Stories on 19th Nov 14

Epic isn't a GEC, don't subject it to standards that GECs have: Mahesh Samat
It promises to be a channel with a difference as it gets set for take-off tonight. A Q&A with the founder & MD of Epic
http://www.mxmindia.com/2014/11/we-re-not-a-gec-and-dont-subject-to-the-same-standards-as-gecs-have-mahesh-samat-md-epic/

Godrej undertakes consumer connect initiative - Masterbrand 2.0
Launches FreeG; India's first non-web based mobile browsing experience
http://www.mxmindia.com/2014/11/godrej-undertakes-consumer-connect-initiative-masterbrand-2-0/

Sanjeev Kotnala: INMA South Asia Conference: The House of Intertia
One question that remains unanswered and is equally relevant to INMA and the delegates: If one had attended the 2011, 2012 or 2013 conference and missed the 2014 edition, would he or she miss out on anything substantially important, asks Sanjeev Kotnala
http://www.mxmindia.com/2014/11/sanjeev-kotnala-inma-south-asia-conference-the-house-of-intertia/

dCell unveils new brand identity for Aakriti Group
Along with the name change, dCell was also instrumental in creating a new logo for Aakriti Group
http://www.mxmindia.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/

Konnichiwa! Amagi sets up office in Japan
Amagi uses cloud-based technologies to launch new TV channels
http://www.mxmindia.com/2014/11/konnichiwa-amagi-sets-up-office-in-japan/

Amol Maheshwari appointed National Sales Head at Bloomberg TV India
Maheshwari has over a decade's experience across the Banking and Financial Services space
http://www.mxmindia.com/2014/11/amol-maheshwari-appointed-national-sales-head-at-bloomberg-tv-india/

Irrfan Khan to be the face of IndiaMART in India
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign
http://www.mxmindia.com/2014/11/irrfan-khan-to-be-the-face-of-indiamart-in-india/

Allen Solly & Talenthouse announce roll-out of innovative contest
Talenthouse India partners with Allen Solly inviting artists to create a digital ad film for Air-The next generation light weight shirt

http://www.mxmindia.com/2014/11/allen-solly-talenthouse-announce-roll-out-of-innovative-contest/

Stories on 18th Oct '13

This Tata forges welcome to Tesco
Noel Tata is the man helping build the Tesco-Tata retail partnership in India
http://www.mxmindia.com/2013/10/this-tata-forges-welcome-to-tesco/

Indian employees say bosses set good example, hate corporate jargon
A survey conducted on Boss’s Day that fell on Oct 16 reveals that a majority of Indian execs are happy with their managers
http://www.mxmindia.com/2013/10/indian-employees-say-bosses-set-good-example-hate-corporate-jargon/

Anand Mahindra is Forbes India 'Entrepreneur for the Year 2013'
Forbes India presents Leadership Awards with a galaxy of industry captains in attendance
http://www.mxmindia.com/2013/10/anand-mahindra-is-forbes-india-entrepreneur-for-the-year-2013/

Shailesh Kapoor: Never Underestimate Cricket
You never know when it will surprise you, writes Shailesh Kapoor, commenting on the impact that India's successful run chase in the ODI against Australia had on other television programming (and film release)
http://www.mxmindia.com/2013/10/shailesh-kapoor-never-underestimate-cricket/

Ranjona Banerji: Slippery slope of big biz-funded media
Is corporate investment in mainstream media a big danger for even a semblance of free and fair journalism, asks Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-slippery-slope-of-big-biz-funded-media/

DY Works creates identify for Dewan Housing's edu finance arm
The assignment entailed conceptualizing the positioning to naming and designing the brand - Avanse
http://www.mxmindia.com/2013/10/dy-works-creates-identify-for-dewan-housings-edu-finance-arm/

Stories on 8th July '13

Whose Loyalty is it anyway?
Are points that consumers stockpile juicy enough to keep them coming back for more? Or does loyalty require another strategy?
http://www.mxmindia.com/2013/07/whose-loyalty-is-it-anyway/

