Monday, 27 February 2017

Stories on 27th Feb '17

Is your company ready for Social CRM?
The country’s biggest brands need to do a better job of their Social CRM, writes Prabhakar Mundkur
http://www.mxmindia.com/?p=100094

Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering
With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling
http://www.mxmindia.com/?p=100066

Star Plus launches new campaign starring Aamir Khan
In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan
http://www.mxmindia.com/?p=100060

VideoTap to unveil interactive smart video platform at MWC, Barcelona
Platform will deliver dynamic, personalized, interactive videos on demand to consumers
http://www.mxmindia.com/?p=100068

Rediffusion-Y&R unveils Brand Asset Valuator 2017
The Brand Asset Valuator is a diagnostic tool for building and managing brands
http://www.mxmindia.com/?p=100067

​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR
The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand
http://www.mxmindia.com/?p=100125

Sony Pictures acquires broadcast rights for Nexa P1 Powerboat
Unique second screen experience for fans for the first time in India across any sport
http://www.mxmindia.com/?p=100061

Puma signs Virat Kohli as brand ambassador
The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India
http://www.mxmindia.com/?p=100062

Small Big Idea presents #IndutryInsultsto promte PromaxBDA Awards
The Small Big Idea comes up with #IndustryInsults to introduce the key note speaker at PromaxBDA Awards
http://www.mxmindia.com/?p=100059

My FM goes live in Solapur
The launch campaign 'Abharkaankhush' has been rolled out in the cities through print ads, outdoor, human banner
http://www.mxmindia.com/?p=100064