End of Digital Beginning for M&E: PwC
The challenge for media is to now implement its digital strategies, notes the Pricewaterhouse Coopers Outlook for media and entertainment 2012-16
http://www.mxmindia.com/2012/06/end-of-digital-beginning-for-me-pwc/
Here for the long haul: Anthony Good
Anthony Good and Deepak Khanulkar delve deep into the need for CSR service in India, analyse how the CSR marketplace is currently placed in India and predict what’s in store for the agency in time to come
http://www.mxmindia.com/2012/06/here-for-the-long-haul-anthony-good/
Facebook tests tech to link pages of under-13s with parents' accounts
These mechanisms wouldn't be introducing young children to Facebook for the first time, but rather would give them a way to be there officially
http://www.mxmindia.com/2012/06/facebook-tests-tech-to-link-pages-of-under-13s-with-parents-accounts/
Vizeum bags media duties of Bloomberg UTV
As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the Media AoR and will play a vital role in the channel's future growth plans
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-bloomberg-utv/
Eros International launches online music channel
The content on 'youtube.com/erosnowmusic' will include music videos and behind-the-scenes footage
http://www.mxmindia.com/2012/06/eros-international-launches-online-music-channel/
Online ad platform Komli Media raises $39 million
Komli's CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million
http://www.mxmindia.com/2012/06/online-ad-platform-komli-media-raises-39-million/
Havas picks majority stake in Mediaxis MPG
The move follows a relationship fostered by the group's MPG brand over the past nine years
http://www.mxmindia.com/2012/06/havas-picks-majority-stake-in-mediaxis-mpg/
Spark Punjabi launches new shows
Unveils a new line up of shows in the humour genre, strengthening its leadership with exciting new offerings
http://www.mxmindia.com/2012/06/spark-punjabi-launches-new-shows/
Modi Omega Pharma awards PR mandate to GreenThumb
As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy
http://www.mxmindia.com/2012/06/modi-omega-pharma-awards-pr-mandate-to-greenthumb/
Bheem, Katrina Kaif and Sachin Tendulkar are kids' favorites, says Ormax Media
The study was conducted among 6-14 year old kids, SEC ABC, in eight cities - Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai
http://www.mxmindia.com/2012/06/bheem-katrina-kaif-and-sachin-tendulkar-are-kids-favorites-says-ormax-media/
The Anchor: Anil Garg on 10 reasons why specialty channels are the need of the hour
Emerging technologies are playing a big role in bringing about this shift from traditional TV (latent viewing) to active TV (active viewing), says Anil Garg
http://www.mxmindia.com/2012/06/the-anchor-anil-garg-on-10-reasons-why-specialty-channels-are-the-need-of-the-hour/
Anil Thakraney: Film critics cannot be trusted
And that new flick called 'Shanghai' is the last time I shall go by the critics' verdict. Frankly, I couldn't sit through the film. It was boring, wannabe, pretentious and very laboured
http://www.mxmindia.com/2012/06/anil-thakraney-film-critics-cannot-be-trusted/
Ranjona Banerji: Getting a bum deal from Yahoo India
Every mid-week Ranjona Banerji writes about a grouse... either spewing venom or tongue-in-cheek. Or both
http://www.mxmindia.com/2012/06/ranjona-banerji-getting-a-bum-deal-from-yahoo-india/
