Stories on 31st Oct '12

Robust outlook for Indian M&E: CII Summit
The 2-day CII Media & Entertainment Summit saw the who's who take a close look at the critical role the sector plays in India .
http://www.mxmindia.com/2012/10/robust-outlook-for-indian-me-cii-summit/

M&E to reach $37.6 bn by 2016: CII-PwC report
The industry revenues are expected to reach 1,764 billion INR (37.6 billion USD) by 2016, with a CAGR of about 17% from 2012 to 2016.
http://www.mxmindia.com/2012/10/me-to-reach-37-6-bn-by-2016-cii-pwc-report/

Uday Shankar @ CII summit: 100 billion dollar dream is worthy dying for
Text of Star India CEO Uday Shankar's keynote address at the CII Big Picture Summit in New Delhi on October 29
http://www.mxmindia.com/2012/10/uday-shankar-cii-summit-100-billion-dollar-dream-is-worthy-dying-for/

Paritosh Joshi: Who is Nilam?
Mandatory digitization will hopefully herald an era when choice, not compulsion will decide what is watched, writes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-who-is-nilam/

Now a Lesbian & Gay radio station from Radiowalla
The internet radio platform is getting ready to launch the special interest paid channel.
http://www.mxmindia.com/2012/10/now-a-lesbian-gay-radio-station-from-radiowalla/

Jaldi 5 with Roop Sharma: All set for digitization
Founder-President of the Cable Operators Federation of India responds to our questions hours before the scheduled sunset hour.
http://www.mxmindia.com/2012/10/jaldi-5-with-roop-sharma-all-set-for-digitization/

MiD DAY is back with 3rd season of corporate soccer championship
The third season of the ground event will have 20 teams battling it out for the top position and a prize money of Rs 1,00,000.
http://www.mxmindia.com/2012/10/mid-day-is-back-with-3rd-season-of-corporate-soccer-championship/

Signposts... October 31
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-31/

Stories on 30th Oct '12

This Diwali, spend some more!
With big-budget marketing spends, attractive offers and easy payment options woo on offer, is it a customer’s Diwali this year?
http://www.mxmindia.com/?p=34546

Shashi Sinha to be CEO, IPG Mediabrands. Lynn de Souza to turn 'social entrepreneur'
Mr Sinha will be CEO of IPG Media brands India, a new role created, with Initiative, BPN, Reprise and the outdoor company now reporting in to him, in addition to Lodestar UM, which he leads. Ms de Souza has decided to move on
http://www.mxmindia.com/?p=34579

Mediaah Report Card on Ambika Soni: 7/10
While the former I&B Minister was successful in warding off complainants of television content, there were various measures that didn’t happen in her tenure
http://www.mxmindia.com/?p=34585

Jaldi 5 with Ankur Warikoo, CEO, Groupon India
Jaldi 5 with Ankur Warikoo, CEO, Groupon India, on Crazeal.com’s first anniversary and the e-commerce explosion in India
http://www.mxmindia.com/?p=34570

WorldSpace Radio is back, via Airtel
Christened  iMusicSpace, the application brings 24X7 WorldSpace radio programmes to the TV set through the touch of a button on the remote
http://www.mxmindia.com/?p=34566

Dainik Bhaskar Group announces top 5 finalists for 'Crack the Case' contest
With the final round of 'Crack the Case' just two days away, the Dainik Bhaskar Group is all set to welcome the five finalist teams. The contest has received an overwhelming response with 340-plus registrations across organizations and top B-schools
http://www.mxmindia.com/?p=34567

Vijayavani publishes a 'colossal' supplement
Recently, Vijayavani brought out a special 208-page supplement christened Anand Lokha with its Gangavathi edition, to mark the birthday of Shri Anand Singh, Karnataka's tourism minister and Bellary's 'in-charge' minister
http://www.mxmindia.com/?p=34572

A real Chicken Khurana recipe coming up
UTV Spotboy, AKFPL and India Food Network have joined hands to create ‘The Asli Chicken Khurana’ recipe
http://www.mxmindia.com/?p=34544

Zovi.com chosen by Microsoft to create a Windows 8 application
Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets
http://www.mxmindia.com/?p=34574

Aircraft cutout in Hansa's new billboard for Air Arabia
Hansa Outdoor, part of the R K Swamy Hansa Group, conceived and created a billboard with a large cutout of an aircraft that has neon tubing around it, to announce Air Arabia’s festive VFR (Visiting Friends and Relatives) programme
http://www.mxmindia.com/?p=34563

ESPN Star Sports scores with FA English football rights
The sports content provider giant reinforces its position as the ‘Home of Football’ with a stellar list of premium football events
http://www.mxmindia.com/?p=34562

Anchor: 5 no-nos in the office. No matter what
Besides common avoidables such as stealing other people’s ideas and being caught gossiping in the aisles once too often, there are some quirky traits that may be driving colleagues up the cubicle walls and you may never know...
http://www.mxmindia.com/?p=34549

Debrief: Tanishq: Charming!
Excellent Diwali ad by Tanishq. Indeed, this is the way to align your brand with a festival. A lesson for all advertisers who might be busy creating their own Diwali specials
http://www.mxmindia.com/?p=34552

