Stories on 28th Feb '14

Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/

Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/

Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/

Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/

Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/

OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/

12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/

Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/

Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/

Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future

http://www.mxmindia.com/2014/02/nautankis-saurabh-tewari-opts-for-tequila-shot/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 26th Feb '14

It's not funny! The Comedy biz gets Big
The business is booming in India and has gone beyond basic stand-up acts and gags on telly
http://www.mxmindia.com/2014/02/its-not-funny-the-comedy-biz-gets-big/


IRS 2013 will not be accessible on servers after tomorrow, MRUC tells Bombay HC
All links to the IRS 2013 report will be disabled from its servers with effect from the evening of February 28, the MRUC has stated in its response to a dna petition
http://www.mxmindia.com/2014/02/irs-2013-will-not-be-accessible-on-servers-after-tomorrow-mruc-tells-bombay-hc/

Nominees announced for IAA Leadership Awards
The International Advertising Association India Chapter announced nominations for the first 12 categories of the second edition of the IAA Leadership Awards
http://www.mxmindia.com/2014/02/nominees-announced-for-aa-leadership-awards/

BARC appoints Dutch firm Civolution for watermarking tech
The Broadcast Audience Research Council moves a step further on the new measurement regime with the appointment of Civolution to work in sync with tech vendor Mediemetrie
http://www.mxmindia.com/2014/02/barc-appoints-dutch-firm-civolution-for-watermarking-tech/

Titan study pegs consumption as top priority for India's millennials
The entire consumption process has become an opportunity to enhance profile and status of millennials - from research to post-purchase, states Titan's Paradox Panel
http://www.mxmindia.com/2014/02/titan-study-pegs-consumption-as-top-priority-for-indias-millennials/

Local language content could push internet users drastically, says IAMAI
Internet users in India could increase by 24 per cent if local language content is provided on the internet, says IAMAI
http://www.mxmindia.com/2014/02/local-language-content-could-push-internet-users-drastically-says-iamai/

MTS: Making 3G access a child's play
MTS builds on the data speed factor with 3G PLUS and gets a baby to render the message
http://www.mxmindia.com/2014/02/mts-making-3g-access-a-childs-play/

Idea, Gionee as key sponsors of 'Khatron Ke Khiladi'
Colors ties up Idea Cellular, Gionee and others for Fear Factor - Khatron Ke Khiladi Season 5
http://www.mxmindia.com/2014/02/daredevilry-at-its-peak-in-season-5-of-kkk/

DISS 2014 showcases motivational entries from India
The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number
http://www.mxmindia.com/2014/02/diss-2014-showcases-motivational-entries-from-india/

Red FM RJs outshine others in Delhi & Mumbai, notes Ormax
Red FM RJs shine in Mumbai & Delhi bagging the most popular tag

http://www.mxmindia.com/2014/02/red-fm-rjs-outshine-others-in-delhi-mumbai-notes-ormax/

Stories on 25th Feb '14

Time to call Minster's bluff. 6.5/10 performance by UPA-run I&B ministry
Pradyuman Maheshwari reacts to the many claims made by the MIB in a 'Bharat Nirman' series ad
http://www.mxmindia.com/2014/02/time-to-call-minsters-bluff-6-510-performance-by-upa-run-ib-ministry/


Mitrajit Bhattacharya is new President of Association of Indian Magazines
Mitrajit Bhattacharya takes over from Tarun Rai as the new President of the Association of Indian Magazines
http://www.mxmindia.com/2014/02/mitrajit-bhattacharya-is-new-president-of-association-of-indian-magazines/

MobileMix study puts Apple, Samsung on top in APAC
The MobileMix report confirms Samsung as the largest manufacturer in 2013 in APAC, growing over four percentage points year-over-year
http://www.mxmindia.com/2014/02/mobilemix-study-puts-apple-samsung-on-top-in-apac/

Ranjona Banerji: How the media is everyone's whipping boy
General criticism of the media and of journalists has to be accepted as par for the course, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-how-the-media-is-everyones-whipping-boy/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

AdStrat: Idea Internet: No more foolin' around
With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the 'ullu banoing' ad
http://www.mxmindia.com/2014/02/adstrat-idea-internet-no-more-foolin-around/

