Stories on 30th Aug '13

TV volumes up 16%, print up 13% in Jan-June 2013
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

How CEOs manage CEOs
It is indeed a delicate balancing act for the CEO in charge of other CEOs (and business heads)
http://www.mxmindia.com/?p=53462

Abin Design Studio & Gurgaon Codesign Brand Consultants win top honours at 2013 Kyoorius Awards
25 'Elephants' presented at the first edition of the 2013 Kyoorius Awards held in Goa on Thursday (Aug 29)
http://www.mxmindia.com/?p=53484

Winners List of Kyoorius Black, Blue and Red Elephants
Detailed list of winners of the Black and Blue Elephants for professionals and Red Elephants for Students
http://www.mxmindia.com/?p=53485


Coca-Cola India gets young veterans for top jobs
Coca-Cola looks to pump up India story with 'young veterans' in key roles
http://www.mxmindia.com/?p=53449


Dentsu Media wins Kurlon media mandate
Kurlon assigns media agency mandate to Denstu Media's Bengaluru office
http://www.mxmindia.com/?p=53451


KBC innovates for new season starting Sept 7
The jackpot increases to Rs 7 crore for the new 13-week season that will play out every Friday to Sunday at 8.30pm
http://www.mxmindia.com/?p=53454


Indigo Consulting partners Bridgeline Digital Inc
Leo Burnett's digital agency sees the Bridgeline iAPPS platform as next step in online marketing solutions to clients
http://www.mxmindia.com/?p=53450


Bundesliga brings benefactors on board for Neo
The sports network signs on five brands for the European football league
http://www.mxmindia.com/?p=53459


Shailesh Kapoor: Want A Drink? No Thanks, We Are On TV
Television's aversion to all things alcohol is a symptom of the traditional mindset the medium targets at large, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53464


Ranjona Banerji: Which news channel do I watch? Help!
Ranjona Banerji doesn't count the primetime debate dramas as news... they come under the entertainment sector
http://www.mxmindia.com/?p=53496

Stories on 29th Aug '13

Nothing curious about it: D&AD-powered Kyoorius Awards tonight
Quick chat with the six-member international jury and the D&AD ops manager on the design awards
http://www.mxmindia.com/?p=53387

Times TV to launch Romedy Now in mid-Sep + Jaldi 5 with Ajay Trigunayat, CEO, English Ent Channels, Times Television
BBH India will be the creative agency for 'Romedy Now' with credo being LOVE.LAUGH.LIVE
http://www.mxmindia.com/?p=53393

Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1
http://www.mxmindia.com/?p=53378

Godrej Aer crowdsources for 'don't smoke' campaign
Creativeland Asia uses Twitter to script a crowdsourced song for Godrej Aer as  #DontSmokeBecause sends out a democratic message for anti-smoking
http://www.mxmindia.com/?p=53382

Maadar... Taproot crafts bold digital campaign for Hike
BSB's cross-platform messaging application sees digital marketing campaign comprising four ad films
http://www.mxmindia.com/?p=53380

Milestone Brandcom creates youthful new image for ABP's Friends FM
Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign
http://www.mxmindia.com/?p=53379

Stories on 27th Aug '13

Upclose with Rajesh 'Kyoorius' Kejriwal
The Designyatra founder & CEO on how his event is different from Goafest, on Awards, the D&AD tie-up and why no beer will be served while the conference is on....
http://www.mxmindia.com/?p=53355

Balaji Wafers at the crossroads: Grow solo or with an external investor?
At Balaji Wafers, patriarch Chandu Virani reluctant agrees to GenNext's plans to grow the brand with external investment.
http://www.mxmindia.com/?p=53331

Havas strengthens India top deck for LG, MTS etc
With the recent win of LG, Havas Media Group has made two senior appointments as also another for MTS, etc.
http://www.mxmindia.com/?p=53321

India has 2nd fastest growing online population
India sees a 31 percent Year-Over-Year growth in online population, 6x the rate of global internet population growth as per comScore's '2013 India Digital Future in Focus' report.
http://www.mxmindia.com/?p=53337

Saugato Bhowmik is Head, Consumer Products at Viacom18
The former Dabur and Hindustan Lever hand will be head of the consumer products business at Viacom 18.
http://www.mxmindia.com/?p=53320