Ranjona Banerji: Not too late for TOI to correct practices
In many ways, Times of India is India’s most complete newspaper and unfortunately, this includes being complete with the good as well as the bad, notes Ranjona Banerji
http://www.mxmindia.com/?p=34604

Signposts... October 30
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34607

Stories on 29th Oct '12

MxM Mondays: Can regional dailies withstand the pressure from national biggies?
Do regional papers have it in them to face the competition and clout of national newspapers? MxM Mondays speaks to a cross-section of industry persons
http://www.mxmindia.com/?p=34067

MIB contests TSM-MxMIndia study on extent of digitization in 4 metros. TSM & MxM stand by data
The Ministry of Information and Broadcasting contests Television Street Maps-MxMIndia study on extent of digitization in 4 metros
http://www.mxmindia.com/?p=34468

Manish Tewari is new I&B minister
The new I&B minister will need to take some quick decisions on digitization as predecessor Ambika Soni leaves ministry days before the Indian broadcast sector's most critical and gamechanging action since a long time
http://www.mxmindia.com/?p=34470

Jaldi 5 with Sunil Kumaran: UP has much affinity to action content
Sunil Kumaran, Business Head, Language TV at Reliance Broadcast Network Ltd on why the decision to launch BIG RTL Thrill in Uttar Pradesh
http://www.mxmindia.com/?p=34464

BIG RTL Thrill to launch on Nov 5
Action entertainment channel from Reliance Broadcast Network Ltd and RTL Group jv to launch in UP next week and phase-wise in other markets
http://www.mxmindia.com/?p=34466

Reviewing The Reviews: Chakravyuh
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/?p=34445

New category of advertising for PSUs in Dainik Bhaskar awards
The Dainik Bhaskar Group has announced the start of the nomination process for the India Pride Awards 2012. This year will see introduction of another category, ‘Best Media Agency - PSU’.
http://www.mxmindia.com/?p=34456

AdStrat: Tata Manza - a class apart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34452

The Anchor: 5 contrasts between independent agencies now and then
A look at how agencies worked in the days when some of today’s advertising stars may still have been in diapers. Tongue-in-cheek (but no less candid for that)
http://www.mxmindia.com/?p=34454

Anil Thakraney: Dirty corporate politics
Popular belief is that some amount of politics is an inevitable fact of life. Everyone wants to get ahead fast, everyone wants to retain control, so messing with another group/individual becomes par for the course
http://www.mxmindia.com/?p=34450

Signposts... October 29
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34472

Stories on 25th Oct '12

Only 59% (&not 87%) digitization achieved!
MxMIndia asked Television Street Maps (TSM) to conduct India’s first neutral survey of the extent of digitization in the 4 metros + Jaldi 5 with Joydip Kapadia, Business Head, TSM
http://www.mxmindia.com/?p=34266

Online theft severe threat to Pay TV: MPA
Online theft is a severe threat to the Pay Television business in Asia, notes a Media Partners Asia study
http://www.mxmindia.com/?p=34268

Jaspal Bhatti dies in a road accident
Leading satirist, actor and television host Jaspal Bhatt was killed in a road accident earlier today
http://www.mxmindia.com/?p=34294

Shailesh Kapoor | Bigg Host: Salman Sets New Standards
Unlike several other celebrated TV hosts, Salman’s real contribution to Bigg Boss goes way beyond his name. Evidently, he has immersed himself in the show, notes Shailesh Kapoor
http://www.mxmindia.com/?p=34301

Young Track by Samyak Chakrabarty | Mindset shifts impact youth behaviour
Noting the transformation in the way youngsters look at life, Samyak Chakrabarty highlights some examples of mindset shifts shaping youth behaviour since 2011
http://www.mxmindia.com/?p=34255

WWM launches week-long initiative to celebrate art
Mumbai will witness a week-long celebration of art through GoodHomes for Art, an initiative by Good Homes magazine to foster love for art and to make it accessible for all. The event is being held from October 29 to November 4
http://www.mxmindia.com/?p=34256

Dainik Bhaskar unveils 8-page gatefold 'Gateway to New Bhopal'
Dainik Bhaskar group is one of the few media houses equipped with machines that allow for multiple innovations
http://www.mxmindia.com/?p=34309

The Anchor: 6 reasons why Apple is the hottest personal tech company even a year after Steve Jobs
Wednesday's announcements should silence all those naysayers who believed Apple would lose its edge post-Steve Jobs, writes A N Chorrea
http://www.mxmindia.com/?p=34257

Anil Thakraney: Mallya's image is working against him
in the absence of public sympathy, whatever little hope Mallya has of a government-led bailout begins to fade. What is truly incredible is that in the face of such a mega challenge, he continues to be bombastic!
http://www.mxmindia.com/?p=34253

Debrief: Ford Figo: So then what's changed?
Figo is a good car at its price point. It definitely deserves better than this. If there's one change required, it's the ad itself
http://www.mxmindia.com/?p=34252

Signposts... October 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34333

Stories on 23rd Oct '12

Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218

Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222

Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181

MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187

AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064


The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056

Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180

Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205

Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201

Stories on 22nd Oct '12

Yash Chopra. 1932-2012
Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment
http://www.mxmindia.com/?p=34125

Yash Chopra: From humble beginnings to cinematic supremacy
From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker
http://www.mxmindia.com/?p=34068

