Stories on 11th May '15

Utterly Butterly Amulicious
A newer version of Amul's India is out. Presenting extracts - special articles by Rahul daCunha and Suhel Seth
http://www.mxmindia.com/2015/05/utterly-butterly-amulicious/

MudraMax gets new leadership structure as Mandeep Malhotra quits
N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath
http://www.mxmindia.com/2015/05/mudramax-gets-new-leadership-structure-as-mandeep-malhotra-quits/

Siddharth Varadarajan & Sidharth Bhatia launch 'The Wire'
Together they've got access to some of the best brains and writers in the country. And we are sure also some of the best monies from across the world
http://www.mxmindia.com/2015/05/siddharth-varadarajan-sidharth-bhatia-launch-the-wire/

Kyoorius unveils In Book Winners & Blue Elephant nominees
Of the 1419 entries submitted, 163 entries have been nominated across Advertising and Digital categories
http://www.mxmindia.com/2015/05/in-book-winners-blue-elephant-nominees-revealed-for-2015-kyoorius-advertising-digital-awards/

Maxus devises new campaign for Tanishq
Maxus decided to co-create integrated branded content with Maa TV
http://www.mxmindia.com/2015/05/maxus-devises-new-campaign-for-tanishq/

LinkedIn's Nishant Rao appointed IAMAI Chairman
Rao would be taking over from Rajan Anandan, Managing Director - Google India
http://www.mxmindia.com/2015/05/linkedins-nishant-rao-appointed-iamai-chairman/

Hindi movie channels drop 5% in Week 18: TAM
A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-channels-drop-5-in-week-18-tam/

MobiKwik undertakes biggest promo campaign yet
The campaign aims to make MobiKwik wallet a preferred way to transact
http://www.mxmindia.com/2015/05/mobikwik-undertakes-its-biggest-promotional-campaign-as-yet/

Amith Prabhu: Three men who made news in interesting ways last week
The first two in the news for not-so-pleasant reasons and the third for winning against all odds in the UK elections. All three masters of the art of Public Relations
http://www.mxmindia.com/2015/05/amith-prabhu-three-men-who-made-news-in-interesting-ways-last-week/

VIP Industries inspires consumers to fulfill their travel ambitions
Launches a new campaign called 'Where do you want to go?
http://www.mxmindia.com/2015/05/vip-industries-inspires-consumers-to-fulfill-their-travel-ambitions/

Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 9th Oct 14

Chini-Chini Buy-Buy
'Made in China' brands like Xiaomi, Gionee & Oppo are rising in acceptance in India
http://www.mxmindia.com/2014/10/chini-chini-buy-buy/

ZO wins media mandate of Indiahomes.com
Indiahomes.com is India's multi-award winning and leading Property Advisory Company
http://www.mxmindia.com/2014/10/zo-wins-media-mandate-of-indiahomes-com/

DDB Mudra appointed creative agency for Sony Max & Max2
The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account
http://www.mxmindia.com/2014/10/ddb-mudra-appointed-creative-agency-for-sony-max-max2/

Lowe Lintas + Partners impresses at Jay Chiat with 2 wins
This is the first time that any agency from India has won two awards in one year at Jay Chiat
http://www.mxmindia.com/2014/10/lowe-lintas-partners-impresses-at-jay-chiat-with-2-wins/

Radio City launches its first ever Loyalty Programme - City First
The brand gears up to introduce the pioneering 'Loyalty Programme' as part of its engaging 'City First Aap First' nation-wide campaign
http://www.mxmindia.com/2014/10/radio-city-launches-its-first-ever-loyalty-programme-city-first/

Voylla unveils first-ever television campaign
Voylla has become one of the top most searched and on its partnering  channels like Amazon, Flipkart, Snapdeal
http://www.mxmindia.com/2014/10/voylla-unveils-first-ever-television-campaign/

What Ticks for Indian Consumers/ Family - Shashi Sinha and CVL Srinivas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Shashi Sinha and CVL Srinivas
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-family-shashi-sinha-and-cvl-srinivas/

Girish Balachandran joins Avian Media
Girish will work closely with the leadership team at Avian Media to further align and strengthen company's operations in India
http://www.mxmindia.com/2014/10/girish-balachandran-joins-avian-media/

