Stories on 27th Feb '17

Is your company ready for Social CRM?
The country’s biggest brands need to do a better job of their Social CRM, writes Prabhakar Mundkur
http://www.mxmindia.com/?p=100094

Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering
With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling
http://www.mxmindia.com/?p=100066

Star Plus launches new campaign starring Aamir Khan
In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan
http://www.mxmindia.com/?p=100060

VideoTap to unveil interactive smart video platform at MWC, Barcelona
Platform will deliver dynamic, personalized, interactive videos on demand to consumers
http://www.mxmindia.com/?p=100068

Rediffusion-Y&R unveils Brand Asset Valuator 2017
The Brand Asset Valuator is a diagnostic tool for building and managing brands
http://www.mxmindia.com/?p=100067

​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR
The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand
http://www.mxmindia.com/?p=100125

Sony Pictures acquires broadcast rights for Nexa P1 Powerboat
Unique second screen experience for fans for the first time in India across any sport
http://www.mxmindia.com/?p=100061

Puma signs Virat Kohli as brand ambassador
The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India
http://www.mxmindia.com/?p=100062

Small Big Idea presents #IndutryInsultsto promte PromaxBDA Awards
The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards
http://www.mxmindia.com/?p=100059

My FM goes live in Solapur
The launch campaign 'Abharkaankhush' has been rolled out in the cities through print ads, outdoor, human banner
http://www.mxmindia.com/?p=100064

Stories on 22nd Feb '17

8 Filters to Evaluate Cause-Driven Brand Initiatives
And these are relevance, linkage, uniqueness, association... Read on a POV by Sanjeev Kotnala
http://www.mxmindia.com/?p=99949

FCB India's Rohit Ohri to speak at Adfest
Never Finished Story is a theory that suggests brands should by no way be static and unchanging
http://www.mxmindia.com/?p=99938

Viacom18 cracks down on counterfeit merchandise in Mumbai
The owners of the stores will be summoned to Court to identify the source and locations of the manufacturers of these seized goods
http://www.mxmindia.com/?p=99937

Yahoo announces global content partnerships with leading publishers
Agreements unlock the power of Yahoo's global platform bringing premium UK publisher content to a worldwide audience
http://www.mxmindia.com/?p=99935

IPL unveils new logo for 10th edition
The 10th season of Vivo IPL 2017 will give fans a first-hand experience of the IPL trophy with its multi-city trophy tour
http://www.mxmindia.com/?p=99939

Isobar India bags digital mandate for Fox Life and NatGeo India
Isobar will handle the digital and social media mandates of the two channels
http://www.mxmindia.com/?p=99936

Prime Focus partners with Dabang Mumbai Hockey Club
Associating with DMHC fits perfectly with the brand proposition of Prime Focus
http://www.mxmindia.com/?p=99895

Lenskart.com launches new ad campaign - 'Specsy is the new Sexy'
India's next-gen eyewear innovator is poised to make wearing eyeglasses sexy
http://www.mxmindia.com/?p=99842

Moonbow urges India to drink clean water in latest ad campaign
Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'
http://www.mxmindia.com/?p=99843

Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 17th Feb '17

Is Hire &Fire the new normal in traditional news media?
Ranjona Banerji and Pradyuman Maheshwari present their perspectives on the recent retrenchment and shutting of newspaper editions
http://www.mxmindia.com/?p=99825

Mindshare India is #2 in 2016 Gunn Report for Media
Starcom USA Most Awarded Media Agency |OMD Most Awarded Media Network | Heineken Most Awarded Advertiser | USA Most Awarded Country
http://www.mxmindia.com/?p=99785

Prema Sagar on Harold Burson@96: Harold has been and is our Idol
Prema Sagar, Founder of Genesis Burson-Marsteller and Vice Chair, Burson Marsteller Asia Pacific on Harold Burson, Founding Chairman of Burson-Marsteller, as he turns 96 today (Feb 16)
http://www.mxmindia.com/?p=99765

