Monday 9 October 2017

Stories on 9th Oct '17

IAA Leadership Awards presented
Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition. Read more

Indrani Sen: The Future of TV
Viewing of TV and on demand videos etc. are going to coexist in future, albeit with changes in consumer preference for content, writes Indrani Sen. Read more

Film industry pegged to grow at 11.5 per cent: PHD report
The session also witnessed, Jaykumar Jitendrasinh Rawal, Tourism Minister Govt of Maharashtra who spoke in length about the initiatives by Maharashtra Government promoting state tourism. Read more

Havmor's latest campaign reveals its new brand repositioning
#MadeOfMilk has been launched with an aim to create a property that reflects what Havmor stands for. Read more

Sambad Group unveils new identity
The Bhubaneswar-based media conglomerate has thirty regional offices, four printing centres, thirty-three sales offices. Read more

Prasoon Joshi pens anthem for music summit
The MTV India Music Summit will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur. Read more

Max Fashion takes a fresh stand on contemporary urban lifestyle
The concept of 'Endless Ways' comes alive in this TV commercial as they show a young couple having a potential tiff. Read more

Hero MotoCorp unveils its FIFA U-17 World Cup campaign
#PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy. Read more

Friday 6 October 2017

Stories on 6th Oct '17

It's here. Star brings TED Talks with SRK
TED Talks India Nayi Soch will be launched soon on Star Plus with much fanfare. Read more

Shailesh Kapoor: The Kimmel Monologue: The Power Of A 'Comedian'
Can any of our comics including those onlinebe able to even come close to Jimmy Kimmel, asks Shailesh Kapoor. Read more

Ranjona Banerji: Why ignore a good story?
The Adani Group is a good story regardless of affiliations and if you are ignoring it, hoping it will go away, you are damning the future of journalism, writes Ranjona Banerji. Read more

IndiaCast recasts international team
The move aims to consolidate operational efficiency and bring in synergies. Read more

MMA announces new appointments to Asia Pacific Board of Directors
Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile. Read more

Radio City launches Radiocity.in in Hindi
The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience. Read more

Pearson unveils new brand campaign on completion of 20 years
#WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone. Read more

Onads collaborates with AMIN Worldwide
Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network. Read more

MobiKwik launches new brand campaign - Paisa Bana Powerful'
The company targets GMV of $150 Million during this festive season, ending in January 2018. Read more

Thursday 5 October 2017

Stories on 5th Oct '17

Digital infra will boost OTT: KPMG
On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!
Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services
The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

ALTBalaji appoints Lodestar UM as media agency
This mandate includes media investment and strategic partnership. Read more

Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration
Geetanjali will work closely in association with Vikram Tanna. Read more

India TV announces key editorial appointments
Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

Aircel partners with Unlockd for mobile loyalty programme
This is Unlockd’s eighth market launch and its first in India. Read more

Google announces support for Bengali content creators and advertisers
Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Wednesday 4 October 2017

Stories on 4th Oct '17

Dentsu Aegis Network rejigs top deck
Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on. Read more

BiggBoss Season 11: Watch it for your advanced learning & entertainment
Looking from the managerial point of view, BiggBoss is a great learning workshop, writes Sanjeev Kotnala. Read more

Royal Enfield hands over upcoming creative project to DDB Mudra
The relationship will be run by DDB Mudra's Delhi office. Read more

Alia Bhatt romances Caprese bags in new film
The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media. Read more

SPN unveils coverage plans of FIFA U-17 World Cup 2017 India
The tournament will be live telecast with three language feeds - English, Hindi and Bengali. Read more

Adidas unveils campaign around the FIFA U-17 World Cup
The campaign showcases how football has caught the imagination of young India both on and off the pitch. Read more

India TV to hold election conclave in Ahmedabad
India TV Chairman & Editor-in-Chief Rajat Sharma will lead the charge to set the agenda of the Conclave to be held on October 15. Read more

Red FM enters Jammu & Kashmir
RED FM started its test transmission in Jammu on 25th Sept. Read more

&pictures announces rollout of 'Fusion Flicks'
The two-week film festival will kick off on October 9. Read more

Tuesday 3 October 2017

Stories on 3rd Oct '17

Taproot tops Spikes Asia
Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'. Read more