Stories on 22nd Jul 14

Key Trends in Mobile Advertising
Presenting key trends based on actual standalone campaign and platform data from Millennial Media
http://www.mxmindia.com/2014/07/key-trends-in-mobile-advertising/

Bang in the Middle hooks up with Instinctif Partners
Global communications major Instinctif Partners has announced a formal partnership with Bang In The Middle. There is no equity investment by either agency, though sources say it is a distinct possibility in the near future
http://www.mxmindia.com/2014/07/bang-in-the-middle-hooks-up-with-instinctif-partners/

Behavioural science lab Moribus will help clients use research findings to sell their products
Maxus launched Moribus, a behavioural science lab in India which will be part of its consumer insights division, Insights
http://www.mxmindia.com/2014/07/behavioural-science-lab-moribus-will-help-clients-use-research-findings-to-sell-their-products/

L&K Saatchi & Saatchi bags HSBC Premier biz
The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'
http://www.mxmindia.com/2014/07/lk-saatchi-saatchi-bags-hsbc-premier-biz/

Splash signs Esha Gupta as brand ambassador
As the brand ambassador for Splash in India, Esha will help launch their Autumn Winter 2014 collection
http://www.mxmindia.com/2014/07/splash-signs-esha-gupta-as-brand-ambassador/

Lufthansa unveils new TVC for Indian market
New TVC reflects the soul of Germany with a Heart of India
http://www.mxmindia.com/2014/07/lufthansa-unveils-new-tvc-for-indian-market/

Ranjona Banerji: More scrutiny by the media
The media cannot find answers and cannot be expected to. But it can force society to take a closer look at itself and what it puts up with, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-more-scrutiny-by-the-media/

DDB Mudra Group launches Bernbach Fridays
The sessions take place on the last Friday of every month at the DDB Mudra Group office

http://www.mxmindia.com/2014/07/ddb-mudra-group-launches-bernbach-fridays/

Stories on 2nd Jan '14

What the Stars Foretell for 2014
Presenting a special forecast for MxMIndia readers from GaneshaSpeaks, India's #1 astro information service
http://www.mxmindia.com/2014/01/what-the-stars-foretell-for-2014/

India to have 155 mn mobile internet users by March 2014: IAMAI-IMRB
The number of mobile internet users is going to reach 155 million in India by the end of March 2014 and 185 million by June 2014 maintaining a Q-o-Q growth of 20%, according to the 'Mobile Internet In India 2013' report released by the Internet & Mobile Association Of India (IAMAI) and IMRB International
http://www.mxmindia.com/2014/01/india-to-have-155-mn-mobile-internet-users-by-march-2014-iamai-imrb/

DDB Mudra Group elevates Anurag Bansal to CFO
January 1 saw Director-Finance Anurag Bansal step into the shoes of CFO Dilip Upadhyaya
http://www.mxmindia.com/2014/01/ddb-mudra-group-elevates-anurag-bansal-to-cfo/

Shubhranshu Singh now heads marketing at Star Sports
The former Visa India and South Asia Marketing Director has joined Star India as Vice President & Head Marketing - Sports
http://www.mxmindia.com/2014/01/shubhranshu-singh-now-heads-marketing-at-star-sports/

NewsStand: How the various Page1s looked on Jan 1, 2014
A scan of the front pages of select national and regional dailies on January 1, 2014
http://www.mxmindia.com/2014/01/newsstand-how-the-various-page1s-looked-on-jan-1-2014/

Stories on 27th Dec '13

Top 5 Gamechangers on Hindi GECs in 2013
Shailesh Kapoor on the gamechangers that stood out on the content side in Hindi general entertainment channels this year
http://www.mxmindia.com/2013/12/top-5-gamechangers-on-hindi-gecs-in-2013/


Fewer scam ads this year: the Ford-Tata Chem effect or agencies moving away from Abby?
The JWT-Ford and Leo Burnett-Tata Chemicals episodes or the indecision on participating in the Creative Abby may have caused a reduction in release of 'scam ads' so far
http://www.mxmindia.com/2013/12/fewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abbyfewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abby/