MRSS India receives plausible credit rating from SMERA-D&B
In a highly fragmented and competitive market research segment, MRSS India a digital insight firm reported an annual revenue growth of over 102 per cent and net profit growth of 256 per cent for 2015-16
http://www.mxmindia.com/?p=99784

Jossbox holds contest Tetley Super Green Tea contest
The launch campaign was designed around Tetley Super Green Tea's brand messaging targeting Everyday Superhumans
http://www.mxmindia.com/?p=99713

Chrome DM launches Subscriber Establishment Survey for broadcasters
With Chrome SES, broadcasters can obtain subscriber count by state/strata; mode of transmission- digital/DTH/analog; MSO; city/headend; SD/HD
http://www.mxmindia.com/?p=99782

Star India unveils ambitious plans with "TED Talks India: NayiSoch"
Groundbreaking Hindi series on Star Plus marks TED’s most ambitious TV production yet
http://www.mxmindia.com/?p=99780

Shemaroo Entertainment partners Hathway on cable deal
As part of the launch, the said services are offered free to the consumers for the first month
http://www.mxmindia.com/?p=99783

Twitter announces Amplify partnership with FilmFare and Jio
The partnership will feature exclusive content produced for Twitter and sneak peeks from the most prestigious Bollywood awards ceremony
http://www.mxmindia.com/?p=99779

Alpenliebe Gold celebrates joyful moments in latest brand campaign
Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love
http://www.mxmindia.com/?p=99716

Coolwinks unveils inaugural brand campaign in India
The ad is being played during the Academy month till 25th February, 2017
http://www.mxmindia.com/?p=99715

Stories on 16th Feb '17

Quick chat with CVL Srinivas & Sam Balsara on the adspend forecast by GroupM & Madison World respectively
A quick chat with the GroupM South Asia CEO and MadisonWorld Chairman on the adspend forecast by their respective agency networks
http://www.mxmindia.com/?p=99756

13.5% AdEx growth in 2017: Madison
Notwithstanding the impact of the 'Demonetisation Tsunami', the year promises to be exciting for advertising as per the Pitch Madison Advertising Report
http://www.mxmindia.com/?p=99751

Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award
An eminent nine-member Jury, led by Mr. Dilip Shanghvi, selected the 17 finalists
http://www.mxmindia.com/?p=99714

Center Fresh takes brand proposition further in latest campaign
The TVC urges the consumer to keep fresh breath handy with "Taazi saans, hamesha rakho paas"
http://www.mxmindia.com/?p=99636

CleverTap appoints Almitra Karnik as Head of Marketing
Company sets focus on global growth
http://www.mxmindia.com/?p=99634

Radio City 91.9 FM launched in Madurai
The RJs will share 1000 facts about Madurai city thereby invoking the feeling of city pride - Naadi nerambellam Madurai city
http://www.mxmindia.com/?p=99710

News18.com initiates campaign for under-privileged kids
NEWS18.com has also joined hands with Music Basti, a well known Delhi based NGO for their ReSound concert
http://www.mxmindia.com/?p=99711

Zivame makes a powerful statement with #FitForAll
With an inclusive approach, this campaign aims to create a fresh perspective on women and lingerie in India
http://www.mxmindia.com/?p=99476

Amazon Prime Video redefines content watching in India
Talks to consumers with the "India Ka Naya Primetime" campaign
http://www.mxmindia.com/?p=99712

Stories on 15th Feb '17

For Real or Bunkum? Dentsu Aegis Network says it’s #2 agency group. But industry dismisses claim
Observers & insiders say IPG is bigger...
http://www.mxmindia.com/?p=99665

GroupM estimates 10% AdEx growth in 2017
India's advertising investment to reach an estimated Rs 61,204 crore in 2017 versus Rs 55671 crore last year
http://www.mxmindia.com/?p=99648

Alpana Parida: Extinction of Restaurants - A Looming Reality
Consumers are changing and restaurants must change too to be profitable, writes Alpana Parida
http://www.mxmindia.com/?p=99645

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy
Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99650

Media Partners Asia report reveals promising growth of M&E sector
Korea and Indonesia are well positioned, but competition raises concerns in India
http://www.mxmindia.com/?p=99486

Salt Brand Solutions appoints Neeraa Maini Srivastava & Rishi Chanana as ECDs
Neeraa is a post graduate in English Literature from Mumbai University
http://www.mxmindia.com/?p=99487

Tata Sky capitalises on awards season with new offering
Watch select Oscar winning & nominated movies of previous years 24x7 on Tata Sky
http://www.mxmindia.com/?p=99633

Tata Tea's new JaagoRe campaign urges India to pre-act, not react
Tata Tea is encouraging 'Preactivism', a behavior of timely activism which happens before, to prevent unfortunate things
http://www.mxmindia.com/?p=99599

Hyundai launches innovative digital campaign "Comebackpedia"
Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10
http://www.mxmindia.com/?p=99635

DishTV adds "DSports" sports channel
Adds Discovery's ‘DSports' to its bouquet of sports channels
http://www.mxmindia.com/?p=99601

Stories on 14th Feb '17

Convergence & Digital disruption pull for M&E M&As
Sector convergence and digital disruption drive dealmaking uptick for media and entertainment, as per EY study
http://www.mxmindia.com/?p=99593

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?
"NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects - just the news of the day like a proper news channel. Am not holding my breath about how long this will last though," writes Ranjona Banerji
http://www.mxmindia.com/?p=99594

McDonald's unveils Junior Maharaja Mac with an unconventional campaign
Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac
http://www.mxmindia.com/?p=99600

Tanishq redefines Valentine's Day with #GiftFullOfLove
The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships
http://www.mxmindia.com/?p=99597

Benetton continues commitment to celebrate equality and love via latest campaign
Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program
http://www.mxmindia.com/?p=99598

amante redefines the art of gifting with their #GiftLingerie campaign
The campaign promotes the brand new concept of gifting lingerie to your besties
http://www.mxmindia.com/?p=99528

Zee TV launches Season 6 of Amul Sa Re Ga Ma Pa Li'l Champs
Starting Saturday, 25th Feb 2017 at 9:00pm, the popular singing reality show for kids 'Sa Re Ga Ma Pa Li’l Champs' is back with the sixth season
http://www.mxmindia.com/?p=99521

Stories on 13th Feb '17

Does anyone care about radio?
It's World Radio Day, and despite the reach and vibrancy of the medium, it's considered unsafe for independent news + Comment by Sunil Kumar
http://www.mxmindia.com/?p=99576

Jaideep Shergill: Mirror, mirror...
We are now slaves to the virtual universe and while we all believe we know the difference between the real world and the virtual one, writes Jaideep Shergill
http://www.mxmindia.com/?p=99561

Distribution push ensures CNBC-TV18 touches new high on Budget Day
It's clearly a mix of content and distribution (and hence promotion) which works for viewership spikes
http://www.mxmindia.com/?p=99550

Maa TV repositions itself to Star Maa
Meelo Evaru Koteeswarudu (MEK) and brand new fiction shows aim toattract aspirational Telugu audience
http://www.mxmindia.com/?p=99523

DDB Mudramax executes the FIFA U-17 World Cup mascot launch event
The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India
http://www.mxmindia.com/?p=99527

Durex unveils the 'Love Bug' this Valentine's Day
According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers
http://www.mxmindia.com/?p=99522

11th edition of Khumaar takes place in Mumbai
The musical extravaganza sponsored by Colors, was powered by Dainik Bhaskar, in association with Mahindra & Mahindra Limited
http://www.mxmindia.com/?p=99526

Stories on 10th Feb '17

The Diminishing Social Impact of Television
With mindless entertainment gaining centrestage, the social significance of television has weakening considerably, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99466

Ranjona Banerji: Our Media, Their Media
In contrast to the US media’s coverage of President Donal Trump, what we get in our news media are anodyne headlines andbland reportage, writes Ranjona Banerji
http://www.mxmindia.com/?p=99488