Ranjona Banerji: This v/s That type of journalism?!
Surely the essence of our job, when it comes to our larger role as the “fourth estate” in a democracy, is to question those in power and hold them up to scrutiny?, asserts ?Ranjona Banerji. Read more

Zee@25 | Ashok Kurien: Zee changed the Indian consumer forever
Ashok Kurien, the man who ran Ambience Advertising which handled the ad business of Essel Group, recounts how a chance conversation took shape to create one of India's earliest and most successful Hindi channels. Read more

Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit
The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur. Read more

Dentsu Webchutney, Arture reintroduce 'Bapu' into cashless economy
The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant. Read more

Nihilent wins Cannes Award for its corporate film
Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative. Read more

DY Works appoints Dhaval Shah and Tanvi Shah
The Shahs bring years of valuable cross-functional experience. Read more

IDBI Fed Life unveils campaign for children's future solutions
IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning. Read more

Bajaj Finserv's 'Think it. Done' campaign
Enjoy a hassle-free, quick, easy and smarter way to pay for all you buy - big or small. Read more

Friday 29 September 2017

Stories on 29th Sep '17

25 and a huge force to reckon with!
Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?
For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter
Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM
It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection
The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

Hooq aims to 'reignite' VOD market in India
Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

WeWork assigns digital marketing mandate to iProspect India
The account will be serviced from Bangalore. Read more

Sony rolls out Bravia marketing campaign
360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors
The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors
Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Thursday 28 September 2017

Stories on 28th Sep '17

Get MxM updates on Whatsapp!
Starting Wed, Oct 4, 2017, get our news via Whatsapp. Simply add 90829 15802 to your phone contacts. And send us your number. Read more

McCann wins a Grand Clio for Afghan campaign
McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards. Read more

Indian TMT industry set for heightened growth by 2021, notes EY study
Digital transformation strategy will be based on three pillars - disruptive business models, improved customer experience and increased internal efficiencies. Read more

Mindshare Content+ and Pocket Aces partner Kurkure to create sitcom web series
Dice Media will also create an exclusive music video for the series, which will be distributed by industry giant, T-Series. The web series will start airing on September 27. Read more

Publicis India's film for Cremica Golden Bytes
The film questions the consumer's judgement abilities based on what they see. Read more

Winners of second D&AD Impact Awards announced
D&AD and Advertising Week collaboration spotlights 'creativity for good' from businesses from around the world. Read more

Pepperfry.com unveils its festive campaign
Mudaliar has extensive experience of over 16 years across media including digital, print and radio. Read more

DishTV partners ABP Ananda for Durga Puja
This is a 360-degree campaign which comprises of digital, social media, broadcasting, radio and pandal branding. Read more

Avinash Mudaliar joins Network18 Digital as Chief Product Officer
This campaign is focused on the value that Pepperfry is delivering for consumers this year via the "Happy Diwali Sale". Read more

Wednesday 27 September 2017

Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir
Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!
The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz
Chakraborty joins Havas from Contract Advertising. Read more

Ipsos appoints Geeta Lobo as Head of Bengaluru Business
She will also be part of Ipsos India Leadership Team. Read more

Colors to start Season 11 of Bigg Boss on Oct 1 on
The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

Havells seeks to make a difference via latest ad campaign
Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

Viacom18 Motion Pictures acquires rights for Mithali Raj biopic
Mithali Raj is the highest run-scorer in women's international cricket. Read more

Britannia assures consumers where to find the real treat for its biscuit brand
Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Tuesday 26 September 2017

Stories on 26th Sep '17

A Matter of Relevance (& Trust)
The Relevance Framework released by Golin global CEO Fred Cook throws up some interesting data. Read more

Ranjona Banerji: Free media anyone??
That NDTV needs a cash infusion is not new? b?ut editorial control to a known BJP supporter is the matter of concern?, writes ?Ranjona Banerji. Read more

MRUC appoints six new Board Members
These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy. Read more

KidZania Delhi partners Colors & Nickelodeon
Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Read more

Spatial Access appoints Vineet Sodhani as CEO
He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications. Read more

Kyoorius Designyatra is back in Goa
Kyoorius Designyatra is the biggest annual conference on design and innovation. Read more

Dentsu India wins Synthite Group's personal care venture
Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come. Read more

Boman Irani gets comically duped in Intex's latest TVC by Publicis India
The commercial will be playing on various sports, entertainment and news channels across India. Read more

Lowe Lintas bags mandate for two 3M brands
Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office. Read more

Monday 25 September 2017

Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO
Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print
Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets
Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

Dentsu highlights promising features of TVS Jupiter Classic in new TVC
The film features brand evangelist Amitabh Bachchan. Read more

Swaraj appeals to the farmer community with latest film
The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

Kopiko rolls out exciting offer promoting the candy brand
Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more

Friday 7 April 2017

Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Thursday 6 April 2017

Stories on 6th Apr '17

Goafest, again!
The three-day annual congregation of advertising, media and marketing professionals starts in Goa today
http://www.mxmindia.com/?p=101673

Dear MxM by Jaisurya Das: 5th 'P' in marketing - Paranoia - is missing in Arnab's rhetoric (+ Is HT Pune safe for employment?)
Senior mediaperson Jaisurya Das responds to questions from our readers and comments on affairs of the media like few others do
http://www.mxmindia.com/?p=101653

Pepsi unveils campaign celebrating global moments
Celebrates spontaneity by driving relevance with today's generation
http://www.mxmindia.com/?p=101651

Hakuhodo Percept appoints Sharad Mathur as SVP
Based out of Delhi, Mathur will be leading the Maruti Suzuki Relationship
http://www.mxmindia.com/?p=101650

Myntra launches campaign to promote the first season of 'Big Fashion Gig'
Launches TVCsto call attention to India's first ever online fashion event
http://www.mxmindia.com/?p=101652

Arun Viswanath appointed ECD at Percept/H
His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio
http://www.mxmindia.com/?p=101647

Godrej Yummiez propels its marketing initiatives through BTL activities
Brand Street India spearheads the dual purpose campaign
http://www.mxmindia.com/?p=101646

Liva's latest campaign starring Kangana Ranaut creates stir
The film has been conceptualised by Lowe Lintas and directed by Mikon Van Gastel
http://www.mxmindia.com/?p=101649

Idea Cellular extends partnership with Kings XI Punjab for the second year
Idea logo to feature on the back of the team jersey
http://www.mxmindia.com/?p=101598

Wednesday 5 April 2017

Stories on 5th Apr '17

The Sanjeev Kotnala Pre-Goafest Survey
Expect it to surpass expectations, but here is something to think about, writes Sanjeev Kotnala highlighting findings of his research
http://www.mxmindia.com/?p=101574

Tarun Katial to join Zee. To continue helming RBN
Katial, who completes over a decade with Reliance ADAG's FM radio and television ventures, will oversee Essel Vision's television and digital production activity
http://www.mxmindia.com/?p=101610

Yay! LeenaLele Dutta is Business Head for Sony's kiddie channel
Lele-Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel's reach
http://www.mxmindia.com/?p=101590

BBDO Mumbai's 'Share the Load' declared best campaign in the world
BBDO Worldwide, adam & eve DDB, Starcom New York lead network and agency rankings
http://www.mxmindia.com/?p=101600

iProspect India adds three new clients to its kitty
Digital news platform, BloombergQuint has assigned iProspect India for paid media services and will be serviced from Mumbai
http://www.mxmindia.com/?p=101527

SRH brings onboard multiple sponsors for IPL Season 10
Ultratech, Jio, Astral Bondtite, Canara Bank, Nerolac, Kurl On, Sun Direct and Red FM have all signed on as partners
http://www.mxmindia.com/?p=101526

DBS Bank extends partnership with Rising Pune Supergiant for IPL 2017
DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches
http://www.mxmindia.com/?p=101620

McLaren-Honda appoints Star Sports as Corporate Partner
The partnership will see McLaren-Honda and Star Sports India work together to create bespoke content
http://www.mxmindia.com/?p=101530

Tuesday 4 April 2017

Stories on 4th Apr '17

6 SXSW trends & how they implicate brands
From the team at MullenLowe Group: a look at how these may change the way consumers engage with brands
http://www.mxmindia.com/?p=101521

Ranjona Banerji: Will media take views of women on prohibition and bans on alcohol? (+ Tennis blues continue)
The issues of road accidents caused by drinking and driving and the women who approve of bans like this and of prohibition, were evidently not seen as important, writes Ranjona Banerji
http://www.mxmindia.com/?p=101553

