Whose Loyalty is it anyway?
Are points that consumers stockpile juicy enough to keep them coming back for more? Or does loyalty require another strategy?
http://www.mxmindia.com/2013/07/whose-loyalty-is-it-anyway/
Madison Sigma wins Piramal Healthcare media AOR
The agency bagged the Piramal Healthcare account in a multi-agency pitch
http://www.mxmindia.com/2013/07/madison-sigma-wins-piramal-healthcare-media-aor/
Mukesh Ambani joins Anand Mahindra to back 'Epic TV'
The Reliance Industries Ltd chief has joined hands with the Mahindra & Mahindra boss to back the genre-specific channel
http://www.mxmindia.com/2013/07/mukesh-ambani-joins-anand-mahindra-to-back-epic-tv/
Pepsi takes on 'localikes': It's crunchy, it's munchy, but it's not Kurkure
PepsiCo finally decides to fight back the slew of Kurkure-lookalike brands
http://www.mxmindia.com/2013/07/pepsi-takes-on-localikes-its-crunchy-its-munchy-but-its-not-kurkure/
Creativeland appoints Srijib Mallik as COO
The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office
http://www.mxmindia.com/2013/07/creativeland-appoints-srijib-mallik-as-coo/
Anil Thakraney: PR kiya toh bhi darne ka!
The moment a journalist becomes a PR professional, he/she turns into a pariah in the media world, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-pr-kiya-toh-bhi-darne-ka/
Amith Prabhu: One size does not fit all!
Public Relations is definitely a lot more than what it is perceived to be and ironically suffers from a perception problem that it created for itself over the years, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-one-size-does-not-fit-all/
Awards for excellence in printing announced
The last date for receiving entries for the fifth edition of the Printweek India Awards is July 15
http://www.mxmindia.com/2013/07/awards-for-excellence-in-printing-announced/
Big RTL Thrill now on Dish TV
The channel will have its dual feed on Dish TV's DTH platform
http://www.mxmindia.com/2013/07/big-rtl-thrill-now-on-dish-tv/
Are points that consumers stockpile juicy enough to keep them coming back for more? Or does loyalty require another strategy?
http://www.mxmindia.com/2013/07/whose-loyalty-is-it-anyway/
Madison Sigma wins Piramal Healthcare media AOR
The agency bagged the Piramal Healthcare account in a multi-agency pitch
http://www.mxmindia.com/2013/07/madison-sigma-wins-piramal-healthcare-media-aor/
Mukesh Ambani joins Anand Mahindra to back 'Epic TV'
The Reliance Industries Ltd chief has joined hands with the Mahindra & Mahindra boss to back the genre-specific channel
http://www.mxmindia.com/2013/07/mukesh-ambani-joins-anand-mahindra-to-back-epic-tv/
Pepsi takes on 'localikes': It's crunchy, it's munchy, but it's not Kurkure
PepsiCo finally decides to fight back the slew of Kurkure-lookalike brands
http://www.mxmindia.com/2013/07/pepsi-takes-on-localikes-its-crunchy-its-munchy-but-its-not-kurkure/
Creativeland appoints Srijib Mallik as COO
The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office
http://www.mxmindia.com/2013/07/creativeland-appoints-srijib-mallik-as-coo/
Anil Thakraney: PR kiya toh bhi darne ka!
The moment a journalist becomes a PR professional, he/she turns into a pariah in the media world, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-pr-kiya-toh-bhi-darne-ka/
Amith Prabhu: One size does not fit all!
Public Relations is definitely a lot more than what it is perceived to be and ironically suffers from a perception problem that it created for itself over the years, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-one-size-does-not-fit-all/
Awards for excellence in printing announced
The last date for receiving entries for the fifth edition of the Printweek India Awards is July 15
http://www.mxmindia.com/2013/07/awards-for-excellence-in-printing-announced/
Big RTL Thrill now on Dish TV
The channel will have its dual feed on Dish TV's DTH platform
http://www.mxmindia.com/2013/07/big-rtl-thrill-now-on-dish-tv/
