Wednesday, 9 December 2015

Stories on 9th Dec '15

India #4 in EY's Most Attractive Nations for M&E Investment
Our government's pro-business stance & an increasingly promising economic outlook fuel this, reports EY's 13th Global Capital Confidence Barometer
http://www.mxmindia.com/2015/12/india-4-in-eys-most-attractive-nations-for-me-investment/

Sanjeev Kotnala: Is your brand ready for business calamities like a cloudburst or an earthquake?
There are predictable actions (rains) that current managements are hopefully trained to handle, but, if a business is caught with an equivalent of Uttrakhand or Chennai situation, the best of the trained will find tough to cope, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-is-your-brand-ready-for-business-calamities-like-a-cloudburst-or-an-earthquake/

Mullen Lowe Lintas Group, India wins its 75th award for the year
The crowning moment for the group came when WARC 100, an annual report from World Advertising and Research Council ranked Lowe Lintas India as the No. 1 Creative Agency in the world
http://www.mxmindia.com/2015/12/mullen-lowe-lintas-group-india-wins-its-75th-award-for-the-year/

Kotak unveils campaign to highlight mobile features
Today there are more than 77 different things a customer could do using the Kotak mobile banking app
http://www.mxmindia.com/?p=84242&preview=true

'What’s your Torapanti', asks Camlin in latest campaign
The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin
http://www.mxmindia.com/2015/12/what%e2%80%99s-your-torapanti-asks-camlin-in-latest-campaign/

IIMB announces 3-day EEP in M&E
The 3-day program, starting Dec 14, aims to help participants cope with the challenges and access opportunities based on changes in technology