Havas team wins award for violence against women campaign
Minister for Women and Child Development Maneka Gandhi to launch campaign at Goafest 2017
http://www.mxmindia.com/?p=101519

Famous Innovations bags creative duties of Livpure
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101533

Happy Finish appoints Rajiv Krishnani as Business Head
Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market
http://www.mxmindia.com/?p=101532

Zee Entertainment salutes army with FCB
Launches this special initiative at the Zee Cine Awards created by FCB Ulka
http://www.mxmindia.com/?p=101528

Bina Berry is back at Integral, will be Director & Chairperson
Bina has extensive experience in the fields of corporate communications, marketing & advertising, crisis management and public relations
http://www.mxmindia.com/?p=101529

'Sarabhai vs Sarabhai' makes a comeback on Hotstar
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai
http://www.mxmindia.com/?p=101531

Sathiyam TV steps into 8th year
Leading Tamil news channel Sathiyam TV is celebrating its eighth anniversary today (April 4)
http://www.mxmindia.com/?p=101552

Monday 3 April 2017

Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Thursday 30 March 2017

Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Wednesday 29 March 2017

Stories on 29th Mar '17

Readers pay with their time...
Or so believes Paul Rossi, President, The Economist Group in a freewheeling interview when he was in India last month
http://www.mxmindia.com/?p=101310

Sanjeev Kotnala: Smiley Bricks, anyone?
The real success will come when house builders and owners start insisting on SMILEY BRICKS... and finally when Brick Kilns are completely child labour free
http://www.mxmindia.com/?p=101300

BARC India sets up independent disciplinary council under Justice Mukul Mudgal
6-member BARC India Disciplinary Council (BDC) to be headed by Justice MukulMudgal, Former Chief Justice, Punjab & Haryana High Court
http://www.mxmindia.com/?p=101299

Jagran's RK Agarwal wins big at the FE CFO of the Year Awards 2017
The award was presented at a power-packed event held in Mumbai
http://www.mxmindia.com/?p=101297

Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs
The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general
http://www.mxmindia.com/?p=101294

My FM begins operations in Bikaner and Akola
Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated
http://www.mxmindia.com/?p=101296

Panasonic Batteries signs up PV Sindhu as brand ambassador
The sportstaras been signed on for Panasonic's battery division for the next three years
http://www.mxmindia.com/?p=101293

Ranjona Banerji: Coverage that makes you laugh, and cry
The BJP is not happy with anyone who does not love it. But it has Gaurav Sawant and a whole host of other journalists to push its agenda, writes Ranjona Banerji
http://www.mxmindia.com/?p=101286

Monday 27 March 2017

Stories on 27th Mar '17

Maxus wins ITC from Madison
The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win
http://www.mxmindia.com/?p=101250

Indrani Sen: FICCI-KPMG Report 2017: Scripting the Digital Decade
it will not be surprising if we find that the size of digital advertising revenue equalises the print advertising revenue even before 2021, writes Indrani Sen
http://www.mxmindia.com/?p=101205

McCann wins big at Adfest, bags sole Grande for Nescafe
McCann India bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category
http://www.mxmindia.com/?p=101264

Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas
Taproot also wins two bronzes for both their Adidas films
http://www.mxmindia.com/?p=101223

Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest
They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7
http://www.mxmindia.com/?p=101269

YouTube 'watchtime' leapfrogs, fourth edition of Brandcast held
Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile
http://www.mxmindia.com/?p=101212

Vodafone elaborates on benefits of SuperNet 4G in latest campaign
Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments
http://www.mxmindia.com/?p=101220

Infectious executes for Tasty Treat with Tigmanshu Dhulia
The film has been directed by famous Bollywood director, Tigmanshu Dhulia
http://www.mxmindia.com/?p=101221

UPL announces Lokmat Maharashtrian of the Year awards
The award will recognise talent across 14 categories with 72 nominations
http://www.mxmindia.com/?p=101217

Health Ministry seeks to eradicate TB through #IndiavsTB
The campaign theme #IndiavsTBsymbolises India's fight against TB and "TB Harega, DeshJeetega" is the tagline of the campaign
http://www.mxmindia.com/?p=101219

