Stories on 5th May '15

GroupM restructures top deck, CFO Sridhar Ramasubramanian is COO
Tushar Vyas is Chief Strategy Officer and Lakshmi Narasimhan is back in the fold as Chief Growth Officer
http://www.mxmindia.com/2015/05/groupm-restructures-top-deck-cfo-sridhar-ramasubramanian-is-coo/

Aircel picks DDB Mudra Group as its creative agency
Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million
http://www.mxmindia.com/2015/05/aircel-picks-ddb-mudra-group-as-its-creative-agency/

Rahul Jauhari appointed CCO at Rediffusion Y&R
Meanwhile Komal Bedi Sohal, will relocate to Y&R Singapore as Chief Creative Officer
http://www.mxmindia.com/2015/05/rahul-jauhari-appointed-cco-at-rediffusion-yr/

Ranjona Banerji: Insensitive and ultra-nationalistic sections taint Indian media
The insensitivity of some Indian reporters and their ultra-nationalist tone was seen as objectionable and Twitter was used as a form of revenge with #GoHomeIndianMedia, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-insensitive-and-ultra-nationalistic-sections-taint-indian-media/

Gionee unveils new campaign ELIFE S7
The campaign opinionates how younger brand has caught the eye of the youth and older brands are ageing
http://www.mxmindia.com/2015/05/gionee-unveils-new-campaign-elife-s7/

L & K Saatchi & Saatchi bags mandate of Siemens home appliances
The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company
http://www.mxmindia.com/2015/05/l-k-saatchi-saatchi-bags-mandate-of-siemens-home-appliances/

Vedanta unveils new logo
The logo refresh comes after 'Sesa Sterlite Limited' was renamed to 'Vedanta Limited'
http://www.mxmindia.com/2015/05/vedanta-unveils-new-logo/

Suparna Mucadum to head Kolkata ops for Rediffusion Y&R
She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R
http://www.mxmindia.com/2015/05/suparna-mucadum-to-head-kolkata-ops-for-rediffusion-yr/

Torque makes a winning start in Q2 '15
Torque won assignments for Spanish steel giant Tubacex and Nasscom Foundation earlier

http://www.mxmindia.com/2015/05/torque-makes-a-winning-start-in-q2-15/

Stories on 22nd Apr '15

No stake sale on cards: Sam Balsara
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/

Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/

Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/

Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/

'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/

Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/

Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/

Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

http://www.mxmindia.com/2015/04/scatter-finds-acceptance-with-marketers/

Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 19th Dec 14

Embracing the New Consumer
CVL Srinivas, Rajiv Verma and Shashi Sinha address the Ad Club's Media Review in Gurgaon last evening
http://www.mxmindia.com/2014/12/embracing-the-new-consumer/

Shailesh Kapoor: Time To Reinvent The Movie Marketing Template
There is no reason why film marketing should not follow proven conventions of classical marketing, such as segmentation, targeting, positioning and media mix, writes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-time-to-reinvent-the-movie-marketing-template/

Ranjona Banerji: Pak-bashing takes a break given Peshwar...
... but not for long since when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-pak-bashing-takes-a-break-given-peshwar/

Ogilvy & Mather powers government initiative to save 25,000 mw of electricity
The first TV commercial of the campaign, with 'Bijli Bachao, Desh Banao' tagline, was unveiled on December 14 to mark the national energy conservation day
http://www.mxmindia.com/2014/12/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/

Sonal Dabral to lead Direct Lotus Jury at Adfest 2015
'Be Bad' is the theme of Adfest 2015
http://www.mxmindia.com/2014/12/sonal-dabral-to-lead-direct-lotus-jury-at-adfest-2015/

Times TV appoints Sandeep Bharadwaj as Head Distribution
He will strategize and implement growth drivers for the network
http://www.mxmindia.com/2014/12/times-television-network-appoints-sandeep-bharadwaj-as-head-distribution/

Mahindra Holidays unveils Club Mahindra Teddy Travelogues
The first issue of the e-zine was unveiled by actor,Tisca Chopra along with Arun Nanda, Chairman, Mahindra Holidays
http://www.mxmindia.com/2014/12/mahindra-holidays-unveils-club-mahindra-teddy-travelogues/

HBO announces 'selfie' contest for viewers
One winner will see the video of his/her selfie being launched from the ground to space
http://www.mxmindia.com/2014/12/hbo-announces-selfie-contest-for-viewers/

Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 22nd Jul 14

Key Trends in Mobile Advertising
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/

Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/

Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/

L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/

Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/

Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/

Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/

DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office

http://www.mxmindia.com/2014/07/ddb-mudra-group-launches-bernbach-fridays/

Stories on 16th Jun 14

Tale of Two Awards: Abby & Kyoorius
Mediaah! Comment on the Abby at Goafest and Kyoorius. Plus: five suggestions for both for next year
http://www.mxmindia.com/2014/06/tale-of-two-awards-abby-kyoorius/

Kyoorius should wake Abby up: Piyush Pandey (+intvu with Madhukar Kamath)
The recipient of the maximum number of honours at Kyoorius Awards last Friday, Ogilvy & Mather bossman Piyush Pandey put things in perspective - the awards his agency won and the Kyoorius show. Also quick bytes from Madhukar Kamath, whose DDB Mudra was the only other agency to take home a Black Elephant
http://www.mxmindia.com/2014/06/kyoorius-should-wake-abby-up-piyush-pandey-intvu-with-madhukar-kamath/

Sanjeev Kotnala: Curious how things will be after #Kyoorius
Until recently head of brand and marketing at the Dainik Bhaskar group, Sanjeev Kotnala confesses that not getting his former brand to associate with the Kyoorius awards was a mistake. Now founder and Head Catalyst, P1P2Solutions, he comments on the Kyoorius Digital and Advertising Awards show held last week, interspersing his tweets while at the awards
http://www.mxmindia.com/2014/06/sanjeev-kotnala-curious-how-things-will-be-after-kyoorius/

Lukewarm start for India @CannesLions2014
The Innovation category has already sprung the first major upset, by the omission of Terre des Hommes' 'Sweetie' by Lemz
http://www.mxmindia.com/2014/06/lukewarm-start-for-india-canneslions2014/

Luxor gets Deepika Padukone to promote new proposition
Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India
http://www.mxmindia.com/2014/06/luxor-gets-deepika-padukone-to-promote-new-proposition/

TheOneAlliance records decent growth
Launches seven new channels in the bouquet
http://www.mxmindia.com/2014/06/theonealliance-records-decent-growth/

Sonal Dabral to mentor Creative Women at Cannes Lions
The initiative invites 12 women, who have been chosen from nominations sent in by agency leaders across the globe, to Cannes Lions for a unique programme and filmmaking project
http://www.mxmindia.com/2014/06/sonal-dabral-to-mentor-creative-women-at-cannes-lions/

Eikona samples football popularity before World Cup
Eikona did a curtain raiser on the PR buzz created by the FIFA custodians during the week prior to the opening day in Print media
http://www.mxmindia.com/2014/06/eikona-samples-football-popularity-before-world-cup/

Amith Prabhu: The elusive Cannes Lion
I will be delighted if an Indian firm wins a Lion at Cannels in the PR category but I will not be surprised if it does not, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-elusive-cannes-lion/

Stories on 6th Jan '14

Sunny times in 2014, say media agency bosses
The media agency business will see vibrant growth this year, predict captains of the media planning and buying business
http://www.mxmindia.com/2014/01/sunny-times-in-2014-say-media-agency-bosses/

McCann's Rahul Mathew joins DDB Mudra West as Creative Head
He joins DDB Mudra West from McCann where he was ECD. He will report to Sonal Dabral
http://www.mxmindia.com/2014/01/mccanns-rahul-mathew-joins-ddb-mudra-west-as-creative-head/

Creativeland's new campaign of Canvas Blaze by MTS
Creativeland Asia engages with 'internet generation' for the new campaign of Canvas Blaze by MTS
http://www.mxmindia.com/2014/01/creativelands-new-campaign-of-canvas-blaze-by-mts/

Uday Shankar receives W Bengal govt award
West Bengal government recognises Star India CEO Uday Shankar for Special Contribution to Bengali Television
http://www.mxmindia.com/2014/01/uday-shankar-receives-w-bengal-govt-award/

Amith Prabhu | 2014: A year that promises a lot of action
Amith Prabhu lists the five trends he sees happening in the field of public relations this year

http://www.mxmindia.com/2014/01/amith-prabhu-2014-a-year-that-promises-a-lot-of-action/

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 1st Mar'13

Union Budget 2013-14: M&E's growth conundrum continues...
While the media and entertainment sector hoped for a pick-me-up to revive its sagging outlook, there was no magic wand in the Union Budget. Industry movers tell MxMIndia what they feel
http://www.mxmindia.com/2013/03/budget-2013-mes-growth-conundrum-continues/

Union Budget 2013-14: FinMin's blow for digitization as duty on set top boxes doubles
Cable and DTH operators to shell out 10% as import duty on set top boxes
http://www.mxmindia.com/2013/03/finmins-blow-for-digitization-as-duty-on-set-top-boxes-doubles/

Budget 2013: Partial relief for film producers
The film industry has reason for some cheer in its centenary year
http://www.mxmindia.com/2013/03/budget-2013-partial-relief-for-film-producers/

