Wednesday, 1 March 2017

Stories on 1st Mar '17

Digital ad industry to grow 37% by 2020: DAN
Spends on Digital Media to reach 24% of adspend pie in three years, notes Dentsu Aegis Network Digital Report
http://www.mxmindia.com/?p=100243

Sanjeev Kotnala: Is Scarecrow consciously trying to be different?
It seems Scarecrow hates being in the safe territory and it’s heartening to note that its clients show confidence in their work, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100197

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100242

JWT wins creative mandate of Cello Pens
The first TVC created is for Cello Exam Expert Range that features three pens - Maxriter, Pin Point, and Techno Tip
http://www.mxmindia.com/?p=100202

Sony completes 1st of 2-phase acquisition of Ten Sports
Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months
http://www.mxmindia.com/?p=100198

Sanjay Menon appointed Managing Director of Sapient India
Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow
http://www.mxmindia.com/?p=100200

Culture Machine expands technology business into ASEAN
Siddharth Narula promoted to Chief Revenue Officer, Aditya Aima joins as Business Head - ASEAN and Minal Sharma joins as National Sales Head
http://www.mxmindia.com/?p=100203

Kangana Ranaut new face of Nakshatra Diamonds
Unveiling of Nakshatra diamond jewellery's growth strategy featuring a omnichannel retail store network in Tier I and II cities along with robust online presence
http://www.mxmindia.com/?p=100201

DY Works hosts session for CEIBS MBA students
As part of the study, the members spent time at general trade and modern trade outlets, across South, Central and Suburban Mumbai
http://www.mxmindia.com/?p=100131

Den Networks launches Den TV+, OTT services for its subscribers
Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms
http://www.mxmindia.com/?p=100130

Mattel appoints Weber Shandwick India as its PR agency
The scope of the business covers all brands such as Fisher Price, Barbie, Hot Wheels along with Toy box range and spreads across creative, digital, social and traditional forms of communication
http://www.mxmindia.com/?p=100065

HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign
HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance
http://www.mxmindia.com/?p=100063