Stories on 31st January

Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011
It's all in 'The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India
http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/

R-Day discounts see shoppers flock to malls
Future Group, Lifestyle and Woodland clock record sales as Republic Day discounts help retailers bounce back
http://www.mxmindia.com/2012/01/r-day-discounts-see-shoppers-flock-to-malls/

Rural market is the new siren call for OOH
Though rural markets have seen a drastic increase in the standard of living and purchasing power, it is very fragmented with little or no transparency
http://www.mxmindia.com/2012/01/rural-market-is-the-new-siren-call-for-ooh/

Soon you'll be able to get your favourite Starbucks Espresso in India
Starbucks in equal jv joint venture with Tata Global; to open cafe in India soon
http://www.mxmindia.com/2012/01/soon-youll-be-able-to-get-your-favourite-starbucks-espresso-in-india/

Publicis Healthware launches India presence at Health 2.0
The agency will focus on improving communications across the health & wellness community, with a strong eHealth and information technology focus
http://www.mxmindia.com/2012/01/publicis-healthware-launches-india-presence-at-health-2-0/

DDB Mudra confirms Sonal Dabral entry as Chairman & CCO, will also be on global & regional creative councils
'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group  CEO and MD Madhukar Kamath.
http://www.mxmindia.com/2012/01/its-official-sonal-dabral-to-join-ddb-mudra-as-chairman-cco/

The Anchor: 5 things to follow when pitching for a new biz
Rajesh Gangwani lists what is absolutely crucial before, during and after making a pitch to the client
http://www.mxmindia.com/2012/01/the-anchor-5-things-to-follow-when-pitching-for-a-new-biz/

Debrief: Repositioning The Times
I think The Hindu is on the right track. And the ads have quickly gone viral because the content is super fun. Great work.
http://www.mxmindia.com/2012/01/debrief-repositioning-the-times/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/

Stories on 30th January

Hindu hits back with a tough punch
Stung by jibes that it is boring and with readership figures that required attention, The Hindu has hit back at what it terms "the news equivalent of junk food". No marks for guessing who's alleged to be serving that up?
http://www.mxmindia.com/2012/01/hindu-hits-back-with-a-tough-punch/


Set-top shortage could dampen digitization drive
Cable operators facing set-top box shortage as digitisation deadline approaches near
http://www.mxmindia.com/2012/01/set-top-shortage-subscriber-ignorance-could-dampen-digitization-drive/


Vedanta unveils first ever national corporate campaign
Under the platform of 'Creating Happiness', the campaign combines a film competition along with social media and traditional media outreach
http://www.mxmindia.com/2012/01/vedanta-group-unveils-first-ever-national-corporate-campaign/


FM Radio rocks in South India... and how!
A vibrant market for regional as well as national music, the FM radio scene in South India still has immense potential for expansion and revenue.
http://www.mxmindia.com/2012/01/south-indias-fm-radio-a-rocking-scene/


Given India TV sting, EC warns parties on unfair practices
The warning came after the 'Operation MLA' sting was telecast on India TV.
http://www.mxmindia.com/2012/01/given-india-tv-sting-ec-warns-parties-against-unfair-practices/


Ad Strat: No kidding with Flipkart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-no-kidding-with-flipkart/

Deepa Gahlot: Reviewing the Reviews of Agneepath
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/deepa-gahlot-reviewing-the-reviews-of-agneepath/


LMG announces key elevations in Mumbai, Kolkata & Kochi
Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business
http://www.mxmindia.com/2012/01/lmg-announces-key-elevations-in-mumbai-kolkata-kochi-offices/


Lokmat's initiative puts Indian Guinness Book
Lokmat facilitates Aurangabadkars' commemoration of 100 years of Jana Gana Mana, creating a new Guinness World Record for 'the most people singing a national anthem simultaneously'.
http://www.mxmindia.com/2012/01/lokmats-initiative-puts-indian-guinness-book/


NDTV expands global reach in US
NDTV channels 24x7 and Good Times are now available on Dish Network in the US, bringing the channels to 74 countries and 18 million households outside India.
http://www.mxmindia.com/2012/01/ndtv-expands-global-reach-in-us/


Anchor: 5 reasons OOH must shift focus to Tier 2 & 3 cities
Most brands have seen increased purchasing power in smaller markets, and these audiences can be tapped effectively using OOH, feels Vikas Nowal.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-ooh-should-shift-focus-to-tier-2-and-3-cities/