Santa Shoppers: Some retailers post higher sales than Diwali!
After subdued sales over the last two months, buyers turn Santa for beleaguered retailers during Christmas 2013
http://www.mxmindia.com/2013/12/santa-shoppers-some-retailers-post-higher-sales-than-diwali/

22feet in talks with Omnicom Group for an acquisition deal
With a roster that includes Fastrack, Axe and Red Bull, 22feet has been a target for acquisition for a while now
http://www.mxmindia.com/2013/12/22feet-in-talks-with-omnicom-group-for-an-acquisition-deal/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/

Stories on 29th Jan '13

Gujarati writer-journalist Devendra Patel's journey to the Padma Shri
The celebrated Ahmedabad-based columnist speaks to MxMIndia on his life and times
http://www.mxmindia.com/?p=40365


With Mahindra in tow, Interbrand begins India ops on a high
The DDB Mudra Group firm sets up shop with a big client in the bag
http://www.mxmindia.com/?p=40396


Top marketing & media agency bosses in first nominee list of IAA awards
The IAA Leadership Awards will recognize outstanding professionals across Marketing, Advertising and Media
http://www.mxmindia.com/?p=40360


Longhand 2.0: Getting better, and longer
Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide aspires to bring long copy back in fashion. Of course, where required
http://www.mxmindia.com/?p=40361


Debrief: Bournvita Li'l Champs: Going after moms
This is an ad that will work, even if it isn't creatively brilliant. And that's because it's based on a good consumer insight: Today's moms find themselves under as much pressure as their kids
http://www.mxmindia.com/?p=40357


Ranjona Banerji: Party reps also to blame for News TV
Party spokespersons interrupt and shout all the time when someone else is talking, rues Ranjona Banerji
http://www.mxmindia.com/?p=40428


Bloomberg TV India gets 'Down to Earth'
Starting Feb 2, the special series will capture the passion of social entrepreneurs who are changing the face of India
http://www.mxmindia.com/?p=40358


Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign
'Manager Sahab' has been created to educate the customer on life insurance and help him take correct and informed financial decisions
http://www.mxmindia.com/?p=40359


92.7 Big FM's 'Big Disha' campaign wins 2 rural marketing awards
The youth-based education programme won 'Best On-Ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India
http://www.mxmindia.com/?p=40363


Nick India & Mahindra Retail partner for kids' adventure toys range
Nick India, Viacom18's kids brand, in association with one of India's leading retailers, Mahindra Retail, have introduced a new range of adventure toys
http://www.mxmindia.com/?p=40362


Experian Marketing Services bags Cafe Coffee Day, Apnapaisa and Yepme
Experian CheetahMail, the world's largest permission-based email marketing platform, has expanded its portfolio of clients by signing up with Cafe Coffee Day, Apnapaisa and Yepme.com
http://www.mxmindia.com/?p=40364

Jagran, Vanitha lead in Indian Readership Survey 2012 Q3. TOI & India Today are top Eng paper & mag
http://www.mxmindia.com/?p=40437



ANCHOR | ONE BIG IDEA: Madhukar Sabnavis
Digital will change the game, for advertisers and marketers
http://www.mxmindia.com/?p=40356


ANCHOR | ONE BIG IDEA: Dr. Subho Ray
Making the rural market a force to reckon with
http://www.mxmindia.com/?p=40355

Stories on 4th Jun

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja
The GroupM boss unplugs to Anil Thakraney on the commission (v/s fees) system, corruption in media agencies, creatives and more
http://www.mxmindia.com/2012/06/creative-agencies-have-allowed-themselves-to-be-dumbed-down-vikram-sakhuja/


TAM to cross 10,000 Peoplemeter mark soon
While TAM has announced an increase of around 2000 Peoplemeter boxes, some broadcasters and media planners wonder whether just a 2000 increase will be enough to measure the viewing habits of a billion-plus Indians
http://www.mxmindia.com/2012/06/tam-to-cross-10000-peoplemeter-mark-soon/


The Rise and Rise of Deepak Lamba
Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals
http://www.mxmindia.com/2012/06/the-rise-and-rise-of-deepak-lamba/


AIM's Magazine Engagement Study wins big at FIPP Research Awards
The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards
http://www.mxmindia.com/2012/06/aims-magazine-engagement-study-wins-big-at-fipp-research-awards/