Deepa Gahlot: Yash Chopra - good, gracious and warm!
Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force
http://www.mxmindia.com/?p=34058

Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul
http://www.mxmindia.com/?p=34061

Yash Chopra: Gimmicks don't help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section.
http://www.mxmindia.com/?p=34118

The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
Much has already been written about his business savvy and the role of marketing in the  success of Hum Tum, Dhoom 2, Chak De India and so many others. Lakshmipathy Bhat picks a few highlights from the way he chartered his business
http://www.mxmindia.com/?p=34096


Reviewing the Reviews: Student Of The Year
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=34060

Digitization in Delhi crosses 66%, 99% in Mumbai: MIB
The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.
http://www.mxmindia.com/?p=34063

Yuvi's Twitter contest sees 1.6mn views in under 4 hours
Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours
http://www.mxmindia.com/?p=34065

New 'married love' TVC from Platinum Guild
Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film
http://www.mxmindia.com/?p=34062

Anil Thakraney: Starbucks: Power of a brand
A number of people have been proudly putting out ‘I am at Starbucks!’ tweets. And to think it's just a bloody coffee joint, writes Anil Thakraney
http://www.mxmindia.com/?p=34057

Signposts... October 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34110

Stories on 19th Oct '12

Make mine a Mocha Frappuccino!
As Starbucks opens its first store in Mumbai, a look at the coffee chain retail business in India
http://www.mxmindia.com/?p=34008

Jaldi 5 with Anuj Gandhi, Group CEO, IndiaCast
In the run-up to the first phase of Digitization, we spoke to Anuj Gandhi, Group CEO, IndiaCast about the ground realities and beyond
http://www.mxmindia.com/?p=33954

TAM is digitization-ready, says LV Krishnan
Temporary measure meant to defer release of TAM data will benefit all stakeholders, says the TAM Media CEO. A constant check on ground realities will be done via Establishment Surveys
http://www.mxmindia.com/?p=33956

Life's Lessons | Prashant Panday: Be intellectually honest
Radio Mirchi CEO Prashant Panday recalls how he found fundamental truths in grains of wheat
http://www.mxmindia.com/?p=33955

Consim appoints Dr Jayaram K Iyer as Chief Strategy Officer
Dr Jayaram will guide overall group strategy as well as special projects, identify new growth opportunities and oversee Consim's planning, analytics and research capabilities
http://www.mxmindia.com/?p=33951

Chitralekha launches 62nd anniversary issue
The anniversary issue by the Chitralekha Group had a mega five-city simultaneous launch in Ahmedabad, Surat, Baroda, Rajkot and Mumbai
http://www.mxmindia.com/?p=33968

Entries open for Effies 2012
New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year
http://www.mxmindia.com/?p=33952

Outlook Puja Special has Sandeep Ray as Guest Ed
The cover design for Bangali O Probas (The Expatriate Bengali), Outlook's first Puja special in Bengali, is a painting done by the renowned Paris-based artist, Shakti Burman
http://www.mxmindia.com/?p=33972

Leo Burnett brings young blood onto centrestage
Several young people across Leo Burnett India have also been given an expanded mandate and new responsibilities
http://www.mxmindia.com/?p=34006

Hathway goes all out for digitization awareness
Cable operator Hathway has undertaken substantial marketing initiatives to educate consumers on the benefits of digitization
http://www.mxmindia.com/?p=33953

Ashish Joshi moves to Dhingana from Universal Music
Indian music service Dhingana has announced that Ashish Joshi, Head of Digital and Business Development (India and SAARC) at Universal Music India, has joined them as Vice President, Business Development
http://www.mxmindia.com/?p=33967

David Mayo to take over leadership of bates Asia
Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October
http://www.mxmindia.com/?p=33969

Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador
The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers
http://www.mxmindia.com/?p=33971

Smile Vun Group launches of PrecisionMatch
PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content
http://www.mxmindia.com/?p=33974

The Anchor: Madan Sanglikar on 5 reasons mobile advtg delivers more ROI than conventional media vehicles
Madan Sanglikar makes a case for mobile advertising’s effectiveness
http://www.mxmindia.com/?p=33966

Anil Thakraney: The media is being used
Editors and television content chiefs need to introspect on India Against Corruption activists using the media to build their own brand, writes Anil Thakraney
http://www.mxmindia.com/?p=33950

Signposts... October 19
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33973

Stories on 18th Oct '12

Jewellers use male stars to sell gold
Leading jewellers in South use male celebrities in ads as buying decisions said to be made by family patriarch of family
http://www.mxmindia.com/?p=33879

Paritosh Joshi: What did Felix Baumgartner teach us?
Red Bull Stratos, then, was the creation, in a fleeting instant, of a global, owned medium. There are lessons for our advertising-funded television, notes Paritosh Joshi
http://www.mxmindia.com/?p=33913

Shailesh Kapoor: Ratings Blackout or Opportunity Feast?
No TAM ratings for nine weeks could well throw an opportunity for some channels, especially the one-show variety, writes Shailesh Kapoor
http://www.mxmindia.com/?p=33878

Mobile commerce, the answer to festival shopping crowds
Indian mobile users state they plan to shop on their phones this festive season to avoid crowds, according to the eBay India Mobile Commerce Survey
http://www.mxmindia.com/?p=33875

