Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 16th Oct 14

Getting into the Right Shell
The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell
http://www.mxmindia.com/2014/10/marketing-mix-is-function-of-which-medium-has-right-receptivity-touchpoints-with-our-target-audience-mansi-madan-tripathy-cmo-shell/

Will Punitha Arumugam revert to the media agency business?
While it's known the former Madison Media CEO has quit Google, her next destination is unknown. For now, it's just some travel
http://www.mxmindia.com/2014/10/will-punitha-arumugam-revert-to-the-media-agency-business/

Sale of Tablets to remain below 10 percent in 2014, notes Gartner study
Smartphones to represent 71 percent of the global mobile phone market in 2014
http://www.mxmindia.com/2014/10/sale-of-tablets-to-remain-below-10-percent-in-2014-notes-gartner-study/

Butt Out, says Jealous 21 in new campaign
The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her
http://www.mxmindia.com/2014/10/butt-out-says-jealous-21-in-new-campaign/

MEC Global Solutions beefs up senior team
Ben Rickard, Richard Davies and Mudit Jaju assume senior roles
http://www.mxmindia.com/2014/10/mec-global-solutions-beefs-up-senior-team/

Experience Commerce bags digital duties of Lenovo
Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box
http://www.mxmindia.com/2014/10/experience-commerce-bags-digital-duties-of-lenovo/

What Ticks for Indian Consumers/ Men - Prema Sagar and Arvind Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prema Sagar and Arvind Sharma
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-prema-sagar-and-arvind-sharma/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 9th September

All set for new highs @ AdAsia 2011

http://www.mxmindia.com/2011/09/adasia-2011-a-new-benchmark-in-the-making/

Shashi Sinha will be Big Boss at Ad Club Bombay

Lodestar CEO Shashi Sinha is set to be the new President of the Advertising Club Bombay

http://www.mxmindia.com/2011/09/shashi-sinha-will-be-big-boss-at-ad-club-bombay-2/

I Venkat is new top cop for ad world

Eenadu's I Venkat is elected new Chairman of ASCI

http://www.mxmindia.com/2011/09/i-venkat-is-new-top-cop-for-ad-world/

HUL, Titan Xylys, UB Group rope in Farhan Akhtar as brand ambassador

http://www.mxmindia.com/2011/09/hul-titan-xylys-ub-group-rope-in-farhan-akhtar-as-brand-ambassador/