Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 13th Dec '13

Down with Meenakshi Lekhi!
The BJP rep's accusation that Arnab Goswami has taken money from lobbies in a discussion on Sec 377 is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/down-with-meenakshi-lekhi/

Can Gopal Vittal be the CEO Bharti has been looking for?
Gopal Vittal 45, formerly of HUL, appointed by Sunil Mittal in March 2013, may be the CEO Bharti has been looking for - a leader who trims a bloated management structure but is also able to take big and successful bets on telecom's future
http://www.mxmindia.com/2013/12/can-gopal-vittal-be-the-ceo-bharti-has-been-looking-for/

India TV gets sent for polls, refreshes new top deck for newsroom
After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat - Rajat Sharma Ke Saath'
http://www.mxmindia.com/2013/12/india-tv-gets-sent-for-polls-refreshes-new-top-deck-for-newsroom/

Vital Stats: Status of Permitted Private Satellite TV Channels in India as on Dec 2
Status of Permitted Private Satellite TV Channels in India as on December 2, 2013 as per the Ministry of Information and Broadcasting, Government of India
http://www.mxmindia.com/2013/12/vital-stats-status-of-permitted-private-satellite-tv-channels-in-india-as-on-dec-2/

TRAI express concern over 'tardy' digitization in Chennai
The TRAI has asked broadcasters, MSOs and LCOs to to take immediate action or face consequences

http://www.mxmindia.com/2013/12/trai-express-concern-over-tardy-digitization-in-chennai/

Stories on 19th Nov '13

Social Media finds its use in corporate HR
The firewalls have been broken as HR functions realise how social media can be a great ally to attract talent, connect with teams
http://www.mxmindia.com/2013/11/social-media-finds-its-use-in-corporate-hr/

Pre-poll sop? I&B ministry grants interim 19% hike in DAVP rates of print media
The Ministry of Information and Broadcasting has granted an interim hike of 19 percent in DAVP rates for the print media with effect from October 15, 2013, pending the receipt and acceptance of recommendations of the 7th Rate Structure Committee
http://www.mxmindia.com/2013/11/pre-poll-sop-ib-ministry-grants-interim-19-hike-in-davp-rates-of-print-media/

Jaldi 5 with Akash Chawla: Extreme reactions on digital is name of the game
Q&A with the Marketing Head (National Channels) at Zee Entertainment on why he’s betting big on the &pictures airing even after the film doing so well on Zee
http://www.mxmindia.com/2013/11/jaldi-5-with-akash-chawla-extreme-reactions-on-digital-is-name-of-the-game/

Luxury market takes a hit but likely to regain its bling next year: CII-IMRB report
'The Changing Face of Luxury in India' report by industry chamber Confederation of Indian Industry (CII) and market research firm IMRB International pegs the luxury industry in the country at $7.58 billion, or about Rs 47,127 crore, in 2012
http://www.mxmindia.com/2013/11/luxury-market-takes-a-hit-but-likely-to-regain-its-bling-next-year-cii-imrb-report/

Malcolm Mistry joins dna as CEO
The former India Today Publishing Director has joined the English daily dna has s appointed Malcolm Mistry as CEO
http://www.mxmindia.com/2013/11/malcolm-mistry-joins-dna-as-ceo/

Corporate ownership of media is an inescapable reality as is surrogate political ownership: Manish Tewari
Text of the speech delivered by I&B Manish Tewari on the occasion of National Press Day media and public interest
http://www.mxmindia.com/2013/11/corporate-ownership-of-media-is-an-inescapable-reality-as-is-surrogate-political-ownership-manish-tewari/

Ranjona Banerji: Do news channel panellists know how awful they look and sound?
Do the people who come on television news channel discussion ever watch themselves on re-runs, asks Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-do-news-channel-panellists-know-how-awful-they-look-and-sound/

I&B consultative committee discusses Leveson Report and implications for India
I&B minister convenes meeting of Consultative Committee of Information & Broadcasting  and discusses implications of the Leveson Report in India
http://www.mxmindia.com/2013/11/ib-consultative-committee-discusses-leveson-report-and-implications-for-india/

Stories on 22nd Aug '13

Cadbury's sweet interlude with Digital

The chocolate-maker's Bournville spends 60% of its annual spends on digital, with just 30% on TV. The rest is on OOH

http://www.mxmindia.com/?p=53186

Dutch brand consultancy Brand Dialogue enters Indian Market

Brand Dialogue's entry marks the Netherlands government's steps to strengthen ties with India

http://www.mxmindia.com/?p=53206

 

Apollo Tyres inks 3-yr pact with ManU

Apollo Tyres announces a three-year partnership with Manchester United

http://www.mxmindia.com/?p=53174

 

Jaldi karo! MIB asks TRAI & Press Council to expedite comments on foreign investment linkits

