Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/

Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 3rd Jul '15

Are Reality Show Judges too Eager to Please?
It's become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/are-reality-show-judges-too-eager-to-please/

Maxus strengthens ?top deck with elevations
Maxus has elevated some of its key people strengthened the top management team
http://www.mxmindia.com/2015/07/maxus-strengthens-%e2%80%8btop-deck-with-elevations/

Madison Media wins Media AOR of Shaadi.com
Earlier, the media buying duties for the brand were with Havas Media
http://www.mxmindia.com/2015/07/madison-media-wins-media-aor-of-shaadi-com/

Ranjona Banerji: Does anyone remember what the Lalit Modi escapades are about any more?
The facts of Lalit Modi case - whatever they were - have long been lost. We jump from new allegation, revelation and expose night after night and have possibly gone so far from where we started that there seems to be no way back writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-does-anyone-remember-what-the-lalit-modi-escapades-are-about-any-more/

Leo Burnett leans on 'Bhaag Bittoo Bhaag' for Limca
New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher
http://www.mxmindia.com/2015/07/leo-burnett-leans-on-bhaag-bittoo-bhaag-narrative-for-limca/

Planet Fashion unveils its new brand identity
Plans to launch 300 new stores over next 3 years
http://www.mxmindia.com/2015/07/planet-fashion-unveils-its-new-brand-identity/

Northpoint & Dentsu launch 6-month PG in OOH
Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope
http://www.mxmindia.com/2015/07/northpoint-and-dentsu-launch-6-month-pg-career-program-in-ooh/

20:20 MSL wins multiple clients in H1 2015
The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc
http://www.mxmindia.com/2015/07/2020-msl-wins-multiple-clients-in-h1-2015/

Indiamart strengthens leadership team
To act as catalyst for catering to the needs of big companies
http://www.mxmindia.com/2015/07/indiamart-strengthens-leadership-team-with-new-appointments/

Dear MxM by Jaisurya Das: My company has hired a new CEO who hasn't performed... and the owner doesn't listen
Stress is a lethal Trojan, writes Jaisurya Das as he responds to questions from our readers
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-my-company-has-hired-a-new-ceo-who-hasnt-performed-and-the-owner-doesnt-listen/

Weekend Extra!: From full-time Journalist to full-time Yoga/Fatema Rajkotwala
From discovering Yoga through Shavasana as Yoga Nidra as an iPad podcast to training to be a Yoga teacher, I've only learnt to respect this ancient wisdom more and more by the day, writes Fatema Rajkotwala

http://www.mxmindia.com/2015/07/weekend-extra-from-full-time-journalist-to-full-time-yogafatema-rajkotwala/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/

Stories on 5th Jun 14

Meet the whizkid CEOs
Up-close with the Kumaran Brothers - Shravan (14) and Sanjay (12) - who wowed the ad and media frat at Goafest last week
http://www.mxmindia.com/2014/06/we-only-fight-over-chocolates-and-compare-who-has-eaten-the-most/

SMG Convonix creates digital campaign for OLX
The engaging digital campaign spans across desktop and Mobile for OLX
http://www.mxmindia.com/2014/06/smg-convonix-creates-digital-campaign-for-olx/

Marching Ants bags two new clients
Agency wins account for 'bindass' and the summer campaign  for edutainment theme park, "KidZania
http://www.mxmindia.com/2014/06/marching-ants-bags-two-new-clients/

Milestone Media bags OOH mandate for Reliance Communications
The agency triumphed over others on account of their comprehensive and inventive approach on creative thinking, category understanding strength, micro planning and efficient buying strength
http://www.mxmindia.com/2014/06/milestone-media-bags-ooh-mandate-for-reliance-communications/

Axis gets Deepika Padukone to take its brand philosophy ahead
The campaign highlights Axis Bank's journey as a customer centric bank
http://www.mxmindia.com/2014/06/axis-gets-deepika-padukone-to-take-its-brand-philosophy-ahead/

Cannes sees record number of entries from across the globe
The awards show has received over 37,400 entries from 97 countries across 17 categories
http://www.mxmindia.com/2014/06/cannes-sees-record-number-of-entries-from-across-the-globe/

CenturyPly takes an aggressive route for digital campaign
The digital campaign by Webitude aims at engaging with audiences via new age media
http://www.mxmindia.com/2014/06/centuryply-takes-an-aggressive-route-for-digital-campaign/

Sony AATH to broadcast FIFA World Cup matches in Bengali
Sony AATH would offer Bengali language feed for the first time ever on satellite television for an international sporting event

http://www.mxmindia.com/2014/06/sony-aath-to-broadcast-fifa-world-cup-matches-in-bengali/

