Tuesday, 8 December 2015

Stories on 8th Dec '15

Indian adspends to grow 18.4% next year: Magna Global
The IPG research arm says India will be 7th biggest ad market by 2020 + interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2015/12/indian-adspends-to-grow-18-4-next-year-magna-global/

Ranjona Banerji: How PIB made a fool of itself but also made the PM the butt of jokes on social media
Members and supporters of political parties and the general public are well-known for "using the technique of merging pictures", notes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-how-pib-made-a-fool-of-itself-but-also-made-the-pm-the-butt-of-jokes-on-social-media/

Indian adspend to grow 15%: GroupM
Digital advertising acceleration slows but remains strong, notes GroupM's 'This Year, Next Year' report
http://www.mxmindia.com/2015/12/indian-adspend-to-grow-15-groupm/

DDB Mudra North and Patanjali create a campaign for Patanjali Ghee
The thought provoking background narrative of the ad draws a close relevance between home cooked food and success of a person, very rightly represented by Sushil Kumar
http://www.mxmindia.com/2015/12/ddb-mudra-north-and-patanjali-create-a-campaign-for-patanjali-ghee/

LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter
LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India
http://www.mxmindia.com/2015/12/linteractive-bags-digital-mandate-of-stuffcool-unveils-brand-campaign-titled-lilthingsmatter/

Mayank Khattar is Milestone Brandcom NCD
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few
http://www.mxmindia.com/2015/12/mayank-khattar-is-milestone-brandcom-ncd/

Visual strategy & content distribution company VNR MediaWorx launched
To drive the emerging trend of increased Visual Communication Consumption
http://www.mxmindia.com/2015/12/visual-strategy-content-distribution-company-vnr-mediaworx-launched/

Amagi expands network to other continents
Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla