Cadbury's sweet interlude with Digital
The chocolate-maker's Bournville spends 60% of its annual spends on digital, with just 30% on TV. The rest is on OOH
Brand Dialogue's entry marks the Netherlands government's steps to strengthen ties with India
Apollo Tyres announces a three-year partnership with Manchester United
The information and broadcasting ministry has asked the TRAI and Press Council of India to rush their comments on the increase of foreign invements limits in the broadcast and print media sectors respectively
Vizeum enters Kerala by announcing a strategic tie-up with Kerala Publicity Bureau
The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month
Ritu Midha on 92.7 Big FM's decision to go retro works for the large 40-plus and prosperous listener set
