Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas

http://www.mxmindia.com/2015/12/merry-christmas-see-you-on-monday-dec-28/

Stories on 23rd Dec '15

M&E Sector Outlook 2016 by Deloitte
The consulting firm presents its forecast for the year ahead, sans any numbers
http://www.mxmindia.com/2015/12/me-sector-outlook-2016-by-deloitte/

Ranjona Banerji: The incestuous world of politicians & political journalists
As the years go by and TV journalists set the standards, some time-honoured standards (such as they ever were) appear to be slipping, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-the-incestuous-world-of-politicians-political-journalists/

Dentsu Aegis launches The StoryLab in India, Sunil Kumaran joins as country head
TSL, which operates in 16 geographies including India, will work with brands to innovate their supply chain of storytelling and thereby help them invest in the most engaging and effective content solutions for their media ecosystem
http://www.mxmindia.com/2015/12/dentsu-aegis-launches-the-storylab-in-india-sunil-kumaran-joins-as-country-head/

Sanjeev Kotnala: Not Just a Silly Envelope
How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-not-just-a-silly-envelope/

Cadbury Bournville reintroduced in new avatar; unveils new campaign
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
http://www.mxmindia.com/2015/12/cadbury-bournville-reintroduced-in-new-avatar-unveils-new-campaign/

Sania Mirza appointed brand ambassador for Kesh King
After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club
http://www.mxmindia.com/2015/12/sania-mirza-appointed-brand-ambassador-for-kesh-king/

Madhukar Sabnavis to lead 'Mining for Insights' workshop in Mumbai
The event is scheduled for 21st January 2016 in Mumbai at AAAI's Training Centre at Lower Parel

http://www.mxmindia.com/2015/12/madhukar-sabnavis-to-lead-mining-for-insights-workshop-in-mumbai/

Stories on 22nd Dec '15

'Tis the time for crafting ads for awards!
Creative guru Jagdish Acharya lists the five avatars of creative ad folks in December
http://www.mxmindia.com/2015/12/tis-the-time-for-crafting-ads-for-awards/

Demographic shifts, ecommerce, digital space to reshape FMCG: BCG
By 2020, close to 150 million consumers are expected to be digitally influenced in FMCG and these digital consumers alone would spend about $40 billion on FMCG categories, says the national FMCG summit report released by BCG and CII
http://www.mxmindia.com/2015/12/demographic-shifts-ecommerce-digital-space-to-reshape-fmcg-bcg/

L&K Saatchi & Saatchi appoints Meraj Hasan as VP - Planning
He will be based out of the Mumbai office of the agency
http://www.mxmindia.com/2015/12/lk-saatchi-saatchi-appoints-meraj-hasan-as-vp-planning/

Genesis Burson-Marsteller announces leadership appointments for 2016
Nikhil Dey will continue to play a key role overseeing the firm’s client growth strategy in addition to scaling up the recently launched Centres of Expertise
http://www.mxmindia.com/2015/12/genesis-burson-marsteller-announces-leadership-appointments-for-2016/

Contract brings Sunil Shetty as Strategic Planning Head, Mumbai
Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner
http://www.mxmindia.com/2015/12/contract-brings-sunil-shetty-as-strategic-planning-head-mumbai/

Sony Max launches HD avatar
MAX HD will be available across multiple DTH and leading digital cable platforms

http://www.mxmindia.com/2015/12/sony-max-launches-hd-avatar/

Stories on 21st Dec '15

Trust before eyeballs
Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
http://www.mxmindia.com/2015/12/trust-before-eyeballs/

Indrani Sen: English vs. Vernacular: The Language Anomaly
What kind of hybrid citizens we are producing in India who get educated in English medium, but depend on vernacular media for news, infotainment and entertainment, asks Indrani Sen
http://www.mxmindia.com/2015/12/indrani-sen-english-vs-vernacular-the-language-anomaly/

Everything is better when it's Outdoor, says new campaign for IOAA
IOAA also provides a common platform for the industry to take up issues at various government and non-government forums
http://www.mxmindia.com/2015/12/everything-is-better-when-its-outdoor-says-new-campaign-for-ioaa/

Indulekha: Common man's premium product
Managing Director Fayas MP could find a foothold for his premium brand in Kerala on the proposition that hair fall and hair loss cuts across demographic lines and hence the price should not matter
http://www.mxmindia.com/2015/12/indulekha-common-mans-premium-product/

RAM Ratings for Week 49 - Nov 29-Dec 5, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 29-December 5, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-49-nov-29-dec-5-2015/

