Stories on 23rd Jan '17

Muted growth for TV adspends forecast: Kotak
A report by Kotak Institutional Equities released last week looks at the growth of last year and what it could be in 2017
http://www.mxmindia.com/?p=98681

Indrani Sen: Are Indian Newspapers Ailing?
To what extent the recommendation of the latest wage board would affect the bottomline of the large newspapers is debatable, writes Indrani Sen
http://www.mxmindia.com/?p=98679

Titan Raga upholds the choice of motherhood
The latest campaign highlights the progressive mindset of the modern Indian woman
http://www.mxmindia.com/?p=98678

Ayush ministry partners ASCI to co-regulate misleading ads
This partnership will put in place, a much needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector
http://www.mxmindia.com/?p=98676

Vikas Khanchandani joins Arnab Goswami's Republic as CEO
With an impressive experience of over 20 years, Vikas Khanchandani will head the business of the upcoming independent media venture
http://www.mxmindia.com/?p=98673

My FM expands base in Maharashtra
In another month’s time three more station will go live i.e. Sholapur, Dhule and Akola
http://www.mxmindia.com/?p=98675

SonyLIV unveils health & wellness content platform, LIV FIT
Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, YasimKarachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets
http://www.mxmindia.com/?p=98674

Yatra unveils new brand identity, seeks to connect with the new-age traveller
New logo conveys a seamless travel experience delivered via Yatra's new marketplace model
http://www.mxmindia.com/?p=98672

Stories on 23rd Dec '15

M&E Sector Outlook 2016 by Deloitte
The consulting firm presents its forecast for the year ahead, sans any numbers
http://www.mxmindia.com/2015/12/me-sector-outlook-2016-by-deloitte/

Ranjona Banerji: The incestuous world of politicians & political journalists
As the years go by and TV journalists set the standards, some time-honoured standards (such as they ever were) appear to be slipping, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-the-incestuous-world-of-politicians-political-journalists/

Dentsu Aegis launches The StoryLab in India, Sunil Kumaran joins as country head
TSL, which operates in 16 geographies including India, will work with brands to innovate their supply chain of storytelling and thereby help them invest in the most engaging and effective content solutions for their media ecosystem
http://www.mxmindia.com/2015/12/dentsu-aegis-launches-the-storylab-in-india-sunil-kumaran-joins-as-country-head/

Sanjeev Kotnala: Not Just a Silly Envelope
How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-not-just-a-silly-envelope/

Cadbury Bournville reintroduced in new avatar; unveils new campaign
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
http://www.mxmindia.com/2015/12/cadbury-bournville-reintroduced-in-new-avatar-unveils-new-campaign/

Sania Mirza appointed brand ambassador for Kesh King
After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club
http://www.mxmindia.com/2015/12/sania-mirza-appointed-brand-ambassador-for-kesh-king/

Madhukar Sabnavis to lead 'Mining for Insights' workshop in Mumbai
The event is scheduled for 21st January 2016 in Mumbai at AAAI's Training Centre at Lower Parel

http://www.mxmindia.com/2015/12/madhukar-sabnavis-to-lead-mining-for-insights-workshop-in-mumbai/

Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/

Stories on 4th Aug 14

In ecom-land, it's Bezos v/s Bansals
As Flipkart and Amazon battle it out for control in the marketplace, it's customers who will profit most
http://www.mxmindia.com/2014/08/in-ecom-land-its-bezos-vs-bansals/

Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices
In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka
http://www.mxmindia.com/2014/08/rajesh-gangwani-himanshu-saxena-joy-chauhan-new-heads-of-jwt-mumbai-bengaluru-colombo-offices/

IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender
The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-to-host-mahesh-bhatt-and-stuart-sender/

News18 India announces entry into US market
News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack
http://www.mxmindia.com/2014/08/news18-india-announces-entry-into-us-market/

Amith Prabhu: The art of Public Relations - it is about practising what we preach
PR should no longer stand for Public Relations but the 'R' should stand for Reputation, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-the-art-of-public-relations-it-is-about-practising-what-we-preach/

BIG Magic Bihar announces season 3 of Police Files
The new season revolves around the core thought 'Soch Badlo Samaj Badlega'
http://www.mxmindia.com/2014/08/big-magic-bihar-announces-season-3-of-police-files/

New Clean & Clear campaign inspires teens to reveal true self
Leading youth skincare brand launches its 'See the Real Me' campaign

http://www.mxmindia.com/wp-admin/edit.php#

Stories on 1st Aug 14

Lord of the Big Screen
How PVR is innovating to stay ahead and scaling up with the 15-screen 'Superplex' in Noida
http://www.mxmindia.com/2014/08/lord-of-the-big-screen/

Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline
Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights
http://www.mxmindia.com/2014/08/shailesh-kapoor-too-much-oxytocin-on-tv-try-adrenaline/

Ranjona Banerji: The Curious Tweets of Gaurav Sawant
These tweets led to massive outrage from what is called the "secular" brigade on social media, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-the-curious-tweets-of-gaurav-sawant/

Shaju Ignatius announces collaboration with Event Capital
In his new role, Ignatius will explore the Events IP space for fruitful collaborations for the venture
http://www.mxmindia.com/2014/08/shaju-ignatius-announces-collaboration-with-event-capital/

Sony unveils Project Resound campaign
Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music
http://www.mxmindia.com/2014/08/sony-unveils-project-resound-campaign/

ShopClues.com unveils new media campaign
It is ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics
http://www.mxmindia.com/2014/08/shopclues-com-unveils-new-media-campaign/

RBNL gets a new Sales head in Gurudutt
Gurudutt will work closely with the COO Lavneesh Gupta in streamlining and structuring the Government business
http://www.mxmindia.com/2014/08/rbnl-gets-a-new-sales-head-in-gurudutt/

BIG Magic appoints Uditanshu Mehta as CD
Will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences
http://www.mxmindia.com/2014/08/big-magic-appoints-uditanshu-mehta-as-cd/

Stories on 6th Aug '13

It's true! Jeff 'Amazon' Bezos buys Washington Post for $250 million
One of the worlds' most powerful newspapers is sold to e-commerce pioneer Jeffrey Bezos
http://www.mxmindia.com/?p=52597

1 Minute View: Yeh toh hona hi tha!
We don't know if Jeff Bezos will be able to achieve it and we are certain that he too doesn't have all the answers. But what we do know is that the man is quite definitely equipped to lead Washington Post to the next level.
http://www.mxmindia.com/?p=52590

Bloomberg TV India back with Havas
Havas Media India wins back media mandate of Bloomberg TV India
http://www.mxmindia.com/?p=52559

People magazine closure case settled amicably
Employees, Outlook group reach an out-of-court settlement as all dues have reportedly been paid to the satisfaction of all concerned
http://www.mxmindia.com/?p=52574

Now Steve Marcopoto to step down at Turner
Steve Marcopoto to step down as President and Managing Director, Turner International Asia Pacific
http://www.mxmindia.com/?p=52570

Times Internet announces senior hires
Times Internet has beefed up its management team with Pratik Mazumder, Pawan Agarwal, Swapnil Shrivastav and Miten Sampat to head various functions
http://www.mxmindia.com/?p=52547

Reliance Broadcast announces Q1 results, mood upbeat
RBNL reports operating breakeven, with consolidated total income of Rs. 61.1 crore and consolidated EBITDA of Rs 0.9 crore
http://www.mxmindia.com/?p=52583

Ranjona Banerji: More questions, less answers on Durga Nagpal
The campaign seems to have started without sufficient background work and fact-checking, notes Ranjona Banerji
http://www.mxmindia.com/?p=52568

Satya and Shagun hop from TBWA to DDB Mudra Mumbai as CDs
DDB Mudra West strengthens creative team with Satyajeet Kadam and Shagun Seda joining as Creative Directors
http://www.mxmindia.com/?p=52546

Debrief: Perk Double: Mobile wedding
A choc brand needs some of the crazy stuff to smash the clutter. Therefore there's no question of logically analysing this one, writes Anil Thakraney

http://www.mxmindia.com/?p=52545

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/

Stories on 13th Jun

End of Digital Beginning for M&E: PwC
The challenge for media is to now implement its digital strategies, notes the Pricewaterhouse Coopers Outlook for media and entertainment 2012-16
http://www.mxmindia.com/2012/06/end-of-digital-beginning-for-me-pwc/

Here for the long haul: Anthony Good
Anthony Good and Deepak Khanulkar delve deep into the need for CSR service in India, analyse how the CSR marketplace is currently placed in India and predict what’s in store for the agency in time to come
http://www.mxmindia.com/2012/06/here-for-the-long-haul-anthony-good/

Facebook tests tech to link pages of under-13s with parents' accounts
These mechanisms wouldn't be introducing young children to Facebook for the first time, but rather would give them a way to be there officially
http://www.mxmindia.com/2012/06/facebook-tests-tech-to-link-pages-of-under-13s-with-parents-accounts/

Vizeum bags media duties of Bloomberg UTV
As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the Media AoR and will play a vital role in the channel's future growth plans
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-bloomberg-utv/

Eros International launches online music channel
The content on 'youtube.com/erosnowmusic' will include music videos and behind-the-scenes footage
http://www.mxmindia.com/2012/06/eros-international-launches-online-music-channel/

Online ad platform Komli Media raises $39 million
Komli's CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million
http://www.mxmindia.com/2012/06/online-ad-platform-komli-media-raises-39-million/