BTL Baatein: Shirish Deshpande, Pan India Paryatan Pvt. Ltd... powered by VISCOMM
Your demographic has to be very focused and only then you can select the activity, says Shirish Deshpande Chief Executive Officer of Pan India ParyatanPvt. Ltd in BTL Baatein... powered by VISCOMM
http://www.mxmindia.com/?p=99467

BBC Worldwide asks Pitchfork to advise on strategic communications
While Pitchfork Partners will be responsible for providing overall strategic direction, the execution will be handled by Seven Communications & Beyond
http://www.mxmindia.com/?p=99473

Hathway launches special content package
Though being offered free for a month starting Feb 9, it will be priced between Rs 15 and 60 per service on a monthly basis
http://www.mxmindia.com/?p=99470

Safewash ropes in RituBeri for latest campaign on winter wear
Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar
http://www.mxmindia.com/?p=99484

Creative ABBY extended to 15th February
The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017
http://www.mxmindia.com/?p=99485

Cigna TTK's says 'YES' to heath to their consumers in its new brandcampaign
Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance
http://www.mxmindia.com/?p=99409

Ferrari India appoints Crosshairs Communication for PR
Headquartered in Delhi, Crosshairs Communication specialises in public relations, communications, brand strategy, event management, social media and more
http://www.mxmindia.com/?p=99289

SpiceJet gets a uniform makeover
The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact
http://www.mxmindia.com/?p=99285

Varun Dhawan appointed brand ambassador for LUX Cozi
Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'
http://www.mxmindia.com/?p=99284

Sherlock Holmes marketing effort creates positive buzz on social platforms
Taking cues from the global campaign, AXN India adapted the international thought 'It's not a game anymore'
http://www.mxmindia.com/?p=99406

Stories on 9th Feb '17

Marketing effectiveness in the digital age: WARC
Continuing with our publishing of insights from Warc's Toolkit 2017
http://www.mxmindia.com/?p=99438

Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia
He will focus on establishing Mindshare as the champion in digital targeting with data and measurement
http://www.mxmindia.com/?p=99408

7th edition of IAA Olive Crown Awards announced
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year
http://www.mxmindia.com/?p=99403

Radio One acquires rights to air Big FM show in Ahmedabad
Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's
http://www.mxmindia.com/?p=99404

HDFC Life's new campaign highlights what's best for the family
New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'
http://www.mxmindia.com/?p=99405

Happy mcgarrybowen, Ola invite people to #SpeakIndian
Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities
http://www.mxmindia.com/?p=99407

Tetley unveils new campaign featuring Sourav Ganguly
Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign
http://www.mxmindia.com/?p=99401

Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador
This is the first time that the actress has become part of a factual entertainment channel.
http://www.mxmindia.com/?p=99402

Stories on 8th Feb '17

Building on the equity of the mother brand...
... says Prashant Peres, Marketing Director (Chocolates) for Mondelez on the sidelines of the launch of the Cadbury Silk's Oreo variant (text + video)
http://www.mxmindia.com/?p=99379

Sanjeev Kotnala: Will you send a Valentine Gift to your agency?
If there was one relationship in the world, where the extension of love from romance to everyday situation and relationships be most apt, easily acceptable and hugely liked, it will be the relationship between client and agencies, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99360

Network18 strengthens digital team with new hires
Anushrav Gulati has joined Network18 Digital as Business Head for the Languages portfolio
http://www.mxmindia.com/?p=99359

Talentedge collaborates with MICA to offer PG Certificate programme in M&E Management
The course gives insights into the nuances of Media and Entertainment Business with focus on specific in-demand areas
http://www.mxmindia.com/?p=99358

Jay Chauhan to head digital venture at Republic
Prior to joining Republic, Jay was CIO at NDTV Worldwide where he built two healthcare startups
http://www.mxmindia.com/?p=99356

Zee adds to its portfolio in the US with the launch of Zee Cinemalu
Becomes the biggest multi-cultural broadcaster in the US with 37 channels
http://www.mxmindia.com/?p=99354

Short cancer film by Gleneagles Global Hospitals makes a strong impact
The film stresses on the dangers of oral cancer
http://www.mxmindia.com/?p=99357

