Stories on 25th Sep '13

Brands make a Shubh Aarambh with Twitter
With immense possibilities of real-time engagement, Cadbury India has tasted a bit of success. A look at how Twitter is offering a way out for brands on social media?
http://www.mxmindia.com/?p=54366

Maxus retains Loreal AOR in India
Maxus has retained the Loreal Media AOR business in India
http://www.mxmindia.com/?p=54376

Vizeum bags Repcom Home Finance mandate
Chennai-headquartered Repcom Home Finance Limited awards media mandate to Vizeum India
http://www.mxmindia.com/?p=54375

10 passes to be won for final day of Social Media Week Mumbai. Fri, Sept 27, at Westin Hotel, hosted by Group M. Exclusively for MxMIndia readers
Group M is offering 10 passes for the final day of Social Media Week Mumbai. That's Friday, September 27 at the Westin Hotel. Exclusively for MxMIndia readers
http://www.mxmindia.com/?p=54364

PR and corp comm frat all set for Praxis 2013
The second edition of the Public Relations and Corporate Communications Summit - Praxis - will be held at Lavasa near Pune between September 27 and 29, 2013
http://www.mxmindia.com/?p=54362

Stories on 22nd Aug '13

Cadbury's sweet interlude with Digital

The chocolate-maker's Bournville spends 60% of its annual spends on digital, with just 30% on TV. The rest is on OOH

http://www.mxmindia.com/?p=53186

Dutch brand consultancy Brand Dialogue enters Indian Market

Brand Dialogue's entry marks the Netherlands government's steps to strengthen ties with India

http://www.mxmindia.com/?p=53206

 

Apollo Tyres inks 3-yr pact with ManU

Apollo Tyres announces a three-year partnership with Manchester United

http://www.mxmindia.com/?p=53174

 

Jaldi karo! MIB asks TRAI & Press Council to expedite comments on foreign investment linkits

The information and broadcasting ministry has asked the TRAI and Press Council of India to rush their comments on the increase of foreign invements limits in the broadcast and print media sectors respectively

http://www.mxmindia.com/?p=53172

 

Vizeum sets up in Kochi with Kerala Publicity Bureau

Vizeum enters Kerala by announcing a strategic tie-up with Kerala Publicity Bureau

http://www.mxmindia.com/?p=53175

 

Governance Now launches in Hindi, Marathi edition scheduled

The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month

http://www.mxmindia.com/?p=53181

 

Ritu Midha: Winning listeners and loyalty by going Big on retro music

Ritu Midha on 92.7 Big FM's decision to go retro works for the large 40-plus and prosperous listener set

http://www.mxmindia.com/?p=53178

Stories on 15th July '13

Why monthly TV measurement data is a no-go
The big advertisers and media agencies are on a warpath against broadcasters who’ve opted for monthly release of TAM numbers
http://www.mxmindia.com/?p=51380

Manu Anand set to take over as head of chocolate maker Cadbury India
Former PepsiCo India head Manu Anand set to take over as head of chocolate maker Cadbury India
http://www.mxmindia.com/?p=51343


Juju Basu joins Star as Creative Communication Head for new business verticals
The former ECD at Contract will be responsible for creating multi-platform campaigns for the assets led by him
http://www.mxmindia.com/?p=51355


IBN7 repositions, dons new look
IBN7 takes on a fresh look from today (July 15) in an attempt to add value to advertisers, sponsors, etc
http://www.mxmindia.com/?p=51385


Birla Sun Life Insurance continues its 'Prepare for the uncertainties of life' message with 'Bhaag Milkha Bhaag' tie-up
The association stitched up by Madison World's Mates takes forward the insurance company's 'life ka balla' line with Yuvraj Singh
http://www.mxmindia.com/?p=51352


Amith Prabhu: 5 reasons why PR in US is better than in India
Compare the status of office punctuality, client interaction, quality talent, physical space and professional events and you'll know why PR in the United States is better than what we have in India, writes Amith Prabhu
http://www.mxmindia.com/?p=51369


Anil Thakraney: Saas-Bahu soaps will never die
Can our fictional shows match the best of American television and will they be able to raise the bar? No way, writes Anil Thakraney, explaining why
http://www.mxmindia.com/?p=51340


AdStrat: Verito Vibe: Sporty & Sensible
In this week's AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication
http://www.mxmindia.com/?p=51342