Jaldi 5 with Gopi Kukde: No gender bias in advertising
Veteran adman Gopi Kukde believes there do exist some professionals in our awards-crazy advertising world who believe in the movement to change perceptions on the girl child as a social responsibility
http://www.mxmindia.com/?p=33872

Pulp Strategy brings home a Globe
With the new addition, the communications firm takes its award tally to 17 for the year
http://www.mxmindia.com/?p=33877

Harry Winston Opus 12 awarded at Watch World Awards 2012
Harry Winston Opus 12 has won the coveted Watch World watch of the year 2012, while Titan's MD Bhaskar Bhat has been awarded for special contribution to the watch industry
http://www.mxmindia.com/?p=33874

Team Ogilvy wins Ad Club Bangalore football tourney
Team Ogilvy, the 2011 Champions, retained the championship cup when they won the annual 5-A-Side Football Tournament organised by The Advertising Club Bangalore jointly with The Dainik Bhaskar Group
http://www.mxmindia.com/?p=33873

The Anchor: 5 things you didn't know about kids' TV viewing habits
How they watch, when they watch, and with whom - the answers about children's TV-viewing practices may come as a surprise, says Tabassum Modi
http://www.mxmindia.com/?p=33870

Debrief: Royal Stag: Nothing royal about this
One really has no idea what’s happening out here. It’s okay to be a bit arty sharty in ads, but not at the cost of comprehension
http://www.mxmindia.com/?p=33871


Ranjona Banerji: Damp squib disclosures
Ranjona Banerji reviews the fare on primetimes news and in the papers the morning after
http://www.mxmindia.com/?p=33928


Signposts... October 18
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33908

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765

Stories on 15th Oct '12

MxM Mondays: Are GECs turning social activists?
Are general entertainment channels showing a sensitive side by highlighting social issues in fiction and non-fiction shows?
http://www.mxmindia.com/?p=33641

Jaldi 5 with Anil Garg: No industry body to take care of smaller channels
Anil Garg, Chairman & Managing Director, Explore Travel Channel on whether digitization will help smaller channels
http://www.mxmindia.com/?p=33639

Need to change to be at par with Gen Y: Nina Jaipuria
MxMIndia spoke to Nina Elavia Jaipuria, EVP & Business Head, Sonic & Nickelodeon (India), on the importance of an online presence, and how one kids' channel can differentiate itself from the others
http://www.mxmindia.com/?p=33122

Bigg Boss goes 'alag' with tours of 'house'
After declaring that Bigg Boss is family-friendly this season, Colors has taken the show a step closer to its audiences by flagging off the Bigg Boss Tour, an initiative which will give fans the experience of being close to the stars via a paid tour
http://www.mxmindia.com/?p=33640

AdStrat: Hippo - A World Without Borders
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=33634

The Anchor: 7 reasons print will never die (despite declining readership figures)
Imagine a world without your daily newspaper. You can’t, and that’s the point. Print will endure, no matter what
http://www.mxmindia.com/?p=33632

Anil Thakraney: Criminal corporate world
If the entire private sector in India took a united stand that they will not bribe, am certain a whole lot of corruption would get wiped out from this nation. The onus cannot only be on greedy netas and babus
http://www.mxmindia.com/?p=33635

Ranjona Banerji: Drama when the world was snoozing
There was much drama over live-on-national-TV debates and claims starting 3pm on Sunday.
http://www.mxmindia.com/?p=33693

Signposts... October 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33642

Stories on 12th Oct '12

The A-Z of DIGITIZATION
Just 19 days to go, and confused about the jargon in the air? Presenting asSpecial MxMIndia guide to dejargonize digitization
http://www.mxmindia.com/2012/10/the-a-z-of-digitization/

Does social media boost ROIs for e-commerce sites?
Brands are logging onto social media in a big way, interacting with and updating their consumers about new products or other initiatives, and e-commerce sites are not far behind. Does it help the bottomline?
http://www.mxmindia.com/2012/10/does-social-media-boost-rois-for-e-commerce-sites/


Manav Dhanda appointed as Network Programming Head for Big FM
This is Mr Dhanda's second stint with the Reliance Broadcast Network Ltd
http://www.mxmindia.com/2012/10/manav-dhanda-appointed-as-network-programming-head-for-big-fm/


Ogilvy APAC transforms creativity in healthcare comm
Ogilvy has announced that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency's specialised healthcare division
http://www.mxmindia.com/2012/10/ogilvy-apac-transforms-creativity-in-healthcare-comm/


Jaldi 5 with Nishit Tipnis: Elavia innovation delivered
Mr Tipnis on how he belives the Nissan Elavia innovation has delivered
http://www.mxmindia.com/2012/10/jaldi-5-with-nishit-tipnis-elavia-innovation-delivered/


My FIRST JOB... By Josy Paul
Continuing our 'My First....' series veteran adperson and Chairman and National Creative Director, BBDO India, Josy Paul on how he lost his first job in two months
http://www.mxmindia.com/2012/10/my-first-job-by-josy-paul/


Speaking of Which - The Woulds Are Not Lovely
Perhaps afraid of committing themselves with a "will", or wanting to sound polite and ineffable, more and more people are using "would" in the wrong place. Vidya Heble tries to restore order
http://www.mxmindia.com/2012/10/speaking-of-which-the-woulds-are-not-lovely/


