Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862

Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 16th Oct 14

Getting into the Right Shell
The marketing mix is function of which medium has right receptivity and touchpoints for the TG, says Mansi Madan Tripathy, CMO, Shell
http://www.mxmindia.com/2014/10/marketing-mix-is-function-of-which-medium-has-right-receptivity-touchpoints-with-our-target-audience-mansi-madan-tripathy-cmo-shell/

Will Punitha Arumugam revert to the media agency business?
While it's known the former Madison Media CEO has quit Google, her next destination is unknown. For now, it's just some travel
http://www.mxmindia.com/2014/10/will-punitha-arumugam-revert-to-the-media-agency-business/

Sale of Tablets to remain below 10 percent in 2014, notes Gartner study
Smartphones to represent 71 percent of the global mobile phone market in 2014
http://www.mxmindia.com/2014/10/sale-of-tablets-to-remain-below-10-percent-in-2014-notes-gartner-study/

Butt Out, says Jealous 21 in new campaign
The TVC shows a woman putting on her Jealous 21 jeans while talking about how she isn't concerned with society's opinion of her
http://www.mxmindia.com/2014/10/butt-out-says-jealous-21-in-new-campaign/

MEC Global Solutions beefs up senior team
Ben Rickard, Richard Davies and Mudit Jaju assume senior roles
http://www.mxmindia.com/2014/10/mec-global-solutions-beefs-up-senior-team/

Experience Commerce bags digital duties of Lenovo
Launches #YoGa2bFree, a clutter breaking campaign with twitter celebrities trapped in a box
http://www.mxmindia.com/2014/10/experience-commerce-bags-digital-duties-of-lenovo/

What Ticks for Indian Consumers/ Men - Prema Sagar and Arvind Sharma
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prema Sagar and Arvind Sharma
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-prema-sagar-and-arvind-sharma/

Stories on 18th Aug 14

The Rise & Shine of Ajay Bijli
On the rise and rise of the Rs 1,350-crore PVR group and what keeps the chairman and managing director's business ticking
http://www.mxmindia.com/2014/08/the-rise-shine-of-ajay-bijli/

Kumar Mangalam Birla may sell minority stake in India Today group
Several leading business groups now have investments in domestic media corporations and more are keen to get a foothold, making this an interesting opportunity
http://www.mxmindia.com/2014/08/kumar-mangalam-birla-may-sell-minority-stake-in-india-today-group/

In Jest | Sanjeev Kotnala: Sir Martin's Secret 7 Steps for Encounter with Arnab
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/08/in-jest-sanjeev-kotnala-sir-martin%e2%80%99s-secret-7-steps-for-encounter-with-arnab/

Lowe Lintas unveils campaign for Astral Pipes
Actor Salman Khan appointed brand ambassador
http://www.mxmindia.com/2014/08/lowe-lintas-unveils-campaign-for-astral-pipes/

Amith Prabhu: Why is Public Reputation Management widely misunderstood
Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-why-is-public-reputation-management-widely-misunderstood/

What Ticks for Indian Consumers/ Children -Lara Balsara and Nabendu Bhattacharyya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Lara Balsara and Nabendu Bhattacharyya
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-lara-balsara-and-nabendu-bhattacharyya/

Day 8 | Salil Sadanandan: Indian consumers demand a Better Lifestyle
Young couples and nuclear families are increasingly looking up for home solutions which add a bit of zing to their home and thus their lifestyle, writes Salil Sadanandan, Managing Director, Kohler Kitchen and Bath India
http://www.mxmindia.com/2014/08/realty-check-day-8-salil-sadanandan-indian-consumers-demand-a-better-lifestyle/

Stories on 6th Mar'14

Get set for India's Biggest Media Event
The 9-phase poll process with the results on May 16 and the government formation thereafter is boomtime for the media
http://www.mxmindia.com/2014/03/get-set-for-indias-biggest-media-event/

