Stories on 1st Mar '17

Digital ad industry to grow 37% by 2020: DAN
Spends on Digital Media to reach 24% of adspend pie in three years, notes Dentsu Aegis Network Digital Report
http://www.mxmindia.com/?p=100243

Sanjeev Kotnala: Is Scarecrow consciously trying to be different?
It seems Scarecrow hates being in the safe territory and it’s heartening to note that its clients show confidence in their work, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100197

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100242

JWT wins creative mandate of Cello Pens
The first TVC created is for Cello Exam Expert Range that features three pens - Maxriter, Pin Point, and Techno Tip
http://www.mxmindia.com/?p=100202

Sony completes 1st of 2-phase acquisition of Ten Sports
Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months
http://www.mxmindia.com/?p=100198

Sanjay Menon appointed Managing Director of Sapient India
Menon, who will continue his responsibility of leading Delivery out of India as Global Head of Service Lines for Sapient Razorfish, takes on this new role from Rajdeep Endow
http://www.mxmindia.com/?p=100200

Culture Machine expands technology business into ASEAN
Siddharth Narula promoted to Chief Revenue Officer, Aditya Aima joins as Business Head - ASEAN and Minal Sharma joins as National Sales Head
http://www.mxmindia.com/?p=100203

Kangana Ranaut new face of Nakshatra Diamonds
Unveiling of Nakshatra diamond jewellery's growth strategy featuring a omnichannel retail store network in Tier I and II cities along with robust online presence
http://www.mxmindia.com/?p=100201

DY Works hosts session for CEIBS MBA students
As part of the study, the members spent time at general trade and modern trade outlets, across South, Central and Suburban Mumbai
http://www.mxmindia.com/?p=100131

Den Networks launches Den TV+, OTT services for its subscribers
Exclusively for Den Cable and Broadband subscribers, it is available for download on all the devices which are on Android and iOS platforms
http://www.mxmindia.com/?p=100130

Mattel appoints Weber Shandwick India as its PR agency
The scope of the business covers all brands such as Fisher Price, Barbie, Hot Wheels along with Toy box range and spreads across creative, digital, social and traditional forms of communication
http://www.mxmindia.com/?p=100065

HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign
HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance
http://www.mxmindia.com/?p=100063

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/

Stories on 3rd Jun '13

Winning loyalty with transmedia storytelling
Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report
http://www.mxmindia.com/?p=48898

New weekly column 'PR, etc' by Amith Prabhu: To new beginnings!
Introducing a new weekly column titled 'PR, etc' by Chicago, US-based public relations professional Amith Prabhu
http://www.mxmindia.com/?p=48890

Anil Thakraney: And, Bobby Pawar is back
In the advertising context, Pawar's return sends out a strong signal to the rest of the ad world: Take your chances, buggers. Keep encouraging scam ads, you will be rewarded
http://www.mxmindia.com/?p=48888

Celkon Mobiles is Title Sponsor of Tri Nation Series
The West Indies Cricket Board (WICB) has announced Hyderabad based Celkon Mobiles as the Title Sponsor of the Tri Nation Series to be played by West Indies, India and Sri Lanka. The series will be known as the Celkon Mobile Cup and will be played in Jamaica and Trinidad from June 28 to July 11, 2013
http://www.mxmindia.com/?p=48896

ITV network signs UNWEP charter
The ITV network has become among the first media houses in India to be a signatory of UNWEP charter by signing up for Women's Empowerment Principles (WEPs)
http://www.mxmindia.com/?p=48894

Focus launches Worldoo's first TVC
Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC
http://www.mxmindia.com/?p=48897

AdStrat: Zatak: Scenting change
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48887

Reviewing the Reviews: Yeh Jawani Hai Deewani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=48886

Firstpost acquires satire portal Faking News
Network18's online news portal Firstpost.com has acquired FakingNews.com, which will remain as a standalone entity with Rahul Roushan as its editor
http://www.mxmindia.com/?p=48889

Ajay Chandwani appointed Chairman, DMA Echo Awards- India
The ECHO Awards of DMA US are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. This year DMA US has accorded full alliance status to the DMA India awards programme
http://www.mxmindia.com/?p=48895

Stories on 22nd Mar'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/?p=46271


Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/?p=46273


Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/?p=46282

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/?p=46294

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/?p=46310

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/?p=46292

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/?p=46284

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=46275

Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=46274

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/?p=46323

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/?p=46324

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/?p=46322

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/?p=46283

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/?p=46304


ANCHOR | One Big Idea by Ranjona Banerji
Time to reclaim lost territory
http://www.mxmindia.com/?p=46272

Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/