com/2014/03/the-khushwant-singh-pre-obituary-by-dhiren-bhagat/

A man the likes of whom we will not see again: Prime Minister Manmohan Singh
A message from Prime Minister Dr Manmohan Singh on the passing away of Khushwant Singh
http://www.mxmindia.com/2014/03/a-man-the-likes-of-whom-we-will-not-see-again-prime-minister-manmohan-singh/

Tributes on Twitter: Manmohan Singh, Narendra Modi, SRK, others
And this is how some well-knowns tweeted on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-on-twitter-manmohan-singh-narendra-modi-srk-others/

Clear KRA for Ajay Bhalwankar: Get SET Go... Sony is #6 in Week 11 yet again
Sony Entertainment Televison has slipped back to #6 for yet another week
http://www.mxmindia.com/2014/03/clear-kra-for-ajay-bhalwankar-get-set-go-sony-is-6-in-week-11-yet-again/

Pinterest takes the Hindi route to popularity
Users in India can access a translated version of the Pinterest website and Android apps immediately
http://www.mxmindia.com/2014/03/pinterest-takes-the-hindi-route-to-popularity/

Gen Y Millennials the most ambitious, notes study
The study notes that Millennials in India are the most ambitious - 37 per cent of those surveyed expect to be in a management position within one year of graduating
http://www.mxmindia.com/2014/03/gen-y-millennials-the-most-ambitious-notes-study/

FCBUlka appoints Joy Das as Media Director - Digital
FCBUlka Interactive has appointed Joy Das as Media Director – Digital
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Colors undertakes largescale marketing blitzkrieg for KKK
With a view to heighten engagement and make an impact, the channel has etched out a 360-degree marketing campaign to deliver its brand message loud and clear
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Chingles unveils campaign for new gum variety
The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?
http://www.mxmindia.com/2014/03/chingles-unveils-campaign-for-new-gum-variety/

ixigo bets big on content, apps post revamp
Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features

http://www.mxmindia.com/2014/03/ixigo-bets-big-on-content-apps-post-revamp/

Stories on 20th Mar'14

Is WPP close to a full buy of Rediff?
Sir Martin Sorrell's WPP may buy 60% stake held by Arun Nanda and Ajit Balakrishan in Rediffusion Y&R India
http://www.mxmindia.com/2014/03/is-wpp-close-to-a-full-buy-of-rediff/

Zee-Sony-Zee & now Sony again. Ajay Bhalwankar is back at Zee, er, Sony, to be Chief Creative Dir, SET
Ajay Bhalwankar, who had quit Zee recently, will be joining Sony Entertainment Television (SET) as Chief Creative Director wef April 7
http://www.mxmindia.com/2014/03/zee-sony-zee-and-now-sony-again-ajay-bhalwankar-is-back-at-zee-er-sony-to-be-chief-creative-director-set/

Nestle urges consumers to 'share your goodness'
The aim is to connect with the consumers with a simple message - 'Share your goodness'
http://www.mxmindia.com/2014/03/nestle-urges-consumers-to-share-your-goodness/

Vikram Malhotra's Abundantia Ent gets its act together (and some $$$s)
Abundantia Entertainment confirms first two-year film slate and brings on-board new strategic investors to fuel further expansion drive
http://www.mxmindia.com/2014/03/vikram-malhotras-abundantia-ent-gets-its-act-together-and-some-s/

Affle launches ad2campaign
This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling
http://www.mxmindia.com/2014/03/affle-launches-ad2campaign/

HDS unveils #TheBigShot campaign for Bing
The campaign aims to bring together budding photographers to share their images with Bing and MSN
http://www.mxmindia.com/2014/03/hds-unveils-thebigshot-campaign-for-bing/

IAMAI pledges support to EC directives for election
The Election Commission has sent a communication to concerned players to enact the Code of Conduct during elections

http://www.mxmindia.com/2014/03/iamai-pledges-support-to-ec-directives-for-election/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/

Stories on 13th Mar'14

#FF14 Day 1: Frames: Fifteen years of being the biggest M&E event in India
... that sadly doesn't mean that it discusses all of media in detail + extracts from the FICC-KPMG report
http://www.mxmindia.com/2014/03/frames-fifteen-years-of-being-the-biggest-me-event-in-india/

