India@Cannes: Day 3: 1 Gold, 2 Silvers, 1 Bronze
McCann's campaign for Western Union bagged India's first Gold as Leo Burnett and Cheil win Silvers and BBDO a Bronze
http://www.mxmindia.com/2012/06/indiacannes-day-3-1-gold-2-silvers-1-bronze/
Balki & Shekhar Kapur talk of how to do business in India
The Lowe+Partners session titled Global India with R Balki and Shekhar Kapur saw the two film-makers share their mantras on how marketers can succeed in India
http://www.mxmindia.com/2012/06/indiacannes-balki-shekhar-kapur-talk-of-how-to-do-business-in-india/
Radio bags just two shortlists
India had sent 55 entries this year compared to 78 entries last year. Last year India had won just 1 metal in this category
http://www.mxmindia.com/2012/06/indiacannes-radio-bags-just-two-shortlists/
DDB Mudra steals limelight with 6 Design shortlists
Last year India had won a total of 5 awards in this category, its best showing so far
http://www.mxmindia.com/2012/06/indiacannes-ddb-mudra-steals-limelight-with-6-design-shortlists/
It's zilch again for Cyber
With zero shortlists, it will be the fourth straight year that India will go without any metals in this category
http://www.mxmindia.com/2012/06/indiacannes-its-zilch-again-for-cyber/
The Anchor: 7 reasons why Cannes Lions is a must-attend!
Yes, for media and marketing professionals of all hues, the Cannes Lions is a must-attend. Start saving up for next year, writes A N Chorrea
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-cannes-lions-is-a-must-attend/
Stagnancy stages a comeback yet again
The IRS 2012 Q1 readership results released by MRUC and Hansa has nothing new to tell but the obvious tale of the apparent rise in numbers of a few publications and the decline in readership of a majority of players
http://www.mxmindia.com/2012/06/irs-2012q1-stagnancy-stages-a-comeback-yet-again/
Mindshare launches CORE
It is a user-centric and open source data driven marketing intelligence platform that revolutionises marketing decision making
http://www.mxmindia.com/2012/06/mindshare-launches-core/
Advertisers crib as TRPs fall for Satyamev Jayate
They say that ratings should decide the ad rates of reality shows instead of the channels charging advertisers fixed rates even before the show goes live
http://www.mxmindia.com/2012/06/advertisers-crib-as-trps-fall-for-satyamev-jayate/
MSLGroup India releases e-com report
The report details how the industry's growth on the back of a fast-multiplying internet population is changing the way many Indians are shopping and impacting how businesses function
http://www.mxmindia.com/2012/06/mslgroup-india-releases-e-com-report/
Singles spend more time on matrimonial than social networking sites: Shaadi.com survey
The survey was conducted to gauge the growing popularity of the social networking sites and its impact on the matrimonial sector
http://www.mxmindia.com/2012/06/singles-spend-more-time-on-matrimonial-than-social-networking-sites-shaadi-com-survey/
Penn Schoen Berland & Via Media Health form strategic alliance
This alliance will bring together the research based strategy, planning and campaign management expertise of PSB and the knowledge of healthcare sector and a national footprint of implementation of VIA Media Health
http://www.mxmindia.com/2012/06/penn-schoen-berland-via-media-health-form-strategic-alliance/
Milestone Brandcom executes campaign for Jhalak Dikhhla Jaa
Milestone Brandcom brings the glitz and glamour from Jhalak Dikhhla Jaa out on the streets
http://www.mxmindia.com/2012/06/milestone-brandcom-executes-campaign-for-jhalak-dikhhla-jaa/
Anil Thakraney: The ten commandments of social behaviour
Some have paid a huge price for being Twitter-happy. Relationships have broken down. Posts have been used as evidence in courts. People have lost their jobs
http://www.mxmindia.com/2012/06/anil-thakraney-the-ten-commandments-of-social-behaviour/
IRS 2012Q1: Downward is the way for Language publications
Maybe it's the shortage of ideas or lack of opportunities but language readership is certainly not seeing the best of times in India
http://www.mxmindia.com/2012/06/irs-2012q1-downward-is-the-way-for-language-publications/
IRS 2012Q1: Hindi readership sways its way towards +ve growth
As a large population of this country continue to swear by the usage of the national language - Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-hindi-readership-sways-its-way-towards-ve-growth/
IRS 2012Q1: English readership throws up usual pattern
A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1
http://www.mxmindia.com/2012/06/irs-2012q1-english-readership-throws-up-usual-pattern/