Incredible India back with Ogilvy
Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business.
http://www.mxmindia.com/2012/01/incredible-india-back-with-ogilvy/

Anil Thakraney: Save the attitude, kids
Without intending to be preachy, here's a word of advice for Gen X: While it's great to have an attitude, it must be channelized into your work and NOT into your interpersonal interactions.
http://www.mxmindia.com/2012/01/anil-thakraney-save-the-attitude-kids/

South African Tourism launches 'Leave ordinary behind' ad
South African Tourism has now started the campaign on television and outdoor to popularise the destination among Indian travellers
campaignttp://www.mxmindia.com/2012/01/south-african-tourism-launches-leave-ordinary-behind-ad-campaign/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/

NCT Data Wk 3 '12
http://www.mxmindia.com/2012/01/nct-data-wk-3-12/

Stories on 27th January

Is all well at Bates?
Bates Asia, as it is known today, has undergone quite a few mergers recently. One wonders if that is the reason for the instability the agency faces today.
http://www.mxmindia.com/2012/01/is-all-well-at-bates/

Change time @ Group M. Irwin Gotlieb is chairman, Dominic Proctor is prez. Nick Emery is new Mindshare CEO
While Mr Gotlieb will focus on the overall strategic direction of GroupM, Mr Proctor will oversee management of GroupM’s agencies worldwide and Mr Emery will replace Mr Proctor to head Mindshare
http://www.mxmindia.com/2012/01/change-time-group-m-irwin-gotlieb-is-chairman-dominic-proctor-is-prez-nick-emery-is-new-mindshare-ceo/

Coming soon: Milestone Digital and Milestone Rural
According to Nabendu Bhattacharyya, Milestone Brandcom is slated to venture into the rural communication space with Milestone Rural, the digital space with Milestone Digital and aims to set up a creative agency too
http://www.mxmindia.com/2012/01/coming-soon-milestone-digital-and-milestone-rural/

Yatra.com on lookout for a creative partner
After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.
http://www.mxmindia.com/2012/01/yatra-com-on-lookout-for-a-creative-partner/

Simply talking rice with Ogilvy Delhi
Ogilvy Delhi has created a new 'talkative' TVC for Best Rice
http://www.mxmindia.com/2012/01/simply-talking-rice/

[PR Channel] 2012 is about growth: Ameer Ismail
Ameer Ismail, Executive Director, Lowe Lintas opens up about his successful tryst with the PR and communications space, how LinOpinion has managed to outperform its growth every year, and his plans for the agency in 2012.
http://www.mxmindia.com/2012/01/pr-channel-2012-is-about-growth-ameer-ismail/

We Cannot Censor the Web, says Google's Nikesh Arora
The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV
http://www.mxmindia.com/2012/01/we-cannot-censor-the-web-says-googles-nikesh-arora/

Tribal Fusion is now world's 2nd largest digital display ads provider
comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.
http://www.mxmindia.com/2012/01/tribal-fusion-worlds-second-largest-display-advertising-provider/

Suvarna TV launches Kitchen Khiladigalu
Taste, Timing, Hygiene & presentation of the dish are some of the parameters based on which the contestants will be judged. Srujan Lokesh the well known face of Kannada television will be the host of the show.
http://www.mxmindia.com/2012/01/suvarna-tv-launches-kitchen-khiladigalu/

Volkswagen & Mudra Max go 360 on OOH for Think Blue
Mudra Max has exclusively implemented a high decibel campaign in Mumbai andDelhithrough a mix of digital, experiential, on ground and OOH execution
http://www.mxmindia.com/2012/01/volkswagen-mudra-max-go-360-on-ooh-for-think-blue/

Experian CheetahMail achieves a leader status
Earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more, finds Forrester Research
http://www.mxmindia.com/2012/01/experian-cheetahmail-achieves-a-leader-status/

HomeShop18 commemorates 63rd Republic Day Celebrations
The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers
http://www.mxmindia.com/2012/01/homeshop18-commemorates-63rd-republic-day-celebrations/

A night filled with stars and entertainment at the7th Apsara awards
The Awards also dedicated a special segment to the legends of Indian cinema marking the beginning of '100 years of Indian Cinema' celebrations.
http://www.mxmindia.com/2012/01/a-night-filled-with-stars-and-entertainment-at-the7th-apsara-awards/

