Stories on 16th Oct 14

Getting into the Right Shell
The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell
http://www.mxmindia.com/2014/10/marketing-mix-is-function-of-which-medium-has-right-receptivity-touchpoints-with-our-target-audience-mansi-madan-tripathy-cmo-shell/

Will Punitha Arumugam revert to the media agency business?
While it's known the former Madison Media CEO has quit Google, her next destination is unknown. For now, it's just some travel
http://www.mxmindia.com/2014/10/will-punitha-arumugam-revert-to-the-media-agency-business/

Sale of Tablets to remain below 10 percent in 2014, notes Gartner study
Smartphones to represent 71 percent of the global mobile phone market in 2014
http://www.mxmindia.com/2014/10/sale-of-tablets-to-remain-below-10-percent-in-2014-notes-gartner-study/

Butt Out, says Jealous 21 in new campaign
The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her
http://www.mxmindia.com/2014/10/butt-out-says-jealous-21-in-new-campaign/

MEC Global Solutions beefs up senior team
Ben Rickard, Richard Davies and Mudit Jaju assume senior roles
http://www.mxmindia.com/2014/10/mec-global-solutions-beefs-up-senior-team/

Experience Commerce bags digital duties of Lenovo
Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box
http://www.mxmindia.com/2014/10/experience-commerce-bags-digital-duties-of-lenovo/

What Ticks for Indian Consumers/ Men - Prema Sagar and Arvind Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prema Sagar and Arvind Sharma
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-prema-sagar-and-arvind-sharma/

Stories on 25th January

Goafest 2012 brings S Asia into ambit
The advertising festival is now calling for creative ideas and delegates from South Asian countries.
http://www.mxmindia.com/2012/01/goafest-2012-brings-s-asia-into-ambit/

Given cricket fatigue (and India's poor showing), Bollywood lines up releases during IPL
Bollywood is ready to take on Team India with a string of releases during IPL
http://www.mxmindia.com/2012/01/given-cricket-fatique-and-india%E2%80%99s-poor-showing-bollywood-lines-up-releases-during-ipl/

It's bye-bye time for Sandeep Pathak and Raj Kamble
Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner
http://www.mxmindia.com/2012/01/its-bye-bye-time-for-sandeep-pathak-and-raj-kamble/

Soumitra Karnik is NCD @ Dentsu
My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik
http://www.mxmindia.com/2012/01/soumitra-karnik-appointed-national-creative-director-dentsu/

Debenhams' Aditya Nadkarni: Finding the right fit
Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.
http://www.mxmindia.com/2012/01/debenhams-aditya-nadkarni-finding-the-right-fit/

Gouri Dange: Writing a novel? Who isn't?
Simply uncorking your memories does not mean that you're a story-teller, admonishes Gouri Dange in 'Naming no Names'
http://www.mxmindia.com/2012/01/gouri-dange-writing-a-novel-who-isnt/

Mid Day is a broadsheet - for a day
The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.
http://www.mxmindia.com/2012/01/mid-day-is-a-broadsheet-for-a-day/

Panasonic Green Globe Awards on Feb 2
Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.
http://www.mxmindia.com/2012/01/panasonic-green-globe-awards-on-feb-2/

A Comm's latest TV campaign for snapdeal.com
A Comms has tied up with the e-commerce site for a unique campaign across India
http://www.mxmindia.com/2012/01/a-comms-latest-tv-campaign-for-snapdeal-com/

8 fun ideas for Republic Day without being unpatriotic
Love for the land should be much more than just standing ramrod straight when the national anthem plays. Loosen up people, says Prathap Suthan
http://www.mxmindia.com/2012/01/8-fun-ideas-for-republic-day-without-being-unpatriotic/

Anil Thakraney: 'Giving' season for Bollywood & TV-land
There are many problems with these awards shows in the Indian context, and for their own credibility, the organizers must do their damndest to sort them out.
http://www.mxmindia.com/2012/01/anil-thakraney-the-giving-season-for-bollywood-and-tv-land/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/what-the-government-cant-goswami-can/

TAM Data (GRPs, Channel shares of HGECs)- Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-3-12/

TAM data Top 10 programmes on HGEC - Wk 3 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-3-12/

Stories on 12th October

WMC 2011: Mag publishers have eye on future

Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos

http://www.mxmindia.com/2011/10/wmc-2011-mag-publishers-have-eye-on-future/

All's well as I&B promises to route content complaints via self-regulators

The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.

http://www.mxmindia.com/2011/10/ministry-holds-back-curbs-stick/

Just Bates, now

141 revamps itself; will henceforth be called Bates.

http://www.mxmindia.com/2011/10/just-bates-now/

2nd Guru Mantra with Phaneesh Murthy

Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/2nd-guru-mantra-with-phaneesh-murthy/

Anil Thakraney’s Hard Knocks: The damned misleading adverts

The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-damned-misleading-adverts/

Sony serial’s title track goes the music video way

Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’

http://www.mxmindia.com/2011/10/sony-serial%E2%80%99s-title-track-goes-the-music-video-way/

Star’s Hollywood Blockbusters aims to thrill

Star Movies fans can get a chance to watch Hollywood titles a day before the official release.

http://www.mxmindia.com/2011/10/star%E2%80%99s-hollywood-blockbusters-aims-to-thrill/

Devesh Rai quits Mail Today, turns entrepreneur

Devesh Rai G quits Mail Today as its head - distribution and marketing.

http://www.mxmindia.com/2011/10/devesh-rai-g-quits-mail-today-as-its-head-distribution-and-marketing/

Skoda Rapid debuts on NDTV show

Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show

http://www.mxmindia.com/2011/10/skoda-rapid-debuts-on-ndtv-show/

Magazine readership looking up

Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.

http://www.mxmindia.com/2011/10/magazine-readership-looking-up/

WMC 2011: We have to be innovators as much as publishers: Aroon Purie

We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie

http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/

The Anchor: Sanjay Tripathy on 7 reasons a marketer chooses an ad agency

Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.

http://www.mxmindia.com/2011/10/the-anchor-sanjay-tripathy-on-7-reasons-a-marketer-chooses-an-ad-agency-2/