Yatra.com partners with Prajakta Koli to create engaging experiences
The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association
http://www.mxmindia.com/?p=99355

Stories on 7th Feb '17

It's 10 years for OMD in India
The Omnicom Media Group-owned agency has over 550 staffers in India with a billing of over USD 650 million
http://www.mxmindia.com/?p=99294

Ranjona Banerji: Those shameless American journalists doubting Trump's credentials...
I would have expected by now some very angry tweets and columns from Indian journalists about how terrible the American media has behaved with Trump, writes Ranjona Banerji
http://www.mxmindia.com/?p=99292

Supreme Court recognises role of ASCI
The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India
http://www.mxmindia.com/?p=99286

Now, Discovery steps foot in sports arena with DSPORT
It elevates Discovery's 20-year history in India, ensuring a new generation have access to the best in live sports content
http://www.mxmindia.com/?p=99290

R K Swamy Media unveils Media Market Pocketbook 2017
The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community
http://www.mxmindia.com/?p=99283

India TV conducts 2nd edition of Chunav Manch UP
The highlights of the event was Chairman & Editor-in-Chief Rajat Sharma grilling Akhilesh Yadav and Amit Shah in the 'Aap Ki Adalat' courtroom
http://www.mxmindia.com/?p=99321

Radio City launches eleventh Maharashtra station in Kolhapur
Bollywood heartthrob HrithikRoshan andMarathi diva Sai Tamhankar launch Radio City 95 FM in Kolhapur
http://www.mxmindia.com/?p=99282

Fourth Dimension Media celebrates 6th anniv
The media sales specialists celebrate six years today
http://www.mxmindia.com/?p=99293

McDonald's introduces new features in the McDelivery app
The interface gets smoother facilitating easy and quick ordering
http://www.mxmindia.com/?p=99287

Stories on 6th Feb '17

The MxM Interview: Umang Bedi, MD - India & S Asia, Facebook
His first detailed video ...  six-odd months at the world's most happening social networking platform's second biggest market
http://www.mxmindia.com/?p=99258

Indrani Sen: Effects of Union Budget 2017-18 on M&E Industry
The recommendations of the Union Budget 2017-18 would help in reinstating the growth rate in the M&E industry, writes Indrani Sen
http://www.mxmindia.com/?p=99257

Future Consumer unveils brand campaign in India
The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country
http://www.mxmindia.com/?p=99239

Taproot Dentsu appoints Farah Bashir as VP - Strategic Planning
Prior to joining Taproot Dentsu, Farah was General Manager - planning at Cheil India, where she helped lead the Insights division
http://www.mxmindia.com/?p=99244

Zubin Dubash joins Shemaroo as COO
ZubinDubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains
http://www.mxmindia.com/?p=99240

IndusInd Bank roots for Indian Blind cricket team at T20 World Cup
The campaign intends to showcase the fact that cricket as a religion needs to be all encompassing
http://www.mxmindia.com/?p=99242

DentsuWebchutney creates campaign for Jaslok Hospital
The film effectively sheds light on Dyslexia
http://www.mxmindia.com/?p=99173

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Stories on 3rd Feb '17

BBDO Mumbai stars in Gunn Report 2016
India retains its #13 rank in the global roster of creative excellence in advertising
http://www.mxmindia.com/?p=99199

Shailesh Kapoor: General Entertainment: A Sloppy Term We Have To Live With
The viewer doesn’t even know this word (General Entertainment Channel or GEC) and couldn’t care less, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99157

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Sudhir Choudhary hold fort as Rohit Gandhi exits DNA & WION
Gandhi is now editor-in-chief of South Asian International News
http://www.mxmindia.com/?p=99217

Airtel Payments Bankrolls outintegrated launch campaign
The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model
http://www.mxmindia.com/?p=99176

Ranjona Banerji: Switching subjects when the Budget is a bore
Discuss Trump, Pakistan etcetc or just go to Amritsar and sport a red pagdi, writes Ranjona Banerji
http://www.mxmindia.com/?p=99158