Dainik Bhaskar honours women of the year
Dainik Bhaskar Women of the Year Awards 2012 is an initiative to recognise woman power in India. The award in its 3rd year encourages women to build their own identity
http://www.mxmindia.com/2012/10/dainik-bhaskar-honours-women-of-the-year/


It's Dish'tization as basic tier is free for Dish subscribers
As the sunset date for digitization nears, Dish TV has announced its basic channel tier free of cost in the four metros
http://www.mxmindia.com/2012/10/its-dishtization-as-basic-tier-is-free-for-dish-subscribers/


Deepti Jalota joins Mogae Media from Microsoft
Deepti Jalota has joined Mogae Media as Vice President - sales. She will be based at the Mogae HQ in Gurgaon
http://www.mxmindia.com/2012/10/deepti-jalota-joins-mogae-media-from-microsoft/


The Anchor: 10 News TV faces one would like to see in the Bigg Boss house (and why)
We are sure it won’t ever happen, but hypothetically, if it did, these are the 10 faces A N Chorrea writes he would like to see in the house
http://www.mxmindia.com/2012/10/the-anchor-10-news-tv-faces-one-would-like-to-see-in-the-bigg-boss-house-and-why/


Debrief: Cinthol: Not awesome, it's tiresome
People being made to frolic in water to cue freshness has been done to death ever since Ms Karen Lunel went under a waterfall for Liril centuries ago. So there's literally no freshness out here
http://www.mxmindia.com/2012/10/debrief-cinthol-not-awesome-its-tiresome/


Ranjona Banerji: Don't take readers for granted
Ranjona Banerji isn't too amused that Virat Kohli is the latest victim of the media's "amplify and then crucify" policy
http://www.mxmindia.com/2012/10/ranjona-banerji-dont-take-readers-for-granted/


Signposts... October 12
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-12/

Stories on 10th Oct '12

History TV18 @ 1: Factual, eclectic, successful
Niche channel History TV18 completes a year of redefining the factual entertainment genre
http://www.mxmindia.com/2012/10/history-tv18-1-factual-eclectic-successful/

CVL Srinivas to join GroupM as South Asia CEO
He will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO after quitting Starcom Mediavest yesterday
http://www.mxmindia.com/2012/10/cvl-srinivas-to-join-groupm-as-south-asia-ceo/

... and Mallikarjunadas CR will head Starcom MediaVest in India
Starcom MediaVest India has announced CEO Mallikarjunadas CR will assume full responsibility for running the agency in India
http://www.mxmindia.com/2012/10/and-mallikarjunadas-cr-will-head-starcom-mediavest-in-india/

Interest in KBC is greater than IPL: MEC
The online study reveals consumer interest, media consumption and attitudes towards partnership platforms
http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/

Young Track by Samyak Chakrabarty | Why SEC data doesn't reflect youth behaviour effectively
Samyak Chakrabarty explains why standard socio-economic classifications aren't always accurate while understanding Indian youth
http://www.mxmindia.com/2012/10/young-track-classifying-the-young-buyer/

Adwallz adds 6 new accounts to portfolio
Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50
http://www.mxmindia.com/2012/10/adwallz-adds-6-new-accounts-to-portfolio/

Jaldi 5 with Zafar Rais: Likes mean nothing
Zafar Rais, Founder and CEO, MindShift Interactive gives a peek into how the social media works for and more
http://www.mxmindia.com/2012/10/jaldi-5-with-zafar-rais-likes-mean-nothing/

BBC Good Food India launches kitchen-studio
BBC Good Food has launched its own kitchen-studio, where recipes and techniques will be developed and tested
http://www.mxmindia.com/2012/10/bbc-good-food-india-launches-kitchen-studio/

The Anchor: 5 trends to watch out for in the online travel portal space
Arun Athiappan explains why online travel is much more than bookings and reservations - it's an ecosystem by itself
http://www.mxmindia.com/2012/10/the-anchor-5-trends-to-watch-out-for-in-the-online-travel-portal-space/

Anil Thakraney: Bigg Boss: Same chhe!
One thing the channel, Colors, will struggle with is this: Having moved the show to the 9pm slot, they will have to walk the ugliness line very carefully, and be ready to censor out a whole lot of goodies. Else, they will come under the scanner of the morality brigade
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-same-chhe/

Signposts... October 10
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-10

Stories on 9th Oct '12

The Magic of Narrative
Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?
http://www.mxmindia.com/2012/10/the-magic-of-narrative/

Jaldi 5 with Geetha Shiv: Family content can add to Bigg Boss eyeballs
Geetha Shiv, National Director, Analytics & Insight, MEC, on reality shows, ratings and of course the Bigg topic of the day
http://www.mxmindia.com/2012/10/jaldi-5-with-geetha-shiv-family-content-can-add-to-bigg-boss-eyeballs/

Triton takes the business approach to planning
Triton Communications has appointed Pankaj Arora as their National Planning Director, in a clear shift from the traditional approach, wherein a planning head has been a planner for the better part of his career if not all of it
http://www.mxmindia.com/2012/10/triton-takes-the-business-approach-to-planning/

Set-top boxes consume lesser power than CFLs: MIB
As the Sunset Date of digitization approaches, I&B Ministry has clarified that Set Top Boxes consume lesser power than a CFL
http://www.mxmindia.com/2012/10/set-top-boxes-consume-lesser-power-than-cfls-mib/