Havas Media Group India reports spectacular performance in 2013
RECMA 2013 Compitches has graded Havas at No 1 in YTD new business achievements in both the 2013 preliminary reports, notes a communique
http://www.mxmindia.com/2014/02/havas-media-group-india-reports-spectacular-performance-in-2013/

Flying high! 22feet sells out to DDB Mudra [Updated Today]
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity + comments from an M&A consultant & Prasanth Mohanachandran
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Infibeam to acquire digital marketing firm ODigMa
On a day which started with the news of 22feet being gobbled up by the Omnicom group, the Bengaluru-based digital marketing agency got acquired by an Indian ecom player
http://www.mxmindia.com/2014/02/infibeam-to-acquire-digital-marketing-firm-odigma/

MEC gets Sidhraj Shah to head Brand Activation unit
MEC gets Sidhraj Shah to head Brand Activation unit
http://www.mxmindia.com/2014/02/mec-gets-sidhraj-shah-to-head-brand-activation-unit/

Snack time is play time, says Fanta
In its latest campaign, the brand seeks to add a zing factor to snacking by showing a group of youngsters enjoying a snack together with a bottle of Fanta
http://www.mxmindia.com/2014/02/snack-time-is-play-time-says-fanta/

FoxyMoron unveils in-house PR vertical
Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

http://www.mxmindia.com/2014/02/foxymoron-unveils-in-house-pr-vertical/

Stories on 24th Feb '14

Flying high! 22feet sells out to DDB Mudra
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

BBC study reveals impact of mobile ads on affluent consumers
Mobile advertising is four times as effective as the already proven advertising medium desktop, as per the BBC World News survey conducted by Millward Brown
http://www.mxmindia.com/2014/02/bbc-study-reveals-impact-of-mobile-ads-on-affluent-consumers/

Wills Lifestyle appoints iContract for digital marketing
ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio
http://www.mxmindia.com/2014/02/wills-lifestyle-appoints-icontract-for-digital-marketing/

Amith Prabhu: The crucible called Media Lists
The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-crucible-called-media-lists/

Reviewing the Reviews: Mostly 2.5 stars as Highway disappoints critics
Most critics were disappointed with Imtiaz Ali's Highway and stayed with 2.5 stars with the highest being four, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-stars-as-highway-disappoints-critics/

Stories on 21st Feb '14

Chill! Facebook won't let WhatsApp lose its mojo
And how behind the rise of mobile messaging platform is IIT-ISB alumnus Neeraj Arora
http://www.mxmindia.com/2014/02/chill-facebook-wont-let-whatsapp-lose-its-mojo/

Laadli media and advertising awards presented
The National Level Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 were presented on Thursday
http://www.mxmindia.com/2014/02/laadli-media-and-advertising-awards-presented/

TRAI gets into the act on FM Phase III, issues 'recommendations'
The Telecom Regulatory Authority of India has issued recommendations on 'Migration of FM Radio Broadcasters From Phase II to Phase III'
http://www.mxmindia.com/2014/02/trai-gets-into-the-act-on-fm-phase-iii-issues-recommendations/

Anand Chakravarthy joins Maxus as West Head
The former business head at Big CBS has joined media agency major Maxus as head of the western region
http://www.mxmindia.com/2014/02/anand-chakravarthy-joins-maxus-as-west-head/

Shailesh Kapoor: Fact Check: Daily Soaps - Regressive or Progressive?
The majority, and the top success stories amongst Hindi GEC shows, have worked on the opposite premise - that of progress and change, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-fact-check-daily-soaps-regressive-or-progressive/

Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz
The former Disney UTV head Ronnie Screwvala's Unilazer Ventures has hired seasoned sports marketer Supratk Sen as its CEO for Unilazer Sports
http://www.mxmindia.com/2014/02/ronnie-screwvala-sets-up-unilazer-sports-supratik-sen-to-head-biz/

Jaideep Shergill | A PR award at Goafest: About time!
But if ad agencies were to win the awards as it happens at some events, the purpose of the awards would be defeated and the PR industry would have, in fact, suffered a setback, cautions Jaideep Shergill, CEO, India, MSLGroup
http://www.mxmindia.com/2014/02/jaideep-shergill-a-pr-award-at-goafest-about-time/