The Anchor: 5 reasons online radio will grow in India
At the touch of a mouse, a universe of customizable radio - what's not to like, asks Prashant Panday.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-online-radio-will-grow-in-india/

Anil Thakraney: Freedom of expression - conditions apply
Trashing and making fun of religion leads to no change at all, it's simply a mischievous trick to get instant attention. Exactly as a naughty pupil would chuck a piece of chalk at the teacher to get her attention.
http://www.mxmindia.com/2012/01/anil-thakraney-freedom-of-expression-conditions-apply/

Time for media to not get jingoistic
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/time-for-media-to-not-get-jingoistic/

Stories on 25th January

Goafest 2012 brings S Asia into ambit
The advertising festival is now calling for creative ideas and delegates from South Asian countries.
http://www.mxmindia.com/2012/01/goafest-2012-brings-s-asia-into-ambit/

Given cricket fatigue (and India's poor showing), Bollywood lines up releases during IPL
Bollywood is ready to take on Team India with a string of releases during IPL
http://www.mxmindia.com/2012/01/given-cricket-fatique-and-india%E2%80%99s-poor-showing-bollywood-lines-up-releases-during-ipl/

It's bye-bye time for Sandeep Pathak and Raj Kamble
Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner
http://www.mxmindia.com/2012/01/its-bye-bye-time-for-sandeep-pathak-and-raj-kamble/

Soumitra Karnik is NCD @ Dentsu
My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik
http://www.mxmindia.com/2012/01/soumitra-karnik-appointed-national-creative-director-dentsu/

Debenhams' Aditya Nadkarni: Finding the right fit
Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.
http://www.mxmindia.com/2012/01/debenhams-aditya-nadkarni-finding-the-right-fit/

Gouri Dange: Writing a novel? Who isn't?
Simply uncorking your memories does not mean that you're a story-teller, admonishes Gouri Dange in 'Naming no Names'
http://www.mxmindia.com/2012/01/gouri-dange-writing-a-novel-who-isnt/

Mid Day is a broadsheet - for a day
The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.
http://www.mxmindia.com/2012/01/mid-day-is-a-broadsheet-for-a-day/

Panasonic Green Globe Awards on Feb 2
Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.
http://www.mxmindia.com/2012/01/panasonic-green-globe-awards-on-feb-2/

A Comm's latest TV campaign for snapdeal.com
A Comms has tied up with the e-commerce site for a unique campaign across India
http://www.mxmindia.com/2012/01/a-comms-latest-tv-campaign-for-snapdeal-com/

8 fun ideas for Republic Day without being unpatriotic
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Anil Thakraney: 'Giving' season for Bollywood & TV-land
There are many problems with these awards shows in the Indian context, and for their own credibility, the organizers must do their damndest to sort them out.
http://www.mxmindia.com/2012/01/anil-thakraney-the-giving-season-for-bollywood-and-tv-land/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/what-the-government-cant-goswami-can/

TAM Data (GRPs, Channel shares of HGECs)- Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-3-12/

TAM data Top 10 programmes on HGEC - Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-3-12/

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/

Stories on 19th January

Gold opens new doors for Manappuram
In redefining the way gold loan is viewed, Manappuram Finance Limited has turned its own fortunes around too
http://www.mxmindia.com/2012/01/gold-opens-new-doors-for-manappuram/

Don't be complacent: N Ram's goodbye letter
Outgoing Editor-in-Chief also asks new incumbents not to let trivia outweigh credible, investigative journalism.
http://www.mxmindia.com/2012/01/dont-be-complacent-n-rams-goodbye-letter/

Digital Summit: Is Digital a monster for brands?
'Preparing for 30 Million Internet Users', the India Digital Summit tackled some relevant questions about the new wave of media and the way it is used, which is not just approaching but upon us.
http://www.mxmindia.com/2012/01/digital-summit-is-digital-a-monster-for-brands/

Digital Summit: The new wave of mobile and social - are we strong enough for it?
Among other things, the India Digital Summit finds that currently the platforms are too digital to be efficient and new addition to digital innovations does not necessarily help the existing businesses to grow.
http://www.mxmindia.com/2012/01/digital-summit-the-new-wave-of-mobile-and-social-are-we-strong-enough-for-it/