Union Budget 2013-14: Budget review for M&E: Rakesh Jariwala, E&Y
A review of the Union Budget 2013-14 for media and entertainment by Rakesh Jariwala, Tax Partner, Ernst & Young
http://www.mxmindia.com/2013/02/budget-review-for-me-rakesh-jariwala-ey/

Union Budget 2013-14: Budget review for M&E: Smita Jha, PwC
A quick view on what the Union Budget means for media and entertainment by Smita Jha, Leader - E&M, PwC
http://www.mxmindia.com/2013/02/budget-review-for-me-smita-jha-pwc/

Summary and Highlights of Union Budget 2013-14
Summary and highlights of the Union Budget 2013-14 presented by Finance Minister P Chidambaram
http://www.mxmindia.com/2013/02/summary-and-highlights-of-union-budget-2013-14/

Union Budget 2013-14: Anil Thakraney: Budget: The Hard Ground Realities
Anil Thakraney's ‘vishesh tippani' on some of the Budget proposals, written in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-budget-the-hard-ground-realities/

Union Budget 2013-14: Ranjona Banerji: Budget blues with news channels & papers
Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly
http://www.mxmindia.com/2013/03/ranjona-banerji-budget-blues-with-news-channels-and-papers/

Union Budget 2013-14: Front-page scan: The Budget, the morning after
A quick look at how some morningers from across the country captured the finance minister's budgetary proposals
http://www.mxmindia.com/2013/03/front-page-scan-the-budget-the-morning-after/

Union Budget 2013-14: And finally, a pick of Amul ads on the Budget over 40 years
The newswallahs capture events for posterity, but nothing better than the utterly, butterly Amul ads to reflect on newsy stuff. In case, the Budgets...
http://www.mxmindia.com/2013/03/and-finally-a-pick-of-amul-ads-on-the-budget-over-40-years/

Shailesh Kapoor: The Other Side Of The 'Too Much Cricket' Debate
Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-the-other-side-of-the-too-much-cricket-debate/

Sonal Dabral to speak at Dubai Lynx
The Dubai Lynx Awards honour the region's best work in advertising. The 2013 Festival takes place from 10 to 13 March at the Madinat Jumeirah, Dubai
http://www.mxmindia.com/2013/03/sonal-dabral-to-speak-at-dubai-lynx/

Vijayavani makes an impressive debut
In the six-month period from July to December 2012, Kannada daily Vijayavani has reached a circulation of more than 2.21 lakh, within the first nine months of its launch
http://www.mxmindia.com/2013/03/vijayavani-makes-an-impressive-debut/

Google Business Photos debuts in India
Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment
http://www.mxmindia.com/2013/03/google-business-photos-debuts-in-india/

Stories on 24th Sep '12

MxM Monday: Has the role of PR diminished?
Has the role of the public relations firm diminished and can media do without it? MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-monday-has-the-role-of-pr-diminished/

Jaldi 5 with  Roop Sharma: Govt must be transparent with consumers on digitization
The digital penetration in cable homes is 63.5% and it's 73% in cable and DTH homes, according to figures quoted by Ms Sharma, founder-head of the Cable Operators Federation of India
http://www.mxmindia.com/2012/09/jaldi-5-with-roop-sharma-govt-must-be-transparent-with-consumers-on-digitization/

FPJ boost for small agencies
Mid- and small-sized advertising agencies came together in an initiative which was part of the annual conclave hosted by Free Press Journal
http://www.mxmindia.com/2012/09/fpj-boost-for-small-agencies/

RIP, G Kasturi, Editor, The Hindu (1965-91)
Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87
http://www.mxmindia.com/2012/09/rip-g-kasturi-editor-the-hindu-1965-91/

Sonal Dabral & Josy Paul on London Intnl Awards jury
Acclaimed creative directors to meet in Las Vegas to select the world's best work
http://www.mxmindia.com/2012/09/sonal-dabral-josy-paul-on-london-international-awards-2012-jury/

Reviewing the Reviews: Heroine
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-heroine/

RBNL launches 'Switch To' campaign in run-up to digitization
Aimed at empowering consumers to make an informed decision, Reliance Broadcast Network Ltd partners with operators to provide increased visibility through multi-media marketing campaign
http://www.mxmindia.com/2012/09/rbnl-launches-switch-to-campaign-in-run-up-to-digitization/

Pulp Strategy adds NEC India to its client kitty
The full-service experiential marketing and communications agency has won the business pursuant to a multiple agency pitch
http://www.mxmindia.com/2012/09/pulp-strategy-adds-nec-india-to-its-client-kitty/

The Anchor: 4 reasons why FDI in retail will not shake up mom 'n pop stores
The four factors that will ensure people stick with the corner shop - convenience, cost, choice and customer service
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Anil Thakraney: The MMS show
The PM is better off taking up a job as a professor of economics. He’ll do swimmingly there, provided he can manage to keep the students awake
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-fdi-in-retail-will-not-shake-up-mom-n-pop-stores/