Havas picks majority stake in Mediaxis MPG
The move follows a relationship fostered by the group's MPG brand over the past nine years
http://www.mxmindia.com/2012/06/havas-picks-majority-stake-in-mediaxis-mpg/

Spark Punjabi launches new shows
Unveils a new line up of shows in the humour genre, strengthening its leadership with exciting new offerings
http://www.mxmindia.com/2012/06/spark-punjabi-launches-new-shows/

Modi Omega Pharma awards PR mandate to GreenThumb
As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy
http://www.mxmindia.com/2012/06/modi-omega-pharma-awards-pr-mandate-to-greenthumb/

Bheem, Katrina Kaif and Sachin Tendulkar are kids' favorites, says Ormax Media
The study was conducted among 6-14 year old kids, SEC ABC, in eight cities - Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai
http://www.mxmindia.com/2012/06/bheem-katrina-kaif-and-sachin-tendulkar-are-kids-favorites-says-ormax-media/

The Anchor: Anil Garg on 10 reasons why specialty channels are the need of the hour
Emerging technologies are playing a big role in bringing about this shift from traditional TV (latent viewing) to active TV (active viewing), says Anil Garg
http://www.mxmindia.com/2012/06/the-anchor-anil-garg-on-10-reasons-why-specialty-channels-are-the-need-of-the-hour/

Anil Thakraney: Film critics cannot be trusted
And that new flick called 'Shanghai' is the last time I shall go by the critics' verdict. Frankly, I couldn't sit through the film. It was boring, wannabe, pretentious and very laboured
http://www.mxmindia.com/2012/06/anil-thakraney-film-critics-cannot-be-trusted/

Ranjona Banerji: Getting a bum deal from Yahoo India
Every mid-week Ranjona Banerji writes about a grouse... either spewing venom or tongue-in-cheek. Or both
http://www.mxmindia.com/2012/06/ranjona-banerji-getting-a-bum-deal-from-yahoo-india/

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/

Stories on 2nd November

AdAsia: Change, the only constant

The theme of AdAsia – Uncertainty – underlines the need to keep up with change if one is not to be left behind. Industry attendees weigh in.

http://www.mxmindia.com/2011/11/adasia-change-the-only-constant/

6 reasons why you can do without attending AdAsia 2011

Amidst all the gush about AdAsia 2011, a senior mediaperson dwells on why it's OK if you've given it a miss.

http://www.mxmindia.com/2011/11/6-reasons-why-you-can-do-without-attending-adasia2011/

AdAsia: Learning the rules of the game from Harish Manwani

With 54 percent of their business comes from the developing market, the HUL chief terms it the ‘emerging market company’ as the economic centres shift to emerging markets.

http://www.mxmindia.com/2011/11/ad-asia-learning-the-rules-of-the-game-from-harish-manwani/

AdAsia Exec Summary: Lively sessions mark Day One

From insights into a changing world, to marketing solutions for an increasingly younger audience, and more... AdAsia got off to a stimulating start.

http://www.mxmindia.com/2011/11/ad-asia-lively-sessions-mark-day-one/

AdAsia: From chat rooms to Twitter

AdAsia tackles the question of how marketers can make good use of the digital revolution.

http://www.mxmindia.com/2011/11/adasia-from-chat-rooms-to-twitter/

Gouri Dange's Naming No Names: Cheeni kum!

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/11/naming-no-names-cheeni-kum/

Hard Knocks: Radia was not the one to blame

Truth be told, Radia only did her job. She may have been involved in murky negotiations, but all she did was ride an already corrupt and rotting political system.

http://www.mxmindia.com/2011/11/hard-knocks-radia-was-not-the-one-to-blame/

What’s-On-India reaches its 40 million target

What’s-On-India’s distribution reaches 40 million, with 15 million homes added in October.

http://www.mxmindia.com/2011/11/what%E2%80%99s-on-india-reaches-its-40-million-target/

NDTV shows growth in quarter results

NDTV released their quarter results which ended on September 30, 2011. NDTV consolidated income rose to Rs 114 crore from Rs 86 crore in the same quarter last year, an increase of 32 percent.

http://www.mxmindia.com/2011/11/ndtv-shows-growth-in-quarter-results/

Delhi Metro Line II is BIG Street’s till 2016

Reliance Broadcast Network’s BIG Street retains OOH mandate for the premium Line II of Delhi Metro till 2016.

http://www.mxmindia.com/2011/11/delhi-metro-line-ii-is-big-street%E2%80%99s-till-2016/

TME to have a strategic alliance with MPG

Rediffusion Y&R's media arm TME has entered into a strategic alliance with the Havas group's MPG

http://www.mxmindia.com/2011/11/tme-to-have-a-strategic-alliance-with-mpg/