Reliance Broadcast announces key appointments
Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head - West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West - Language TV
http://www.mxmindia.com/2012/10/reliance-broadcast-announces-key-appointments/

Chitralekha presents 3rd edition of Watch World Awards
The Watch World Awards 2012 hosted by the Chitralekha Group is all set to return on October 12
http://www.mxmindia.com/2012/10/chitralekha-presents-3rd-edition-of-watch-world-awards/

Bhupesh Bhandari's book 'Spectrum Grab' released
The Senior Associate Editor of Business Standard has penned a 272-page book that follows the question trail and tracks just how the words 2G and scam got permanently and irrevocably inked together
http://www.mxmindia.com/2012/10/bhupesh-bhandaris-book-spectrum-grab-released/

Big CBS network to simulcast American Idol
The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors
http://www.mxmindia.com/2012/10/big-cbs-network-to-simulcast-american-idol/

Eric Marlow joins Jump Games as VP-Global Studios
Reliance Entertainment Digital's game division Jump Games, a leading international publisher and developer mobile games, apps, and content, has brought on board Eric Marlow as Vice President in charge of their Global Studios
http://www.mxmindia.com/2012/10/eric-marlow-joins-jump-games-as-vp-global-studios/

The Anchor: 5 ways clients can get the best out of their agency
How to get - and keep - a great agency, courtesy of Anirudha Mukhedkar. Clients, listen up!
http://www.mxmindia.com/2012/10/the-anchor-5-ways-clients-can-get-the-best-out-of-their-agency/

Debrief: Visa Debit: Plays the 'Swades' card
The ad is much too contrived, and it fails to connect. The big pay-off, that of changing lives, gets completely lost in all the info and the din that's squeezed into 30 seconds
http://www.mxmindia.com/2012/10/debrief-visa-debit-plays-the-swades-card/

Ranjona Banerji: When Arnab congratulated Rajat Sharma...
And why all Indian TV editors should give themselves a 10-minute window where they speak and the rest of the world listens. and then allow their guests to have their say
http://www.mxmindia.com/2012/10/ranjona-banerji-when-arnab-congratulated-rajat-sharma/

Signposts... October 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-9/

Stories on 8th Oct '12

MxM Monday: Are the 4 metros really ready for digitization?
Does 100% digitization seem like a remote reality? Will the four metros switch off analogue signals from October 31 midnight?
http://www.mxmindia.com/2012/10/mxm-monday-are-the-4-metros-really-ready-for-digitization/

Jaldi 5 with Sanjay Mehta: 1 billion users strong, Facebook can influence elections
Social Wavelength Joint CEO Sanjay Mehta on what Facebook's achievement of one billion users means for marketers and all those reaching out to the masses
http://www.mxmindia.com/2012/10/jaldi-5-with-sanjay-mehta-facebook-can-influence-elections/

Senior management changes at SMG Delhi
New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma
http://www.mxmindia.com/2012/10/senior-management-changes-at-smg-delhi/

eBay India promises best deals in its campaign
E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products
http://www.mxmindia.com/2012/10/ebay-india-promises-best-deals-in-its-campaign/

TVS appoints Dentsu for Wego scooters
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters
http://www.mxmindia.com/2012/10/tvs-appoints-dentsu-for-wego-scooters/

AdStrat: Roma switches: The leader talks
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-roma-switches-the-leader-talks/

Reviewing the Reviews: English Vinglish
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/10/reviewing-the-reviews-english-vinglish/

MSLGroup India expands growth strategy, unveils new flagship office in Mumbai
MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies
http://www.mxmindia.com/2012/10/mslgroup-india-expands-growth-strategy-unveils-new-flagship-office-in-mumbai/

The Anchor: Why Web Radio will be the next big thing
As music consumption on digital media crosses any other medium, web radio will gain massively from the trend, writes Rachna Kanwar
http://www.mxmindia.com/2012/10/the-anchor-why-web-radio-will-be-the-next-big-thing/

Anil Thakraney: Badly needed: Prime Ministerial debates
The nation's large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India's janata
http://www.mxmindia.com/2012/10/anil-thakraney-badly-needed-prime-ministerial-debates/

Ranjona Banerji: Why HT scores in Mumbai
Summary: Ranjona Banerji on how Hindustan Times’ efforts to carve a niche for itself is paying off. The edit page though has far too little analysis or informed opinion.
http://www.mxmindia.com/2012/10/ranjona-banerji-why-ht-scores-in-mumbai/

Signposts... October 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-5-2/

Stories on 5th Oct '12

Is Apple still the 'hot' company Steve Jobs left behind a year back?
He passed away on October 5, 2011. An assessment on how the company is doing a year after
http://www.mxmindia.com/2012/10/is-apple-still-the-hot-company-steve-jobs-left-behind-a-year-back/

Abdul Khan returns to Reliance Industries
Abdul Khan was associated with Tata Teleservices since January 2009 in the capacity of Senior VP.
http://www.mxmindia.com/2012/10/abdul-khan-returns-to-reliance-industries/

50 years on, brands that featured in James Bond films
As the world celebrates 50 years of the iconic film character, we look at the global brands that have been associated with his films... a franchise that grosses $4 billion in revenues
http://www.mxmindia.com/2012/10/50-years-on-brands-that-featured-in-james-bond-films/