FremantleMedia launches CEO's Got Talent
Proceeds from the show to be aired on CNBC-TV18 will be go to the Genesis Foundation

http://www.mxmindia.com/2014/02/fremantlemedia-launches-ceos-got-talent/

Stories on 20th Feb '14

Say Cheers! Madison predicts 16.8% adspend growth in 2014
If the 11.1% bucked the estimates of last year, Sam Balsara's forecast for 2014 sure has everyone raising a toast
http://www.mxmindia.com/2014/02/say-cheers-madison-predicts-16-8-adspend-growth-in-2014/

Jaldi 5 with Sam Balsara: Industry's cautious approach could be replaced by buoyant
Elections will be the single biggest thing to take place in 2014, says the Madison World CMD, with Rs 5000 crore being the estimate of revenues that the polls will generate
http://www.mxmindia.com/2014/02/jaldi-5-with-sam-balsara-industrys-cautious-approach-could-be-replaced-by-buoyant/

Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards
The Effectiveness and Media Strategy juries of the The Asian Marketing Effectiveness & Strategy Awards were announced
http://www.mxmindia.com/2014/02/rahul-welde-is-jury-prez-at-asian-marketing-effectiveness-and-strategy-awards/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated [updated]
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

InMobi report finds 15% increase in m-commerce
Two out of three users have already purchased something via a mobile
http://www.mxmindia.com/2014/02/inmobi-report-finds-15-increase-in-m-commerce/

Online user visit for mobile phones witnessed 162% growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 5.26 million in December 2012 to 13.79 million in December 2013
http://www.mxmindia.com/2014/02/online-user-visit-for-mobile-phones-witnessed-162-growth-iamai/

Game4u evangelises gaming with parties
The first PlayPad Night took place on February 15
http://www.mxmindia.com/2014/02/game4u-evangelises-gaming-with-parties/

94.3 My FM introduces 'Jiyo Dil Se Heroes'
Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations
http://www.mxmindia.com/2014/02/94-3-my-fm-introduces-jiyo-dil-se-heroes/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 17th Feb '14

Vivek Suchanti: Garibon ka Martin Sorrell?
He doesn't like being called that or his clutch of agencies termed a network, but clearly there's a method to his backing of creative gurus
http://www.mxmindia.com/2014/02/vivek-suchanti-garibon-ka-martin-sorrell/

Jio mere lal! Mukesh Ambani's son Akash joins RIL; begins at telecom arm
Chairman Mukesh Ambani's son Akash has joined Reliance Industries Ltd and is reportedly actively engaged in finalising the go-to-market strategy of the ambitious 4G telecom venture
http://www.mxmindia.com/2014/02/jio-mere-lal-mukesh-ambanis-son-akash-joins-ril-begins-at-telecom-arm/

IAA unveils 21 categories for leadership awards
The awards will be presented for excellence in 21 Categories across 12 verticals including auto, banking, insurance, Telecom and FMCG among others
http://www.mxmindia.com/2014/02/iaa-unveils-21-categories-for-leadership-awards/

My son does not watch news channels: Rajdeep Sardesai
Breaking news is breaking down and in sensationalizing the news, we seem to be losing sense," said the IBN 18 network editor-in-chief at a two-day Global Communication Conclave organized by the Public Relations Council of India (PRCI) in association with the Press Club Mumbai
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Amith Prabhu: Time to stand up for upright journalism
There is no better time than now to stand up for upright journalism and no better way than through an annual conference, writes Amith Prabhu
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Cannes Lions to launch Young Lions PR competition with ICCO
Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent
http://www.mxmindia.com/2014/02/cannes-lions-to-launch-young-lions-pr-competition-with-icco/

Reviewing the Reviews: Half to 3.5 stars for Gunday
Ali Abbas Zafar's Gunday, a throwback to the style and storylines of the seventies, is a crowd-pleaser of a film that has got wildly mixed reviews, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-3-5-stars-for-gunday/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 13th Feb '14

For the designers, by the designers
Ashwini Deshpande, Balkrishna Mahajan & Darpana Athale on the two-day Pune Design Festival that starts tomorrow
http://www.mxmindia.com/2014/02/for-the-designers-by-the-designers/