WNS launches business intelligence analytics platform Brandttitude
BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics
http://www.mxmindia.com/?p=101216

Dentsu Webchutney discovers novel way to discover resumes
Digital agency decides to #PauseTheResume
http://www.mxmindia.com/?p=101218

Thursday 16 March 2017

Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763

Wednesday 15 March 2017

Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Tuesday 14 March 2017

Stories on 14th Mar '17

Time to show the door to Exit Polls?
Either editors don't listen to what reporters tell them or reporters doctor their reports to fit newsroom ideas, rues Ranjona Banerji
http://www.mxmindia.com/?p=100703

HDFC MF's fight against cancer in new TVC
Publicis Ambience, the agency on the brand, has conceptualised and executed the campaign
http://www.mxmindia.com/?p=100668

Famous Innovations appoints Namit Prasad to head Planning
Prasad comes with over 10 years of experience in Brand Planning & Strategy
http://www.mxmindia.com/?p=100676

Six months is all it takes to undergo change, affirms OLX in latest campaign
OLX releases new brand campaign derived from latest trends & consumer insights
http://www.mxmindia.com/?p=100674

Organic Harvest urges consumers to get closer to nature
Organic Harvest's new ad campaign promotes the belief that the closer you are to the nature, the better it is for your beauty regime
http://www.mxmindia.com/?p=100673

Amagi Media Labs announces the launch of Amagi Measure
Recently, Amagi partnered with India’s apex television viewership monitoring body - BARC India to monitor geo targeted TV campaigns
http://www.mxmindia.com/?p=100672

Ranveer Singh promotes #InLoveWithSwitzerland
The 'InLoveWithSwitzerland' campaign highlights the best experiences that one can have in Switzerland
http://www.mxmindia.com/?p=100671

Friday 10 March 2017

Stories on 10th Mar '17

Surat, Jaipur, others to drive consumption: EY
Emerging new-wave markets will up media penetration, notes an EY (Ernst & Young) report
http://www.mxmindia.com/?p=100652

Two Views on the Exit Polls Last Night
Shailesh Kapoor: Poll Of Polls: When Exit Polls become too many to handle
Do we really need these polls with only a day-and-a-half for the results? Anything for a day’s viewership. And anything for some pre-election mood build-up, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100623

Ranjona Banerji: Of what use are Exit Polls?
I understand they give employment to pollsters and I am all for employment. But for the media to get into such a tizzy over them, I am less understanding, writes Ranjona Banerji
http://www.mxmindia.com/?p=100616

Havas unites creative and media. Vishnu Mohan to head India & SE Asia. Anita Nayyar & Nirmalya Sen roles unchanged
While Nayyar would report to Mohan even earlier, Sen's reporting changes from Juan Rocamora to Vishnu Mohan
http://www.mxmindia.com/?p=100650

Maxus retains IPL media business
Maxus has been the AOR for last 9 years
http://www.mxmindia.com/?p=100621

MEC India wins media mandate for Corvi LED
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range
http://www.mxmindia.com/?p=100619

Sony Pictures pays tributes to fans in the tenth season of VIVO IPL
Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note
http://www.mxmindia.com/?p=100622

Platinum Outdoor shows might of Tata Hexa
Tata Hexa becomes the first UV in India to tow a Boeing 737-800 aircraft
http://www.mxmindia.com/?p=100620

Mullen Lintas Delhi makes Virat bat for Gionee's 1.25crore customers
Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians
http://www.mxmindia.com/?p=100617

Holi-day on Monday, March 13. See you Tuesday
We'll be back on Tuesday, March 14... with all our news and analyses
http://www.mxmindia.com/?p=100614

Hubhopper Channel launched for content creators
No sign-up required and pre-selection of interests based on user profile
http://www.mxmindia.com/?p=100618

Wednesday 8 March 2017

Stories on 8th Mar '17

It's here. It's by Pops. And it's HyperCollective
As many as 21 independent communication-led agencies are part of Hyper Collective.
http://www.mxmindia.com/?p=100502

Godrej's new 'Soch' gives India its latest green inverter AC
Unveils brand philosophy "Sochkebanayahai' that fuels the brand's new communication strategy
http://www.mxmindia.com/?p=100497

Sakshi Malik speaks for every woman in new campaign by Ogilvy Mumbai
So in it's true spirit, this campaign is not just for Women's Day, it's for every day...every woman's day
http://www.mxmindia.com/?p=100500