The information and broadcasting ministry has asked the TRAI and Press Council of India to rush their comments on the increase of foreign invements limits in the broadcast and print media sectors respectively

http://www.mxmindia.com/?p=53172

 

Vizeum sets up in Kochi with Kerala Publicity Bureau

Vizeum enters Kerala by announcing a strategic tie-up with Kerala Publicity Bureau

http://www.mxmindia.com/?p=53175

 

Governance Now launches in Hindi, Marathi edition scheduled

The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month

http://www.mxmindia.com/?p=53181

 

Ritu Midha: Winning listeners and loyalty by going Big on retro music

Ritu Midha on 92.7 Big FM's decision to go retro works for the large 40-plus and prosperous listener set

http://www.mxmindia.com/?p=53178

Stories on 16th July '13

Will the ad switch-off get broadcasters to revert to weekly ratings?
The clock is ticking for the 72 working day hours after the first of the ad withdrawal notices were sent on Friday
http://www.mxmindia.com/2013/07/will-the-ad-switch-off-get-broadcasters-to-revert-to-weekly-ratings/

MIB seeks TRAI & Press Council views on FDI cap in TV & print
The Information & Broadcasting Ministry has sought the recommendations of TRAI for issues concern FDI cap related to the broadcasting sector and has sought comments of the Press Council of India for FDI in the print media
http://www.mxmindia.com/2013/07/mib-seeks-trai-press-council-views-on-fdi-cap-in-tv-print/

Zee is presenting partner of Kyoorius Designyatra conference
Zee Entertainment will be presenting corporate partner of the ninth edition of the Kyoorius Designyatra to be held in Goa from August 29-31
http://www.mxmindia.com/2013/07/zee-is-presenting-partner-of-kyoorius-designyatra-conference/

Hiren Pandit joins TransStadia as COO
Former Group M entertainment and sports specialist joins SE TransStardia Pvt Ltd as COO
http://www.mxmindia.com/2013/07/hiren-pandit-joins-transstadia-as-coo/

Orra showcases timelessness by sending telegrams
Branded jeweller major sends telegrams to commemorate its timelessness
http://www.mxmindia.com/2013/07/orra-showcases-timelessness-by-sending-telegrams/

ABN Andhrajyothy mandates Aidem for ad sales
Aidem Ventures will take charge of all-India sales of the Aamoda Broadcasting Network-run Telugu channel ABN Andhrajyothy
http://www.mxmindia.com/2013/07/abn-andhrajyothy-mandates-aidem-for-ad-sales/

Divya Marathi launches 6th edition from Akola
DB Corp announces launch of Akola edition of Dainik Divya Marathi
http://www.mxmindia.com/2013/07/divya-marathi-launches-6th-edition-from-akola/

Debrief: Wild Stone: Nailing yummy mummies
In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-wild-stone-nailing-yummy-mummies/

Pradeep Kashyap re-elected President of RMAI
Sanjay Kaul, head of Impact Communications, Sanjeev Shukla, Head of Rural Vertical at Hero MotoCorp Ltd and Rajkumar Jha of Ogilvy have been re-elected Vice President, Secretary and Treasurer respectively
http://www.mxmindia.com/2013/07/pradeep-kashyap-re-elected-president-of-rmai/

Sanjay Bhambri is CCO at OnMobile Global
Leading VAS player OnMobile has elevated Sanjay Bhambri as Chief Commercial Officer
http://www.mxmindia.com/2013/07/sanjay-bhambri-is-cco-at-onmobile-global/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 14th Dec '12

What do our metro collegians want?
MxMIndia commissioned DDB Mudra Concrea to check what Mumbai and Delhi college students would like to see happen in the media
http://www.mxmindia.com/2012/12/what-do-our-metro-collegians-want/

Dentsu strengthens Southern India network
Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, has begun operations in Kochi
http://www.mxmindia.com/2012/12/dentsu-strengthens-southern-india-network/

Cos can't claim irrelevant taglines: Court
A company cannot claim right over the punchline in its logo if it has no relevance with the products, rules Ahmedabad Court
http://www.mxmindia.com/2012/12/cos-cant-claim-irrelevant-taglines-court/

MIB on 'fastway' to cleanse systems: Seeks TRAI view to avoid MSO/LCO monopolies
Ministry of I&B seeks TRAI views over the issue of imposing reasonable restrictions on MSOs and LCOs to prevent monopolistic operations
http://www.mxmindia.com/2012/12/mib-on-fastway-to-cleanse-systems-seeks-trai-view-to-avoid-msolco-monopolies/

Paritosh Joshi: Open Secret: The New Consumer Classification System
The strength of the Indian SEC is attested to by its utility and durability over the last quarter century, but it may finally be past its 'best by' date. Enter, the NCCS
http://www.mxmindia.com/2012/12/paritosh-joshi-open-secret-the-new-consumer-classification-system/