SBI Life's new TVC urges people to fulfil their wishes
The campaign aims to amplify the idea of not having to compromise one's desires in order to save for the future
http://www.mxmindia.com/2015/12/sbi-lifes-new-tvc-urges-people-to-fulfil-their-wishes/

Amith Prabhu: 15 young professionals who show promise
Fifteen professionals whom I have either had the pleasure to work with or have heard of and are doing some amazing work within the organisation, writes Amith Prabhu
http://www.mxmindia.com/2015/12/amith-prabhu-15-young-professionals-who-show-promise/

Fountainhead Mumbai comes together under one roof
The company recently conducted a formal inaugural ceremony in which Annie Rickard, Global Chairman of MKTG, lit the lamp
http://www.mxmindia.com/2015/12/fountainhead-mumbai-comes-together-under-one-roof/

Stories on 18th Dec '15

Key Trends in Digital and Analytics: PwC
From cashless transactions and analytics as a service to RFID and 4G... Presenting key trends in digital and analytics by PwC's Sudipta Ghosh
http://www.mxmindia.com/2015/12/key-trends-in-digital-and-analytics-pwc/

MEC is GoDaddy's Global Media AOR
After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets
http://www.mxmindia.com/2015/12/mec-is-godaddys-global-media-aor/

Scarecrow renders a motivational anthem for U.P. Warriors
It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli
http://www.mxmindia.com/2015/12/scarecrow-renders-a-motivational-anthem-for-u-p-warriors/

Cut The Crap unveils radio campaign for Iba halal care products
Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market
http://www.mxmindia.com/2015/12/cut-the-crap-unveils-radio-campaign-for-iba-halal-care-products/

Zumi Army arrives to popularise 'MyVodafone App'
It enables users to enjoy a holistic customer experience - seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
http://www.mxmindia.com/2015/12/zumi-army-arrives-to-popularise-myvodafone-app/

United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising
The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

http://www.mxmindia.com/2015/12/united-mediaworks-k-sera-sera-merger-to-fuel-growth-in-in-cinema-advertising/

Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 16th Dec '15

5 trends to watch in Telecom in 2016: PwC
Given the way mobiles and the internet are going to shape the way A&M will go, we present PwC's trends report
http://www.mxmindia.com/2015/12/5-trends-to-watch-in-telecom-in-2016-pwc/

Sanjeev Kotnala: Can You Blame Corporates To Equate Pregnancy With Unproductiveness?
When the recent Myntra ad was commented upon in a positively-inclined diverse set of people in a Whatsapp group that primed itself for being open, transparent and seeking diversity in opinion, all hell broke loose, notes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-can-you-blame-corporates-to-equate-pregnancy-with-unproductiveness/

Senthil Kumar is JWT Chief Creative Officer
He will lead overall creative mandate for J Walter Thompson India, across its six offices in the country
http://www.mxmindia.com/2015/12/senthil-kumar-is-jwt-chief-creative-officer/

D Shivakumar to Chair MMA India Board
Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd
http://www.mxmindia.com/2015/12/d-shivakumar-to-chair-mma-india-board/

Viacom18 adopts 'Daughters of Mother India' documentary
The documentary will air across the entire Viacom18 Network on 27th December to mark the death anniversary of Nirbhaya
http://www.mxmindia.com/2015/12/viacom18-adopts-daughters-of-mother-india-documentary/

IAA Mentorship Webinar Series to be held in Mumbai
Anish Shah, Group President (Strategy) for Mahindra Group in conversation with Charulata Ravi Kumar, CEO, Razorfish

http://www.mxmindia.com/2015/12/iaa-mentorship-webinar-series-to-be-held-in-mumbai/

Stories on 15th Dec '15

Digitisation Dhamaka in 3 years
DTH and MSOs to gain Rs 4.8kcr post investing Rs 22k crore. The govt and broadcasters to gain Rs 10kcr sans investments
http://www.mxmindia.com/2015/12/digitisation-dhamaka-in-3-years/

Ranjona Banerji: How the media stopped being Modi-managed and was kicked into thinking for itself
As writers and intellectuals began returning old awards and protesting against an atmosphere of "intolerance" caused by proponents of Hindutva, this caused a massive problem for the pro-BJP section of the media. It could not ignore the protests completely, although many journalists had no qualms in admitting that they had never heard of many of the writers - to no one's surprise. But then the film world also got into the act and all hell broke loose, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-the-media-stopped-being-modi-managed-and-was-kicked-into-thinking-for-itself/