Srinivasan Swamy to head "bigger, better" Goafest 2014, to be held indoors in Goa in end-May
The three-day annual adfest will be held indoors in Goa in the last week o f May 2014
http://www.mxmindia.com/2014/02/srinivasan-swamy-to-head-bigger-better-goafest-2014-to-be-held-indoors-in-goa-in-end-may/

India #9 in Global Creative Ranking in Gunn Report, McCann top Indian agency
Other top-ranked Indian agencies include Taproot India, JWT and Leo Burnett (tied at #3) and Ogilvy
http://www.mxmindia.com/2014/02/india-9-in-global-creative-ranking-in-gunn-report-mccann-top-indian-agency/

Tata group drafts new rules for royalty & ethics
The group will also soon unfurl a major corporate campaign to build awareness among investors, consumers and stakeholders on 'Brand Tata' in its major overseas markets
http://www.mxmindia.com/2014/02/tata-group-drafts-new-rules-for-royalty-ethics/

Vinod Dua, Sanjay Pugalia to star in revamped IBN7 primetime
The veteran journalists will drive the channel's primetime programming
http://www.mxmindia.com/2014/02/vinod-dua-sanjay-pugalia-to-star-in-revamped-ibn7-primetime/

Adfactors' ElectionsinInIndia.com releases books on recent Assembly polls
Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently
http://www.mxmindia.com/2014/02/adfactors-electionsininindia-com-releases-books-on-recent-assembly-polls/

8 things Marketers ought to know about Facebook's new Trending feature
Saurabh Parmar on Facebook's new trending feature and how marketers can use it to their advantage

http://www.mxmindia.com/2014/02/8-things-marketers-ought-to-know-about-facebooks-new-trending-feature/

Stories on 12th Feb '14

Nokia engages with consumers, the digital way
We kick off a new series of interviews with CMOs on their digital marketing initiatives. First off: Viral Oza of Nokia India
http://www.mxmindia.com/2014/02/nokia-engages-with-consumers-the-digital-way/

Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines.
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government's guidelines on TV measurements has had a favourable response from the High Court
http://www.mxmindia.com/2014/02/reprieve-for-tam-as-kantar-gets-stay-on-govt%E2%80%99s-crossholding-guidelines/

Goafest blues continue. Nakul Chopra steps down as chairman, org committee
The delays in holding Goafest meant much time away from the high pressure work as CEO - South Asia of Publicis Worlwide
http://www.mxmindia.com/2014/02/goafest-blues-continue-nakul-chopra-steps-down-as-chairman-org-committee/

Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD
Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year
http://www.mxmindia.com/2014/02/gurmit-singh-quits-forbes-india-as-ceo-to-join-yahoo-as-india-md/

Damodar Mall to helm Reliance's supermarket biz
The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division
http://www.mxmindia.com/2014/02/damodar-mall-to-helm-reliances-supermarket-biz/

Josy & Aggie to present Ad Club Creative Review, event kicks off Club's Diamond Jubilee
The Advertising Club, which completes 60 years of existence this year, has planned a series of new activities
http://www.mxmindia.com/2014/02/josy-aggie-to-present-ad-club-creative-review-event-kicks-off-clubs-diamond-jubilee/

Prasoon Pandey to head film craft jury at Dubai Lynx
Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11.
http://www.mxmindia.com/2014/02/prasoon-pandey-to-head-film-craft-jury-at-dubai-lynx/

Indian car buyer act very rationally: Deloitte report
Service quality, product reliability, and re-sale value continue to be pertinent factors in determining brand choice
http://www.mxmindia.com/2014/02/indian-car-buyer-act-very-rationally-deloitte-report/

Stories on 11th Feb '14

GroupM estimates: TV degrows, Digital, print grow
The  annual adspend estimates digital to grow 35% in the overall 11.6% growth in adspends
http://www.mxmindia.com/2014/02/groupm-estimates-tv-degrows-digital-print-grow/

