Monday, 22 February 2016

Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif