Why monthly TV measurement data is a no-go
The big advertisers and media agencies are on a warpath against broadcasters who’ve opted for monthly release of TAM numbers
http://www.mxmindia.com/?p=51380
Manu Anand set to take over as head of chocolate maker Cadbury India
Former PepsiCo India head Manu Anand set to take over as head of chocolate maker Cadbury India
http://www.mxmindia.com/?p=51343
Juju Basu joins Star as Creative Communication Head for new business verticals
The former ECD at Contract will be responsible for creating multi-platform campaigns for the assets led by him
http://www.mxmindia.com/?p=51355
IBN7 repositions, dons new look
IBN7 takes on a fresh look from today (July 15) in an attempt to add value to advertisers, sponsors, etc
http://www.mxmindia.com/?p=51385
Birla Sun Life Insurance continues its 'Prepare for the uncertainties of life' message with 'Bhaag Milkha Bhaag' tie-up
The association stitched up by Madison World's Mates takes forward the insurance company's 'life ka balla' line with Yuvraj Singh
http://www.mxmindia.com/?p=51352
Amith Prabhu: 5 reasons why PR in US is better than in India
Compare the status of office punctuality, client interaction, quality talent, physical space and professional events and you'll know why PR in the United States is better than what we have in India, writes Amith Prabhu
http://www.mxmindia.com/?p=51369
Anil Thakraney: Saas-Bahu soaps will never die
Can our fictional shows match the best of American television and will they be able to raise the bar? No way, writes Anil Thakraney, explaining why
http://www.mxmindia.com/?p=51340
AdStrat: Verito Vibe: Sporty & Sensible
In this week's AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication
http://www.mxmindia.com/?p=51342
Reviewing the Reviews: Mostly 2.5-3 stars for Bhaag Milkha Bhaag
While Farhan Akhtar as Milkha Singh in Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag is stupendous, most mainline critics found the film too long, melodramatic, unfocussed and fake, notes Deepa Gahlot
http://www.mxmindia.com/?p=51341
The big advertisers and media agencies are on a warpath against broadcasters who’ve opted for monthly release of TAM numbers
http://www.mxmindia.com/?p=51380
Manu Anand set to take over as head of chocolate maker Cadbury India
Former PepsiCo India head Manu Anand set to take over as head of chocolate maker Cadbury India
http://www.mxmindia.com/?p=51343
Juju Basu joins Star as Creative Communication Head for new business verticals
The former ECD at Contract will be responsible for creating multi-platform campaigns for the assets led by him
http://www.mxmindia.com/?p=51355
IBN7 repositions, dons new look
IBN7 takes on a fresh look from today (July 15) in an attempt to add value to advertisers, sponsors, etc
http://www.mxmindia.com/?p=51385
Birla Sun Life Insurance continues its 'Prepare for the uncertainties of life' message with 'Bhaag Milkha Bhaag' tie-up
The association stitched up by Madison World's Mates takes forward the insurance company's 'life ka balla' line with Yuvraj Singh
http://www.mxmindia.com/?p=51352
Amith Prabhu: 5 reasons why PR in US is better than in India
Compare the status of office punctuality, client interaction, quality talent, physical space and professional events and you'll know why PR in the United States is better than what we have in India, writes Amith Prabhu
http://www.mxmindia.com/?p=51369
Anil Thakraney: Saas-Bahu soaps will never die
Can our fictional shows match the best of American television and will they be able to raise the bar? No way, writes Anil Thakraney, explaining why
http://www.mxmindia.com/?p=51340
AdStrat: Verito Vibe: Sporty & Sensible
In this week's AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication
http://www.mxmindia.com/?p=51342
Reviewing the Reviews: Mostly 2.5-3 stars for Bhaag Milkha Bhaag
While Farhan Akhtar as Milkha Singh in Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag is stupendous, most mainline critics found the film too long, melodramatic, unfocussed and fake, notes Deepa Gahlot
http://www.mxmindia.com/?p=51341