Not Linking Road or Khan Market, Delhi airport is the best retail location for some luxury brands
Delhi airport emerges as the best retail location for luxury brands like Swarovski, M&S & Hidesign
http://www.mxmindia.com/2012/01/not-linking-road-or-khan-market-delhi-airport-is-the-best-retail-location-for-some-luxury-brands/

I&B ministry puts up charter for media growth
The vision of the charter, uploaded on the ministry's website, is to create an enabling environment for the media and entertainment sector, with appropriate policy framework.
http://www.mxmindia.com/2012/01/ib-ministry-puts-up-charter-for-media-growth/

Dentsu India Group makes key senior level appointments
CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.
http://www.mxmindia.com/2012/01/dentsu-india-group-makes-key-senior-level-appointments/

9 Indians among YouTube Space Mission finalists
Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.
http://www.mxmindia.com/2012/01/9-indians-among-youtube-space-mission-finalists/

mydala.com brings battle of Agneepath to real life
Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.
http://www.mxmindia.com/2012/01/mydala-com-brings-battle-of-agneepath-to-real-life/

FTII Producers' Guild fanfare over Indian cinema's centenary
Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars - tribute to the golden era!
http://www.mxmindia.com/2012/01/ftii-producers-guild-fanfare-over-indian-cinemas-centenary/

The Anchor: 5 reasons why radio is very effective in tier 2 and 3 cities
Localised content, lower literacy rates and frequent power outages are some of the reasons people prefer radio in the tier 2 and 3 cities says Harrish Bhatia.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-why-radio-is-very-effective-in-tier-2-and-3-cities/

Debrief: Kit Kat: All about the birds and the squirrels
The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom.
http://www.mxmindia.com/2012/01/debrief-kit-kat-all-about-the-birds-and-the-squirrels/

Journalism, a very intriguing career choice
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalism-a-very-intriguing-career-choice/

TAM Data (GRPs, Channel shares of HGECs)- Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-2-12/

TAM data Top 10 programmes on HGEC - Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-2-12/

Stories on 18th January

Get set for the funny stuff with 'Comedy Central'
Viacom18's sixth channel hopes to achieve eyeballs with aggressive marketing and innovations.
http://www.mxmindia.com/2012/01/get-set-for-the-funny-stuff-with-comedy-central/

Nokia, Tata star in India's most trusted brands report
Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality.
http://www.mxmindia.com/2012/01/nokia-tata-star-in-indias-most-trusted-brands-report/

Case Study: Justeat.in's campaign to attract foodies
In an attempt to provide Delh iwith an opportunity to review their favourite restaurants, Justeat.in, in association with IFB, launched Restaurant Rumble.
http://www.mxmindia.com/2012/01/case-study-justeat-ins-campaign-to-attract-foodies/

NDTV Good Times' tie-up with Geo TV for Foodistan
The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy and will be broadcast in India and Pakistan.
http://www.mxmindia.com/2012/01/ndtv-good-times-tie-up-with-geo-tv-for-foodistan/

Clear Channel Mudra & Tata Housing celebrate Uttarayan
Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan.
http://www.mxmindia.com/2012/01/clear-channel-mudra-tata-housing-celebrate-uttarayan/

Newswatch: Sanjay Kapoor on Team Anna & the fast co
TV is an extremely expensive business and most news channels would not have gone overboard on Anna's campaign if there was no promise of gains - present or in the future. Who put up the money for the coverage, asks Sanjay Kapoor.
http://www.mxmindia.com/2012/01/newswatch-sanjay-kapoor-on-team-anna-and-the-fast-company/

Gouri Dange: A Random Harvest
Yawny soaps, tepid Hitchcock, but a riveting Javed Akhtar.
http://www.mxmindia.com/2012/01/gouri-dange-a-random-harvest/

Genesis Burson-Marsteller begins 2012 with multiple new account wins
The firm has bagged significant project clients such as TNT, Art Dubai and India Design Forum.
http://www.mxmindia.com/2012/01/genesis-burson-marsteller-begins-2012-with-multiple-new-account-wins/

Mollywood honours King Khan at Ujala-Asianet Film Awards
Superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.
http://www.mxmindia.com/2012/01/mollywood-honours-king-khan-at-ujala-asianet-film-awards/