Reviewing the Reviews: Mostly 2.5-3 stars for Bhaag Milkha Bhaag
While Farhan Akhtar as Milkha Singh in Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag is stupendous, most mainline critics found the film too long, melodramatic, unfocussed and fake, notes Deepa Gahlot
http://www.mxmindia.com/?p=51341

Stories on 23th May '13

A creative night to remember
Mumbai was among the 24 cities across the world where young talent participated in what’s billed as speed-dating for creatives
http://www.mxmindia.com/?p=48257

Global marketing outlook remains positive in May: Warc index
GMI is once again performing strongly, and staffing levels continue to rise rapidly, in all regions, as global marketing budgets rise for the fifth consecutive month
http://www.mxmindia.com/?p=48240

Press Club Mumbai to honour Kuldip Nayar and N Ram with Lifetime Achievement Awards
The Mumbai Press Club's RedInk Awards will also recognize over 20 journalists across various categories
http://www.mxmindia.com/?p=48225

Sony Six wins UEFA Euro 2016 broadcast rights
Winning the exclusive broadcast rights across the Indian subcontinent, the channel will telecast live all 51 matches of the tournament
http://www.mxmindia.com/?p=48227

Loud & Clear. A new weekly blog by Ritu Midha
Are the audiences listening to you, asks Ritu Midha in Loud & Clear, a new weekly blog on MxMIndia which will appear every Thursday
http://www.mxmindia.com/?p=48242

Cadbury India launches Oreo Choco Creme's new TVC
Cadbury India, a part of Mondelez International, has announced the launch of a new TVC campaign for Oreo Choco Creme
http://www.mxmindia.com/?p=48238

Lenovo launches TVC on new range of smartphones
Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market
http://www.mxmindia.com/?p=48237

HT conducts 2nd edition of Printworks
The second edition of HT Printworks, the advertising expo organized by the HT Media Group in Mumbai last week, attracted more than 1,000 people and registered a sale of close to 300 discounted advertising packages
http://www.mxmindia.com/?p=48228

Debrief: Coke: Hindi Paki Bhai Bhai
The idea of touch screen machines is neat, since they help you physically bond with the person from the other nation. It demonstrates the similarity of people from both sides, leaves you with that hearty feeling: 'Oye, yeh toh hamare jaise log hain!'
http://www.mxmindia.com/?p=48226

Stories on 5th Dec '12

It's Ogilvy all the way at Effie 2012
An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and its client Cadbury India was 'Effie Client of the Year'
http://www.mxmindia.com/2012/12/its-ogilvy-all-the-way-at-effie-2012/

Cheil Worldwide SW Asia appoints Hari Krishnan as COO
He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman
http://www.mxmindia.com/2012/12/cheil-worldwide-sw-asia-appoints-hari-krishnan-as-coo/

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs
Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligence and investment entity of IPG Mediabrands
http://www.mxmindia.com/2012/12/jaldi-5-with-venkatesh-s-magna-global-unlikely-that-web-advertising-will-take-over-traditional-in-next-5-yrs/

Anil Thakraney: Television's pseudo patriotism
One peculiar trait amongst us Indians is that we tend to bond only with each other in foreign countries, and we put little effort into mixing with the locals. And this leads to isolation and often discrimination. Can we then really absolve ourselves of racism?
http://www.mxmindia.com/2012/12/anil-thakraney-televisions-pseudo-patriotism/

The Anchor: Anisha Motwani on 5 Reasons why corporates should not ignore PR
Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance lists five reasons why Corporate India should not ignore Public Relations
http://www.mxmindia.com/2012/12/the-anchor-anisha-motwani-on-5-reasons-why-corporates-should-not-ignore-pr/

Innocean devises 'Moments of Brilliance' for Hyundai
The engagement is aimed at adding traction to the multimedia Corporate Campaign
http://www.mxmindia.com/2012/12/innocean-devises-moments-of-brilliance-for-hyundai/

Saavn launches new ad platform
Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users
http://www.mxmindia.com/2012/12/saavn-launches-new-ad-platform/

Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services
Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services
http://www.mxmindia.com/2012/12/tata-elxsi-brash-brands-partner-for-brand-consultancy-and-integrated-design-services/

Hungama.com revamps website
The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology
http://www.mxmindia.com/2012/12/hungama-com-revamps-website/

Kaya announces launch of Skin Bar
On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format
http://www.mxmindia.com/2012/12/kaya-announces-launch-of-skin-bar/

Penguin Car to visit Mumbai
In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties
http://www.mxmindia.com/2012/12/penguin-car-to-visit-mumbai/