Madison Sigma wins Piramal Healthcare media AOR
The agency bagged the Piramal Healthcare account  in a multi-agency pitch
http://www.mxmindia.com/2013/07/madison-sigma-wins-piramal-healthcare-media-aor/

Mukesh Ambani joins Anand Mahindra to back 'Epic TV'
The Reliance Industries Ltd chief has joined hands with the Mahindra & Mahindra boss to back the genre-specific channel
http://www.mxmindia.com/2013/07/mukesh-ambani-joins-anand-mahindra-to-back-epic-tv/

Pepsi takes on 'localikes': It's crunchy, it's munchy, but it's not Kurkure
PepsiCo finally decides to fight back the slew of Kurkure-lookalike brands
http://www.mxmindia.com/2013/07/pepsi-takes-on-localikes-its-crunchy-its-munchy-but-its-not-kurkure/

Creativeland appoints Srijib Mallik as COO
The former head of Bates CHI & Partners for Delhi and Mumbai will be based in Creativeland Asia's Gurgaon office
http://www.mxmindia.com/2013/07/creativeland-appoints-srijib-mallik-as-coo/

Anil Thakraney: PR kiya toh bhi darne ka!
The moment a journalist becomes a PR professional, he/she turns into a pariah in the media world, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-pr-kiya-toh-bhi-darne-ka/

Amith Prabhu: One size does not fit all!
Public Relations is definitely a lot more than what it is perceived to be and ironically suffers from a perception problem that it created for itself over the years, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-one-size-does-not-fit-all/

Awards for excellence in printing announced
The last date for receiving entries for the fifth edition of the Printweek India Awards is July 15
http://www.mxmindia.com/2013/07/awards-for-excellence-in-printing-announced/

Big RTL Thrill now on Dish TV
The channel will have its dual feed on Dish TV's DTH platform
http://www.mxmindia.com/2013/07/big-rtl-thrill-now-on-dish-tv/

Stories on 12th Apr'13

Social Access: Towards an equitable society
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45766


DNA to launch Delhi edition on May 13
The Zee-owned Daily News & Analysis (DNA) is set to launch an edition in Delhi on Monday, May 13
http://www.mxmindia.com/?p=45770


Bas Karo! No more complaints for plagiarism etc after today for Abby-winning ads
The AGC will not take any more complaints for the Creative Abbys after today (Friday, April 12) evening
http://www.mxmindia.com/?p=45807


Newspaper degrowth: Reason to worry?
According to recent IRS figures, many newspapers - regional and national - have shown degrowth. Is it time to start worrying?
http://www.mxmindia.com/?p=45769


Creativeland Asia goes Delhi-wards
Creativeland Asia has taken its first step towards setting up base in New Delhi, bagging creative duties for HomeShop18
http://www.mxmindia.com/?p=45767


Social Media users may influence Parliamentary Constituencies: Report
There are 160 High Impact Constituencies out of the total of 543 constituencies, which will likely be influenced by social media during the next general elections
http://www.mxmindia.com/?p=45801


Anil Thakraney: Full On Modi Mania!
Once Modi positions himself as the Next Big Thing (which he’s very busy doing), it will be impossible for the BJP to nominate someone else
http://www.mxmindia.com/?p=45765


Ranjona Banerji: Debates on primetime news have failed
The debate format has failed and Indian news channels must now reinvent the evening format. It’s not even that amusing any more, rues Ranjona Banerji
http://www.mxmindia.com/?p=45817



Speaking of Which | Respectfully Yours
Use language with respect, and you will eventually treat the subject with respect, too
http://www.mxmindia.com/?p=45779


Running away is not the answer: Anand Mahindra
Mr Mahindra received the NDTV Business Leader of the Year award at the 7th Edition of the NDTV Profit Business Leadership Awards, which brought together the best business minds and top bureaucrats of the country
http://www.mxmindia.com/?p=45778


Rediff.com announces enhancements to News App Service
Users can access Rediff News App using almost any phone
http://www.mxmindia.com/?p=45804


ANCHOR | One Big Idea by Sujit Kote
Waking up to Social Media
http://www.mxmindia.com/?p=45761