Datsun salutes women through #DrivenByHer campaign
Rolls out special offer on International Women's Day
http://www.mxmindia.com/?p=100498

Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5
#GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India
http://www.mxmindia.com/?p=100499

Panasonic unveils #TheFutureisUp for its Sky AC series
Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty
http://www.mxmindia.com/?p=100496

Hakuhodo Percept executes latest campaign for Maruti Suzuki's Baleno RS
Made of Speed expresses straight up what the Baleno RS has to offer
http://www.mxmindia.com/?p=100501

Monday 6 March 2017

Stories on 6th Mar '17

Indian Magazine Industry needs to look beyond Print
It's high time that magazinesexplore opportunities beyond print for their survival, writes Indrani Sen
http://www.mxmindia.com/?p=100399

Jaisurya Das: Careers at stake as startup financials fail
Most startup promoters are armed with fancy cars, internationally designed workspaces and an amazing work culture, but do they possess the craft and grit to sustain, asks Jaisurya Das
http://www.mxmindia.com/?p=100372

Bang in the Middle enters Mumbai
Govind Agarwal will be branch head for Mumbai
http://www.mxmindia.com/?p=100400

Premium Hindi movie channel Star Gold Select HD to also launch today
This is Star India's fourth Hindi movie channel
http://www.mxmindia.com/?p=100379

Dentsu One wins creative mandate for JK Tyres
As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations
http://www.mxmindia.com/?p=100368

Jaideep Shergill: Will 'acquihire' work for A&M
One of the "stepchildren" of the acquisition process tends to be the acquihireapproach, notes Jaideep Shergill
http://www.mxmindia.com/?p=100394

India Today Conclave moves to Mumbai
The annual global ideas platform will be held on March 17 and 18 2017 in Mumbai featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=100369

Marathi edition of Subhash Chandra's 'The Z Factor' launched
Dr Subhash Chandra, MP, Rajya Sabha and Chairman - Essel Group launched the Marathi Edition of his best-selling autobiography 'The Z Factor - My Journey as the Wrong Man at the Right Time'
http://www.mxmindia.com/?p=100370

MRSS India executes FICCI mandate on UP Tourism
The sample constituted domestic and foreign tourists in equal proportion of 400 each and were tapped at major tourists’ destinations across the state
http://www.mxmindia.com/?p=100371

Friday 3 March 2017

Stories on 3rd Mar '17

#TVRising: Reviewing the Big BARC Update
The most heartening feature of the update is that it shows BARC India's pro-activeness, writes Shailesh Kapoor
http://www.mxmindia.com/?p=100316

Ranjona Banerji: Did HT play down story on RSS leader's 'fatwa'?
It was quite a sight to watch Times Now's Navika Kumar shout down retired army chief Gen Shankar Roychowdhury about how soldiers must conduct themselves, writes RanjonaBanerji
http://www.mxmindia.com/?p=100317

Nikhil Gandhi joins Times Network as President - Revenue as Ashit Kukian exit
Nikhil comes with over 17 years of experience in Media with Revenue & Business Specialization and he last held the position of Vice President and Head of Revenue Media Networks, Disney India
http://www.mxmindia.com/?p=100327

Sony BBC Earth to launch on March 6
The channel will go live at 8pm on Monday and will be available in English, Hindi, Tamil and Telugu and in SD and HD
http://www.mxmindia.com/?p=100336

Ipsos strengthens India presence with the launch of Public Affairs
Policy and implementations are more successful when founded on public opinion, including perception
http://www.mxmindia.com/?p=100326

Leo Burnett Orchard reveals new identity and logo
The new identity is reflective of the agency's vision and ambitions for itself
http://www.mxmindia.com/?p=100325

L'Oreal appoints Twinkle Khanna as brand ambassador for India
Twinkle Khanna was revealed as the new brand ambassador at the L'Oreal Professionnel Indian Hairdressing Awards held in Goa on 1st March
http://www.mxmindia.com/?p=100324

Dentsu One executes new campaign for Honda City 2017
The new 2017 Honda City has redefined not just the segment but the category with its class leading exterior and interior features
http://www.mxmindia.com/?p=100323