Jaldi 5 with Mishal Husain: Need for care on using 'breaking news' tag
BBC World News presenter Mishal Husain on the 'breaking news' phenomenon, news channels in the subcontinent, and why she would like to interview Aamir Khan
http://www.mxmindia.com/2012/10/jaldi-5-with-mishal-husain-need-for-care-on-using-breaking-news-tag/

MxM Buzzer # 12 | Radio
Presenting the 12th edition of MxM Buzzer where the focus is on Radio Ga Ga
http://www.mxmindia.com/2012/10/mxm-buzzer-12-radio/

Relative Values | Brothers in Business: Samir and Chetan Asher
MxMIndia spoke to two brothers who are different in many ways but pooled in their strengths to start a digital agency - TonicMedia
http://www.mxmindia.com/2012/10/relative-values-brothers-in-business-samir-and-chetan-asher/

Big FM and Total Oil India announce 'total quartz safety month'
Big FM and Total Oil have announced the launch of 'Total Quartz Safety Month', a campaign that is spread across 21 cities, promoting safe driving habits
http://www.mxmindia.com/2012/10/big-fm-and-total-oil-india-announce-total-quartz-safety-month/

The Anchor: Renu Aggarwal on 5 reasons M&E is under-leveraged in India
The Indian M&E industry is still in its nascent stages and hampered by issues such as rampant piracy and strong regulatory restrictions
http://www.mxmindia.com/2012/10/the-anchor-renu-aggarwal-on-5-reasons-me-is-under-leveraged-in-india/

Anil Thakraney: Barfi! is jacked!
Barfi!'s pages are screaming with links on plagiarism stories and articles. There is no way the jurors will vote for a copycat flick, even if it's an excellent piece of work. Barfi!'s chances are as good as finished. They may as well withdraw the entry
http://www.mxmindia.com/2012/10/anil-thakraney-barfi-is-jacked/

Ranjona Banerji: Reforms rant rules nightly news
The news channels were full of discussions on the new policy measures announced by the government, observes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-reforms-rant-rules-nightly-news/

Signposts... October 5
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-5/

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/

Stories on 3rd Oct '12

Print degrows, but will regrow, say media agency captains
Both newspapers and magazines readership figures look grim in the IRS 2012 Q2 toplines
http://www.mxmindia.com/2012/10/print-degrows-but-will-regrow-say-media-agency-captains/

What's-On-India acquires Middle East co, sets up What's-On-Arabia in Dubai & Jordan
Leading television search and EPG company What's-On-India has expanded its operations into the Middle East under the name - 'What's-On-Arabia'
http://www.mxmindia.com/2012/10/whats-on-india-acquires-middle-east-co-sets-up-whats-on-arabia-in-dubai-jordan/

Jaldi 5 with Sam Balsara: ASCI works despite no teeth
ASCI's former chairman Sam Balsara on self-regulation in advertising, how it can be made to work, and why it is a good thing
http://www.mxmindia.com/2012/10/jaldi-5-with-sam-balsara-asci-works-despite-no-teeth/

IRS arbitration clause is binding: Court
Disposing of a petition filed by ABP Pvt Ltd, the Calcutta High Court has held that the arbitration clause embedded in software of the IRS, which is part of the terms and conditions a user must accept before accessing data, is binding. The dispute has been referred to arbitration
http://www.mxmindia.com/2012/10/irs-arbitration-clause-is-binding-court/

Make ASCI membership compulsory: CII white paper
The CII's white paper on 'Self-Regulation in Advertising in India - A critical Evaluation' upholds the ASCI's cause and says that more government legislations or authorities will not help
http://www.mxmindia.com/2012/10/make-asci-membership-compulsory-cii-white-paper/

Young Track | New column on youth marketing by Samyak Chakrabarty
More than RoI, it’s social currency that matters when measuring the effectiveness of marketing to youth, writes Samyak Chakrabarty in this new weekly column
http://www.mxmindia.com/2012/10/young-track-new-column-on-youth-marketing-by-samyak-chakrabarty/

Starcom VP Rajendra Dwivedi dies in road accident
The Starcom Worldwide Vice President met with an accident in Mumbai on September 30
http://www.mxmindia.com/2012/10/starcom-vp-rajendra-dwivedi-dies-in-road-accident/

MTunes brings Gangnam Style to India
The Bollywood music channel will launch the Korean pop singer Psy's worldwide hit Gangnam Style, for the first time on Indian Television, in association with Universal Music
http://www.mxmindia.com/2012/10/mtunes-brings-gangnam-style-to-india/

AdStrat: Tata Tea - Duties Big & Small
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-tata-tea-duties-big-small/

The Anchor: 6 things marketers must keep in mind while opting for social media
Here are six questions you need to answer before you jump on the social media bandwagon
http://www.mxmindia.com/2012/10/the-anchor-6-things-marketers-must-keep-in-mind-while-opting-for-social-media/

Anil Thakraney: Zee showed the way
It is the game-changer role played by Zee that is of immense significance. They took the risk, they experimented, they broke DD’s monopoly, and they changed the desi skies forever
http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/