Ranjona Banerji: Yes, we have a Prime Minister!
It needed parties from West Bengal to get Prime Minister Manmohan Singh charged - earlier when the Left walked out over the India-US nuclear deal and now the TMC over FDI in retail and diesel prices, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-yes-we-have-a-prime-minister/

Signposts… September 24
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-24/

Stories on 25th January

Goafest 2012 brings S Asia into ambit
The advertising festival is now calling for creative ideas and delegates from South Asian countries.
http://www.mxmindia.com/2012/01/goafest-2012-brings-s-asia-into-ambit/

Given cricket fatigue (and India's poor showing), Bollywood lines up releases during IPL
Bollywood is ready to take on Team India with a string of releases during IPL
http://www.mxmindia.com/2012/01/given-cricket-fatique-and-india%E2%80%99s-poor-showing-bollywood-lines-up-releases-during-ipl/

It's bye-bye time for Sandeep Pathak and Raj Kamble
Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner
http://www.mxmindia.com/2012/01/its-bye-bye-time-for-sandeep-pathak-and-raj-kamble/

Soumitra Karnik is NCD @ Dentsu
My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik
http://www.mxmindia.com/2012/01/soumitra-karnik-appointed-national-creative-director-dentsu/

Debenhams' Aditya Nadkarni: Finding the right fit
Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.
http://www.mxmindia.com/2012/01/debenhams-aditya-nadkarni-finding-the-right-fit/

Gouri Dange: Writing a novel? Who isn't?
Simply uncorking your memories does not mean that you're a story-teller, admonishes Gouri Dange in 'Naming no Names'
http://www.mxmindia.com/2012/01/gouri-dange-writing-a-novel-who-isnt/

Mid Day is a broadsheet - for a day
The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.
http://www.mxmindia.com/2012/01/mid-day-is-a-broadsheet-for-a-day/

Panasonic Green Globe Awards on Feb 2
Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.
http://www.mxmindia.com/2012/01/panasonic-green-globe-awards-on-feb-2/

A Comm's latest TV campaign for snapdeal.com
A Comms has tied up with the e-commerce site for a unique campaign across India
http://www.mxmindia.com/2012/01/a-comms-latest-tv-campaign-for-snapdeal-com/

8 fun ideas for Republic Day without being unpatriotic
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Anil Thakraney: 'Giving' season for Bollywood & TV-land
There are many problems with these awards shows in the Indian context, and for their own credibility, the organizers must do their damndest to sort them out.
http://www.mxmindia.com/2012/01/anil-thakraney-the-giving-season-for-bollywood-and-tv-land/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/what-the-government-cant-goswami-can/

TAM Data (GRPs, Channel shares of HGECs)- Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-3-12/

TAM data Top 10 programmes on HGEC - Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-3-12/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/

Stories on 12th October

WMC 2011: Mag publishers have eye on future

Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos

http://www.mxmindia.com/2011/10/wmc-2011-mag-publishers-have-eye-on-future/

All's well as I&B promises to route content complaints via self-regulators

The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.

http://www.mxmindia.com/2011/10/ministry-holds-back-curbs-stick/

Just Bates, now

141 revamps itself; will henceforth be called Bates.

http://www.mxmindia.com/2011/10/just-bates-now/

2nd Guru Mantra with Phaneesh Murthy

Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/2nd-guru-mantra-with-phaneesh-murthy/

Anil Thakraney’s Hard Knocks: The damned misleading adverts

The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-damned-misleading-adverts/

Sony serial’s title track goes the music video way

Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’

http://www.mxmindia.com/2011/10/sony-serial%E2%80%99s-title-track-goes-the-music-video-way/

Star’s Hollywood Blockbusters aims to thrill

Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

http://www.mxmindia.com/2011/10/star%E2%80%99s-hollywood-blockbusters-aims-to-thrill/

Devesh Rai quits Mail Today, turns entrepreneur

Devesh Rai G quits Mail Today as its head - distribution and marketing.

http://www.mxmindia.com/2011/10/devesh-rai-g-quits-mail-today-as-its-head-distribution-and-marketing/

Skoda Rapid debuts on NDTV show

Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show

http://www.mxmindia.com/2011/10/skoda-rapid-debuts-on-ndtv-show/

Magazine readership looking up

Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.

http://www.mxmindia.com/2011/10/magazine-readership-looking-up/

WMC 2011: We have to be innovators as much as publishers: Aroon Purie

We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie

http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/

The Anchor: Sanjay Tripathy on 7 reasons a marketer chooses an ad agency

Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.

http://www.mxmindia.com/2011/10/the-anchor-sanjay-tripathy-on-7-reasons-a-marketer-chooses-an-ad-agency-2/