Stories on 13th Jun

End of Digital Beginning for M&E: PwC
The challenge for media is to now implement its digital strategies, notes the Pricewaterhouse Coopers Outlook for media and entertainment 2012-16
http://www.mxmindia.com/2012/06/end-of-digital-beginning-for-me-pwc/

Here for the long haul: Anthony Good
Anthony Good and Deepak Khanulkar delve deep into the need for CSR service in India, analyse how the CSR marketplace is currently placed in India and predict what’s in store for the agency in time to come
http://www.mxmindia.com/2012/06/here-for-the-long-haul-anthony-good/

Facebook tests tech to link pages of under-13s with parents' accounts
These mechanisms wouldn't be introducing young children to Facebook for the first time, but rather would give them a way to be there officially
http://www.mxmindia.com/2012/06/facebook-tests-tech-to-link-pages-of-under-13s-with-parents-accounts/

Vizeum bags media duties of Bloomberg UTV
As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the Media AoR and will play a vital role in the channel's future growth plans
http://www.mxmindia.com/2012/06/vizeum-bags-media-duties-of-bloomberg-utv/

Eros International launches online music channel
The content on 'youtube.com/erosnowmusic' will include music videos and behind-the-scenes footage
http://www.mxmindia.com/2012/06/eros-international-launches-online-music-channel/

Online ad platform Komli Media raises $39 million
Komli's CEO Prashant Mehta declined to disclose the valuation of the Mumbai-based company in a deal which takes the total private equity capital raised by it to $62 million
http://www.mxmindia.com/2012/06/online-ad-platform-komli-media-raises-39-million/

Havas picks majority stake in Mediaxis MPG
The move follows a relationship fostered by the group's MPG brand over the past nine years
http://www.mxmindia.com/2012/06/havas-picks-majority-stake-in-mediaxis-mpg/

Spark Punjabi launches new shows
Unveils a new line up of shows in the humour genre, strengthening its leadership with exciting new offerings
http://www.mxmindia.com/2012/06/spark-punjabi-launches-new-shows/

Modi Omega Pharma awards PR mandate to GreenThumb
As part of the mandate, GreenThumb will be responsible for the development and implementation of an effective media strategy
http://www.mxmindia.com/2012/06/modi-omega-pharma-awards-pr-mandate-to-greenthumb/

Bheem, Katrina Kaif and Sachin Tendulkar are kids' favorites, says Ormax Media
The study was conducted among 6-14 year old kids, SEC ABC, in eight cities - Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow, Jalandhar and Chennai
http://www.mxmindia.com/2012/06/bheem-katrina-kaif-and-sachin-tendulkar-are-kids-favorites-says-ormax-media/

The Anchor: Anil Garg on 10 reasons why specialty channels are the need of the hour
Emerging technologies are playing a big role in bringing about this shift from traditional TV (latent viewing) to active TV (active viewing), says Anil Garg
http://www.mxmindia.com/2012/06/the-anchor-anil-garg-on-10-reasons-why-specialty-channels-are-the-need-of-the-hour/

Anil Thakraney: Film critics cannot be trusted
And that new flick called 'Shanghai' is the last time I shall go by the critics' verdict. Frankly, I couldn't sit through the film. It was boring, wannabe, pretentious and very laboured
http://www.mxmindia.com/2012/06/anil-thakraney-film-critics-cannot-be-trusted/

Ranjona Banerji: Getting a bum deal from Yahoo India
Every mid-week Ranjona Banerji writes about a grouse... either spewing venom or tongue-in-cheek. Or both
http://www.mxmindia.com/2012/06/ranjona-banerji-getting-a-bum-deal-from-yahoo-india/

Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/