Thursday 2 March 2017

Stories on 2nd Mar '17

Internet users to cross 450mn by mid-2017: IAMAI-IMRB
There is 60% internet penetration in Urban India while the number for Rural India is only 17% penetration, notes the report
http://www.mxmindia.com/?p=100291

Jaisurya Das: If I can't wear shorts to office, how different are we from BHU?
Media veteran and MxMIndia Contributing Editor Jaisurya Das responds to career-related (and sometimes personal) questions from readers
http://www.mxmindia.com/?p=100254

Total viewership jumps 18% as BARC updates TV universe
Joint industry body BARC India has released its weekly viewership data basis a revised Universe Estimate (UE)
http://www.mxmindia.com/?p=100311

Medulla hires from mainline agencies to "push boundaries" in healthcare
Joining Medulla are three key people from mainline advertising agencies to "push the creative boundaries in healthcare"
http://www.mxmindia.com/?p=100260

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100253

Maruti's new engine roars in new ad
The new BoosterJet Engine delivers exceptional power and torque with lower emissions
http://www.mxmindia.com/?p=100261

Salt Brand Solutions hosts Facebook Live Pitch
The reason Salt chose to do so was because it believes the current processes are rational and flawed
http://www.mxmindia.com/?p=100258

Lokmat Sur Jyotsna Award is a platform for aspiring singers in India
Awards to recognise exceptionally talented singers and musicians
http://www.mxmindia.com/?p=100257

My FM celebrates a decade in Chandigarh
Hosted a big music and entertainment festival in the tricity
http://www.mxmindia.com/?p=100259

Willow TV strengthens portfolio with IPL 2017
Willow previously broadcast the IPL in 2014, at the time setting cricket viewership records in the United States
http://www.mxmindia.com/?p=100199

Red Label Tea out with another thought-provoking campaign
Tea can't cure Alzheimer's but it can cure loneliness
http://www.mxmindia.com/?p=100137

Kabir Bedi named brand ambassador for Sightsavers
Since 1966, Sightsavers has worked in their three core areas - Social Inclusion, Inclusive Education and Eye Health
http://www.mxmindia.com/?p=100136

Ranveer Singh to showcase attributes of Carrera as brand ambassador
Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique
http://www.mxmindia.com/?p=100129

Wednesday 1 March 2017

Stories on 1st Mar '17

Digital ad industry to grow 37% by 2020: DAN
Spends on Digital Media to reach 24% of adspend pie in three years, notes Dentsu Aegis Network Digital Report
http://www.mxmindia.com/?p=100243

Sanjeev Kotnala: Is Scarecrow consciously trying to be different?
It seems Scarecrow hates being in the safe territory and it’s heartening to note that its clients show confidence in their work, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100197

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100242

JWT wins creative mandate of Cello Pens
The first TVC created is for Cello Exam Expert Range that features three pens - Maxriter, Pin Point, and Techno Tip
http://www.mxmindia.com/?p=100202

Sony completes 1st of 2-phase acquisition of Ten Sports
Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months
http://www.mxmindia.com/?p=100198

Sanjay Menon appointed Managing Director of Sapient India
Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow
http://www.mxmindia.com/?p=100200

Culture Machine expands technology business into ASEAN
Siddharth Narula promoted to Chief Revenue Officer, Aditya Aima joins as Business Head - ASEAN and Minal Sharma joins as National Sales Head
http://www.mxmindia.com/?p=100203

Kangana Ranaut new face of Nakshatra Diamonds
Unveiling of Nakshatra diamond jewellery's growth strategy featuring a omnichannel retail store network in Tier I and II cities along with robust online presence
http://www.mxmindia.com/?p=100201

DY Works hosts session for CEIBS MBA students
As part of the study, the members spent time at general trade and modern trade outlets, across South, Central and Suburban Mumbai
http://www.mxmindia.com/?p=100131

Den Networks launches Den TV+, OTT services for its subscribers
Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms
http://www.mxmindia.com/?p=100130

Mattel appoints Weber Shandwick India as its PR agency
The scope of the business covers all brands such as Fisher Price, Barbie, Hot Wheels along with Toy box range and spreads across creative, digital, social and traditional forms of communication
http://www.mxmindia.com/?p=100065

HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign
HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance
http://www.mxmindia.com/?p=100063