A lot of change in world & media landscape is thanks to digital: CVL Srinivas
The GroupM CEO South Asia in conversation with Rishi Vora on growth areas for digital and how digital is at the centre of all business verticals
http://www.mxmindia.com/2014/02/a-lot-of-change-in-world-media-landscape-is-thanks-to-digital-cvl-srinivas/

Abhishek Bachchan to promote campaign on tropical diseases
The Global Network of Neglected Tropical Diseases has chosen the actor as brand ambassador of its campaign
http://www.mxmindia.com/2014/02/abhishek-bachchan-to-promote-campaign-on-tropical-diseases/

Mint celebrates 7th anniv with new campaign
HT Media unveils new multiple media campaign to promote Mint
http://www.mxmindia.com/2014/02/mint-celebrates-7th-anniv-with-new-campaign/

Ranjona Banerji: Don't support Modi and get damned!
The credibility crisis for the media has worsened after the revelations of the Niira Radia tapes and the conversations of Barkha Dutt and Vir Sanghvi with the lobbyist and PR person, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-dont-support-modi-and-get-damned/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 7th Feb '14

Currency Research Crisis: IRS Today, BARC Tomorrow?
It's a question that's been bothering many since the IRS 2013 was released. Esp given the impact on business, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/currency-research-crisis-irs-today-barc-tomorrow/

Indian Magazine Congress on Feb 24-25 in Delhi
The eighth edition of the Indian Magazine Congress will be held on February 24 and 25 in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-on-feb-24-25-in-delhi/

#beyondbiz: It's 'mind over matter' for Raj Nayak as he devours 'khatras' in real life
Introducing a new weekend series with Colors CEO Raj Nayak doing the unthinkable. Click on to see for yourself
http://www.mxmindia.com/2014/02/beyondbiz-its-mind-over-matter-for-raj-nayak-as-he-devours-khatras-in-real-life/

Ranjona Banerji: Falling caliber of editors & the crisis in news media
The Press Club Mumbai discussion on the crisis in journalism dealt with issues that concern most newsrooms today: owner interference, weak business models and hence retrenchment, big business influence and the diminishing role of the editor
http://www.mxmindia.com/2014/02/ranjona-banerji-falling-caliber-of-editors-the-crisis-in-news-media/

Fourth Dimension celebrates 3rd anniv
Chennai-based Fourth Dimension handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis
http://www.mxmindia.com/2014/02/fourth-dimension-celebrates-3rd-anniv/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 5th Feb '14

Comment | IRS mess: Heads: publishers lose. Tails: publishers lose
Sadly, only media agencies & advertisers stand to gain currently + Bharat Kapadia's IRStoons
http://www.mxmindia.com/2014/02/comment-irs-mess-heads-publishers-lose-tails-publishers-lose/

INS rejects MRUC response. Mulls alternative currency. Key publicatns to start withdrawing fm IRS
The Indian Newspaper Society has rejected the MRUC response of waiting for the RSCI meeting on February 19.
http://www.mxmindia.com/2014/02/ins-rejects-mruc-response-mulls-alternative-currency-key-publications-to-start-withdrawing-from-irs/

MRUC issues statement. Decision on IRS by RSCI on Feb 19
Decision on IRS by RSCI on Feb 19.
http://www.mxmindia.com/2014/02/mruc-issues-statement-decision-on-irs-by-rsci-on-feb-19/

NewsStand: How our Page 1s covered Satya Nadella garu's ascent
We bring you the front-pages of select newspapers of today (Wednesday, Feb 5) for an idea of how they displayed the Satya Nadella news
http://www.mxmindia.com/2014/02/newsstand-how-our-page-1s-covered-satya-nadella-garus-ascent/

Noose on 'misleading' ads gets tighter as govt panel says celebs also liable for endorsements
The Central Consumer Protection Council mulls ways in which advertising making incorrect promises in ads can be dealt with
http://www.mxmindia.com/2014/02/noose-on-misleading-ads-gets-tighter-as-govt-panel-says-celebs-also-liable-for-endorsements/

Cheil bags Lavie by Bagzone
The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices
http://www.mxmindia.com/2014/02/cheil-bags-lavie-by-bagzone/

Spikes Asia will now be a 4-day affair
The fest will be held from September 23 to 26 in Singapore
http://www.mxmindia.com/2014/02/spikes-asia-will-now-be-a-4-day-affair/