#FF14 Day 1: Seamless content delivery across multiple platforms the way forward
The session on 'Television 3.1' on day 1 of FICCI Frames saw the panelists assess the future of the broadcast industry
http://www.mxmindia.com/2014/03/ff14-day-1-seamless-content-delivery-across-multiple-platforms-the-way-forward/

#FF14 Day 1: Issues abound but collective stand will help boost industry morale
The session focused on how the government could play an integral role in allaying the fears of all the stakeholders concerned
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Frames takes transformational route in 15th year
The event began with an inaugural session that saw the big guns from the media and allied sectors including the I&B Ministry delve on the theme of the conclave - Transforming Lives
http://www.mxmindia.com/2014/03/ff14-day-1-issues-abound-but-collective-stand-will-help-boost-industry-morale/

#FF14 Day 1: Text of Uday Shankar's speech
Opening Remarks by Uday Shankar, Chairman, FICCI Media and Entertainment Committee, and CEO, Star India, on Day 1 (March 12) of FICCI Frames 2014
http://www.mxmindia.com/2014/03/ff14-day-1-text-of-uday-shankars-speech/

Why machines (& the good old Optimiser) will never get the media planner out of a job
A cross-section of industryperson on whether media planners are a slave to proprietary tools or their masters
http://www.mxmindia.com/2014/03/why-machines-the-good-old-optimiser-will-never-get-the-media-planner-out-of-a-job/

Media Owners rise, professionals fall in Indian Express powerful Indians ranking
In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

http://www.mxmindia.com/2014/03/media-owners-rise-professionals-fall-in-indian-express-powerful-indians-ranking/

Stories on 12th Mar'14

It's here. Kyoorius Ad Awards on June 12
Call for entries open on March 20 with the judging to happen in mid-May
http://www.mxmindia.com/2014/03/its-here-kyoorius-ad-awards-on-june-12/

Watch out, TVwallahs. P&G, Coke eyeing mobile video streaming for effective & cheaper advertising
Procter & Gamble and Coca-Cola are considering launching video channels over mobile phones to deliver branded content and advertisements directly to consumers in India
http://www.mxmindia.com/2014/03/watch-out-tvwallahs-pg-coke-eyeing-mobile-video-streaming-for-effective-cheaper-advertising/

Vir Sanghvi stars in NewsX's new line-up and channel packaging
NewsX has unveiled a new look with youthful colors (blue and red) and new fonts adorning the channel as it gets set for the general elections
http://www.mxmindia.com/2014/03/vir-sanghvi-stars-in-newsxs-new-line-up-and-channel-packaging/

JWT - celebrations unlimited @ 150
JWT has announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich history around the world
http://www.mxmindia.com/2014/03/jwt-celebrations-unlimited-150/

Bata goes 'waist down' with its new TVC
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
http://www.mxmindia.com/2014/03/bata-goes-waist-down-with-its-new-tvc/

Ad Strat: Making 'back the new front'
The entire Skybags film is about people wearing backpacks walking or doing things backwards
http://www.mxmindia.com/2014/03/ad-strat-making-back-the-new-front/

Conde Nast unveils travel-friendly digital offering
The portal is positioned as a one-stop destination and resource for the digital-savvy Indian traveller, whether they are looking for travel within India or abroad
http://www.mxmindia.com/2014/03/conde-nast-unveils-travel-friendly-digital-offering/

Trendspotters.tv appointed online channel partner for 'Kaanchi'
This will be the firm's first ever film association as an online digital channel partner

http://www.mxmindia.com/2014/03/trendspotters-tv-appointed-online-channel-partner-for-kaanchi/

Stories on 11th Mar'14

Billon Dollar Bansals
From Rs 10k to $1bn, how the cart didn't flip & flop for Sachin & Binny Bansal + how the Bansals lord over e-commece-land
http://www.mxmindia.com/2014/03/billon-dollar-bansals/

Rajesh Kamat elevated at CA Media
Core to his new responsibilities, Kamat will provide strategic guidance to the group's existing portfolio investments in the region
http://www.mxmindia.com/2014/03/rajesh-kamat-elevated-at-ca-media/

Drafting its way to FCB
Effective 4.30 pm IST, 10th March 2014, the global network will be called FCB
http://www.mxmindia.com/2014/03/drafting-its-way-to-fcb/

Viber India hands BBH its creative biz
BBH India is Viber's first creative agency and they will be in-charge of developing the brand architecture and positioning for the brand
http://www.mxmindia.com/2014/03/viber-india-hands-bbh-its-creative-biz/