The Anchor: Vipin Dhyani on the 5 films he wishes he had directed
A film should have a unique storyline or a powerful narrative or a moderate direction, or a mix bag of all, says Vipin Dhyani.
http://www.mxmindia.com/2012/01/the-anchor-vipin-dhyani-on-the-5-films-he-wishes-he-had-directed/

Anil Thakraney: How the marathon has become an an outdoor Page 3 bash
Why should we suffer because a few sods wanna have street fun, and are desperate for their 'athletic' frames to be featured on Page 3?.
http://www.mxmindia.com/2012/01/anil-thakraney-how-the-marathon-has-become-an-an-outdoor-page-3-bash/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Stories on 17th January

Will Kannadada Kotyadhipati make Suvarna #1 GEC?
With Puneet Rajkumar as host, there's much riding on the Kannada KBC to be a game-changer for the Star Network's Kannada general entertainment channel.
http://www.mxmindia.com/2012/01/for-suvarna-kannadada-kotyadhipati-will-be-the-game-changer/

Deloitte study says outlook for Indian retail sector gloomy
The outlook for the organised retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened, according to a global study by Deloitte Touche Tohmatsu.
http://www.mxmindia.com/2012/01/deloitte-study-says-outlook-for-indian-retail-sector-gloomy/

Ramnath Goenka Awards presented, heated debate on journalists' intellect ensues
Several participants in the debate felt that there was a need for accountability and self-regulation in the media
http://www.mxmindia.com/2012/01/ramnath-goenka-awards-presented-heated-debate-on-journalists-intellect-ensues/

Corporate India loses interest in cricket with team's loss
Companies pull cricketer ads off air, mull ad rate cut after Team India's disastrous Oz tour
http://www.mxmindia.com/2012/01/as-team-india-loses-series-corporate-india-loses-interest-in-cricket/


Colors dominates Ormax Media's list of most effective launch campaigns in 2011
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media's awareness tracking tool Showbuzz.
http://www.mxmindia.com/2012/01/colors-dominates-ormax-medias-list-of-most-effective-launch-campaigns-in-2011/


HT Media Limited launches HT Mini for people on the move
According to our research, over 60 per cent of Metro travelers would like to spend their commute reading something. We have customized HT Mini to cater to such people, says Shantanu Bhanja
http://www.mxmindia.com/2012/01/ht-media-limited-launches-ht-mini-for-people-on-the-move/


Mathrubhumi's George Sebastian wins gold at stamp show
George Sebastian, who won a gold in the Maharashtra Posts exhibition, is the GM of Mathrubhumi and an avid philatelist.
http://www.mxmindia.com/2012/01/mathrubhumis-george-sebastian-wins-gold-at-philatelic-exhibition/


Design takes centre stage at Momentum India 2012
MXM India was the media partner at the two-day forum on media and design, which highlighted several aspects of industry imperatives, including the need for more professionals.
http://www.mxmindia.com/2012/01/design-takes-centre-stage-at-momentum-india-2012/


Nokia, Indiatimes join to launch NokiaShop
It is the first ever Indian shopping portal to deliver mobile devices directly from manufacturers to users.
http://www.mxmindia.com/2012/01/nokia-indiatimes-join-to-launch-nokiashop/


Two new interactive programmes from MY FM Ahmedabad
Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.
http://www.mxmindia.com/2012/01/two-new-interactive-programmes-from-my-fm-ahmedabad/


HBO wins 3 Golden Globes
Wins awards for Mildred Pierce, Game of Thrones and Enlightened at the 69th Golden Globes.
http://www.mxmindia.com/2012/01/hbo-wins-3-golden-globes/


The Anchor: 8 reasons why marketers must not fret over the Indian cricket team's dismal performance down under

No matter what happens, as long as Brand Tendulkar continues to deliver, Indian cricket is in safe hands, feels Hemant Kenkre
http://www.mxmindia.com/2012/01/the-anchor-8-reasons-why-marketers-must-not-fret-over-the-indian-cricket-teams-dismal-performance-down-under/


NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/


Debrief: Kotak hits the clone zone

The one little problem is this: Because all the ad time gets used up in establishing the clones, there’s no chance of telling us exactly how Kotak Life will help us double our income.
http://www.mxmindia.com/2012/01/debrief-kotak-hits-the-clone-zone/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