BTL Baatein with Abraham Alapatt, Thomas Cook... Powered by VISCOMM
BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head - Marketing & Service Quality at Thomas Cook India Ltd
http://www.mxmindia.com/?p=99203

PG awarded Best Entrepreneur Mentor by skill min
Pradeep Gupta, CMD, CyberMedia was awarded Best Entrepreneur Mentor by the Government of India
http://www.mxmindia.com/?p=99155

Platinum Outdoor launches Tata's Hexa with a Bang
The launch campaign is planned in two phases spread over 22 cities
http://www.mxmindia.com/?p=99174

Liqvd Asia unveils digital event ExFirst.com
First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February
http://www.mxmindia.com/?p=99175

Saavn launches programmatic audio advertising
Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising
http://www.mxmindia.com/?p=99163

Morning Fresh banks on 21-day fresh beginning challenge
Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences
http://www.mxmindia.com/?p=99104

Stories on 2nd Feb '17

Achche Din for Adspends post-Budget 2017-18
A quick view from MxMIndia and Bharat Rajamani of EY India on how Arun Jaitley's Budget could help up adspends
http://www.mxmindia.com/?p=99137

Sanjeev Kotnala: Have your SOPs lived their life?
If you start scrutinising processes, it will not be surprising to find that many do need recalibrating, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99123

Reactions to Budget 2017-18
Reactions we received to Budget 2017 from a cross-section of the media and entertainment sector and a consulting major
http://www.mxmindia.com/?p=99124

RBNL strengthens leadership team for Big FM
Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively
http://www.mxmindia.com/?p=99106

Siddhartha Mukherjee: Bollywood should use 'kaabil' PR machinery
The recent movie promotion faux pas should act as a wakeup call to reach out to the PR industry or PRCAI, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=99103

MRSI sets 'Big Data' as central theme for 2017 annual seminar
Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc
http://www.mxmindia.com/?p=99107

Star Sports unveils campaign promoting ICC Champions Trophy'17
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait
http://www.mxmindia.com/?p=99108

'My Bathroom' matters for Roca
Captures life moments and how bathrooms play a pivotal role in personal space
http://www.mxmindia.com/?p=99105

Vivo V5 Plus shows how two is better than one
The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment
http://www.mxmindia.com/?p=99041

Bank Bazaar unveils #GoPaperless campaign on the digital platform
BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available
http://www.mxmindia.com/?p=99042

Stories on 1st Feb '17

MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby
Time for Ad Club, AAAI and industry captains to arrive at a solution
http://www.mxmindia.com/?p=99047

Alpana Parida: Why Sania Lost...
From lazy fielders to slow on their feet players on courts, Indians are not as dexterous with their feet, writes Alpana Parida
http://www.mxmindia.com/?p=99046

Leo Burnett Orchard appoints Mahuya Chaturvedi as COO
Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency
http://www.mxmindia.com/?p=99043

BYJU'S celebrates the joy of children learning on their own in latest ad campaign
Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign - 'Come fall in love in with learning'
http://www.mxmindia.com/?p=99045

D&AD celebrates people behind the event through new campaign targeting moms
All awarded work is announced during the D&AD Festival 2017  on 25 - 27 April
http://www.mxmindia.com/?p=99044

Zee Middle East launches 106.2 BIG FM in the UAE
The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India
http://www.mxmindia.com/?p=99040

DHFL Pramerica MF unveils new campaign promoting their ELSS offering
The digital campaign will also be complemented by an on ground activation that will attempt to educate prospective investors on the benefits of investing in a Mutual Fund E.L.S.S
http://www.mxmindia.com/?p=98946

Pepperfry.com celebrates contribution of craftsmen in latest campaign
The Big Republic Day sale is a manifestation of Pepperfry’s value promise to its consumers
http://www.mxmindia.com/?p=98947

Center Fruit lands its famous proposition in a jungle plot
Gum brand returns with a new twist in the TVC
http://www.mxmindia.com/?p=98992

Eggfirst unveils inaugural campaign for Centric Mobile
The TVC will be followed by a multi-media campaign
http://www.mxmindia.com/?p=98991