Stories on 6th Oct '16

Getting SMEs to advertise on telly, the Amagi way

A quick text+video chat with Baskar Subramanian, Co-Founder, Amagi Media Labs on the launch of a platform especially for small and medium enterprises. Read more

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Jaisurya Das: I have a job offer in Mumbai, but the rentals are so damn high. Worthwhile moving?

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Apple, Google hold top spots in 'Best Global Brands Report'

Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m. Read more

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Jivi Mobiles hands over creative mandate to IBD

Actor Irrfan Khan roped in as brand ambassador. Read more

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Dhara celebrates India with latest campaign by DDB Mudra

India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal. Read more

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NatureFresh Acti-Lite partners MSD for  new brand ethos

The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand. Read more

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TVS Victor spreads smiles in McCann campaign

In the process, the father brings back smile and joy to her daughter and delivers an important life lesson. Read more

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Sathiyam TV assigns adsales duties to Fourth Dimension

The collaboration with Fourth Dimension will enable Sathiyam TV to effectively engage its media sales duties in India. Read more

Stories on 2nd Feb '16

10 Martech trends that will shape 2016
With the global spending on marketing technology is expected to touch $32 billion by 2018, Ajay Kelkar lists the top martech trends
http://www.mxmindia.com/?p=85929

Ranjona Banerji: How News TV rules with social issues
They brought to public attention a wide variety of new voices to speak about women’s rights and the sexual rights of Indians, writes Ranjona Banerji
http://www.mxmindia.com/?p=85955

During IPL 9, adspend may race to Rs 1,200 crore
Close to 70% of the ad inventory has been sold with two months to go before the tournament for the first time in IPL history, said Sony Pictures Network president Rohit Gupta
http://www.mxmindia.com/?p=85932

SapientNitro to handle digital madate of Hugo Boss
Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels
http://www.mxmindia.com/?p=85927

ZenithOptimedia and Google to host Zoogle Day on Feb 4
The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon
http://www.mxmindia.com/?p=85924

Kotak partners Google to unveil Querimetrix
A first-of-its-kind initiative in India, Consumer Querimetrix is a machine learning tool to “nowcast” Indian consumer behaviour using Google search queries
http://www.mxmindia.com/?p=85931

Bertolli appoints Ranveer Brar as brand ambassador for India
Bertolli is owned by Deoleo, the biggest olive oil company in the world

http://www.mxmindia.com/?p=85930

Stories on 21st Nov 14

Why do Indian agencies turn a blind idea to Idea Thiefs?
While creatives elsewhere will create a furore, Indian counterparts seem to grin and bear it
http://www.mxmindia.com/2014/11/why-do-indian-agencies-turn-a-blind-idea-to-idea-thiefs/

Google Forrester Report predicts online shopper base to reach 100 million by 2016
The report revealed that India's e-tailing market is at an inflection point and will see rapid growth
http://www.mxmindia.com/2014/11/google-forrester-report-predicts-online-shopper-base-to-reach-100-million-by-2016/

Shailesh Kapoor: In Support of an All-Vegetarian MasterChef India
While there are studies to suggest consoumption of non-veg food has increased, the sight of meat generates disgust in around 30-40 percent audiences in India, notes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-in-support-of-an-all-vegetarian-masterchef-india/

Ranjona Banerji: Arnab Goswami, the King of Outrage!
The race for the coverage of #WarzoneHisar was between Times Now and Headlines Today and the winner was Arnab Goswami. No one, absolutely no one, can do TV outrage like him, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-arnab-goswami-the-king-of-outrage/

TAM data for Hindi GECs and Regional GECs in select markets for Week 46
Presenting TAM data for Week 46 (November 9-15) for Hindi GECs various regional channels in select India markets
http://www.mxmindia.com/2014/11/tam-data-for-hindi-gecs-and-regional-gecs-in-select-markets-for-week-46/

Big Magic announces induction of senior talent across functions
Sahil and Shalini will report to Lavneesh Gupta, COO, Reliance Broadcast Network Ltd
http://www.mxmindia.com/2014/11/big-magic-announces-induction-of-senior-talent-across-functions/

Anup Vishwanathan joins TTN as Head - Marketing
Times Television Network further strengthens the senior management team to fuel growth
http://www.mxmindia.com/2014/11/anup-vishwanathan-joins-ttn-as-head-marketing/

Impressive Jury list make Designomics Awards special
The awards were presented to business houses for the successful design execution under an array of categories

http://www.mxmindia.com/2014/11/impressive-jury-list-make-designomics-awards-special/

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Stories on 1st Mar'13

Union Budget 2013-14: M&E's growth conundrum continues...
While the media and entertainment sector hoped for a pick-me-up to revive its sagging outlook, there was no magic wand in the Union Budget. Industry movers tell MxMIndia what they feel
http://www.mxmindia.com/2013/03/budget-2013-mes-growth-conundrum-continues/

Union Budget 2013-14: FinMin's blow for digitization as duty on set top boxes doubles
Cable and DTH operators to shell out 10% as import duty on set top boxes
http://www.mxmindia.com/2013/03/finmins-blow-for-digitization-as-duty-on-set-top-boxes-doubles/

Budget 2013: Partial relief for film producers
The film industry has reason for some cheer in its centenary year
http://www.mxmindia.com/2013/03/budget-2013-partial-relief-for-film-producers/

Union Budget 2013-14: Budget review for M&E: Rakesh Jariwala, E&Y
A review of the Union Budget 2013-14 for media and entertainment by Rakesh Jariwala, Tax Partner, Ernst & Young
http://www.mxmindia.com/2013/02/budget-review-for-me-rakesh-jariwala-ey/

Union Budget 2013-14: Budget review for M&E: Smita Jha, PwC
A quick view on what the Union Budget means for media and entertainment by Smita Jha, Leader - E&M, PwC
http://www.mxmindia.com/2013/02/budget-review-for-me-smita-jha-pwc/

Summary and Highlights of Union Budget 2013-14
Summary and highlights of the Union Budget 2013-14 presented by Finance Minister P Chidambaram
http://www.mxmindia.com/2013/02/summary-and-highlights-of-union-budget-2013-14/

Union Budget 2013-14: Anil Thakraney: Budget: The Hard Ground Realities
Anil Thakraney's ‘vishesh tippani' on some of the Budget proposals, written in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-budget-the-hard-ground-realities/

Union Budget 2013-14: Ranjona Banerji: Budget blues with news channels & papers
Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly
http://www.mxmindia.com/2013/03/ranjona-banerji-budget-blues-with-news-channels-and-papers/

Union Budget 2013-14: Front-page scan: The Budget, the morning after
A quick look at how some morningers from across the country captured the finance minister's budgetary proposals
http://www.mxmindia.com/2013/03/front-page-scan-the-budget-the-morning-after/

Union Budget 2013-14: And finally, a pick of Amul ads on the Budget over 40 years
The newswallahs capture events for posterity, but nothing better than the utterly, butterly Amul ads to reflect on newsy stuff. In case, the Budgets...
http://www.mxmindia.com/2013/03/and-finally-a-pick-of-amul-ads-on-the-budget-over-40-years/

Shailesh Kapoor: The Other Side Of The 'Too Much Cricket' Debate
Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-the-other-side-of-the-too-much-cricket-debate/

Sonal Dabral to speak at Dubai Lynx
The Dubai Lynx Awards honour the region's best work in advertising. The 2013 Festival takes place from 10 to 13 March at the Madinat Jumeirah, Dubai
http://www.mxmindia.com/2013/03/sonal-dabral-to-speak-at-dubai-lynx/

Vijayavani makes an impressive debut
In the six-month period from July to December 2012, Kannada daily Vijayavani has reached a circulation of more than 2.21 lakh, within the first nine months of its launch
http://www.mxmindia.com/2013/03/vijayavani-makes-an-impressive-debut/

Google Business Photos debuts in India
Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment
http://www.mxmindia.com/2013/03/google-business-photos-debuts-in-india/

Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/

Stories on 21st Aug

Community Radio: On air, with a heart
... and here to stay as operators are optimistic about government policies (though they would like a reduction in the spectrum fee)
http://www.mxmindia.com/?p=28833

A year of glittery success for UTV Stars
UTV Stars emphasizes on original content to resonate with the audience, says the channel's business head Nikhil Gandhi
http://www.mxmindia.com/?p=28832

1 in 4 online mins spent on social networking in June
Google sites, Facebook and Yahoo! Sites Lead as Top Destinations in India, reports comScore Media Metrix
http://www.mxmindia.com/?p=28877

Mediaah! | Ratings controversy: Too little too late
The crisis thanks to NDTV taking TAM and its principals to court is the biggest that Indian commercial television has faced thus far. The six action points are too little, too late, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=28862

Reviewing the Reviews: Ek Tha Tiger
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=28829

AdStrat: 6 Days Mahabachat
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=28828

Sunil Punjabi is India Business Head for SPT Networks
Overseeing the day-to-day management of the channels, Mr Punjabi will develop business opportunities and channel equity
http://www.mxmindia.com/?p=28830

The Anchor: Dr Subho Ray on why the clampdown on SMSes is not the best way to maintain law & order
It's revenue loss for advertisers, information loss for subscribers, and is just throwing the baby out with the bath water
http://www.mxmindia.com/?p=28825

Anil Thakraney: The credibility letdown
Fareed Zakaria's credibility has taken a body blow following this incident. Why would I trust his writing ever again? How can I be sure he hasn't played another mischief? What good is a journo minus credibility?
http://www.mxmindia.com/?p=28827

Ranjona Banerji: Shooting the messenger
Yes, panic can spread through a mass communication system but stopping the system will not stop the panic. Humans have been victims of mass panic as long as they've been human and will use whatever means possible
http://www.mxmindia.com/?p=28831

Debrief: Lazy creative work, BlackBerry
When the slogan is weak, it's all left to the interpretation, which has to dazzle, else the ad is sunk
http://www.mxmindia.com/?p=28826

Stories on 25th Jun

Glory eludes India @Cannes Lions 2012
With just 14 metals, it was a forgettable year for the Indian contingent at the premier fest celebrating creativity in ad & marketing
http://www.mxmindia.com/2012/06/glory-eludes-india-cannes-lions-2012-2/

Never make a film to win at Cannes, because then you'll never do: Abhinay Deo
Taproot’s campaign for Mumbai Mirror went on to bag India's first ever Gold in the Film Craft category and Abhinay Deo talks about the film and more
http://www.mxmindia.com/2012/06/never-make-a-film-to-win-at-cannes-because-then-youll-never-do-abhinay-deo/

Cannes Lions Grand Prix JurySpeak
Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories
http://www.mxmindia.com/2012/06/cannes-lions-grand-prix-juryspeak/

India@Cannes: The Winning Works
A look at the India works that won a metal at Cannes Lions 2012
http://www.mxmindia.com/2012/06/indiacannes-the-winning-works/

Anil Thakraney: Yes, We Cannes!
While India may still not be setting Cannes on fire, our creative directors do return with a decent number of trophies, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-yes-we-cannes/

Mindshare & Google launch 'Mobile Garage'
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage
http://www.mxmindia.com/2012/06/mindshare-google-launch-mobile-garage/

Channel [V] says goodbye to Bollywood music
With this transition, the channel is set to consolidate its position in the youth entertainment genre
http://www.mxmindia.com/2012/06/channel-v-says-goodbye-to-bollywood-music/

Zee to go paranormal with 'Fear Files'
The show will focus on events that are experienced by those who have lived to tell their story
http://www.mxmindia.com/2012/06/zee-to-go-paranormal-with-fear-files/

Gaana.com launches music streaming app on Win 8 tab
The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs
http://www.mxmindia.com/2012/06/gaana-com-launches-music-streaming-app-on-win-8-tab/

AdStrat: Honda - Rush Hour
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that goes into creating an ad
http://www.mxmindia.com/2012/06/ad-strat-honda-rush-hour/

The Anchor: Lloyd Mathias on the 6 things every marketer learns on the job
The primary role of marketing is to drive sales and bring in revenues, writes Lloyd Mathias, as he lists the six vital lessons marketers learn on the job
http://www.mxmindia.com/2012/06/the-anchor-lloyd-mathias-on-the-6-things-every-marketer-learns-on-the-job/

Ranjona Banerji: Crazy, like a fool; what about Daddy Cool?
What a fine example of India's famous familial feeling we have here - and dare we say it, India's long traditions of patriarchy
http://www.mxmindia.com/2012/06/ranjona-banerji-crazy-like-a-fool-what-about-daddy-cool/

Mostly 3.5 *s for Anurag Kashyap's Gangs of Wasseypur
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-gangs-of-wasseypur/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/

Stories on 8th February

Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/

Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/

Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/

Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/

LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/

Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/

Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/

The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/

Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/

Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/

Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/

Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/

Stories on 17th November

Lodestar UM shines @ inaugural FOMA

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

http://www.mxmindia.com/2011/11/%E2%80%98spectacular-work%E2%80%99-shashi-sinha-on-foma-win/

Chitralekha celebrates 61st anniversary

Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

http://www.mxmindia.com/2011/11/chitralekha-group-celebrates-61st-anniversary/

7pm, the New prime time

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

http://www.mxmindia.com/2011/11/7pm-the-new-prime-time/

Reliance Retail set to go big with big-box hypermarkets

Reliance Retail has big plans with retail with big-box hypermarkets

http://www.mxmindia.com/2011/11/reliance-retail-set-to-go-big-with-big-box-hypermarkets/

Birla Sun Life Insurance: Realism works

Anil Thakraney reviews ads twice a week. In his inimitable style.

http://www.mxmindia.com/2011/11/birla-sun-life-insurance-realism-works/

FM stations go for out-of-the-box content

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

http://www.mxmindia.com/2011/11/out-of-the-box-for-fm-stations/

The Anchor: 5 ways a marketer can use SMS to his/her advantage

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

http://www.mxmindia.com/2011/11/the-anchor-5-ways-a-marketer-can-use-sms-to-hisher-advantage/

Mediaah! Extra: Now, Vice Prez Hamid Ansari calls for debate on erosion of editor

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

http://www.mxmindia.com/2011/11/mediaah-extra-now-vice-prez-hamid-ansari-calls-for-debate-on-erosion-of-editor/