Ranjona Banerji: Kneejerk reactions to gangrape coverage
Rape is a difficult subject to cover and on the run, mistakes are made. Yet where investigative journalism ends and intrusion begins is a tough call and both the media and its critics need to be aware of this, writes Ranjona Banerji.
http://www.mxmindia.com/?p=53339

Stories on 26th Aug '13

Jobs in Media: Slow & Unsteady
Pink slips, pay cuts and no fresh hiring see a severe slowdown in the Indian media sector
 http://www.mxmindia.com/?p=53264

Newspapers, digital must co-exist for survival: INMA South Asia Conference 2013
The main takeaway from the conference in less than 140 characters: Newspapers and Digital will co-exist. Concentrate on just one, and you’ll perish. Short video clips are the future and revenue-friendly
http://www.mxmindia.com/?p=53273

ASCI upholds plaints against 3 online and 1 YouTube ad
The Consumer Complaints Council of advertising self-regulator Advertising Standard Council of India upheld complaints against 144 out of 174 ads in June 2013
http://www.mxmindia.com/?p=53263

Amith Prabhu: Modi's online Public Relations campaign
Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu
http://www.mxmindia.com/?p=53262

Reviewing the Reviews: 2.5-4 stars for Madras Cafe
Madras Cafe won some heartfelt praise, some grudging, and ratings from 2.5 to 4, which can confuse readers of multiple media
http://www.mxmindia.com/?p=53261

'Heritage music' channel InSync gets Aidem for adsales
Aidem excited about the channel which will air classical music and more
http://www.mxmindia.com/?p=53293

Fourth Dimension takes Sanjeev Kapoor to Kochi for live show
Fourth Dimension takes Sanjeev Kapoor to Kochi live, the third in South India, after Coimbatore and Bengaluru
http://www.mxmindia.com/?p=53272

Stories on 23rd Aug '13

MxMIndia comment: Shame!
22-year-old photojournalist intern gangraped while on an assignment in a city that prides itself on being safe for women
http://www.mxmindia.com/?p=53232

How negotiation skills are best learnt at home...
Key to success in business and the workplace from Wharton School's Stuart Diamond.
http://www.mxmindia.com/?p=53234

Warc Global Marketing Index positive in Aug even as budgets fall in APAC
Global marketing industry enjoyed generally positive business conditions in August, despite some less optimistic results in Europe and Asia, according to Warc's Global Marketing Index.
http://www.mxmindia.com/?p=53223

Shailesh Kapoor: What Do You Mean By 'I Should Know Why I'm Doing This Campaign'?
Many of us in the media cannot distinguish between a campaign that does not deliver to its objectives, and a campaign that is designed to meet wrong or strategically-flawed objectives in the first place, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53222


Jaldi 5 with Amit Nair, Khana Khazana: There's enough space for all and more channels to co-exist
As Zee Khana Khazana launches its new show ‘World of Food’, Business Head Amit Nair says how the channel’s revamped content has found favour with viewers.
http://www.mxmindia.com/?p=53230

Ranjona Banerji: Lack of professionalism and sympathy in gangrape coverage
News TV is all about editorializing before the facts are known or processed. That is of course part of the reason why watching TV news can be so exasperating, rues Ranjona Banerji.
http://www.mxmindia.com/?p=53226


Roger for Ten Cricket in Canada
The cricket-crazy in Canada will now get Ten Cricket on Rogers Communications Inc.

http://www.mxmindia.com/?p=53241

Stories on 22nd Aug '13

Cadbury's sweet interlude with Digital

The chocolate-maker's Bournville spends 60% of its annual spends on digital, with just 30% on TV. The rest is on OOH

http://www.mxmindia.com/?p=53186

Dutch brand consultancy Brand Dialogue enters Indian Market

Brand Dialogue's entry marks the Netherlands government's steps to strengthen ties with India

http://www.mxmindia.com/?p=53206

 

Apollo Tyres inks 3-yr pact with ManU

Apollo Tyres announces a three-year partnership with Manchester United

http://www.mxmindia.com/?p=53174

 

Jaldi karo! MIB asks TRAI & Press Council to expedite comments on foreign investment linkits

The information and broadcasting ministry has asked the TRAI and Press Council of India to rush their comments on the increase of foreign invements limits in the broadcast and print media sectors respectively

http://www.mxmindia.com/?p=53172

 

Vizeum sets up in Kochi with Kerala Publicity Bureau

Vizeum enters Kerala by announcing a strategic tie-up with Kerala Publicity Bureau

http://www.mxmindia.com/?p=53175

 

Governance Now launches in Hindi, Marathi edition scheduled

The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month

http://www.mxmindia.com/?p=53181

 

Ritu Midha: Winning listeners and loyalty by going Big on retro music

Ritu Midha on 92.7 Big FM's decision to go retro works for the large 40-plus and prosperous listener set

http://www.mxmindia.com/?p=53178

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/

Stories on 16th Aug '13

'&pictures will compete with Zee Cinema'
An interaction with Zee Entertainment captains Bharat Kumar Ranga, Akash Chawla and Ruchir Tiwari as the group's 6th movie channel is set to launch on Aug 18
http://www.mxmindia.com/?p=52997

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52973

India 5th best in online motivation as per Mindshare Digital Normalness Index
India takes fifth place in online motivation according to new ground-breaking research by global media agency network Mindshare
http://www.mxmindia.com/?p=52940

Shailesh Kapoor: Primetime News: Talking Heads or Headless Chickens?
For debates-heavy news programming to be engaging, you need talking heads who can debate - authoritatively and intelligently, writes Shailesh Kapoor
http://www.mxmindia.com/?p=52967

Jaldi 5 with Nikhil Madhok: Be prepared to be amazed by Junior MasterChef talent
Nikhil Madhok, Senior Vice President, Markerting, Star Plus on Junior Masterchef which starts its first season tomorrow (Aug 17)
http://www.mxmindia.com/?p=52939


Mumbai Police & Draftfcb+Ulka billboard to observe moment of silence for lost heroes
Landmark South Mumbai hoarding asks people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes
http://www.mxmindia.com/?p=52942

Ranjona Banerji: I-Day Blues
Ranjona Banerji's round-up on the media: on predictable fare on Independence Day, government action on paid news and bleak job prospects in the media
http://www.mxmindia.com/?p=52959

Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi
Jack in the Box opens office in Delhi and announces appointment of Delhi and Mumbai business heads
http://www.mxmindia.com/?p=52941

Vishal Maathur elevated to new role @ MEASAT
He will now be responsible for broadcasting and DTH customer segments across MEASAT's footprint on 91.5 East
http://www.mxmindia.com/?p=52958

Chennai Live Band Hunt is back with Season 4
Chennai Live 104.8 FM is back with Season 4 of its Band Hunt, the Chennai FM radio station's annual competition for upcoming, independent bands
http://www.mxmindia.com/?p=52958

GSEAMS to market 3 regional films for Viacom
The recently set up Global Sports Entertainment And Media Solutions Pvt Ltd (GSEAMS) gets in to maketing three regional movies for Viacom Motion Pictures

http://www.mxmindia.com/?p=52943

Stories on 14th Aug '13

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52888

Social Access offers I-Day treat with tricolour film
Social Access Communications released a special av version of the national anthem with Lt Cdr Abhilash Tomy's feat of hoisting the tricolour at the farthest point from the country
http://www.mxmindia.com/?p=52902

Jaldi 5 with Arun Anant, CEO, Hindu: No plans to launch 'Hindu' in Mumbai
The Hindu CEO is clear that the launch of the paper's school edition in Mumbai does not mean that the main daily will make an entry to the business and entertainment capital soon...
http://www.mxmindia.com/?p=52884

SBI Mutual Fund launches investor education campaign in Tier 2/3 cities
An animated character is created to explain simple analogies and demystify oft-used jargons
http://www.mxmindia.com/?p=52886

CIBIL launches its first TVC
Focuses on relevance of a good CIBIL TransUnion Score and Credit Report in order to avail faster access to loans and credit cards
http://www.mxmindia.com/?p=52887

Pest Control India creative account goes to Eggfirst
The Mumbai-based agency has bagged the PCI account
http://www.mxmindia.com/?p=52885

Anil Thakraney: Khans are misusing their charisma
SRK and Salman must understand that movie-making is an art, a creative process, it's not the same as selling cars and underwear, writes Anil Thakraney
http://www.mxmindia.com/?p=52883

Happy Independence Day! Next update: Friday
Our offices are closed tomorrow (Thursday, August 15) on account of Independence Day.
http://www.mxmindia.com/?p=52903

Stories on 13th Aug '13

66 years of Independence, Bollywood still follows British Raj map
For film distribution, the territory map is of old for the sake of convenience
http://www.mxmindia.com/2013/08/66-years-of-independence-bollywood-still-follows-british-raj-map/

Star gets set for mother-of-all fund-raisers for Uttarkhand relief
Funds use will be audited as Star partners People’s Science Institute and Himmotthan for donations
http://www.mxmindia.com/2013/08/star-gets-set-for-mother-of-all-fund-raisers-for-uttarkhand-relief/

Deepak Singh joins TBWA\India as National Head of Art
TBWA\India has brought on board Deepak Singh as National Head of Art. He will report to Chief Creative Officer Parixit Bhattacharya
 http://www.mxmindia.com/2013/08/deepak-singh-joins-tbwaindia-as-national-head-of-art/

Grey appoints Samir Datar as VP & Branch Head for Delhi
Jishnu Sen fortifies Grey India's Delhi operations with Samir Datar as branch head
http://www.mxmindia.com/2013/08/grey-appoints-samir-datar-as-vp-branch-head-for-delhi/

Dilip Venkataraman quits IBN, to turn entrepreneur
The CNN-IBN and IBN 7 CEO has bid adieu to TV18 to pursue entrepreneurial interests
http://www.mxmindia.com/2013/08/dilip-venkataraman-quits-ibn-to-turn-entrepreneur/

Divya Marathi launches 7th edition from Amravati
DB Corp expands Maharashtra presence with seventh edition of Dainik Divya Marathi from Amravati
http://www.mxmindia.com/2013/08/divya-marathi-launches-7th-edition-from-amravati/

Ranjona Banerji: How not watching news TV has helped reduce my BP
Ill-informed anchors, half-baked stories from reporters, politicians who have their voices set at maximum volume rule our news channels today, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-how-not-watching-news-tv-has-helped-reduce-my-bp/

92.7 Big FM goes 'Rangeen' for Nokia
92.7 Big FM rechristens to '92.7 Rangeen FM' for a day as part of Nokia Asha 501's #Colorsin road-block
http://www.mxmindia.com/2013/08/92-7-big-fm-goes-rangeen-for-nokia/

Debrief: Matrix: Shoddy job
The Matrix commercial leaves you sniggering thanks to the careless direction and post-prod, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-matrix-shoddy-job/

Eclectic NorthEast ties up with India Today Mind Rocks
Guwahati-based Eclectic Publications has tied up with the India Today group to be the youth partner for its annual youth conference 'India Today Mind Rocks'
http://www.mxmindia.com/2013/08/eclectic-northeast-ties-up-with-india-today-mind-rocks/

Stories on 12th Aug '13

Epic way to break clutter
The soon-to-be-launched channel hopes to strike it big with audiences and advertisers with its mix of history and mythology, says biz head Aparna Pandey
http://www.mxmindia.com/?p=52762

Attracted by self-service format, more men take to shopping
Four years ago, women shoppers accounted for around 55% of the consumers in modern retail. Today, up to 70% shoppers are male consumers, be it single, with family or friends.
http://www.mxmindia.com/?p=52794

The Hindu enters Mumbai via student edition
The Hindu in School was launched by Maharashtra CM Prithviraj Chavan last Thursday
http://www.mxmindia.com/?p=52770

Tata Motors cars to be integrated in '24' as part of sponsorship deal with Colors
Presenting sponsor tie-up with the GEC assures Tata Motors visibility beyond the 30-sec commercials
http://www.mxmindia.com/?p=52697

Print thriving in digital age is theme of INMA South Asia conf
The International Newsmedia Association (INMA) will host its seventh annual South Asia Conference in New Delhi on August 22-23 with 'Print: Thriving in the Age of Digital' as its theme
http://www.mxmindia.com/?p=52788

Anirban Chaudhuri joins Draftfcb+Ulka in Delhi
Draftfcb+Ulka has recently taken on board Anirban Chaudhuri as Head of Strategic Planning for its Delhi operations
http://www.mxmindia.com/?p=52763

Anil Thakraney: Prison Break Diary
In desi soaps, you can not only predict what will happen in the next episode, you can correctly guess the story twenty episodes down the line, writes Anil Thakraney
http://www.mxmindia.com/?p=52759

Amith Prabhu: Learning Public Relations from the Pope
If business leaders, politicians and celebrities want to make a sincere difference in their outreach, there is a lot they can learn from Pope Francis, writes Amith Prabhu
http://http//www.mxmindia.com/?p=52779

Reviewing the Reviews: Chennai Express gets 2-2.5 stars
Deepa Gahlot scans the various reviews of Chennai Express and finds that except for a few regulars who are prone to flattery, they were mostly scathing
http://www.mxmindia.com/?p=52760

HT Media extends 'Brunch' equity to 'Brunch Night'
After Brunch Dialogues in Mumbai, HT Media launched 'The Brunch Night' last week
http://www.mxmindia.com/?p=52764

Stories on 8th Aug '13

It's 50-50 music & masti with Maiboli
After the success of Mastiii, Dabang and Dhamaal, Sri Adhikari Brothers launches a Marathi entertainment channel with a mix of music & comedy
http://www.mxmindia.com/2013/08/its-50-50-music-masti-with-maiboli/

What our columnists say on Bezos' buy of WaPo
Comments from Ranjona Banerji, Anil Thakraney on Jeff Bezoz buying the Washington Post
http://www.mxmindia.com/2013/08/what-our-columnists-say-on-bezos-buy-of-wapo/

Star Sports gets Dhoni to endorse football
The sports channel ropes in Mahendra Singh Dhoni as brand ambassador to endorse football
http://www.mxmindia.com/2013/08/star-sports-gets-dhoni-to-endorse-football/

Skybags appoints Law & Kenneth as creative agency
The VIP Industries luggage and backpack brand has retained L&K for its creative advertising
http://www.mxmindia.com/2013/08/skybags-appoints-law-kenneth-as-creative-agency/

Utpal Das appointed Chief Commercial Officer at Viacom18
He joins the Viacom18 leadership team and will build efficiencies and drive synergies in the system
http://www.mxmindia.com/2013/08/utpal-das-appointed-chief-commercial-officer-at-viacom18/

Shailesh Kapoor: Chennai Express: On A TV Near You
When a Shah Rukh Khan comes to a reality show, you have, what an Executive Producer will call, a "rocking episode", writes Shailesh Kapoor
http://www.mxmindia.com/2013/08/shailesh-kapoor-chennai-express-on-a-tv-near-you/

Ritu Midha: The price paid for inflation
If one looks at year-on-year growth, which as per AC Nielsen, saw a growth of 18.5% (2012 over 2011) the picture for the FMCG does not look that dismal, notes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-the-price-paid-for-inflation/

Ranjona Banerji: Hysteria and hypocrisy rule news media
The lack of distinction between yellow and sensationalist journalism and more serious or at any rate thoughtful journalism in India is beginning to hurt us now, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-hysteria-and-hypocrisy-rule-news-media/

Debrief: Tata Nano: Awesomely poor
Shoving the word 'Kickassness' in the ad doesn't make you kickass. It's a nonsense ad, and contains the same stuff we have watched umpteenth number of times, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-tata-nano-awesomely-poor/

Eid Mubarak. No edition tomorrow + Aug holidays
No edition on August 9 and 15. Special edition on August 16
http://www.mxmindia.com/2013/08/notice-on-august-holidays/

Stories on 7th Aug '13

Life after the Publicis Omnicom deal
The Publicis Omnicom merger merger will have far-reaching consequences for Indian operations
 http://www.mxmindia.com/?p=52643

Nestle's Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries
Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India
 http://www.mxmindia.com/?p=52634

Citizen Dentsu wins Indian Army account
The Dentsu Communications division bags the mandate for the Indian Army account
 http://www.mxmindia.com/?p=52666

Vijay Mukhi: Why politicians are a failure on Twitter
Our politicians will be effect on Twitter only after they start spending time on it and internalize the medium and platform, Vijay Mukhi
 http://www.mxmindia.com/?p=52632

Zee to launch '&pictures' on Aug 18 (updated)
Zee Entertainment Enterprises Ltd has announced August 18 as the launch date for its new Hindi movie channel '&pictures'
 http://www.mxmindia.com/?p=52623

Government relationship with media an essay in persuasion not regulation: Manish Tewari
Self-regulation mechanism to be industry-led process, says I&B minister emphasised need to reconcile critical paradoxes within the media space
 http://www.mxmindia.com/?p=52633

Anil Thakraney: Media needs to go beyond Durga
The media must focus on a structural change, one that will have a long-term impact on the nation. Bureaucrats must have enough teeth to put checks and balances on chor netas and stand up to them, writes Anil Thakraney
 http://www.mxmindia.com/?p=52631