Captive audience marketing 'bootcamp' by Eventfaqs on Feb 6
The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

http://www.mxmindia.com/2014/02/captive-audience-marketing-bootcamp-by-eventfaqs-on-feb-6/

Stories on 4th Feb '14

10 years of being much-liked
Social networking site Facebook celebrates a decade of existence today. A graphical look at its journey and vital stats
http://www.mxmindia.com/2014/02/10-years-of-being-much-liked/

Yeh clients maange more. PR agency honchos say in third edition of MSLGroup's annual report
MSLGroup has released the third edition of its annual PR industry report. Titled 'Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook'
http://www.mxmindia.com/2014/02/yeh-clients-maange-more-pr-agency-honchos-say-in-third-edition-of-mslgroups-annual-report/

Jaldi 5 with Nitin Chaudhry, HT Media: More than just media sponsorship of the Kala Ghoda Festival
A quick Q&A with the Business Head - West of HT Media on the newspaper group’s association with the Kala Gho
http://www.mxmindia.com/2014/02/jaldi-with-nitin-chaudhry-ht-media-more-than-just-media-sponsorship-of-the-kala-ghoda-festival/


Mumbai leg of IAA Retrospect & Prospects with D Shivakumar on Feb 12
The PepsiCo India Chairman and CEO will present a 60-minute review of the highs and lows in media, advertising and marketing in 2013 and a forecast of what will happen in 2014
http://www.mxmindia.com/2014/02/mumbai-leg-of-iaa-retrospect-prospects-with-d-shivakumar-on-feb-12/

SapientNitro is Lycra's global AOR
Invista names SapientNitro global advertising Agency of Record for its Lycra brand
http://www.mxmindia.com/2014/02/sapientnitro-is-lycras-global-aor/

Helios Media forays on to digital with SanjeevKapoorKhazana
The firm has expanded its services to monetize the YouTube channel - SanjeevKapoorKhazana
http://www.mxmindia.com/2014/02/helios-media-forays-on-to-digital-with-sanjeevkapoorkhazana/

Ranjona Banerji: News media and its political leanings
Since the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier, writes Ranjona Banerji

http://www.mxmindia.com/2014/02/ranjona-banerji-news-media-and-its-political-leanings/

Stories on 3rd Feb '14

Don't reject new IRS, correct it: Amit Ray, former MRUC TechCom chair
A Q&A with the media veteran + MxMIndia comment: Worries for broadcasters, when publishers hailed IRS, likely outcome of INS-MRUC meeting
http://www.mxmindia.com/2014/02/dont-reject-it-correct-it-amit-ray-former-mruc-techcom-chair/

Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog
The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency
http://www.mxmindia.com/2014/02/vikram-gaikwad-vistasp-hodiwala-join-hands-to-launch-new-agency-underdog/

Amith Prabhu: What corporate spokespersons can learn from the historic Rahul Gandhi interview?
The first interview addressing English urban Indians should have not happened on television, writes Amith Prabhu, listing the lessons the Rahul Gandhi interview has for PR folk
http://www.mxmindia.com/2014/02/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-historic-rahul-gandhi-interview/

Preeti Vyas, Paresh Chaudhry on Dubai Lynx jury
The Vyas Gianetti Creative chairwoman and PR CEO have been named in the first set of juries announced
http://www.mxmindia.com/2014/02/preeti-vyas-paresh-chaudhry-on-dubai-lynx-jury/

Firstpost.com launches new business portal, Firstbiz
Firstbiz will be a standalone business and news website from Network18's Firstpost
http://www.mxmindia.com/2014/02/firstpost-com-launches-new-business-portal-firstbiz/

MTV and Twitter partner on #RockTheVote
MTV launches 'Follow the hashtag' using Twitter to fuel "Hero MTV Rock The Vote" campaign
http://www.mxmindia.com/2014/02/mtv-and-twitter-partner-on-rockthevote/

Reviewing the Reviews: Half to two stars for One by Two
One by Two has already made it to some critics' list of one of the worst films of 2014, and it's just January, notes Deepa Gahlot
http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-two-stars-for-one-by-two/