Ranjona Banerji: Vicious anger against the media
The anger against the media is only going to get worse in what is one of our most polarising elections in recent times, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-vicious-anger-against-the-media/

Modi, AAP exploiting digital in run-up to the General Elections 2014
A study undertaken by Prof. Kiran Thakur and Sagar Atre at the Pune-based FLAME School of Communication has revealed some interesting findings regarding the use of the digital medium by political parties
http://www.mxmindia.com/2014/03/modi-aap-exploiting-digital-in-run-up-to-the-general-elections-2014/

CNN's Sumnima bags inaugural Women's Empowerment Journalism Award
CNN International's Delhi-based correspondent Sumnima Udas has been awarded 'Journalist of the Year' at the inaugural Women's Empowerment (WE) Journalism Awards

http://www.mxmindia.com/2014/03/cnns-sumnima-bags-inaugural-womens-empowerment-journalism-award/

Stories on 10th Mar'14

Leveraging films by top guns on MTV
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/

Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/

McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/

Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/

Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/

Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings

http://www.mxmindia.com/2014/03/reviewing-the-reviews-barely-two-stars-for-gulaab-gang/

Stories on 7th Mar'14

Oh Womaniya: From Salma Sultan to Rakhi Sawant
It's Women's Day tomorrow and Shailesh Kapoor presents his list of 5 women who have created a strong impact on Indian television
http://www.mxmindia.com/2014/03/oh-womaniya-from-salma-sultan-to-rakhi-sawant/

Billion dollar baby Flipkart crosses miletone faster than Amazon
Flipkart hits $1 billion in sales, a year ahead of schedule
http://www.mxmindia.com/2014/03/billion-dollar-baby-flipkart-crosses-miletone-faster-than-amazon/

9 Indian entries shortlisted for FOM Awards
A shortlist of 191 campaigns across 19 categories has been selected, recognizing the very best in media thinking from around the world
http://www.mxmindia.com/2014/03/9-indian-entries-shortlisted-for-fom-awards/

Ranjona Banerji: Journalists under attack
The attack on former Hindu editor-in-chief Siddharth Varadarajan's caretaker is disturbing and must be condemned, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-journalists-under-attack/

Week #9: Zee makes big leap to #2, Life OK back at #4
Week 9 of 2014 saw Zee TV jumping back to the second slot amongst the Hindi GECs on the back of an excellent showing by the evergreen Dance India Dance Li’l Masters
http://www.mxmindia.com/2014/03/week-9-zee-makes-big-leap-to-2-life-ok-back-at-4/

ThoughtBuzz study depicts what women love the most
The survey highlights shopping, relationships, wellness and parenting as the four categories that women discuss on social media and how most of them find happiness discussing these
http://www.mxmindia.com/2014/03/thoughtbuzz-study-depicts-what-women-love-the-most/

Big B goes green, to present IAA's Olive Crown Awards
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability
http://www.mxmindia.com/2014/03/big-b-goes-green-to-present-iaas-olive-crown-awards/

Simplymarry.com engages RAPP
RAPP's mandate will cover the full service spectrum with the mainline as well as digital aspects of the campaign
http://www.mxmindia.com/2014/03/simplymarry-com-engages-rapp/

Internet accessed most on mobile, says IAMAI report
With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness
http://www.mxmindia.com/2014/03/internet-accessed-most-on-mobile-says-iamai-report/

Farhad Wadia exits media, joins real estate
...but he will continue to do Independence Rock even as he joins the Capricorn Group which is essentially into real estate and hotels
http://www.mxmindia.com/2014/03/farhad-wadia-exits-media-joins-real-estate/

92.7 Big FM chosen official radio partner for ICC World Twenty20
The radio station has lined up an interesting line-up of highly engaging entertainment around the biggest cricket extravaganza

http://www.mxmindia.com/2014/03/92-7-big-fm-chosen-official-radio-partner-for-icc-world-twenty20/

Stories on 6th Mar'14

Get set for India's Biggest Media Event
The 9-phase poll process with the results on May 16 and the government formation thereafter is boomtime for the media
http://www.mxmindia.com/2014/03/get-set-for-indias-biggest-media-event/

NewsStand: How some Page 1s announced the Polls
In NewsStand, we look at how some of the front-pages of the our national and regional dailies displayed the news of the polls announcement
http://www.mxmindia.com/2014/03/newsstand-how-some-page-1s-announced-the-polls/