Jaldi 5 with Martin da Costa: Time is perfect to roll out ticketed IPR events
Martin da Costa of 70EMG tells MxMIndia how 2012 has been, and what he looks forward to
http://www.mxmindia.com/2012/12/jaldi-5-with-martin-da-costa-time-is-perfect-to-roll-out-ticketed-ipr-events/

Guest Article: Adventures in an accelerated world
Accelerated change is not just a technological issue; it has to be looked at as a cultural phenomenon, writes Shaleen Sharma
http://www.mxmindia.com/2012/12/guest-article-adventures-in-an-accelerated-world/

The Anchor: 7 telltale signs in the media that winter's arrived
Winter's here, and it's not just your colleague's runny nose saying so. A N Chorrea lists 'cold signals' that the media sends out
http://www.mxmindia.com/2012/12/the-anchor-7-telltale-signs-in-the-media-that-winters-arrived/

Anil Thakraney: Lazy Indian print media
Some recent examples indicate to me that our newspapers and news magazines are still in a state of slumber. This must change very fast if print wishes to be around for a longer time than expected
http://www.mxmindia.com/2012/12/anil-thakraney-lazy-indian-print-media/

Public can seek MLM info filed by govt
The government will publish names of questionable Multi Level Marketing companies
http://www.mxmindia.com/2012/12/public-can-seek-mlm-info-filed-by-govt/

Satyamev Jayate Bags 'Indian of The Year' Special Achievement Award by CNN-IBN
Star India CEO Uday Shankar and the team behind Satyamev Jayate were honoured for their contribution in highlighting several social ills and generating awareness and solutions for them

http://www.mxmindia.com/2012/12/satyamev-jayate-bags-indian-of-the-year-special-achievement-award-by-cnn-ibn/

Stories on 12th Dec '12

Tot's the way ahead for Nick Jr
Nick Jr is being positioned as an ecosystem for pre-school kids and their moms.. Balle balle to that!
http://www.mxmindia.com/2012/12/tots-the-way-ahead-for-nick-jr/

Jaldi 5 with Kevin Vaz: Blockbusters to boom Bengal
Kevin Vaz on what viewers can expect from the new Jalsha Movies and why the channel is already a winner in the buzzing Bengal television market
http://www.mxmindia.com/2012/12/jaldi-5-with-kevin-vaz-blockbusters-to-boom-bengal/

MIB asks TRAI view on Central/State govt entry in cable
The Ministry of I&B has sought TRAI recommendation over the entry of Central/ State governments and their entities into broadcasting sector
http://www.mxmindia.com/2012/12/mib-asks-trai-view-on-centralstate-govt-entry-in-cable/

Bigg Boss 6, Jannat 2 top Whats-on-India trends
The Whats-on-India trends for Week 49 (December 2 to 8) indicate that Bigg Boss 6 has topped the Hindi GEC rankings and Jannat 2 leads amongst Hindi movies.
http://www.mxmindia.com/2012/12/bigg-boss-6-jannat-2-top-whats-on-india-trends/

Anil Thakraney: mxmindia to blame for cricket debacle!
While many theories are being belted out on this subject, I am entirely convinced it is the media and marketing in India which is behind the poor show of the Indian team
http://www.mxmindia.com/2012/12/anil-thakraney-mxmindia-to-blame-for-cricket-debacle/

Young Track: 4 purchase decisions influencers of urban Indian Youth
Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth
http://www.mxmindia.com/2012/12/young-track-4-purchase-decisions-influencers-of-urban-indian-youth/

The Anchor: 4 reasons why it's the last Wednesday we can have fun
Not quite the end of the world, but Dec 19 means the advent of figures and data and head-scratching for number crunchers. TAM time approaches!
http://www.mxmindia.com/2012/12/the-anchor-4-reasons-why-its-the-last-wednesday-we-can-have-fun/

Star CJ Alive celebrates 3 million customer milestone
Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer
http://www.mxmindia.com/2012/12/star-cj-alive-celebrates-3-million-customer-milestone/

FoodFood expanding in India, abroad
Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar
http://www.mxmindia.com/2012/12/foodfood-expanding-in-india-abroad/

Ormax Media strengthens research team
Anurag Bakhshi and Gautam Jain will lead the TV and film verticals
http://www.mxmindia.com/2012/12/ormax-media-strengthens-research-team/

My FM announces Jiyo Dil Se Awards
A unique initiative acknowledging the indomitable spirit showed by the common man
http://www.mxmindia.com/2012/12/my-fm-announces-jiyo-dil-se-awards/

Karisma Kapoor debuts as RJ on 92.7 Big FM's women-targeted show Big Memsaab
The actress is coming on board as a personal grooming and beauty expert on the special segment 'Big on Style', and will share tips on attire, accessories, make-up and hair

http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-women-targeted-show-big-memsaab/