Stories on 25th Sep '17

Priti Murthy from Maxus to join OMD India as CEO

Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. Read more

Indrani Sen: Celebrating with Print

Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen. Read more

Bloomberg|Quint begins live streaming facility across its digital assets

Bloomberg|Quint's digital streaming service will include comprehensive live programming on a daily basis. Read more

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Dentsu highlights promising features of TVS Jupiter Classic in new TVC

The film features brand evangelist Amitabh Bachchan. Read more

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Swaraj appeals to the farmer community with latest film

The communication embodies how Swaraj has been nurturing relationships since 1974. Read more

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Kopiko rolls out exciting offer promoting the candy brand

Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week. Read more

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 21st Oct 14

Leaning into change: Lindsay Pattison
As she gets into the shoes of Global CEO at the GroupM agency Maxus, we catch her for a quick Q&A
http://www.mxmindia.com/2014/10/leaning-into-change-lindsay-pattison/

PepsiCo India's 7-plus-min #GharWaliDiwali film brings joy, sobs
The heart-warming film has directed by Vikramaditya Motwane of Udaan fame and features National Awardwinning actress Geetanjali Thapa
http://www.mxmindia.com/2014/10/pepsico-indias-7-plus-min-gharwalidiwali-film-brings-joy-sobs/

TEDxGateway conf in Mumbai on November 2
The fifth edition of TEDxGateway in Mumbai will happen in Mumbai on November 2. Read more
http://www.mxmindia.com/2014/10/tedxgateway-conf-in-mumbai-on-november-2/

This Diwali, Godrej crafts a plan to hit cockroaches
Lowe Lintas's sequel campaign for Hit Anti Roach Gel urges consumers to 'Just count to 20'
http://www.mxmindia.com/2014/10/this-diwali-godrej-crafts-a-plan-to-hit-cockroaches/

What Ticks for Indian Consumers/ Men - Rajat Sharma and Harish Shriyan
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rajat Sharma and Harish Shriyan
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-rajat-sharma-and-harish-shriyan/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/