Etailers make hay with poll merchandise
Online retailers sell a variety of political merchandise to cash in on the frenzy
http://www.mxmindia.com/2014/03/etailers-make-hay-with-poll-merchandise/

Respite for Kantar (and TAM) as Delhi High Court hearing adjourned till July 11
The Delhi High Court hearing has been adjourned to July 11, 2014
http://www.mxmindia.com/2014/03/respite-for-kantar-and-tam-as-delhi-high-court-hearing-adjourned-till-july-11/

Viber connects with ZenithOptimedia for media
ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Genesis delivers a Step Up
The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Bang Bang Films unveils new commercial for Mountain Dew
Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way
http://www.mxmindia.com/2014/03/bang-bang-films-unveils-new-commercial-for-mountain-dew/

Delegates to get 'Winning' insights at 13th India Today Conclave
The theme of this edition of the signature annual event, which will host some of the finest minds of the world, is 'Winning'
http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Punit Goenka felicitated with 'Entrepreneur of the Year' award
Mr Goenka was conferred the 'Entrepreneur of the Year' award at the Asia Pacific Entrepreneurship Awards 2014 held in New Delhi recently

http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Stories on 5th Mar'14

Leagues to see big growth for sports in 2014
Sports sponsorship grows 92% in five-year period as per a report by GroupM ESP and SportzPower
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mona Jain, Rahul Sharma join Zee
While Mona Jain joins ZEEL as EVP - Cluster Head, Rahul Sharma will be  Senior VP - National Sales Head
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mindshare APAC promotes Gowthaman Ragothaman to COO, Roy Sudip to COO
Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore
http://www.mxmindia.com/2014/03/mindshare-apac-promotes-gowthaman-ragothaman-to-coo-roy-sudip-to-coo/

FICCI-KPMG study indicates M&E sector bucking the slowdown trend
The Indian Media & Entertainment (M&E) industry registered growth of approximately 12 per cent, according to the FICCI-KPMG report
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Cannes Lions adds a few more award categories for 2014
The Cannes Lions International Festival of Creativity is introducing a number of changes to some of its Special Awards
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Ten Sports signs 7-year deal with Sri Lanka Cricket Board
The deal, which includes multi-platform media and sponsorship rights globally, will run through till March 2020
http://www.mxmindia.com/2014/03/ten-sports-signs-7-year-deal-with-sri-lanka-cricket-board/

Timex modifies positioning to 'Wear it Well'
The multi-platform 'Wear it Well™' campaign acknowledges that men and women no longer wear a watch to simply tell time - they wear a watch to make a statement about themselves
http://www.mxmindia.com/2014/03/timex-modifies-positioning-to-wear-it-well/

Second edition of Time Out Food Awards announced
In its second edition, the awards will recognise the work of culinary masters of all kinds - contemporary, classic, fusion, traditional, experimental - in two separate categories, Critics' Choice and People's Choice

http://www.mxmindia.com/2014/03/second-edition-of-time-out-food-awards-announced/

Stories on 4th Mar'14

L'Oreal long leap
Research & Innovation are an integral part of L'Oreal’s strategy to grow in India
http://www.mxmindia.com/2014/03/loreal-long-leap/

Bihar mein No 1 radio station kaunbaa? Aapan Hindustan Unilever ke 'Kan Khajura Tesan'
Hindustan Unilever runs Bihar's most popular radio on mobile phones... in fact the FMCG major has stopped advertising on traditional radio in the state
http://www.mxmindia.com/2014/03/bihar-mein-no-1-radio-station-kaunbaa-aapan-hindustan-unilever-ke-kan-khajura-tesan/

The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each
http://www.mxmindia.com/2014/03/the-times-of-india-group-has-7-of-15-indian-finalists-at-inma-awards-2014/

Unlike @SrBachchan, Shah Rukh says he will not deride brands he's endorsed
... and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times
http://www.mxmindia.com/2014/03/unlike-srbachchan-shah-rukh-says-he-will-not-deride-brands-hes-endorsed/

Research offers insights on challenges faced by women at work
The research highlighted reviews of about 1000 women from across the country on the current work scenario in India
http://www.mxmindia.com/2014/03/research-offers-insights-on-challenges-faced-by-women-at-work/

