Stories on 19th Oct '15

Biggest ever Experiential Media buy as Dentsu Aegis acquires Fountainhead
DAN acquires Fountainhead Entertainment to further bossman Ashish Bhasin's quest to be #2 agency network
http://www.mxmindia.com/2015/10/biggest-ever-experiential-media-buy-as-dentsu-aegis-acquires-fountainhead/

TranServ appoints Happy Creative its creative agency
Move aimed towards revitalizing the brand ahead of the launch of its social multipurpose wallet
http://www.mxmindia.com/2015/10/transerv-appoints-happy-creative-its-creative-agency/

Little brings Bang in the Middle on board
Bang in the Middle has been brought on board to create the entire communication campaign for the brand
http://www.mxmindia.com/2015/10/little-brings-bang-in-the-middle-on-board/

Concept PR wins multiple new biz mandates
Clients encompass genomics, sports, realty and BFSI
http://www.mxmindia.com/2015/10/concept-pr-wins-multiple-new-biz-mandates/

RAM Ratings for Week 40 Sept 27-October 3, 2015
Presenting RAM Ratings for Week 40 of 2015... that's September 27 to October 3, 2015
http://www.mxmindia.com/2015/10/ram-ratings-for-week-40-sept-27-october-3-2015/

Amith Prabhu: Public Relations learnings from the week that was
The Sudheendra Kulkarni episode and the launch of Piyush Pandey’s memoirs are events from last week that that Public Relations is about common sense, clear purpose and creating stories, comments Amith Prabhu
http://www.mxmindia.com/2015/10/amith-prabhu-public-relations-learnings-from-the-week-that-was/

Virtual Reality company "Digital Art VRe" unveiled
The new company will focus on creating immersive VR content and communication

http://www.mxmindia.com/2015/10/virtual-reality-company-digital-art-vre-unveiled/