Stories on 3rd Dec '13

Kyoorius about Digital & D&AD
Upclose with Laura Jordan Bambach and Tim Lindsay who were in for Kyoorius FYIdays and to evangelise the D&AD awards
http://www.mxmindia.com/2013/12/kyoorius-about-digital-dad/

MK Anand quits Disney UTV, replacement to be announced soon
M K Anand, Managing Director, Media Networks at Disney UTV has resigned. His last day at work is December 31. A restructuring of the entertainment major’s broadcast business is on and a replacement will be announced in a couple of days
http://www.mxmindia.com/2013/12/mk-anand-quits-disney-utv-replacement-to-be-announced-soon/

MS Dhoni set to make Rs 25 crore from bat sponsorship deal
Indian cricket captain MS Dhoni is poised to run up a hefty score with his new bat sponsorship deals
http://www.mxmindia.com/2013/12/ms-dhoni-set-to-make-rs-25-crore-from-bat-sponsorship-deal/

Not a good idea. Yahoo's Nitin Mathur on Big Idea Chair Awards India 2013 jury
Yahoo's Big Idea Chair Awards India 2013 has marketing boss Nitin Mathur on the jury panel. We think it's a cause of concern given doubts being raised on a possible conflict for the coveted awards
http://www.mxmindia.com/2013/12/not-a-good-idea-yahoos-nitin-mathur-on-big-idea-chair-awards-india-2013-jury/

Ranjona Banerji: When journalists turn media barons
Caravan magazine's long and detailed story into the running of Network18 talks of how founder Raghav Bahl has tilted to the political right, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-when-journalists-turn-media-barons/

Blackberry's Fall/Winter collection goes aggressive on OOH
Blackberry's Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru
http://www.mxmindia.com/2013/12/blackberrys-fallwinter-collection-goes-aggressive-on-ooh/

Stories on 20th Nov '13

Taking Citi to #1 Bank Brand
A look at how Sanjeev Kapur has taken brands Citibank India to be one of the strongest banking brands in Asia
http://www.mxmindia.com/2013/11/taking-citi-to-1-bank-brand/

Outdoor adspends grow 8% in H1 FY 2013: Laqshya research
Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012, as per Laqshya Media Group's research wing
http://www.mxmindia.com/2013/11/outdoor-adspends-grow-8-in-h1-fy-2013-laqshya-research/

Gaurav Banerjee takes charge of Star Plus as GM
It's an office that's has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system since 2009, should well reverse that trend
http://www.mxmindia.com/2013/11/gaurav-banerjee-takes-charge-of-star-plus-as-gm/

After Designyatra, Kyoorius launches FYIday series with Laura Jordan Bambach
Kyoorius FYIday will host a series of intimate, interactive and informal knowledge-sharing sessions and workshops as against the umpteen conferences, panel discussions or just plain speeches by unprepared biggies attended by disinterested industry folk
http://www.mxmindia.com/2013/11/after-designyatra-kyoorius-launches-fyiday-series-with-laura-jordan-bambach/

SAP's Rajesh Kumar to chair DMAi 2014 marketing convention
Rajesh Kumar, Marketing Head, SAP, Indian subcontinent has been announced as the chair for the third edition of the Association for Data Driven Marketing & Advertising in India (DMAi) International Marketing Convention scheduled to be held in January 2014 in New Delhi
http://www.mxmindia.com/2013/11/saps-rajesh-kumar-to-chair-dmai-2014-marketing-convention/

Stories on 1st Nov '13

Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/

Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/

Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/

OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/

Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/

Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/

Stories on 16th Sep '13

Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061

John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055

Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041

Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com

Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044

Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052

Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040

Stories on 22nd Aug '13

Cadbury's sweet interlude with Digital

The chocolate-maker's Bournville spends 60% of its annual spends on digital, with just 30% on TV. The rest is on OOH

http://www.mxmindia.com/?p=53186

Dutch brand consultancy Brand Dialogue enters Indian Market

Brand Dialogue's entry marks the Netherlands government's steps to strengthen ties with India

http://www.mxmindia.com/?p=53206

 

Apollo Tyres inks 3-yr pact with ManU

Apollo Tyres announces a three-year partnership with Manchester United

http://www.mxmindia.com/?p=53174

 

Jaldi karo! MIB asks TRAI & Press Council to expedite comments on foreign investment linkits

The information and broadcasting ministry has asked the TRAI and Press Council of India to rush their comments on the increase of foreign invements limits in the broadcast and print media sectors respectively

http://www.mxmindia.com/?p=53172

 