NewsStand: How some Page 1s announced the Polls
In NewsStand, we look at how some of the front-pages of the our national and regional dailies displayed the news of the polls announcement
http://www.mxmindia.com/2014/03/newsstand-how-some-page-1s-announced-the-polls/

Etailers make hay with poll merchandise
Online retailers sell a variety of political merchandise to cash in on the frenzy
http://www.mxmindia.com/2014/03/etailers-make-hay-with-poll-merchandise/

Respite for Kantar (and TAM) as Delhi High Court hearing adjourned till July 11
The Delhi High Court hearing has been adjourned to July 11, 2014
http://www.mxmindia.com/2014/03/respite-for-kantar-and-tam-as-delhi-high-court-hearing-adjourned-till-july-11/

Viber connects with ZenithOptimedia for media
ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Genesis delivers a Step Up
The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Bang Bang Films unveils new commercial for Mountain Dew
Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way
http://www.mxmindia.com/2014/03/bang-bang-films-unveils-new-commercial-for-mountain-dew/

Delegates to get 'Winning' insights at 13th India Today Conclave
The theme of this edition of the signature annual event, which will host some of the finest minds of the world, is 'Winning'
http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Punit Goenka felicitated with 'Entrepreneur of the Year' award
Mr Goenka was conferred the 'Entrepreneur of the Year' award at the Asia Pacific Entrepreneurship Awards 2014 held in New Delhi recently

http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 16th Jan '13

For Adults Only... now in India!
Former Microsoft exec Samir Saraiya launches an e-store selling adult products. While there exists a gap, is the time right for the sexy stuff?
http://www.mxmindia.com/?p=39466

India TV and MxMIndia announce self-defence workshops in media agencies
India TV and MxMIndia announce self-defence workshops in media agencies so that women employees can be better equipped in case of an eventuality
 http://www.mxmindia.com/?p=39495

Pradeep Dwivedi leaves Tata Group for Dainik Bhaskar
Pradeep Dwivedi has moved from Tata Teleservices to join Dainik Bhaskar Group as chief corporate sales and marketing officer, and will be based in Mumbai
http://www.mxmindia.com/?p=39449

India Today Group partners with Affle
The smart media company will use its newly launched network, Ripple, to power the publishing group's rich media and video advertising
http://www.mxmindia.com/?p=39447

Jaldi 5 with Alok Sanwal: There's much acceptance of i-next now
Alok Sanwal, the CEO and Editor at Jagran Prakashan Ltd, discusses the i-next journey and the way ahead
http://www.mxmindia.com/?p=39307

Front Page 2012: Salman Khan & Katrina Kaif Sexiest Celebrities of the Year
Salman Khan and Katrina Kaif emerge Sexiest Celebrities of 2012 as per results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender
http://www.mxmindia.com/?p=39524

Bhaskar announces second edition of Mosaic
The coffee table book features the best print campaigns of around 70 brands created by 23 leading creative agencies in India
http://www.mxmindia.com/?p=39445

Integrated media approach to launch Bhartiya City
In a cluttered real estate market, Bengaluru's Bhartiya City had to be positioned to attract without overwhelming the customer
http://www.mxmindia.com/?p=39450

CNBC-TV18 launches series on VCs, angel investors
'India's Angels' starts on Jan 19 and will focus on the investor community which drives entrepreneurship in India
http://www.mxmindia.com/?p=39448

Gaana.com launches mobile apps
Times Internet (TIL) announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices
http://www.mxmindia.com/?p=39446

Anil Thakraney: Gh***a Alag Chhe!
If the team desires a continued, healthy run of this Big Brother clone, they need to be very picky in their choice of housemates, writes Anil Thakraney
http://www.mxmindia.com/?p=39444

Anchor | One Big Idea by Prasoon Joshi: Idea creation needs a standardised compensation model
http://www.mxmindia.com/?p=39443

Anchor | One Big Idea by Anuj Gandhi: Cash accountability a must for digitization to be successful
http://www.mxmindia.com/?p=39442