Maatra to be rebranded Gutenberg Networks India
According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group
http://www.mxmindia.com/2012/06/maatra-to-be-rebranded-gutenberg-networks-india/


From Cricket to Prime, Neo takes a spin
Neo Cricket was rechristened Neo Prime with live action of three major sporting events
http://www.mxmindia.com/2012/06/from-cricket-to-prime-neo-takes-a-spin/


Mouthshut.com to turn a buyer'sguide
Consumer review website MouthShut.com is set to shift from being a reviews-only to a buyer's guide website
http://www.mxmindia.com/2012/06/mouthshut-com-to-turn-a-buyersguide/


Paresh Chaudhry joins Madison PR as CEO, Veena Gidwani to retire
Ex-RIL and HUL corp communications head to take charge at Madison PR as Veena Gidwani retires on June 30
http://www.mxmindia.com/2012/06/paresh-chaudhry-joins-madison-pr-as-ceo-veena-gidwani-to-retire/


AdStrat - Nescafe Cold Coffee
In AdStrat, we bring you the strategy and execution of an ad given the creative brief given by clients
http://www.mxmindia.com/2012/06/adstrat-nescafe-cold-coffee/


Reviewing the Reviews: Rowdy Rathore
The success of such a bad and old-fashioned film is inevitable, notes Deepa Gahlot in a look at the various film reviews over the weekend
http://www.mxmindia.com/2012/06/reviewing-the-reviews-rowdy-rathore/


The Anchor: Rajan Mehta on 5 ways how Digital OOH is revolutionizing Out-of-Home
The writing is clearly on the wall that all OOH will one day become digital, writes Rajan Mehta, founder and CEO, LIveMedia
http://www.mxmindia.com/2012/06/the-anchor-rajan-mehta-on-5-ways-in-which-digital-ooh-is-revolutionizing-the-out-of-home-industry/


Anil Thakraney: Doc, Aamir ain't your PR agent!
It's appalling to see the Indian Medical Association and many doctors take offence to the Satyamev Jayate episode on medical negligence, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-doc-aamir-aint-your-pr-agent/


Poonam Pandey for Anna movement?
What the media giveth the media taketh away... Ranjona Banerji on how the movement against corruption is desperate to get back what it lost in Mumbai
http://www.mxmindia.com/2012/06/poonam-pandey-for-anna-movement/

Stories on 31st January

Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011
It's all in 'The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India
http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/

R-Day discounts see shoppers flock to malls
Future Group, Lifestyle and Woodland clock record sales as Republic Day discounts help retailers bounce back
http://www.mxmindia.com/2012/01/r-day-discounts-see-shoppers-flock-to-malls/

Rural market is the new siren call for OOH
Though rural markets have seen a drastic increase in the standard of living and purchasing power, it is very fragmented with little or no transparency
http://www.mxmindia.com/2012/01/rural-market-is-the-new-siren-call-for-ooh/

Soon you'll be able to get your favourite Starbucks Espresso in India
Starbucks in equal jv joint venture with Tata Global; to open cafe in India soon
http://www.mxmindia.com/2012/01/soon-youll-be-able-to-get-your-favourite-starbucks-espresso-in-india/

Publicis Healthware launches India presence at Health 2.0
The agency will focus on improving communications across the health & wellness community, with a strong eHealth and information technology focus
http://www.mxmindia.com/2012/01/publicis-healthware-launches-india-presence-at-health-2-0/

DDB Mudra confirms Sonal Dabral entry as Chairman & CCO, will also be on global & regional creative councils
'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group  CEO and MD Madhukar Kamath.
http://www.mxmindia.com/2012/01/its-official-sonal-dabral-to-join-ddb-mudra-as-chairman-cco/

The Anchor: 5 things to follow when pitching for a new biz
Rajesh Gangwani lists what is absolutely crucial before, during and after making a pitch to the client
http://www.mxmindia.com/2012/01/the-anchor-5-things-to-follow-when-pitching-for-a-new-biz/

Debrief: Repositioning The Times
I think The Hindu is on the right track. And the ads have quickly gone viral because the content is super fun. Great work.
http://www.mxmindia.com/2012/01/debrief-repositioning-the-times/

Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/