Ten Golf to air PGA 2013
The golf channel will cover the 95th PGA Championship from August 8-11
 http://www.mxmindia.com/?p=52635

Preston Kevin Lewis to oversee India for Warner Bros Consumer Products
He will do that in addition to being Managing Director Australia and New Zealand for WBCP
http://www.mxmindia.com/?p=52646

1 Minute View: Minister Tewari goes qua-qua-qua
The information and broadcasting minister Manish Tewari loves the word ‘Qua’ and talkingon the contradictions in the media space
 http://www.mxmindia.com/?p=52680

Stories on 6th Aug '13

It's true! Jeff 'Amazon' Bezos buys Washington Post for $250 million
One of the worlds' most powerful newspapers is sold to e-commerce pioneer Jeffrey Bezos
http://www.mxmindia.com/?p=52597

1 Minute View: Yeh toh hona hi tha!
We don't know if Jeff Bezos will be able to achieve it and we are certain that he too doesn't have all the answers. But what we do know is that the man is quite definitely equipped to lead Washington Post to the next level.
http://www.mxmindia.com/?p=52590

Bloomberg TV India back with Havas
Havas Media India wins back media mandate of Bloomberg TV India
http://www.mxmindia.com/?p=52559

People magazine closure case settled amicably
Employees, Outlook group reach an out-of-court settlement as all dues have reportedly been paid to the satisfaction of all concerned
http://www.mxmindia.com/?p=52574

Now Steve Marcopoto to step down at Turner
Steve Marcopoto to step down as President and Managing Director, Turner International Asia Pacific
http://www.mxmindia.com/?p=52570

Times Internet announces senior hires
Times Internet has beefed up its management team with Pratik Mazumder, Pawan Agarwal, Swapnil Shrivastav and Miten Sampat to head various functions
http://www.mxmindia.com/?p=52547

Reliance Broadcast announces Q1 results, mood upbeat
RBNL reports operating breakeven, with consolidated total income of Rs. 61.1 crore and consolidated EBITDA of Rs 0.9 crore
http://www.mxmindia.com/?p=52583

Ranjona Banerji: More questions, less answers on Durga Nagpal
The campaign seems to have started without sufficient background work and fact-checking, notes Ranjona Banerji
http://www.mxmindia.com/?p=52568

Satya and Shagun hop from TBWA to DDB Mudra Mumbai as CDs
DDB Mudra West strengthens creative team with Satyajeet Kadam and Shagun Seda joining as Creative Directors
http://www.mxmindia.com/?p=52546

Debrief: Perk Double: Mobile wedding
A choc brand needs some of the crazy stuff to smash the clutter. Therefore there's no question of logically analysing this one, writes Anil Thakraney

http://www.mxmindia.com/?p=52545

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Stories on 2nd Aug '13

IAA Webinar with Julie Roehm, Chief Storyteller, SAP
The fourth edition of the IAA Webinar had SAP's Chief Storyteller Julie Roehm speak from New York
http://www.mxmindia.com/?p=52433


It's key to be aware of your strengths & weaknesses: Robert S Kaplan
People must take responsibility for managing their careers, says Robert Steven Kaplan
http://www.mxmindia.com/?p=52402



Tata tops Interbrand's Best Indian Brands 2013
Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands
http://www.mxmindia.com/?p=52418


Star Plus leads Week 30 TVTs, Colors #2
Comedy Nights with Kapil, Jhalak Dikhlaa Jaa and DID Super Mom were top-ranked weekend specials
http://www.mxmindia.com/?p=52427


Mudra Ahmedabad on hard facts of olive oil
Creates campaign to educate consumers on olive variants and their uses
http://www.mxmindia.com/?p=52404


Sony Six acquires rights to TNA Wrestling
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
http://www.mxmindia.com/?p=52047


Prashanth Challapalli exits Jack in the Box
Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective
http://www.mxmindia.com/?p=52037


Ranjona Banerji: Trashy Times & how media houses fail in human relations
If you cannot bite the hand that feeds you, can you be considered fair when you criticise other media group, writes Ranjona Banerji
http://www.mxmindia.com/?p=52040


Anil Thakraney: Lucky De
Here was a chance for De to stand up for the right thing, to be a leader for change, a feisty leader we badly need. But she got cold feet and ducked out, writes Anil Thakraney]
http://www.mxmindia.com/?p=52040

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/