Stories on 16th January

I don't read rival newspapers: Bhaskar Das
The Bennett Coleman president answers Anil Thakraney's searching questions on his long career with the TOI and the group's ideologies and sometimes controversial practices
http://www.mxmindia.com/2012/01/i-dont-read-rival-newspapers-bhaskar-das/

Wow! Sandeep Goyal firm will now manage Airtel's ad inventory & m-commerce
Airtel outsources advertising inventory management to Mogae Media
http://www.mxmindia.com/2012/01/wow-sandeep-goyal-firm-will-now-manage-airtels-ad-inventory-m-commerce/

Trade bullish on bus shelter advtg
Bus shelter ads are strategically placed in areas with more pedestrians, where it is easy to see the brand and its message.
http://www.mxmindia.com/2012/01/stop-the-bus-its-ooh/

Ad Strat: The Hero in everyone
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat-the-hero-in-everyone/

[PR Channel] Flashmobs and guerrilla PR in the digital world
In connecting the dots with these sweeping phenomena, we as public relations and digital communications practitioners can seek inspiration, think above and be even more creative in what we do.
http://www.mxmindia.com/2012/01/pr-channel-flashmobs-and-guerrilla-pr-in-the-digital-world/

Reviewing the Reviews: Chaalis Chauraasi
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-chaalis-chauraasi/

Big Digital to handle digital promotions for Sadda Adda
For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility
http://www.mxmindia.com/2012/01/big-digital-to-handle-digital-promotions-for-sadda-adda/

The Anchor: 5 tips on how you too can run the marathon
Want to run the marathon? You definitely can't do it on a whim - one has to prepare and train in advance for it, says Bharat Kapadia.
http://www.mxmindia.com/2012/01/the-anchor-5-tips-on-how-you-too-can-run-the-marathon/

Anil Thakraney: Star India's massive gamble
Indian showbiz just does not have writers who can pen such superlative scripts and dialogues like 24. The very average quality of writing in our movies and soaps is a clear indication of that.
http://www.mxmindia.com/2012/01/anil-thakraney-star-indias-massive-gamble/

Journalists' covenants on cricket and more
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalists-covenants-on-cricket-and-more/

Stories on 13th January

Speaking in tongues, good for TV channels
For the consumer, it is  a chance to view a particular channel in his mother tongue. For channels, it is about expanding viewership base and accumulating additional revenues.
http://www.mxmindia.com/2012/01/speaking-in-tongues-good-for-tv-channels/

Nisha Narayanan holds fort @ Red FM as Rana Barua quits
Nisha Narayanan holds fort at Red FM as Rana Barua quits as COO, mulling entrepreneurship.
http://www.mxmindia.com/2012/01/nisha-narayanan-holds-fort-red-fm-as-rana-barua-quits/

We want to grow organically, not exponentially: Dennis Taraporewala
Dennis Taraporewala of Criesse Communications declares that boutique shops can redefine the way PR functions as a discipline in India, and that larger players will have to cooperate with smaller ones.
http://www.mxmindia.com/2012/01/we-want-to-grow-organically-not-exponentially-dennis-taraporewala/

Listeners upbeat as Radio One switches to English
What could also be considered is the fact that a 24x7 English FM station could bring untapped listeners, particularly those that were averse to listening to FM radio.
http://www.mxmindia.com/2012/01/listeners-upbeat-on-radio-one-one-switch-to-english/

NICC and CII bring ‘Momentum India'
CII and NICC are organsing 'Momentum India' in Bengaluru on Jan 15-16 for free and dynamic interaction on design and media technologies.
http://www.mxmindia.com/2012/01/nicc-and-cii-bring-%E2%80%98momentum-india%E2%80%99/

Case Study: Suzlon - Breathe easy, p.a.l.s.
The wind energy company took its corporate philosophy from manufacturing wind turbines to making a clean environment every individual's priority, with its Pure Air Lovers Society campaign.
http://www.mxmindia.com/2012/01/suzlon-breathe-easy-p-a-l-s/

Aston Martin Rapide wins ET Zig Wheels Award 2011
Lalit Choudary, MD, Performance Cars receives the award for the Sport Sedan of the Year.
http://www.mxmindia.com/2012/01/aston-martin-rapide-wins-et-zig-wheels-award-2011/

The Anchor: 7 painful social media trends
Everyone's talking, most of which is meaningless chatter, but no one's listening on the social media, feels Rohini Kapur.
http://www.mxmindia.com/2012/01/anchor-7-painful-trends-in-social-media-right-now/

