Stories on 21st Oct 14

Leaning into change: Lindsay Pattison
As she gets into the shoes of Global CEO at the GroupM agency Maxus, we catch her for a quick Q&A
http://www.mxmindia.com/2014/10/leaning-into-change-lindsay-pattison/

PepsiCo India's 7-plus-min #GharWaliDiwali film brings joy, sobs
The heart-warming film has directed by Vikramaditya Motwane of Udaan fame and features National Awardwinning actress Geetanjali Thapa
http://www.mxmindia.com/2014/10/pepsico-indias-7-plus-min-gharwalidiwali-film-brings-joy-sobs/

TEDxGateway conf in Mumbai on November 2
The fifth edition of TEDxGateway in Mumbai will happen in Mumbai on November 2. Read more
http://www.mxmindia.com/2014/10/tedxgateway-conf-in-mumbai-on-november-2/

This Diwali, Godrej crafts a plan to hit cockroaches
Lowe Lintas's sequel campaign for Hit Anti Roach Gel urges consumers to 'Just count to 20'
http://www.mxmindia.com/2014/10/this-diwali-godrej-crafts-a-plan-to-hit-cockroaches/

What Ticks for Indian Consumers/ Men - Rajat Sharma and Harish Shriyan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rajat Sharma and Harish Shriyan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-rajat-sharma-and-harish-shriyan/