Vizeum sets up in Kochi with Kerala Publicity Bureau

Vizeum enters Kerala by announcing a strategic tie-up with Kerala Publicity Bureau

http://www.mxmindia.com/?p=53175

 

Governance Now launches in Hindi, Marathi edition scheduled

The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month

http://www.mxmindia.com/?p=53181

 

Ritu Midha: Winning listeners and loyalty by going Big on retro music

Ritu Midha on 92.7 Big FM's decision to go retro works for the large 40-plus and prosperous listener set

http://www.mxmindia.com/?p=53178

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 25th April

McDonald's innovates with menu to get numbers
Frequent changes in its menu and innovations are part of the fast food giant's gambit for growth
http://www.mxmindia.com/2012/04/mcdonalds-innovates-with-menu-to-get-numbers/

Infosys & WPP's Fabric unveil cloud-based platform for digital marketing
Infosys and WPP firm Fabric have unveiled a first-of-its-kind cloud-based platform for simplifying digital marketing
http://www.mxmindia.com/2012/04/infosys-wpps-fabric-unveil-cloud-based-platform-for-digital-marketing/

Amul to sponsor India at London Olympics
To leverage this association, GCMMF has created a TVC which shows a girl made of milk performing the sports which are part of Olympics
http://www.mxmindia.com/2012/04/amul-to-sponsor-indian-contingent-at-2012-olympics/

Paritosh Joshi turns entrepreneur, quits Star CJ
Veteran mediaperson and Star CJ CEO Paritosh Joshi has put in his papers. He proposes to turn entrepreneur, he told MxMIndia confirming the news
http://www.mxmindia.com/2012/04/paritosh-joshi-quits-star-cj-turns-entrepreneur/

TV Today's Gulab Makhija joins India TV as CFO
As part of its aggressive growth strategy, India TV also announced several key appointments, many of them coming from TV Today
http://www.mxmindia.com/2012/04/tv-todays-gulab-makhija-joins-india-tv-as-cfo/

Publicis acquires Indigo, to run as Leo Burnett unit
The Publicis group has announced the acquisition of leading digital agency Indigo Consulting which will now run as a unit within Leo Burnett in India
http://www.mxmindia.com/2012/04/publicis-acquires-indigo-to-run-as-a-leo-burnett-unit/

Draftfcb Ulka lights up with Neon Brand PR
The addition of Neon Brand PR will further strengthen Draftfcb Ulka's portfolio of services and provide seamless inputs for their branding assignments
http://www.mxmindia.com/2012/04/draftfcb-ulka-lights-up-with-neon-brand-pr/

Amith Prabhu: PR frat needs a Goafest-like event
There should be a PR award that enables entries to compete in the global arena. There is a major vacuum that needs to be filled and no one can help us on this but ourselves
http://www.mxmindia.com/2012/04/amith-prabhu-pr-frat-needs-a-goafest-like-event/

Vibgyor Brand Services gets future-ready
Vibgyor started out as a generic event management services company and has transformed into one of the top activation agencies in the country with a pan-India presence
http://www.mxmindia.com/2012/04/vibgyor-brand-services-gets-future-ready/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

Hyundai signs multi-level global sponsorship deal with CNN
Significant deal includes CNN flagship shows 'Amanpour' and 'Piers Morgan Tonight'
http://www.mxmindia.com/2012/04/hyundai-signs-multi-level-global-sponsorship-deal-with-cnn/

TBWA\India wins creative mandate for Peninsula Land
For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai
http://www.mxmindia.com/2012/04/tbwaindia-wins-creative-mandate-for-peninsula-land/

MSL Asia ranks 3rd in M&A leage
MSLGROUP is Publicis Groupe's flagship strategic communications and engagement company and the largest public relations and social media network in Greater China and India
http://www.mxmindia.com/2012/04/msl-asia-ranks-3rd-in-ma-leage/

Vserv.mobi Strengthens South East Asia Focus
Appoints Vikas Gulati as Vice President - Business Development for the region
http://www.mxmindia.com/2012/04/vserv-mobi-strengthenssouth-east-asiafocus/

Dipankar Chakraborty is COO at Kettle Communications
In his new role, he will be responsible for aligning and strengthening the firm’s operations
http://www.mxmindia.com/2012/04/dipankar-chakraborty-is-coo-at-kettle-communications/

Brands like Mountain Dew, Airtel, ITC and others bypass celebrities for their campaigns
Many now prefer young, unknown faces in their campaigns
http://www.mxmindia.com/2012/04/brands-like-mountain-dew-airtel-itc-and-others-bypass-celebrities-for-their-campaigns/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

