Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/
Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/
Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/
Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/
Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/
AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/
Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/
Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/
Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/
Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/
Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/
AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/
Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/
