Thursday, 16 October 2014

Stories on 16th Oct 14

Getting into the Right Shell
The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell
http://www.mxmindia.com/2014/10/marketing-mix-is-function-of-which-medium-has-right-receptivity-touchpoints-with-our-target-audience-mansi-madan-tripathy-cmo-shell/

Will Punitha Arumugam revert to the media agency business?
While it's known the former Madison Media CEO has quit Google, her next destination is unknown. For now, it's just some travel
http://www.mxmindia.com/2014/10/will-punitha-arumugam-revert-to-the-media-agency-business/

Sale of Tablets to remain below 10 percent in 2014, notes Gartner study
Smartphones to represent 71 percent of the global mobile phone market in 2014
http://www.mxmindia.com/2014/10/sale-of-tablets-to-remain-below-10-percent-in-2014-notes-gartner-study/

Butt Out, says Jealous 21 in new campaign
The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her
http://www.mxmindia.com/2014/10/butt-out-says-jealous-21-in-new-campaign/

MEC Global Solutions beefs up senior team
Ben Rickard, Richard Davies and Mudit Jaju assume senior roles
http://www.mxmindia.com/2014/10/mec-global-solutions-beefs-up-senior-team/

Experience Commerce bags digital duties of Lenovo
Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box
http://www.mxmindia.com/2014/10/experience-commerce-bags-digital-duties-of-lenovo/

What Ticks for Indian Consumers/ Men - Prema Sagar and Arvind Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prema Sagar and Arvind Sharma
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-prema-sagar-and-arvind-sharma/