Tuesday, 2 February 2016

Stories on 2nd Feb '16

10 Martech trends that will shape 2016
With the global spending on marketing technology is expected to touch $32 billion by 2018, Ajay Kelkar lists the top martech trends
http://www.mxmindia.com/?p=85929

Ranjona Banerji: How News TV rules with social issues
They brought to public attention a wide variety of new voices to speak about women’s rights and the sexual rights of Indians, writes Ranjona Banerji
http://www.mxmindia.com/?p=85955

During IPL 9, adspend may race to Rs 1,200 crore
Close to 70% of the ad inventory has been sold with two months to go before the tournament for the first time in IPL history, said Sony Pictures Network president Rohit Gupta
http://www.mxmindia.com/?p=85932

SapientNitro to handle digital madate of Hugo Boss
Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels
http://www.mxmindia.com/?p=85927

ZenithOptimedia and Google to host Zoogle Day on Feb 4
The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon
http://www.mxmindia.com/?p=85924

Kotak partners Google to unveil Querimetrix
A first-of-its-kind initiative in India, Consumer Querimetrix is a machine learning tool to “nowcast” Indian consumer behaviour using Google search queries
http://www.mxmindia.com/?p=85931

Bertolli appoints Ranveer Brar as brand ambassador for India
Bertolli is owned by Deoleo, the biggest olive oil company in the world