The Anchor: Madhu Trehan on 5 things on TV that must be washed out quick
No more political propaganda, saas-bahu rona dhona, and flash warnings which vanish in a flash says Madhu Trehan
http://www.mxmindia.com/2012/04/the-anchor-5-things-on-television-that-need-to-be-washed-out-immediately/

Anil Thakraney: Dirty Picture, Dirty Mess
But the point I am making is that while I have no love lost for the politicians, the enraged filmi types must also examine the channel’s role in this mess
http://www.mxmindia.com/2012/04/anil-thakraney-dirty-picture-dirty-mess/

[MJR] 40 is new 60 in media
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-its-all-about-how-the-media-operates/

Stories on 13th April

So why did Turner stop Imagine(ing)?
It was Terrible Thursday for the team as Turner Broadcasting announced closure of Imagine's business operations
http://www.mxmindia.com/2012/04/so-why-did-turner-stop-imagineing/

This is a carefully considered business decision: Siddharth Jain
Turner remains fully committed to future investments and long-term participation in Indiaand will continue to explore expansion opportunities in this key priority market for Turner, Mr Jain added
http://www.mxmindia.com/2012/04/this-is-a-carefully-considered-business-decision-siddharth-jain/

I am shocked and disappointed: Sameer Nair
GEC is a very difficult segment and it needs deep pockets and a determination to go the long haul, Sameer Nair told Anil Thakraney
http://www.mxmindia.com/2012/04/i-am-shocked-and-disappointed-sameer-nair/

Analysis: Ashish Pherwani on when it's right for a channel to pull the plug
Channels which operate without a robust management team, a unique market position, and a defined target audience, won't be able to garner sustained and loyal viewership feels Ashish Pherwani of Ernst & Young
http://www.mxmindia.com/2012/04/analysis-ashish-pherwani-on-when-its-right-for-a-channel-to-pull-the-plug/

Analysis 2: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution
Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives
http://www.mxmindia.com/2012/04/analysis-2-pankaj-krishna-on-how-imagine-lost-due-to-consumer-pull-not-distribution/

Mediaah! What did Turner imagine a GEC wud do?
Pradyuman Maheshwari believes that Turner should've shut the channel the moment Sameer Nair exited last year
http://www.mxmindia.com/2012/04/mediaah-what-did-turner-imagine-a-gec-wud-do/

The Anchor: 5 ways in which Imagine could've trumped Star Plus (and survived)
It's not a fun thing that's happened, but AN Chorrea chose to add his two-bit on what could be (and what should've been) done for the Imagine announcement to not happen.
http://www.mxmindia.com/2012/04/the-anchor-5-ways-in-which-imagine-couldve-trumped-star-plus-and-survived/

India Inc prepares for earnings season, expectations muted: CNBC-TV18
CNBC-TV18 presents Boardroom, the premier show which provides comprehensive earnings analysis of the India Inc
http://www.mxmindia.com/2012/04/india-inc-prepares-for-earnings-season-expectations-muted-cnbc-tv18/

Simmi Karna appointed as Business Head for BIG Productions
As part of her new portfolio, Ms Karna will be responsible for creation and marketing of shows designed for regional and Hindi GECs
http://www.mxmindia.com/2012/04/simmi-karna-appointed-as-business-head-for-big-productions/

Six Inches Communications develops unique OOH innovation for Kingston
The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate 'storage and space', the USP of the brand
http://www.mxmindia.com/2012/04/six-inches-communications-develops-unique-ooh-innovation-forkingston/

Fever is Official Radio Partner of Delhi & Mumbai IPL teams
Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row
http://www.mxmindia.com/2012/04/fever-fm-is-the-official-radio-partner-of-delhi-daredevils-and-mumbai-indian/

Switzerland Tourism builds extended recall in Mumbai yet again
Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai
http://www.mxmindia.com/2012/04/switzerlandtourism-builds-extended-recall-in-mumbai-yet-again/

IPL 2012 first week online viewership registers a 56% increase
New Delhi and Bangalore lead the viewership with 14 per cent each, with Mumbai coming in a close second at 13 percent
http://www.mxmindia.com/2012/04/ipl-2012-first-week-online-viewership-registers-a-56-increase/

3rd edition of Indigo n Blues Festival promises treat for music-lovers
Co-writer of Eric Clapton's 'Layla'- Bobby Whitlock - to headline Purvankara Indigo n Blues alongsideTexaslegendary blues rock heavyweight Van Wilks Band
http://www.mxmindia.com/2012/04/the-3rd-edition-of-indigo-n-blues-festival-promises-a-treat-for-music-aficionados/

Dear MxM:
MxMIndia is beyond industry news, views, analyses and 'gupshup'. We want our readers – especially those without any access to advice, mentors and godfathers – to have a forum where they can get all their questions answered. And to address these questions is Jaisurya Das, veteran mediaperson, counsellor and now COO, Sakal Media Group..
http://www.mxmindia.com/dear-mxm/

Hard Knocks by Anil Thakraney: What lessons have we learnt from Aarushi?
This has been a trial by the media, the channels have been playing the cops, the lawyers and the judges all rolled into one. And all this only to give a 'fresh slant' to the story
http://www.mxmindia.com/2012/04/anil-thakraney-what-lessons-have-we-learnt-from-aarushi/

Katju rides to the rescue of the press!
In Freaking News, which now appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-katju-rides-to-the-rescue-of-the-press/

Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/

Stories on 2nd March

We are the dashboard for the client's car: Michael Wolfe
The Bottom-Line Analytics CEO promises to find solutions to measure impact of marketing spends
http://www.mxmindia.com/2012/03/we-are-the-dashboard-for-the-clients-car-michael-wolfe/

Turkish Airlines looks at India as a booming market
With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.
http://www.mxmindia.com/2012/03/turkish-airlines-looks-at-india-as-a-booming-market/

@Microsoft seminar: Creative storytelling via rich media
Microsoft Advertising hosted Rich Media Rocks 2012, which was held in New Delhi with a focus on how to make it easier for brands to launch digital ad campaigns at scale while also giving creatives new and powerful canvases on which to tell their stories.
http://www.mxmindia.com/2012/03/microsoft-seminar-rich-matedia-can-help-brands-with-storytelling/

Ditto TV aligns with Percept H
Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.
http://www.mxmindia.com/2012/03/ditto-tv-aligns-with-percept-h/

Dish TV to push set-top boxes in cable households, distribute & install connections
The company has launched a pilot project in Delhi and expects to grab 1-1.5 million subscribers across cities in the short term through tie-ups with the cable operators
http://www.mxmindia.com/2012/03/dish-tv-to-push-set-top-boxes-in-cable-households-distribute-install-connections/

Radio still needs to be evangelized: Harrish Bhatia
The MY FM CEO shares his views on his channel, the radio business, his FM phase III plans and more.
http://www.mxmindia.com/2012/03/radio-still-needs-to-be-evangelized-harrish-bhatia/

Adland turns green tomorrow with Olive Crowns
Olive Crowns, the first and only awards in the country that celebrate excellence in communicating sustainability, to be presented
http://www.mxmindia.com/2012/03/adland-turns-green-tomorrow-with-olive-crowns/

Mindshare & GroupM ESP help Bridgestone secure title sponsorship of WS Hockey
Sports team of GroupM ESP worked closely with Mindshare in this initiative that helped Bridgestone secure title sponsorship
http://www.mxmindia.com/2012/03/mindshare-groupm-esp-help-bridgestone-secure-title-sponsorship-of-ws-hockey/

Marks & Spencer appoints Venu Nair as India Ops head
Nair, who was head of sourcing for the £9.7-billion British retailer in South Asia and director of buying operations for India, takes charge as managing director
http://www.mxmindia.com/2012/03/marks-spencers-appoint-venu-nair-as-india-operations-head/

Everest creates campaign for SAB TV's Movers and Shakers
The campaign featuring Shekhar Suman is phased out in two parts; first teasers and then the launch of the TVC.
http://www.mxmindia.com/2012/03/everest-creates-campaign-for-sab-tvs-movers-and-shakers/

5 reasons why activation is a must-have extn on radio
Efficiency in cost, customization and communication to a cross-section of demographics are just some reasons why radio activations are necessary, feels Ashit Kukian
http://www.mxmindia.com/2012/03/5-reasons-why-activation-is-a-must-have-extension-on-radio/

Anil Thakraney: Media ODed on the Gujarat riots
All those affected have tried to pick up the pieces, and are attempting to re-build their lives. As far as the process of criminal justice goes, that's already in the courts. Which is why I failed to understand the media's desperation to re-live 2002.
http://www.mxmindia.com/2012/03/anil-thakraney-media-oded-on-the-gujarat-riots/

Freaking News: Mamata Banerjee, media's favourite whipping girl
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that’s on the Web.
http://www.mxmindia.com/2012/03/freaking-news-mamata-banerjee-medias-favourite-whipping-girl/

Percept OOH executes state launch for Muthoot FinCorp in MP
The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore.
http://www.mxmindia.com/2012/03/percept-ooh-executes-state-launch-for-muthoot-fincorp-in-mp/