Anil Thakraney: Radio One is finally singing the right tune
The station did start off as an English channel, it played super music, and the RJs at the time packed in spunk. But along the way it joined the herd, dumbed down, went all-Hindi, and totally lost its edge.
http://www.mxmindia.com/2012/01/anil-thakraney-radio-one-is-finally-singing-the-right-tune/

Outrage unlimited
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/outrage-unlimited/

Stories on 12th January

From agency maverick to 'khadoos' client...
What happens when agency heads move to the client's firm? How does life change, and do the switchers miss the agency days?
http://www.mxmindia.com/2012/01/from-agency-maverick-to-khadoos-client/

@GroupM: M Suku to join Group M ESP, Mindshare restructures
Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader - Mindshare South Asia
http://www.mxmindia.com/2012/01/m-suku-to-join-groupmesp-as-mindshare-announces-restructuring/

FMCGs make hay as noodles, soft-drinks etc drive growth in rural India
Rural consumption boost for FMCG companies -- 10% by volume and 12% by value - in the first ten months of 2011, as per an IMRB study
http://www.mxmindia.com/2012/01/fmcgs-make-hay-as-noodles-soft-drinks-etc-drive-growth-in-rural-india/

Typically quirky, Mudra 'welcomes' Bobby Pawar to JWT
Mudra gave former CCO Bobby Pawar a hearty farewell in a unique way by putting up a billboard right next to his new agency, saying 'Mudra welcomes Bobby Pawar to JWT'.
http://www.mxmindia.com/2012/01/typically-quirky-mudra-welcomes-bobby-pawar-to-jwt/

For reality TV specialist Niret Alva, Survivor India is huuuuge
Survivor India, spread across 45 days and with 22 contestants, is unscripted except for the anchor lines, and Executive Producer Niret Alva avers that this will restore viewers' faith in reality shows.
http://www.mxmindia.com/2012/01/for-reality-tv-specialist-niret-alva-survivor-india-is-huuuuge/

FM in the North-East - a foggy picture
Lack of government support is the main reason FM stations in the North-East region face an uphill task.
http://www.mxmindia.com/2012/01/fm-in-the-north-east-a-foggy-picture/

Saaru chhe! History channel now in Gujarati
History TV18 is the first international channel to launch in Gujarati
http://www.mxmindia.com/2012/01/saaru-chhe-history-channel-now-in-gujarati/

DID announces tie-up with Reebok
As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country
http://www.mxmindia.com/2012/01/did-announces-tie-up-with-reebok/

Angry Brides for dowry awareness
Shaadi.com launches Facebook game to create awareness on the evil of the dowry system.
http://www.mxmindia.com/2012/01/angry-brides-for-dowry-awareness/

Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
Brain Hunt-2012 is a roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook
http://www.mxmindia.com/2012/01/dainik-bhaskar-group-launches-the-brain-hunt-2012/

Economic Times, now on mobile and tablet
The most-read business daily launches applications for all mobile and tablet formats.
http://www.mxmindia.com/2012/01/economic-times-now-on-mobile-and-tablet/

Radio Mirchi and Birla Sun Life’s campaign to protect families
The idea behind the campaign is to make the masses aware that their life, dreams and future are not necessarily in their control.
http://www.mxmindia.com/2012/01/radio-mirchi-and-birla-sun-life%E2%80%99s-campaign-to-protect-families/

APCO Worldwide and Aakriti Promotions form strategic partnership
The partnership will focus on developing a comprehensive communication offer
http://www.mxmindia.com/2012/01/apco-worldwide-and-aakriti-promotions-form-strategic-partnership/

The Anchor: 4 reasons South India needs its own special interest mags
India's diversity means that there is a strong need to focus on this side of the geography, argues Bina Sujit.
http://www.mxmindia.com/2012/01/the-anchor-4-reasons-south-india-needs-its-own-special-interest-mags/

Debrief: Female bonding with Tanishq
There's not much of an idea in the new Tanishq Glam Gold commercial. But energetic and engaging treatment makes it come alive.
http://www.mxmindia.com/2012/01/debrief-female-bonding-with-tanishq/

Mumbai papers go aggro on civic issues
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/mumbai-papers-go-aggro-on-civic-issues/

Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/