Debrief: Reliance Communications: At last they get it right
For Reliance Communications' latest commercial on 'unlimited plans' featuring Bollywood girl Anushka Sharma and her boyfriend, they have toned things down
http://www.mxmindia.com/2012/10/debrief-reliance-communications-at-last-they-get-it-right/

Ranjona Banerji: Of degrowth, ungrowth & regrowth
The latest quarterly figures of the IRS have seen newspapers and mags use 'degrowth' to describe their condition, notes Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-of-degrowth-ungrowth-regrowth/

Signposts... October 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-27/

Stories on 1st Oct '12

What makes Zee such a force to reckon with
Pradyuman Maheshwari critiques the Zee journey over the last 20 years and a quick chat with Managing Director and CEO Punit Goenka
http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/

Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!
Zee moved fast and was always the first, says Ashok Kurien who backed Subhash Chandra's dream to set up Zee and continues to be on ZEEL's Board of Directors
http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

From 'Okara Dukaan' to Zee... the complete story
The official chronicles of how 'Okara Dukaan' in Punjab (now in Pakistan) led to the setting up of the Essel group and finally Zee Entertainment Enterprises Limited
http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

Uday Shankar: 'Zee is a treasured peer'
The success of Zee is a testimony to the remarkable vision and entrepreneurship of Subhash Chandra, says Uday Shankar
http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible
Rajdeep Sardesai looks back to when Zee first made waves, his Page 1 story on the channel in The Times of India and the scepticism that greeted the news of the 24-hour channel
http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

Zee@20: At the helm of the vision
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to former honchos about their experiences with Zee
http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

Zee@20 | Sundeep Nagpal: What a score!!!
Stratagem Media founder-director Sundeep Nagpal recalls working on a pitch for Subhash Chandra and Ashok Kurien to Star TV for a tie-up and is happy to see the Zee bandwagon rolling on after 20 years
http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

Zee@20: Producers raise a toast to team spirit
As India's first satellite television channel turns 20 on Oct 2, MxMIndia spoke to some of the current producers about their association with the channel
http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

MxM Buzzer # 11 | Quiz on 20 years of Zee
Presenting the 11th edition of MxM Buzzer where the focus is on 20 years of Zee
http://www.mxmindia.com/2012/10/mxm-buzzer-11-quiz-on-20-years-of-zee/

Spectrum fee waived for community radio
The Ministry of Communications & IT has decided to waive the spectrum fee for Community Radio Services (CRS). This follows requests received from National Advisory Council, Ministry of Information & Broadcasting and the Community Radio Association
http://www.mxmindia.com/2012/10/spectrum-fee-waived-for-community-radio/

The Anchor: 10 all-time favourite 'faces' of Zee TV
A N Chorrea picks the 10 stars that made Zee TV a happening channel over the last two decades
http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/

Man Jit Singh is IBF Prez, 3 VPs appointed
Sunil Lulla of Times TV Network, Rajat Sharma of India TV and Punit Goenka of Zee News were appointed as Vice Presidents
http://www.mxmindia.com/2012/10/man-jit-singh-is-ibf-prez-3-vps-appointed/

Honchos win top honours at Forbes India Leadership Awards 2012
Big names in Indian business make it an evening to remember at the Forbes India Leadership Awards 2012
http://www.mxmindia.com/2012/10/honchos-win-top-honours-at-forbes-india-leadership-awards-2012/

Alok Agrawal replaces Barun Das as Zee News chief
Zee News Limited (ZNL) has announced that its CEO Barun Das has decided  to move on after a successful 5-year stint, and is being replaced by Alok Agrawal
http://www.mxmindia.com/2012/10/alok-agrawal-replaces-barun-das-as-zee-news-chief/

Vizeum bags OML Entertainment's media AOR
Vizeum has announced their appointment as the media AoR for OML Entertainment Pvt Ltd - a music, live events and youth media company in India
http://www.mxmindia.com/2012/10/vizeum-bags-oml-entertainments-media-aor/

4 national MSOs announce digital cable TV rates
Four National-level Multi System Operators (MSOs), DEN, Digi Cable, Hathway and WWIL, have announced rates for consumer packages for digital cable
http://www.mxmindia.com/2012/10/4-national-msos-announce-digital-cable-tv-rates/

73% digitization target achieved; Ambika Soni meets Delhi CM
The Chief Minister of NCT of Delhi assured the Minister of Information and Broadcasting of the Delhi government's full support for the digitization exercise
http://www.mxmindia.com/2012/10/73-digitization-target-achieved-ambika-soni-meets-delhi-cm/

Star Plus involves viewers in marketing innovation
Soap characters Maanvi and Viraat are set to tie the knot this month, and viewers stand a chance to participate
http://www.mxmindia.com/2012/10/star-plus-involves-viewers-in-marketing-innovation/

Bhaskar Das retires from BCCL
{on MxM on Friday} After having begun the journey with BCCL in 1980 as Management Trainee, Bhaskar Das retires as President and Principal Secretary to the Managing Director


Anil Thakraney: Bigg Boss ka Bigg Gamble
Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what's a desi reality show minus some known names?
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-ka-bigg-gamble/

Ranjona Banerji: Conjecture and conjuring on cricket
Ranjona Banerji tracks the world of news on television, the newspapers, the internet and the social media
http://www.mxmindia.com/2012/10/ranjona-banerji-conjecture-and-conjuring-on-cricket/