Clear Channel Mudra rebranded to Ignite Mudra
Gour Gupta of Tribes acquires Clear Channel India’s stake. DDB Mudra Group to continue as a minority stakeholder in the JV
http://www.mxmindia.com/2015/12/clear-channel-mudra-rebranded-to-ignite-mudra/

Sudhir Menon & Atul Hegde join hands to launch Rainmaker Ventures
A unique establishment that will aim to invest capital and wholly mentor early stage start-ups
http://www.mxmindia.com/2015/12/sudhir-menon-atul-hegde-join-hands-to-launch-rainmaker-ventures/

Dentsu Webchutney appoints Gaurav Soi as EVP
With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide
http://www.mxmindia.com/2015/12/dentsu-webchutney-appoints-gaurav-soi-as-evp/

FreeCharge Launches '#ReverseTheCharge' Campaign
The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness
http://www.mxmindia.com/2015/12/freecharge-launches-reversethecharge-campaign/

Ivor Soans takes charge of Editorial Services at Spiral Content
Spiral Content is building tools and adding expertise to help brands become publishers. They launched a content marketplace - Scatter - in end January 2014

http://www.mxmindia.com/2015/12/ivor-soans-takes-charge-of-editorial-services-at-spiral-content/

Stories on 14th Dec '15

How Redesign can work for legacy brands!
Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign
http://www.mxmindia.com/2015/12/how-redesign-can-work-for-legacy-brands/

Amith Prabhu: 15 books to read for PR pros in the year ahead
A selection of 15 books that anyone in the business must read
http://www.mxmindia.com/2015/12/amith-prabhu-15-books-to-read-for-pr-pros-in-the-year-ahead/

It's now official. The Sony network will be called Sony Pictures Network
The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage, says CEO NP Singh
http://www.mxmindia.com/2015/12/its-now-official-the-sony-network-will-be-called-sony-pictures-network/

Facebook urges women to rediscover the joys of sharing
The objective of the campaign was therefore to help them rediscover the joys of sharing, specifically on Facebook, and all the wonderful things that it leads to
http://www.mxmindia.com/2015/12/facebook-urges-women-to-rediscover-the-joys-of-sharing/

RAM Ratings for Week 48 - Nov 22-28, 2015
Presenting RAM Ratings for Week 49 of 2015... that's November 22-28, 2015
http://www.mxmindia.com/2015/12/ram-ratings-for-week-48-nov-22-28-2015/

OLX launches #OLXMadAds
Conceptualised and executed by Leo Burnett #OLXMADAds is a unique platform which makes selling fun
http://www.mxmindia.com/2015/12/olx-launches-olxmadads/

Subha Chatterjee appointed Group Editor -Special Projects at Network18
Prior to the new assignment, Subha was the Senior Editor & National Head - Special Projects at Times Network

http://www.mxmindia.com/2015/12/subha-chatterjee-appointed-group-editor-special-projects-at-network18/

Stories on 10th Dec '15

Top 10 Digital Trends by OMG
Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA
http://www.mxmindia.com/2015/12/top-10-digital-trends-by-omg/

Dear MxM by Jaisurya Das: Will print media be history by 2030?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-will-print-media-be-history-by-2030/

Crayon Data enters Indian market in alliance with GroupM / Mindshare
The power of media giants GroupM, Mindshare and big data start-up Crayon Data, will now be brought to Indian enterprises
http://www.mxmindia.com/2015/12/crayon-data-enters-indian-market-in-alliance-with-groupm-mindshare/

Ramesh Kumar, Sambit Bal take on expanded roles for ESPN in India
Ramesh Kumar and Sambit Bal are taking on expanded roles in the ESPN's business in India and beyond
http://www.mxmindia.com/2015/12/ramesh-kumar-sambit-bal-take-on-expanded-roles-for-espn-in-india/

JWT unveils new campaign for Horlicks
Horlicks re-launches its chocolate flavour with better taste and new packaging
http://www.mxmindia.com/2015/12/jwt-unveils-new-campaign-for-horlicks/

Absolut India Journey documents India's cultural mosaic via films
The Absolut India Journey is a tribute to the cultural melting-pot that exists in this country and the bottle design highlights India's vibrancy and ecstatic chaos
http://www.mxmindia.com/2015/12/absolut-india-journey-documents-indias-cultural-mosaic-via-films/

Dabur, Thums Up to be sponsors of the Pro-Wrestling League
The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

http://www.mxmindia.com/2015/12/dabur-thums-up-to-be-sponsors-of-the-pro-wrestling-league/