Ranjona Banerji: Endless political coverage on TV can be tedious
Rather than reporting on the news and commenting on outcomes, our TV news channels have opted for a paparazzi predatory mode
http://www.mxmindia.com/2014/03/ranjona-banerji-endless-political-coverage-on-tv-can-be-tedious/

Max Life unveils campaign that extends brand promise further
Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice
http://www.mxmindia.com/2014/03/max-life-unveils-campaign-that-extends-brand-promise-further/

BIG Cinemas opts for washroom advertising for i-Sure
17 BIG Cinemas properties across the country will showcase branding for i-Sure, a single step ovulation detection kit in the ladies' washrooms
http://www.mxmindia.com/2014/03/big-cinemas-opts-for-washroom-advertising-for-i-sure/

CEO's Got Talent gets 3-member jury panel onboard
Raj Nayak, CEO, Colors, celebrated director-producer Mahesh Bhatt and actor Raveena Tandon are set to be part of the jury panel
http://www.mxmindia.com/2014/03/ceos-got-talent-gets-3-member-jury-panel-onboard/

IAMAI report shows spurt in internet users across verticals
According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments showed a rise of 113 percent and 41 percent respectively

http://www.mxmindia.com/2014/03/iamai-report-shows-spurt-in-internet-users-across-verticals/

Stories on 3rd Mar'14

Mediapersons, marketers win big at IAA Leadership Awards
Twenty-one achievers honoured at second edition of the awards + Interviews with Punit Goenka & Shashi Sinha
http://www.mxmindia.com/2014/03/mediapersons-marketers-win-big-at-iaa-leadership-awards/

Maxus is RECMA's 'Most Dominant Agency' for fourth consecutive year
Maxus India has retained the title of the most "dominant" agency profile for the fourth year in a row as per the RECMA 2013 report
http://www.mxmindia.com/2014/03/maxus-is-recmas-most-dominant-agency-for-fourth-consecutive-year/

MSL wins 6 new clients for strategic & integrated comms
MSLGroup wins strategic and integrated communications mandates from six new clients
http://www.mxmindia.com/2014/03/msl-wins-6-new-clients-for-strategic-integrated-comms/

Amith Prabhu: 10 years as a PR practitioner
The Associate Learning Programme at Genesis is about pioneering thinking and Amith Prabhu writes about how he owes a lot of what he has achieved today to the programme
http://www.mxmindia.com/2014/03/amith-prabhu-10-years-as-a-pr-practitioner/

Reviewing the Reviews: Critics divided on Shaadi Ke Side Effects
The ratings for Shaadi Ke Side Effects went from two to three, but mostly hovered at 2.5, notes Deepa Gahlot
http://www.mxmindia.com/2014/03/reviewing-the-reviews-critics-divided-on-shaadi-ke-side-effects/

Saina Nehwal roped in to endorse Iodex UltraGel
Iodex has signed up badminton player Saina Nehwal as the new brand ambassador for Iodex UltraGel
http://www.mxmindia.com/2014/03/saina-nehwal-roped-in-to-endorse-iodex-ultragel/

Manajit Ghoshal turns entrepreneur with Media Lounge
Media Lounge has been floated with the idea of creating a full service agency
http://www.mxmindia.com/2014/03/manajit-ghoshal-turns-entrepreneur-with-media-lounge/

Neo to distribute sport channels through in-house route
One Alliance, MSMD's distribution arm will cease to distribute the Neo Sports and Neo Prime channels to the cable and HITS operators
http://www.mxmindia.com/2014/03/neo-to-distribute-sport-channels-through-in-house-route/

Inaugural YouTube FanFest strikes a chord with viewers
The fest was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans
http://www.mxmindia.com/2014/03/inaugural-youtube-fanfest-strikes-a-chord-with-viewers/

GSEAMS talent wing signs Sangram Singh
GSEAMS announces the signing of its first celebrity in sports star and youth icon Sangram Singh
http://www.mxmindia.com/2014/03/gseams-talent-wing-signs-first-celebrity/

MY FM hikes ad rates by 25%
Inventory crunch pitfall pushes radio station to hike ad rates
http://www.mxmindia.com/2014/03/my-fm-hikes-ad-rates-by-25/

Jai Ho! Star Gold acquires rights of 18 top flicks
The channel has strengthened its movie library acquiring various films of superstars Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

http://www.mxmindia.com/2014/03/jai-ho-star-gold-acquires-rights-of-18-top-flicks/