Stories on 9th Dec '15

India #4 in EY's Most Attractive Nations for M&E Investment
Our government's pro-business stance & an increasingly promising economic outlook fuel this, reports EY's 13th Global Capital Confidence Barometer
http://www.mxmindia.com/2015/12/india-4-in-eys-most-attractive-nations-for-me-investment/

Sanjeev Kotnala: Is your brand ready for business calamities like a cloudburst or an earthquake?
There are predictable actions (rains) that current managements are hopefully trained to handle, but, if a business is caught with an equivalent of Uttrakhand or Chennai situation, the best of the trained will find tough to cope, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-is-your-brand-ready-for-business-calamities-like-a-cloudburst-or-an-earthquake/

Mullen Lowe Lintas Group, India wins its 75th award for the year
The crowning moment for the group came when WARC 100, an annual report from World Advertising and Research Council ranked Lowe Lintas India as the No. 1 Creative Agency in the world
http://www.mxmindia.com/2015/12/mullen-lowe-lintas-group-india-wins-its-75th-award-for-the-year/

Kotak unveils campaign to highlight mobile features
Today there are more than 77 different things a customer could do using the Kotak mobile banking app
http://www.mxmindia.com/?p=84242&preview=true

'What’s your Torapanti', asks Camlin in latest campaign
The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin
http://www.mxmindia.com/2015/12/what%e2%80%99s-your-torapanti-asks-camlin-in-latest-campaign/

IIMB announces 3-day EEP in M&E
The 3-day program, starting Dec 14, aims to help participants cope with the challenges and access opportunities based on changes in technology

http://www.mxmindia.com/2015/12/iimb-announces-3-day-eep-in-me/

Stories on 8th Dec '15

Indian adspends to grow 18.4% next year: Magna Global
The IPG research arm says India will be 7th biggest ad market by 2020 + interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2015/12/indian-adspends-to-grow-18-4-next-year-magna-global/

Ranjona Banerji: How PIB made a fool of itself but also made the PM the butt of jokes on social media
Members and supporters of political parties and the general public are well-known for "using the technique of merging pictures", notes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-pib-made-a-fool-of-itself-but-also-made-the-pm-the-butt-of-jokes-on-social-media/

Indian adspend to grow 15%: GroupM
Digital advertising acceleration slows but remains strong, notes GroupM's 'This Year, Next Year' report
http://www.mxmindia.com/2015/12/indian-adspend-to-grow-15-groupm/

DDB Mudra North and Patanjali create a campaign for Patanjali Ghee
The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar
http://www.mxmindia.com/2015/12/ddb-mudra-north-and-patanjali-create-a-campaign-for-patanjali-ghee/

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter
LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India
http://www.mxmindia.com/2015/12/linteractive-bags-digital-mandate-of-stuffcool-unveils-brand-campaign-titled-lilthingsmatter/

Mayank Khattar is Milestone Brandcom NCD
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few
http://www.mxmindia.com/2015/12/mayank-khattar-is-milestone-brandcom-ncd/

Visual strategy & content distribution company VNR MediaWorx launched
To drive the emerging trend of increased Visual Communication Consumption
http://www.mxmindia.com/2015/12/visual-strategy-content-distribution-company-vnr-mediaworx-launched/

Amagi expands network to other continents
Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla

Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 3rd Dec '15

Consumer Trends 2016, by JWT
Interesting findings in JWT's Innovation Group's 'Future 100: Trends and Change to Watch in 2016' report
http://www.mxmindia.com/2015/12/consumer-trends-2016-by-jwt/

Dear MxM by Jaisurya Das: Better to work in activation in a media agency or a standalone one?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-better-to-work-in-activation-in-a-media-agency-or-a-standalone-one/

S Yesudas launches triggerbridge for 'True Vertexing'
The former Vizeum India boss has set up the 'unagency' in partnership with Ajit Nair, MX Advertising and Amit Tripathi of IdeateLabs
http://www.mxmindia.com/2015/12/s-yesudas-launches-triggerbridge-for-true-vertexing/

Aaradhee Mehta joins Geometry Global as VP - Shopper Marketing
Aaradhee's appointment comes just weeks after the Geometry Global and Encompass Network launch was announced
http://www.mxmindia.com/2015/12/aaradhee-mehta-joins-geometry-global-as-vp-shopper-marketing/

Star partners HBO for exclusive programming content
HBO programming to debut on Star Network from Ist January, 2016
http://www.mxmindia.com/2015/12/star-partners-hbo-for-exclusive-programming-content/

Siddhartha Mukherjee: PR Measurement & Audit is for the Bravehearted
Getting your PR communication initiatives measured regularly and audited by a third party is certainly for the Brave Hearted, by Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-pr-measurement-audit-is-for-the-bravehearted/

CarDekho report highlights interesting car buying trends
Hatchbacks most preferred vehicles amongst Indian buyers; Maruti and Hyundai occupy top slot
http://www.mxmindia.com/2015/12/cardekho-report-highlights-interesting-car-buying-trends/

Dentsu Webchutney creates new brand thought for Payback
#PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

http://www.mxmindia.com/2015/12/dentsu-webchutney-creates-new-brand-thought-for-payback/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 2nd Dec '15

Saare Jahaan Mein Achcha... Happy Dent humaara!
The McCann ad is the only Made-in-Asia commercial in Gunn Reports Top 20 in the 21st Century
http://www.mxmindia.com/2015/12/saare-jahaan-mein-achcha-happy-dent-humaara/

Sanjeev Kotnala: Feel the Real - when will we see OOH in India taking such an action?
Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-feel-the-real-when-will-we-see-ooh-in-india-taking-such-an-action/

CNN, IBN/TV18 bhai-bhai, again!
Earlier this year - in end-June to be precise, the two broadcasters had announced their decision to part ways with effect from January 2016. There were very active rumours of CNN inking a tie-up with Zee Media Corporation Limited
http://www.mxmindia.com/2015/12/cnn-ibntv18-bhai-bhai-again/

Happy strengthens its strategic planning team
Sources at Happy also confirmed that some more notable appointments would be announced soon
http://www.mxmindia.com/2015/12/happy-strengthens-its-strategic-planning-team/

The Ad Club announces the Effie 2015 Awards
Modifies format to keep up with the changing advertising landscape
http://www.mxmindia.com/2015/12/the-ad-club-announces-the-effie-2015-awards/

The 'Man from Motilal Oswal' emerges again with a new preachy campaign
On the NSE alone, the turnover of mobile transactions has increased by 130 per cent over the past year, from Rs 50,800 crore to Rs 116,186 crore
http://www.mxmindia.com/2015/12/the-man-from-motilal-oswal-emerges-again-with-a-new-preachy-campaign/

YuppTV makes it to Top 100 in Red Herring list
Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs
http://www.mxmindia.com/2015/12/yupptv-makes-it-to-top-100-in-red-herring-list/

Grasshoppers India bags Reboot's digital mandate
Launched in November 2012, Reboot is a category leader in the IT refurbishment space

http://www.mxmindia.com/2015/12/grasshoppers-india-bags-reboots-digital-mandate/

Stories on 1st Dec '15

Sounding out Brands, musically
Upclose with Rajeev Raja, soundsmith and founder, BrandMusiq on the HDFC Bank musical logo & the world of sonic branding
http://www.mxmindia.com/2015/12/sounding-out-brands-musically/

Ranjona Banerji: This "selfie" craze only takes this perversion of journalism integrity to a newer level of nuttiness
We are not friends with the people we interview, write about, observe. We may be friendly, they may be friendly. But unless we are aloof, we fail our readers and viewers. This rule is the same regardless of whether you're a political or a glamour journalist, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-this-selfie-craze-only-takes-this-perversion-of-journalism-integrity-to-a-newer-level-of-nuttiness/

Madison IES executes innovation on World Toilet Day
The event saw important facts about the necessity of toilets being discussed
http://www.mxmindia.com/2015/12/madison-ies-executes-innovation-on-world-toilet-day/

DDB Mudra West appoints Kunj Shah as Group Creative Director
Kunj will be based out of the agency's office in Mumbai
http://www.mxmindia.com/2015/12/ddb-mudra-west-appoints-kunj-shah-as-group-creative-director/

Dentsu Mama Lab partners with ActionAid for short film
Sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives
http://www.mxmindia.com/2015/12/dentsu-mama-lab-partners-with-actionaid-india-for-a-short-film/

F/Nazca Saatchi & Saatchi design creative campaign for Next Awards
Getty Images partners with Next Photographer Award for the second year running
http://www.mxmindia.com/2015/12/fnazca-saatchi-saatchi-design-creative-campaign-for-next-awards/

Nitin Mantri & Avian Media conferred top honours at ICCO Global Awards 2015
The ICCO Global PR Awards benchmark the finest excellence in PR, and is globally recognised by 33 PR trade associations across the world

http://www.mxmindia.com/2015/12/nitin-mantri-avian-media-conferred-top-honours-at-icco-global-awards-2015/